The Brand Relationship Spectrum
16
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The brand relationship spectrum: The key to the brand architecture challenge David A Aaker; Erich Joachimsthaler California Management Review; Summer 2000; 42, 4; ABI/INFORM Global pg. 8
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Transcript of The Brand Relationship Spectrum
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
The brand relationship spectrum: The key to the brand architecture challengeDavid A Aaker; Erich JoachimsthalerCalifornia Management Review; Summer 2000; 42, 4; ABI/INFORM Globalpg. 8
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
