All of us have been encouraged by reportsreleased early this year showing that cancer deathsin the US declined for the second consecutiveyear. Breast cancer deaths have been droppingsteadily since 1990, showing that earlier detectionand better treatments are having a sustained effectthat translates to more lives saved. Furthermorethe number of new cases of invasive breast cancerdiagnosed among women in the US fell sharplyfor the second year in a row, a trend thatresearchers largely attribute to the decline in theuse of hormone therapy after menopause.

This is good news – women are living longer.Research advances are saving lives, and BCRFtakes pride in the continued upward curve in thedollars we pour into the best research. But this isnot a time to be complacent. More than 40,000women in the US alone will die this year as aresult of breast cancer. We must still work together

if we are to make a dent inthis number, a number stillmuch too large. What canyou do to make a difference?

Schedule your mammo-grams! The National CancerInstitute recently reporteddisappointing news: a decline

in mammography screenings in the US in 2005compared with 2000 - from 70% to 66%. Thiscomes after steady increases in mammographyrates in the period between 1987 and 2000.Especially troubling is that the largest significantrecent declines were among women who have traditionally used mammography at high rates,including those between 50 and 64 years old. Thistrend almost certainly will contribute to a futurerise in deaths from breast cancer.

This has been a banner year for us. Keep supporting BCRF. Federally-funded cancerresearch has declined 10% since 2002. Thismeans that private support of research, such asthe many clinical trials BCRF has helped initiateand sustain, is more crucial than ever before.

We can’t stop now!

Thanks to each of you.

Evelyn H. Lauder

P.S. The best news about research accomplishments and more can be found inside.Please keep reading.

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A Message from Evelyn Lauder,Founder and Chairman

What is cooler than springtime inManhattan? The Breast Cancer ResearchFoundation’s The Hot Pink Party GoesCool held on April 24th at TheWaldorf=Astoria in New York City.

Dancing musical notes adorned hot pinkchairs as flashing guitars sparkled on ele-gantly decorated tables, and the GrandBallroom looked more like Hollywoodthan Manhattan. The Hot Pink PartyGoes Cool raised $5.2 million.

“I am so very proud of The Breast CancerResearch Foundation and what we haveaccomplished,” exulted Myra Biblowit,BCRF President. “In total, BCRF hasraised in excess of $175 million.”

Evelyn Lauder, Founder and Chairman ofBCRF, highlighted the necessity of dona-tions from private citizens. “Now, morethan ever, just as there is a light at the endof the tunnel, the federal government hasslowed down the train of support for

research,” said Lauder. “That meansBCRF funding takes on even more impor-tance in getting through that tunnel.

Returning as emcee was actress and EstéeLauder spokesmodel Elizabeth Hurley. “Ilook forward to [the gala] all year. It’s fab-ulous to be part of something so success-ful,” said Hurley, who introduced long-time friend, Sir Elton John. As he madehis seventh appearance at The Hot PinkParty, Elton John joined headliner SherylCrow for a rousing rendition of her hit“The First Cut Is the Deepest”. Guestswere on their feet dancing to “All I WannaDo”, “Soak Up the Sun”, “Everyday Is aWinding Road” and other hits as Crowand her band rocked the Waldorf.

The gala was a celebration of sorts forSheryl Crow. “Last Sunday marked a yearsince my last radiation treatment,” sheproclaimed. “I am so happy that I was oneof the cases caught by early detection.”

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Sheryl Crow, Evelyn Lauder, Sir Elton John, Myra Biblowit and Elizabeth Hurley

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Summer Newsletter 2007 3The Breast Cancer Research Foundation2

Martha Stewart

Tami and Freddie Mack

A highlight of the evening came when an anonymous donorcontributed $500,000 on the spot, creating an air of excite-ment in the room.

Sue-Ann Friedman received the first Unsung Hero Awardfrom friend and BCRF Advisory Board member, RoslynGoldstein, for her dedication and support of Goldstein whileshe was undergoing treatment for breast cancer. “Everywoman who has faced breast cancer remarks on the impor-tance of a support system, of the constant presence of one allywho gives hope, makes you laugh, and pulls you through – thatperson is a true friend, a real hero,” said Evelyn Lauder, inthanking Roslyn Goldstein for establishing the award, whichwill now be an annual tradition at the spring gala.

The spectacular event was made possible by the generousunderwriting of premier sponsor and dedicated partner,Target, and through the kindness of Condé NastPublications, Hearst Corporation, Tough Enough to WearPink–sponsored by Wrangler, and Gail and Richard Siegal.

Greg Lauren and Elizabeth Berkley

Jackie Hennessy and Susie Aijala Wilbur and Hillary Ross

Joanne de Guardiola Lisa Perry Jane Hudis,William Lauder and Vanessa Minnillo

Margherita Missoni

Vera Wang and Arthur Becker

Rachel Lauder, Charlotte Ezratty, Hillary Brown and Charlotte LipmanUnl

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Bobbi Brown and Leonard Lauder

James Coleman and Elizabeth Ocko

Sue-Ann Friedman and Roslyn Goldstein

Sonia Kashuk

Lisa Sheldon, Leslie Bluhm, Nancy Yih and Kinga Lampert

hot pink party goes cool

Sheryl CrowRosario Dawson

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The Breast Cancer Research Foundation4

Q&A with Dr. Nancy DavidsonBCRF recently asked BCRF Medical Advisory Board member Nancy Davidson, MD, to explain the exciting work ofthe Translational Breast Cancer Research Consortium, which BCRF has supported generously since TBCRC's conception in 2005. Dr. Davidson, Professor and Breast Cancer Research Chair at the Sidney Kimmel CancerCenter, Johns Hopkins University, played a pivotal role in the founding and organization of TBCRC.

Can you explain a bit about the rationale behind the Consortium and what its purpose is? We understand that it came into being in 2005 with initial funding from BCRF.

The Translational Breast Cancer Research Consortium (TBCRC) was created in 2005 and now comprises clinical trialists, translational scientists, and patient advocates from 14 academic medical centers dedicated to innovative, highimpact and biologically-driven clinical research. The overarching mission of the Consortium is to lessen the burden ofbreast cancer by using a collaborative and multidisciplinary approach to improve the understanding of breast cancer biol-ogy and test new therapeutic strategies. The Consortium will conduct clinical trials in the pre-operative, pre-surgical,metastatic, and preventive settings. TBCRC members work together closely to speed completion of clinical trials, sharebiologic specimens and clinical data, and identify new areas for research. The successful development of improved pre-vention and treatment strategies requires the expertise of a collaborative group of clinical and translational scientists. TheTBCRC is conducting trials that are too big for a single institution to do on its own but too small and too demanding forlarger trial groups like the national cooperative groups.

How is TBCRC advancing BCRF’s mission of “prevention and a cure in our lifetime”? Can you give us one or two specific examples of activities?

The paradigms of clinical research in breast cancer are changing. Breast cancer is now recognized as a collection ofquite different malignancies with very different behaviors, genetic profiles and responses to therapy. As an example, theTBCRC has already enrolled approximately 60 patients in a trial led by BCRF grantee Lisa Carey, MD, from theUniversity of North Carolina at Chapel Hill, that is testing a new treatment exclusively for patients with “triple-negative”breast cancers that are not amenable to therapy with drugs that target the estrogen receptor or the HER2 receptor. Thegroup has approved six additional trials that are in varying phases of development. When fully mature, the TBCRCexpects to be cooperating to perform five to ten clinical trials enrolling patients at any given time.

Who will benefit from the work of TBCRC?

All people who have breast cancer or who are at risk for breast cancer will benefit from the work of the TBCRC. In thepast, clinical researchers from different institutions have come together on an informal and ad hoc basis to conduct thesetypes of specialized collaborative clinical trials. These affiliations were not coordinated nor prospectively planned; ratherthey were largely opportunistic. The TBCRC is establishing a framework to simplify the process of proposing trials, performing tissue-based research and to obtain funding for our distributed network. This will enable the timely and successful completion of increasingly complex trials whose ultimate goal is to improve the care of women at high risk andpatients diagnosed with breast cancer.

How has BCRF advanced TBCRC’s activities? What could we be doing better?

BCRF provided the founding gift for the TBCRC and has been a consistent and generous supporter. BCRF funds provideessential support to TBCRC to fulfill its overall infrastructure needs and provide core resources at each of the 14 sites tosupport the key members of the research team. BCRF support is also invaluable symbol of the importance of rallyingaround the need for high risk-high impact clinical and translational research at time when medical advancements are palpable and medical research funding is jeopardized at so many levels.

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Update on the decline in federal research fundingfrom BCRF Grantee Robert Comis, MD,President and Chairman of the Coalition of CancerCooperative GroupsOn May 22, 2007, the US cancer cooperative groups received notice from theirsponsor, the National Cancer Institute (NCI), that program budgets for fiscal year2007 (FY07) will remain stable at the FY06 base level. A planned 10% reduction willnot be implemented. This decision represents a stabilization of cooperative groupbase funding for the first time since 2002. NCI funding increased from $97 million in1998 to $162 million in 2002, and has since fallen steadily to $146 million in 2006.During the peak years, the groups produced a 30% increase in the number of adultpatients participating in their studies, and have maintained that level in spite offunding reductions. The groups are responsible for major advances in cancer treatment. They are the country’s engine for cancer clinical trials, with 8,000+ participating oncology clinicians in 1,700+ sites nationwide. Sites range in size fromcommunity hospitals and practices to large academic institutions and comprehensivecancer centers. Nearly half of all federally funded cancer treatment trials in the USare conducted by the groups. They enroll nearly half (25,000) of ALL cancerpatients in the US who participate in treatment trials, and monitor about 150,000patients annually in follow-up care. While the groups receive some private sectorgrants to fund ancillary programs, over 90% of their funding is from the NCI.

*BCRF supports clinical trials thorugh grants to the Coalition of Cancer Cooperative Groups and its member groups.The Coalition of Cancer Cooperative Groups is an independent non-profit organization whose mission isto improve the survival and quality of life of cancer patients through increased participation in cancerclinical trials.

Roche’s dedicated commitment to breast cancerresearch and BCRFSince 2003, BCRF’s ability to fuel new discoveries in breast cancer prevention, diagnosis and treatment has been greatly augmented by generous annual support fromcorporate leader Roche. Says BCRF Founder and Chair, Evelyn Lauder, “Roche’sgenerosity has tremendously amplified our ability to invest in lifesaving research. Theirsupport has given BCRF the means to fund six new research grants each year since2003, and we are immensely grateful.” Particularly in view of reduced federalresearch funding through the National Cancer Institute, BCRF grants are more important than ever to the dedicated scientists who are making new breakthroughs.Ute Dugan, MD, PhD, Roche’s Senior Medical Director, comments, “Roche recog-nizes the superb intellectual capital represented in BCRF’s roster of scientists, and weare proud to support the Foundation’s investment in breast cancer research. We haveevery confidence that BCRF-supported initiatives will advance the development ofnew treatments that will improve the lives of women with breast cancer.”

BCRF MEDICAL ADVISORY BOARD

Chairman and Scientific DirectorLarry Norton, MD Memorial Sloan-Kettering Cancer Center

MembersNancy Davidson, MDJohns Hopkins University

Peter Greenwald, MD, Dr. PHNational Institutes of Health

Gabriel N. Hortobagyi, MDUniversity of Texas MD Anderson Cancer Center

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Sir Elton John; GeorgeAbercrombie, President andCEO, Roche Labs Inc.;Dr. Larry Norton, BCRFScientific Director at BCRF’sHot Pink Party,April 24, 2007

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Summer Newsletter 2007 7The Breast Cancer Research Foundation6

science update

Treating Patients with the Right Medicines! The development of gene-based approaches to predict with high accuracy which women with breast cancer will

benefit most from treatment with tamoxifen or with an aromatase inhibitor

! The finding—which relates directly to prognostication and the selection of best therapies—that breast cancer is a collection of diseases with different patterns of gene activity

! The establishment of a global research network to determine, by clinical trials with molecular analysis of specimens,which breast cancer patients with good prognosis should be treated with chemotherapy or with hormone therapy

! The development of a clinically-useful test for gene copy number and the finding that certain patterns of gene copyabnormalities predicts prognosis in early breast cancer

! The development of a new, highly sensitive and specific blood test for the presence of breast cancer cells that havespread beyond the breast

! The characterization of the biology of basal-like breast cancers and the development of therapies tailored specificallyfor this disease

! The finding that young BRCA1/2 carriers with early stage breast cancer may be safely treated with breast-conservingtherapy if they also have their ovaries removed

! The finding that patients with HER2-positive tumors derive the greatest benefit when paclitaxel is added to adjuvantchemotherapy

! The discovery that the activity of certain genes predicts breast cancer resistance to docetaxel

Discovering New and Better Treatments! The discovery of how some HER2-positive breast cancer cells become resistant to trastuzumab (Herceptin) and how

this might be overcome by the use of new drugs and novel combinations

! The discovery and development of several drugs that can keep breast cancer cells in a dormant state by inhibiting thegrowth of blood vessels

! The characterization of the effect of trastuzumab (Herceptin) in preventing recurrence after surgery of primary HER2-positive breast cancers, and the discovery that radiation therapy to the conserved breastmay be given safely in such cases

! The finding of a biological, potentially treatable basis for several of the adverse effects of breast cancer treatment: earlymenopause, fatigue, and cognitive problems

! The development and testing of anti-cancer vaccines, teaching the body to attack cells with abnormal molecules likeexcessive HER2, MUC-1, sTn and also cancer-induced blood vessels

Defining the Origins of Breast Cancer! The discovery of fundamental properties of the cells that give birth to breast cancers (cancer “stem” cells), with major

implications regarding prevention and therapy

! The collection of more than 1300 human genes related to breast cancer, which is now available to scientists worldwidefor major studies of all aspects of breast cancer, from cause to cure

! The discovery of two genes that protect the human genome from mutations that can cause cancer

Assessing and Minimizing Risk of Breast Cancer! The finding of a new hereditary gene mutation that predisposes to the development of lobular breast cancers

! The discovery of a normal DNA variation that nevertheless increases the chances that a normal breast cell may turninto a cancerous one

! The finding that maintaining a normal body weight can have a profound influence on breast cancer incidence and prognosis, even in genetically-predisposed women

! The observation that a mother’s diet during pregnancy can affect her daughter’s chances ofgetting breast cancer

! The discovery that milk consumption increases growth hormone levels, which might explain an association ofprepubertal dairy intake and breast cancer, and the evaluation of the implications of the female hormones found inAmerican cows’ milk

! The definition of the role of Patient Navigators in the culturally-sensitive coordination of care for women with and atrisk for breast cancer

H I G H L I G H T S O F M A J O R A C C O M P L I S H M E N T Smade possible by Grant Funds from The Breast Cancer Research Foundation, 1993 – 2007

Evelyn Lauder honored with ASCO’s 2007 Partners in Progress AwardAt the 2007 annual meeting of the American Society of Clinical Oncology (ASCO) held in Chicago the first week inJune, Evelyn H. Lauder was honored with the Partners in Progress Award, in recognition of her commitment to influ-encing public awareness of breast cancer. The Awards Selections Committee noted that only through the concertedefforts of advocates such as Mrs. Lauder have “public and professional perceptions and understandings of this diseasechanged.” Central elements in their selection of Mrs. Lauder were her establishment of The Breast Cancer ResearchFoundation and the more than $175 million the Foundation has raised to date under her leadership, funds that willfurther innovative clinical and translational research. In the news release on the award, Mrs. Lauder noted that “organ-izations such as ASCO are crucial for the dissemination of clinically relevant findings in the most time-efficient man-ner….The fact that three members of the BCRF Medical Advisory Board are current or past ASCO Presidents is anindicator of how our priorities are aligned.” Since 2001, BCRF has supported 14 grants for young scientists throughThe ASCO Foundation, for a total of nearly $2 million.

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Summer Newsletter 2007 9

events

The Breast Cancer Research Foundation8

about usLetter From Our PresidentThank you to our donors and our friends for bringing The BreastCancer Research Foundation to a new high. As we go to press, weknow that our fiscal 2007 revenues will reach at least $34 million –more than $7 million ahead of last year. You are the reason that weare much closer to finding a way to prevent and cure this insidiousdisease.

While $34 million will greatly enhance BCRF’s grant-making capacity, we have neverbeen in a more urgent situation. Dr. Norton and others on the frontlines assure us thatthe only thing that stands between today and a cure is funding. The intellectual capital isin place, the diagnostic tools and technology are in place, what is missing is enoughmoney to deploy those resources effectively and efficiently. More than ever BCRF is playing a crucial role – filling the gap not met by government or industry.

We celebrate BCRF’s contribution to moving closer to a world without breast cancer, butwe are challenged by the reality that only 18% of government grant applications that theNational Cancer Institute wants to support get funded. And that 10% fewer patients arein clinical trials because there is not enough money.

About $11.5 billion is being spent annually on cancer research in the US, taking intoconsideration the NCI budget, pharmaceutical companies and private funding. That istwo-thirds what the tobacco industry spends on advertising and one-sixth of whatAmericans spend on soft drinks. It is unacceptable that federally-funded cancer researchhas declined 10% since 2002. We are in the midst of a renaissance in biomedical scienceand so close to a cure. BCRF must help people facing breast cancer today and supportthe research that will find a cure and prevent disease.

Your support of The Breast Cancer Research Foundation has reached a critical junctureif we are ever to reach our goal of ending breast cancer in our lifetime. Help us to becatalysts, agents of change and leaders in the field. With your help, BCRF will continueto be a part of the solution.

Sincerely,

Myra J. Biblowit

Hot Pink Symposium Luncheon in Palm BeachThe fourth annual Symposium and Hot Pink Luncheon at the beautiful FlaglerMuseum in Palm Beach on February 12th, raised more than $300,000. The eventfeatured remarks by acclaimed cartoonist and author Marisa Acocella Marchettoand attracted more than 220 guests, including rock legend Bruce Springsteen.The day began with an eye-opening panel discussion, moderated by Dr. LarryNorton, entitled New Approaches in Controlling Breast Cancer: Attacking theMolecules that Make Breast Cells Cancerous, with BCRF grantees Drs. HedvigHricak, Joyce Slingerland and Clifford Hudis.

On February 11th, Tom Quick, brother of Advisory Board member PatriciaQuick de Visscher, hosted a dinner at his home in honor of luncheon underwriters: Circa, Stacy Small and Elite Travel International, Maralyn andKen Lakin, Evelyn Lauder, Neiman Marcus, Northern Trust and the Palm BeachDaily News.

BCRF BOARD OFDIRECTORSEvelyn H. Lauder, ChairmanMyra J. Biblowit, PresidentJeanette S.Wagner, Vice PresidentDeborah Krulewitch,

Secretary and TreasurerCarolee FriedlanderCarlyn S. McCaffrey, Esq.Josie Robertson

The Spring Pink LuncheonTulips and daffodils bloomed in time for the second Spring Pink Luncheon at the Fenway Golf Club inScarsdale, NY. Created by BCRF Advisory Board member, Shelly Kivell, and co-chaired with her friends

Alison Greene and Kim Meyers, the hugely successful event raised morethan $125,000. Evelyn Lauder welcomed the sold-out room and intro-duced Dr. Larry Norton, who spoke and answered questions for an hour.The guests relished the opportunity to get answers and advice from theexpert on topics ranging from hormone replacement therapy to nutrition totreatment protocols.

"Call Me Larry," a 4-year old gelding, is the latest member of the BCRF family racing tofind a cure for breast cancer. Ten percent of Larry’s earnings have been donated to BCRF.

The horse is owned by Suzie O'Cain and runs for Find A Cure Stable. O'Cain named thehorse after BCRF’s Scientific Director and Chairman of its Medical Advisory Board, Dr.Larry Norton. Upon meeting Dr. Norton at BCRF’s annual Saratoga event, O’Cain keptcalling him “Doctor.” Dr. Norton insisted that she instead, "Call Me Larry." To date, FindA Cure Stable has raised over $20,000 for BCRF.

PresidentMyra Biblowitmyrabib@bcrfcure.org646.497.2601

Deputy DirectorMargaret Mastriannipegmast@bcrfcure.org646.497.2604

Shareen AbbasyAssistant Manager,Development Activitiessabbasy@bcrfcure.org646.497.2612

Patricia AltmanSenior Manager,PSA and Internetpaltman@bcrfcure.org646.497.2603

Mary BriggsExecutive Assistant/Office Manager mbriggs@bcrfcure.org646.497.2613

Sarah Currie Internscurrie@bcrfcure.org646.497.2600

Anna DeLucaConsultant for Public Relationsannadeluca@aol.com646.497.2609

Katie EasonAssociate, Special Eventskeason@bcrfcure.org646.497.2606

Carol EdwardsDatabase Administratorcedwards@bcrfcure.org646.497.2607

Robbie FinkeDirector, Marketingrfinke@bcrfcure.org646.497.2614

Stephanie HamburgerDirector, Play for P.I.N.K.Assistant Director, Special Eventsshamburg@bcrfcure.org646.497.2605

Anne MacGillivray Director, Special Eventsamacgill@bcrfcure.org646.497.2602

Erin MedleyAssistant Manager, Marketingemedley@bcrfcure.org646.497.2620

Deirdre MeszkatAssociate, Special Eventsdmeszkat@bcrfcure.org646.497.2622

Julie OrchierAssociate, Marketingjorchier@bcrfcure.org646.497.2616

60 East 56 Street, 8th FloorNew York, New York 10022www.bcrfcure.org646.497.2600 or866.FIND.A.CURE

The Breast Cancer Research Foundation Staff

Silvano Marchetto and Marisa Acocella Marchetto

Maralyn Lakin, Myra Biblowit and Bruce SpringsteenDr. Larry Norton, Dr. Hedvig Hricak, Evelyn Lauder,Dr. Cliff Hudis and Dr. Joyce Slingerland

Chris del Gatto of Circa hosted a brunch in honor of BCRF at Nancy and Walter Raquet’s Palm Beach home

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"Call Me Larry" Runs for All of Our Lives

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Summer Newsletter 2007 11The Breast Cancer Research Foundation10

“A Cure In Our Lifetime” LuncheonBCRF was honored to be the beneficiary of the Chappaqua “A Cure In OurLifetime” Spring Luncheon on May 16th at the Mount Kisco Country Club.The luncheon raised nearly $179,000. This year’s proceeds will support a vaccine study at Memorial Sloan-Kettering Cancer Center. Luncheon guestsheard from BCRF grantee Dr. Teresa Gilewski about this project for high-riskpatients. High school student Lexi Taub, daughter of Committee memberKaren Taub and granddaughter of BCRF Advisory Board member ArleneTaub, raised an amazing $15,000 derived from her sales of “A Cure In OurLifetime” necklaces.

The dedicated and hardworking “A Cure In Our Lifetime” Committeeincludes Karen Cohen, Ellen Horing, Karen Parish, Karen Taub, EileenFarbman, Leslye Kaskel, Cathy Nish, Elyse Weisenfeld, Simone Gell,Lannie Lipson, and Marge Orell.

Centennial Concert Honoring BCRFEvelyn Lauder and BCRF were honored in Los Angeles on April 15that the centennial concert held during the annual meeting of theAmerican Association of Cancer Research. k.d. lang and MandyPatinkin both performed. BCRF is supporting AACR's TranslationalBreast Cancer Research Grant Program. Pictured (l to r): Dr. GeoffreyWahl, BCRF grantee and AACR president; Dr. V. Craig Jordan, Chairof AACR's President's Circle; Evelyn Lauder; k.d. lang; MandyPatinkin; Dr. Ronald DePinho, Chair, AACR Program Committee.

QVC Presents “FFANY Shoes on Sale®”With thousands of shoes offered at fabulous prices, shoe lovers had the opportunity tosplurge in the name of charity at the 13th Annual QVC Presents “FFANY Shoes onSale®” on October 18th. Presented by QVC and the Fashion Footwear Association ofNew York, the event was televised on QVC. Through the generosity of thousands ofdedicated shoe shoppers, BCRF received $272,800, which will once again fund aBCRF research grant known as The First Step Award. Pictured (l to r): Anna DeLuca, Joe Moore of FFANY, Myra Biblowit, Peg Mastrianni,Robbie Finke, Mike George of QVC.

The Housewares Charity Foundation GalaThe Breast Cancer Research Foundation is proud to once again be thelegacy charity of Housewares Charity Foundation (HFC). The 10thannual gala held March 12th in Chicago raised $800,000 for theFoundation. Cumulatively, The Housewares Charity Foundation hasraised close to $5 million for BCRF. That enormous contribution doesnot include the added support that has come through generousHousewares members such as Conair, Cuisinart, Salton, LifetimeBrands, Homedics, Rowenta and others. BCRF is honored to directthe Housewares Charity Foundation’s support to Dr. Stuart Aaronson

at the Mount Sinai School of Medicine. Thanks to the HCF’s generous contribution, Dr. Aaronson and his team areworking to develop a new class of life-saving drugs based on their discovery of a simple blood test that may aid in breastcancer detection and response to therapy. Pictured (l to r): Jeff Siegel of Lifetime Brands (the evening’s Humanitarian ofthe Year); Phil Brandl of IHA; Steve Birke of Target Stores; Vince Naccarato of Wilton Industries.

The PhelpsSports.com Challenge of theAmericas presented by Collecting Gaits FarmShowcasing show jumping and Grand Prix dressage under klieg lights onthe massive stadium polo field at International Polo Club Palm Beach, thisspectacular event raised over $300,000 for BCRF on March 10th, inWellington, Florida. More than 3,000 spectators enjoyed nearly threehours of world-class equestrian sport and entertainment. A gala after thecompetition for 685 patrons and sponsors capped the extravaganza. All ofthis would not have been possible without event founder and co-chair,Mary Ross.Roberta Amon

Melinda BlinkenMary Bryant

Susan P. Burke Darlene Daggett

Rena Rowan DamoneUte Dugan, MD, PhD

Suzanne ElsonJanet Fisher

Anne Eisenhower FlöttlAmy P. Goldman, PhD

Barbara GoldsmithRoslyn Goldstein

Marjorie Reed Gordon

Lorna G. Graev Betsy S. Green

Bette-Ann GwathmeyLori Hall

Ronnie HeymanGail Healy Hilson

Susan B. HirschhornRobin J. Kemper

Kathryn Patterson KempnerRochelle Kivell

Sandra G. KrakoffSheila C. Labrecque

Maralyn LakinKinga Lampert

Laura LassmanEllen Levine

Cynthia LufkinMarisa Acocella Marchetto

Nancy NovogrodEllen Odoner, Esq.Mary Alice PappasAlexandra Penney

Winifred Gorlin Phillips Jane Pontarelli

Patricia Quick de VisscherLynda ResnickWendi Rose

Patricia Rosenwald

Valerie Salembier Suzanne SantryJudith P. SchlagerMuriel SiebertAnne Sitrick Joanne SmithLinda Stein

Erana StennettArlene Taub

Karen WebsterCathy Weinroth

Harriet WeintraubSara Wolfensohn

Myra Biblowit, Karen Taub, Evelyn Lauder

events

Monet on Display at Wildenstein GalleryThis spring, the Wildenstein Gallery in New York mounted an exquisite exhibitionof 62 paintings by Claude Monet, many from private collections and three on display for the first time ever, as well as photographs and original letters. The exhibit, Claude Monet: A Tribute to Daniel Wildenstein and Katia Granoff, wasorganized in memory of gallery owner Guy Wildenstein’s late father, Daniel, aworld-renowned authority on Monet, and also honored Katia Granoff, a Russianémigrée and Daniel’s friend, who very actively promoted the artist’s later works.Guy Wildenstein chose The Breast Cancer Research Foundation as beneficiary ofall exhibition proceeds in honor of his mother-in-law, who succumbed to breastcancer. With lines around the block, more than 36,000 visitors viewed the exhibition, generating over $319,000 for new research grants.

BCRF ADVISORY BOARD

Make a donation. Take a Vacation.From Florida to Hong Kong to Bali, what better way to donate than to purchase a luxuryvacation! During the month of March, Stacy Small, through her company Elite TravelInternational, presented Trips for Cancer 2007, an online auction that offered unique vacations at luxury hotels worldwide. All proceeds from the auction, nearly $100,000, havebeen donated in memory of Jerry Small, Stacy’s father, who sadly passed away after a long

battle with cancer, and in honor of her mother, Sheila Small, a two-time breast cancer survivor. Stacy continues her commitment to BCRF and in particular, Play for P.I.N.K , through her “Trips for Pink” and Preferred Pink Propertiesprograms. Visit www.elitetravelinternational.com to learn how you can purchase luxury vacation packages to benefit BCRF.

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Summer Newsletter 2007 13The Breast Cancer Research Foundation12

Jay Strongwater Event at Neiman MarcusJay Strongwater hosted a luncheon and trunk show in January at Neiman Marcus in PalmBeach to benefit BCRF. Jay charmed his guests and Strongwater collectors, attracting alively and stylish crowd. He was joined by Evelyn Lauder who signed limited-editionPrecious Birds compacts. All proceeds, $11,000, were donated to BCRF. Pictured (l to r): Susie Weingeroff, Evelyn Lauder, Jay Strongwater, Myra Biblowit, SkipWeingeroff.

Think Pink! Luncheon and Polo ExhibitionThe community of Windsor in Vero Beach, FL did it again – raising over$100,000 with its fifth annual event. Thanks to magnificent underwriting fromVan Cleef & Arpels, and support from Galen and Hilary Weston, JohnBrough, the Windsor residents and the Polo committee, this year’s Think Pink!Polo Exhibition Match and Luncheon on February 25th was a huge success.

We are also pleased to acknowledge the Pink Ribbon Sponsor: The Thomas F. and Clementine L. Mullan Foundation;and Patron Sponsors, Mr. and Mrs. David Welles and Mr. and Mrs. John Zoltak, as well as Mrs. Paul Severino and Mr.and Mrs. William P. Scully.

Perceptions of BeautyPhotography Exhibits

Perceptions of Beauty, Evelyn H. Lauder’s newest photography exhibition enjoyed two successful runs this spring. In March, the JohnBerggruen Gallery in San Francisco hosted the exhibition, and inApril, the show traveled to the Gagosian Gallery in Beverly Hills. Bothexhibitions were well attended and provided a wonderful opportunityto celebrate Lauder’s remarkable vision as a photographer. As always,100% of exhibition sales benefited BCRF and more than $85,000 wasraised for the Foundation. Evelyn Lauder’s next exhibit will be atTakashimaya in New York City from September 5th - 11th.

PLAY FOR P.I.N.K.

Play for P.I.N.K. is off to a great year! With a record-breaking season in the southern states, the rest of the country is gear-ing up for another banner year. There have been some exciting new P.I.N.K. events this year: a woman’s polo club hostedan event based on their participation in the dressage event at Wellington; a “Chicks with Stix” hockey event; a group ofyoung professionals hosted a cocktail party; and our wonderful P.I.N.K. club events continue – golf, tennis, swimming, cardgames, dinner/dances – all raising money for BCRF. New clubs continue to sign up which helps expand PFP’s efforts toreach out to more and more states.

PFP’s commitment to donating 100% of funds raised would not be possible without their generous title sponsorBloomberg. The Estée Lauder Companies and Wilson Sporting Goods continue to donate products for all events.PFP is pleased to announce four wonderful new partners: Affirmagy for soft cuddly blankets, Bodybuddy for a moistur-izing towel to help get to the hard to reach places on your back, ebeanstalk for children’s toys, and Elite TravelInternational for special getaways in addition to its Trips for Cancer program. Each partner is donating a percentage ofpurchases from their websites to Play for P.I.N.K.. Please visit their websites and support them and PFP.

None of this would be possible without the extraordinary group of PFP volunteers – the board, chairwomen and partici-pants. Last year, over 15,000 people came forward to give hope their best shot by Playing something for P.I.N.K. Thanksto their generosity, P.I.N.K. was able to fund nine of BCRF’s leading breast cancer researchers last year. They are hopingto fund more in 2008 and surpass their 2007 donation of $2 million.

Think P.I.N.K. Be in the know. Visit www.playforpink.org to find out aboutongoing achievements, happenings, register for a tournament, organize a tour-nament, or make a donation.

July: 5 Hackensack (NJ), 7 Maplewood (NJ), 8 Forest Hill Field Club (NJ), 10 Bailiwick (CT), 10 Shackamaxon (NJ), 10 Tuxedo (NJ), 11 BurningTree (CT), 11Elmwood (NY), 11 Newfield (CT), 12 Arcola (NJ),12 Brae Burn (NY), 13 Niagara Falls (NY), 15 St. Andrews (IL), 17 Telluride (CO),17 Old Oaks (NY), 18 Bonnie Briar (NY),18 Winged Foot (NY),19 Apawamis (NY), 19 Seawane (NY), 20 Leewood (NY), 21 Cherokee Hills (OH),24 Brooklake (NJ),24 Cohasset (MA), 25 Hackensack (NJ), 25 Mahopac (NY), 28 Wildwood (NY),28 Willow Ridge (NY), 31 Crestmont (NJ)

August: 1 Shelter Harbor (RI), 2 Greenbrook (NJ), 2 Manchester (VT), 3 Lords Valley (PA), 4 Arrowhead (NY), 7 Edgewood (NJ), 7 Park Ridge (IL),7 Preakness Hills (NJ), 7 Stanwich (CT), 8 Ardsley (NY), 8 Aspetuck Valley (CT), 9 Hampton Hills (NY), 9 Minisceongo (NY), 9 North Jersey (NJ),14 Essex County (NJ), 14 Fairview (NY), 14 Ridgeway (NY), 14 Suneagles (NJ), 15 Powelton (NY), 15 CC of Darien (CT), 16 Knob Hill (NJ), 16Mountain Ridge (NJ), 16 Tamarack (CT), 16 The Lakes at El Segundo (CA), 21 Riverside (IL), 21 Rye (NY), 21 Upper Montclair (NJ), 30 TennisCompetitors of Dallas (TX)

September: 7 The Plateau Club (WA), 7 Rumson (NJ), 11 Jumping Brook (NJ), 12 Stanwich (CT), 13 Burning Tree (CT), 18 Montclair (NJ), 19 Westchester (NY), 25 Greenwich (CT)

October: 4 Spring Brook (NJ); November: 3 Habitat Golf Course (FL)

Gail HilsonChairman

Roberta M. AmonJessie AraskogMuffie Potter AstonAnne H. BassCandice BergenMagda BleierMelinda BlinkenKatherine BryanSusan Payson BurkeCatherine CahillPatty CisnerosNorma DanaBeth Rudin DeWoodyBarbaralee Diamonstein-SpielvogelRobin Chandler Duke

HRH Princess FiryalAnne Eisenhower FlöttlLorna Hyde GraevJamee GregoryAudrey GrussJoanne de GuardiolaMai Hallingby HarrisonDina Merrill HartleyGale Hayman-HaseltineVeronica HearstMarlene HessKaren M. KarpKitty KempnerEleanora KennedyCoco KopelmanJo Carole LauderKaren LauderKaren LeFrak

Wendy Vanderbilt LehmanMemrie M. Lewis Nicole LimbockerCarol MackHillie MahoneyKetty MaisonrougeGrace T. MeigherLiz MezzacappaMuffy MillerNancy MissettGigi MortimerDeborah NorvilleLibby PatakiJean H. PearmanCarroll PetriePauline PittAnnette de la RentaJosie Robertson

Patricia RosenwaldHilary Geary RossChristine Hearst SchwarzmanNancy SilvermanAnne SitrickDaisy Soros Louise M. SunshineFelicia TaylorJoan H.TischPatricia Quick de VisscherAdrienne VittadiniBarbara WaltersPatricia G.WarnerThorunn WathneHarriet WeintraubSaundra WhitneyVivien Wyser-PrattePaula Zahn

BCRF LEADERS COUNCIL

events

BCRF_summer2007Newsletter 7/10/07 11:31 AM Page 12

The Breast Cancer Research Foundation Summer Newsletter 200714 15

Brighton Jerry Kohl, President of Brighton, presented Evelyn Lauder with a checkfor $150,000. Through the kindness of Brighton customers, sales force,and Jerry Kohl, Brighton donated a total of $250,000 to BCRF this year tofully underwrite a BCRF grant for research at the Salk Institute under thedirection of Dr. Goeffrey Wahl.

HoMedics Alon Kaufman, Liz Wentland, Barb Westfield, Don Robinson, and Beth Harrison Meyerof HoMedics, presented Myra Biblowit and BCRF staff with checks totaling $172,367.HoMedics sold pink massaging slippers and Taylor Precision Products sold a special bodyfat precision scale.

Stage Stores The 2006 Stage Stores annual Breast Cancer Awareness Promotion generat-ed a donation of $15,000. Pictured (l to r): Nicole Annarino; Cinny Murray;Kim Stewart; Jackie Hubert; Kelly Sommer.

Peebles Peebles raised more than $15,000. Pictured (l to r): Diane Ackley; Barbara Marks;Evelyn Lauder; Julie Smith; Myra Biblowit; Robbie Finke; Dennis Abramcyk.

thank you

Dyson Cleans UpThis past October, Dyson introduced a limited edition DC07 Pink vacuum sold exclusively atTarget. The DC07 was a huge success and sold out within days. This amazing partnershipbetween Target and Dyson raised over $541,000 for the Foundation. You will have anotherchance to buy the limited edition Pink DC07 at Target this October.

We’re updating our website as net donations reach $1 million!In February 2007, an exciting milestone was reached when our online donations surpassed $1 million. In addition,after six years of valiant service, bcrfcure.org is getting a facelift. The site-wide upgrade and redesign will stream-line and reorganize content to create a more interactive environment for our visitors. Dynamic delivery ofresearcher, partner, donor and survivor profiles will be used along with other interactive features to help increaseonline donations and participation in our programs. We are most grateful to The Phoenix Companies, Inc. fortheir generous underwriting of this project. Watch for the re-launch of www.bcrfcure.org in October!

Four Stars from Charity Navigator for the Sixth Year !!!!BCRF has received the highest rating from Charity Navigator, four stars, for six consecutive years, which means BCRFhas outperformed 99% of more than 5,000 evaluated charities in efficiently managing its finances. Charity Navigator recognizes that “[BCRF] excels, as compared to other charities in America, in successfully managing the finances ofyour organization in an efficient and effective manner. This consistency in your rating is an exceptional feat, especiallygiven the economic challenges many charities have had to face in the last year." BCRF is the only breast cancer organization in the US to have received this accolade over such a sustained period.

Ann Taylor • Andy Boy • Anne Klein • Aveda • b. sweets • Baccarat • Balmshell • Belkin • Bloomingdale'sBlueair • Bobbi Brown • Bon-Ton • Boscov's • Bumble and bumble • Cancer Vixen • Cardinal Industries

Carolee • Carousel Cakes • Carpet One • Cartier • Chefwear • Clinique • Coach • Coach WatchColor-a-Cookie • Conair • Contours Express • Crocs • Cuisinart • Darphin • Day-Timer • Delta Airlines

Direct Checks Unlimited • Donna Karan Cosmetics • Dyson • Eleni's • Elite Travel InternationalEsselte Corporation • Estée Lauder • Everlast • Ex-Cell Home Fashions • For Eyes • Fox River Mills, Inc.

General Mills • GOSUB 60 • HoMedics • Holt Renfrew • In Great Taste: Fresh, Simple Recipes for Living andEating Well • Jelly Belly • Jo Malone • JumpSnap • K2 • Kleenex • KN, Ltd. • La Mer • Lab Series Skin Carefor Men • LeSportsac • LF Stores • Lifetime Brands • Lord & Taylor • Mahco, Inc. • Macy's • Mamma Mia!

Mark Roberts • Matsmatsmats.com • Max Power • MeadeWestvaco • Michael Kors Beauty • Midwest QualityGloves • Northland 100% Cranberry Juice Blends • One-A-Day • Origins • Ouidad • Papyrus • Polaroid Prescriptives • Privo • Quality Rubber Stamp • Rabbit Air • Robert Kaufman Co. • Rowenta • Saks Fifth

Avenue • Salton • Sara Campbell LTD • Satin Jet Maia • Sean John • Sephora • Sony • Splendid • TargetTaylor Precision Products • Teleflora • The Sak • Tommy Hilfiger Toiletries • Travelon • Trudeau • Tumi

US Playing Card Company • Van Cleef & Arpels • VIVA • William Bounds • Wilson Sporting Goods WorldWinner.com (As of June 30th 2007)

Be on the lookout for these products and companies. Shop and Support BCRF.BREAST CANCER AWARENESS MONTH IS COMING...

Second Annual BCRF Marketing Summit More than 50 representatives from BCRF’s corporate partner companies attended the Second Annual BCRF MarketingSummit hosted at the offices of Weil, Gotshal & Manges on January 30th. This forum provides an opportunity for corpo-rate partners to exchange best practices and ideas. The theme of this year’s Summit was “Rethinking Pink.” Attendeesbegan the day with a few rounds of “speed meeting”, where there was a chance to meet, exchange business cards anddiscuss current pink programs with other BCRF partners. Following the meet-and-mingle game, representatives fromOuidad, The Estée Lauder Companies, and Play for P.I.N.K shared their experiences, which led to a lively discussionabout the need to refresh cause marketing programs each year. Photos: 1) Partner, Carpet One; 2) Diane Ackley of EstéeLauder; 3) Peter Wise of Ouidad; 4) Partner, Eleni’s New York; 5) Partner, Conair; 6) Summit attendees discuss newstrategies for the year ahead.

Boscov’sBoscov’s, through the hard-work of BCRF Advisory Board member Maralyn Lakin, raised$280,000 this year. Donations were derived from a variety of year-round fundraisingefforts, including the sale of exclusive BCRF items and Boscov’s third annual Pink RibbonGolf Outing. This gift will support a BCRF researcher named in memory of Reba BoscovLakin, mother of Ken Lakin, Boscov’s Chairman and CEO. 1

2 3 4

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BCRF_summer2007Newsletter 7/10/07 11:31 AM Page 14

July

August

September

November

October

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October 11: Play for P.I.N.K NY/CT Playoffs, Tamarack Country Club, CT

October 17: FFANY Shoes on Sale

presented by QVC, NYC

Oct

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July 29:

Danskin Women’s Triathlon,

Webster, MA

July 31: New York Liberty vs. Los Angeles Sparks WNBA Basketball Game honoring Jeanette WagnerMadison Square Garden, NYC

August 19:

Danskin Women’s T

riathlon,

Seattle

, WA

August 20:Play for P.I.N.K. 5th Annual Golf and Tennis Classic Old Westbury Country Club, NY

September 5 - 11:

Evelyn Lauder Photography Exhibit,

Takashimaya store, NYC

September 16:

Danskin Women’s Triathlon,

Sandy Hook, NJ

November 13:

Evelyn Lauder Photography Exhibit,

Rhona Hoffman Gallery, Chicago, IL

September 10:

Sara Campbell 2007 Fall F

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Boston Harbor H

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October 9:

3rd Annual Hot Pink Party,

Museum of Fine Arts, Boston, MA

October 16: BCRF Symposium and Awards

Luncheon, The Waldorf=Astoria, NYC

October 18-21:

Saks Fifth Avenue

Key To The C

ure Event

October 23:

Dr. L

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lecture at the 92 S

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October 7: SHAPE magazine’s

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The Breast Cancer Research Foundation16

NON-PROFIT ORG.

US POSTAGE PAID

NEW YORK, NY

PERMIT NO. 7131

The Breast Cancer Research Foundation60 East 56th Street, 8th FloorNew York, New York 10022

ADDRESS SERVICE REQUESTED

your PINK calendar...

Save the DatesFebruary 11, 2008: TheSymposium and Hot PinkLuncheon, Flagler Museum,Palm Beach, FL

April 8, 2008: The Hot Pink Party, The Waldorf=Astoria, NYC

BCRF_summer2007Newsletter 7/10/07 11:31 AM Page 16