The Brendan Ryan Company

Business Plan

Parts

1) Executive Summary

2) Company and Product Overview

3) Market Analysis

4) Marketing and Sales Plan

5) Operations

6) Management Team

7) Financials

8) Funds Required

1 Executive Summary

The Brendan Ryan Company is always learning

and always growing. The seeds of learning can

grow almost anywhere and you can never know

too much about what it is you are doing as a

company. Business, provided through ideas,

brainstorming, planning, preparation, thinking

outside of the box, critical thinking enable The

Brendan Ryan Company to be successful. The

Brendan Ryan Company is the sole propriety of

“The Champion of Business” Brendan Ryan;

Brendan Ryan founded The Brendan Ryan

Company in July, 2006 in Harris County, Texas.

2 Company and Product Overview

Honesty is one of the best policies at The

Brendan Ryan Company, as well as a

commitment to excellence, the best service, and

the importance of integrity as it relates to the

success of the company. Applying the best

approaches and techniques toward problem

solving and reaching the goals of The Brendan

Ryan Company and its customers is the number

one skill an employee will possess. Assisting in

the success of other companies, establishments,

and businesspeople is fun, smart, and ensures

the success of the company. The Brendan Ryan

Company identifies the best products, services,

people, and ways to safely proceed as a business

to ensure its quality.

3 Market Analysis

The Brendan Ryan Company is registered as a

small business in Houston, Texas in Harris

County. The Brendan Ryan Company includes

worldwide global dynamics, and thinks outside

of traditional small business; best interests are a

top priority. The Brendan Ryan Company is run

all year long. Brendan Ryan is Founder and

CEO of The Brendan Ryan Company.

4 Marketing and Sales Plan

The Brendan Ryan Company builds its

momentum as a business through critical

analyses of a circumstance, so as to extrapolate

what a solution can be. Overall the company

rehearses over and examines evidence in order

to impact its market and results. Discovering

and utilizing the important roles of the

company’s different resources plays a major

role in developing a marketing and sales plan

for every project. The Brendan Ryan Company

studies using due diligence and thinking

provided what market it is competing in and

who is involved. Implementing the overall

success of an industry, and other organizations

involved in a project is a surefire path to success

in a competitive market. Projects are when you

create teams of experts who put their knowledge

together and aim for the best. Obtaining

knowledge and learning everything about each

project enables The Brendan Ryan Company to

soar to new heights with customers; thus,

maximizing the success of the company.

5 Operations

Having a good time frame allows The Brendan

Ryan Company to succeed exponentially.

Learning about the sciences inside of industries,

markets, competition, and other organizations

and establishments allows The Brendan Ryan

Company gain valuable leverage and an

unforgivable competitive advantage in a

competitive environment. Proficiency in

knowing business policies and government laws

makes for an efficient workplace. Contributing

to the success other businesses is essential, not

only for the commonwealth of the business

community but for The Brendan Ryan Company

also.

Becoming a leading powerful company is

always at the heart The Brendan Ryan

Company’s list of things-to-do. Using

technology is also another feature that The

Brendan Ryan Company promises to use to

offer the best service to its clientele.

6 Management Team

Learning important lessons throughout the life

of an employee at the company will greatly

contribute and determine their success at The

Brendan Ryan Company and its employees are

encouraged to share their experiences. Projects

succeed when you create teams of experts who

put their knowledge together and aim for the

best (this will lead The Brendan Ryan Company

to excel, as well as allow the company to

become reputable no matter what market

conditions or business climates preclude, or a

company project may present). CEO Brendan

Ryan possesses a cutting-edge mentality that

will help you succeed and develop new skills

and interests. Colleagues of The Brendan Ryan

Company understand the importance of

communication.

7 Financials

There is currently no financial information to

share publicly.

8 Funds Required

Dr. Randal Pinkett‟s “6 forms of Capital” is

important to consider for the success of The

Brendan Ryan Company. Dr. Randal Pinkett‟s

“6 forms of Capital” include, Human Capital,

Intellectual Capital, Social Capital, Cultural

Capital, Financial Capital, and Sweat Equity.

End of Business Plan

The Brendan Ryan Company Business Plan

*This is a Business Plan that was modeled and taught to me by Professor Paul Wimer, Prof. of

Entrepreneurship, Trump University and Partner of Topspin Partners, and Donald Trump,

Chairman of Trump University and Chairman and President of The Trump Organization

Brendan Ryan

The Brendan Ryan Company

Executive Summary

Company Summary

The Brendan Ryan Company was created on July 25th, 2006 by Brendan Ryan, who is the founder,

CEO and sole proprietor of the small business. The ideas behind the successes of The Brendan

Ryan Company include growth, expansion, success, being an essential part of the community,

helping other organizations reach their maximum potential as well as its own, generating resilient

business activity within the community as well as world-wide, and discovering new opportunity.

The Brendan Ryan Company also focuses its influence on learning establishments, corporations,

cinema, and academic organizations, with the purpose of creating new and cutting edge company

systems that will assist in innovative developments and projects aimed toward never before seen

achievements in many different areas of business. “Multi-purpose” business is the theme that that

The Brendan Ryan Company adheres to; thus, making the business arena that The Brendan Ryan

Company thrives in a versatile, prospective, opportunistic, and capacious bazaar. The Brendan

Ryan Company is always learning about and growing in terms of its knowledge based capital, its

capabilities, financial wherewithal, competitive involvement, and products and services. The

challenges that exist within The Brendan Ryan Company involve careful problem solving and

finding powerful solutions.

Customer and Market Analysis

The Brendan Ryan Company designates its potential target markets depending on its potential

customers. Target markets are selected and chosen by The Brendan Ryan Company through

meticulous investigation using the Segment Selection Analysis method that includes addressing the

characteristics of a market, identifying the capabilities of the organization, finding the appropriate

possible product or service, evaluation of that product or service and its possibilities of becoming a

success, considering the attractiveness of a product or service, and graphing each product/service

and its relationship to its market segment on a segment selection chart. Target customers are

chosen by initially asking three questions: What do my customers want from my product or

service? Am I targeting the right customers? What is the unique benefit of my product or service

that my customers can’t get elsewhere? Once these three questions have been answered and

clarified, The Brendan Ryan Company has completed its first-class elucidation process of selecting

and defining its target customers.

Product and Service Description

The Brendan Ryan Company believes in providing its customers with the best products and

services that it can, because then, customers will want and pay money for what the company can

make available. Great products and services are built by paying attention to all the details that

customers care about. The Brendan Ryan Company stands for very high quality and very high

confidence, regarding the products and services it makes available to its customers. The success of

The Brendan Ryan Company is largely in part to its great products and services, and this is great

for the reputation of the company. Products and services are also sold through promotion and

advertising because of the strong brand behind them, The Brendan Ryan Company. Some

examples of the products and services made available by The Brendan Ryan Company include

movie production and distribution, business and organizational consulting assistance, and

facilitating corporate dealings and decision making.

Intellectual Property and Capital

The Brendan Ryan Company seeks out the best representatives for company sponsorship and

intellectual capital. Working examples of company sponsorship for The Brendan Ryan Company

include companies like Louis Vuitton, who not only offer company sponsorship, but event

sponsorship, providing not only their personal corporate services, but their Louis Vuitton leather

products as well, for The Brendan Ryan Company, and events held by The Brendan Ryan

Company. The Brendan Ryan Company is also a household name with The Academy of Motion

Picture Arts & Sciences, having competed in The Student Academy Awards three times in the last

three years with three different movies, „California‟, „California 2‟, „California 3‟, and

„California 4‟. as well as familiarizing itself with some of The Academy of Motion Picture Arts &

Sciences department heads, including, Sid Ganis, former President of the Academy of Motion

Picture Arts and Science, and Richard Miller, Director of The Student Academy Awards. The

Brendan Ryan Company also seeks assistance from Trump University, the United States

government, and other institutions and establishments that offer aid intellectual and financial aid to

companies. The Brendan Ryan Company also upholds the ideals expressed in Randall Pinkett’s “6

Forms of Intellectual Capital”, which embrace Human Capital, Intellectual Capital, Social Capital,

Cultural Capital, Financial Capital, and Sweat Equity.

Competitive Differentiation

The Brendan Ryan Company puts rigorous attention and research into practice when selecting its

customers and a market; initially there is no foreseen competition present. The Brendan Ryan

Company positions its products and services to beat the competition in its advent. The Components

of Positioning consist of asking the following four questions: Who is your target

member of the decision-making unit? Who is your target competitor? What is your benefit

advantage? What is your competitive advantage? By answering the aforesaid questions, The

Brendan Ryan Company builds leverage over its competition, because it addresses all of the

difficult questions that most competitors cease to ask themselves. To adopt potential competitors

The Brendan Ryan Company asks the following four questions: Who are your competitors? What

do they want? What can they do? What will they do? A lot of times there is not any apparent or

expressed competition (although The Brendan Ryan Company does treasure tough competitors),

because of the distinct nature that exists in the business climate or the services that are offered by

The Brendan Ryan Company.

Management Team

Brendan Ryan is the CEO of The Brendan Ryan Company, as well as the company’s founder and

sole proprietor. The Brendan Ryan Company consists of only one employee, Brendan Ryan, who

administers and conducts all of the roles necessary for the complete success of the organization.

Imminently, The Brendan Ryan Company would like to acquire personal company accountants,

lawyers, troubleshooters, management, and other personnel that fall under the category of its

potential employment. The Brendan Ryan Company does implement the likely aptitude and

capability in the success of their participation in projects, which “..succeed when you create teams

of experts who put their knowledge together and aim for the best.” “Employees of The Brendan

Ryan Company are well informed; this will lead The Brendan Ryan Company to succeed, as well as

allow the company to run smoothly. When employees acquire knowledge, it makes The Brendan

Ryan Company a more interesting and interested company. If employees continue to learn, they

will develop a cutting-edge mentality that will help them succeed and develop new interests. As

employees become better informed, their understanding improves, they become more of an expert,

and their interests (as an employee at The Brendan Ryan Company) will turn into passion.

Employees must gain knowledge about their fields of business and research so that they can make

better decisions and become the best.”

Financial Highlights

The Brendan Ryan Company does not have any important financial information, as far as a

financial data sheet can be used, at this current time. The current amounts of money made

available for The Brendan Ryan Company come from thousands of different angel investors

located all over the United States, accessible thanks to The New York University Stern School of

Business, Business Plan Competition, as well as through small business money lenders in Houston,

Texas, where The Brendan Ryan Company is registered as a small business. If The Brendan Ryan

Company does not have to spend money, it will not, but it does have an annual two million dollar

expenditure made possible by money lenders in Houston, Texas. In the future, if The Brendan Ryan

Company were to become an incorporated enterprise, it would be subject to a lot more attention

from angel investors and other ventures interested in investing their money into the organization;

thus receiving money from potential investors and potential shareholders wanting to invest their

money in The Brendan Ryan Company.

The End