The Brand Collective Intro 2016
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Transcript of The Brand Collective Intro 2016
WhoweAre&
WhatweDo
brandcollectivehq.com
WeareTheBrandCollective.WeCreatePurposefulBrands.
Wearethemachineworkingbehindthescenescreatinganddevelopinginnovativeandauthenticproductsandprotocolstoamplifyyourbrandsmessage,expandyourbrandsaudience
andmonetiseyourbrandsportfolio.Ourmethodissimple- collaborativestrategies,innovative
productdevelopment,creativemarketinganddiverselicensingandretailopportunities.
Whychooseus–wehavethetrackrecord,theentrepreneurialflairandanexceptionalteam.Wearetenaciousandtalented.
Whereothersseewallsweseeopportunities.
FuellingyourFire
Successrequiresfocus.Weknowourstrengths.Ouractivityis
targeted.
Six CorePillars
Lifestyle|Nutrition|Exercise|Mindset|Education|Community
OurFocus360StrategicManagement- BusinessStrategy&Planning|BusinessInnovation|BusinessGrowth|BusinessMaintenance|BusinessTurnaroundStrategyBrand - BrandArchitectureDevelopment|AssetDevelopment|Strategy&Planning|Keymessages&Flighting|CelebrityBrandExperienceMarketing -MarketingStrategy|MarketingPlanning&Execution|SocialMedia&DigitalMarketing|CampaignManagement&Execution|CommunicationsPlanning&ExecutionProduct - DaytoDayProductManagement|RangingStrategies|ProductDevelopment|ProductTesting|ContinuousImprovementProcesses|ApprovalSystems&Processes|Sourcing|CustomerServiceManagementRetail - Retailstrategy|Planning&Execution|Licensing|SupplyChain&Distribution|Management|PricingStrategy|SalesTrackingConnections- FMCG|Supermarkets|Vitamins&Supplements|Publishing|MajorRetailers|DiscountRetailers|FitnessIndustry|GlobalManufacturing|Beauty&Skincare
OurAction• Brand: Strategy&Plan – Aclearlycurated timebased protocol to createandestablishyourbrands foundation, setyourbrand’sdirectionandidentify themilestones anddeliverablesrequiredtoachieve success.
• Product: Innovation,Strategy&Launchplan – Providingcommerciallyobjectivedirectionandexpertiseinidentifying,creatingandlaunchingretailanddigitalproductsforyourbrand.
• Marketing: Strategy&Plan – Creatingauthentic, insightfulandinnovativeplatformstomarketandcommunicate yourbrandsessence andmessage acrossmultiplechannels.
• Retail: Strategy&Plan – Sourcing viableretailopportunities,managingproductrangeanddirection,identifyingpricingandcommercialmodels to establishand cementyour brand’sretailpresenceandworth.
• Licensing&NewBusinessDevelopment – Activelyseeking, identifyinganddevelopingcommerciallyviablelicensingagreementstolaunch yourbrand in newmarkets.
Activation,Maintenance,Tracking&ImprovementServices
Our 'BehindtheScenes' Servicesaredesignedforyou towork ON yourbusinesswhilewe work IN it.
Weknowthatmanagingthedaytodayminutiais timeconsumingand distracting.
Our Bespoke or Retainer packageswill freeyouuptowork on what'simportantforyourbrandandbusiness,allowingyoutodowhatyoudobest.
Sowhetheryou'dlikehelpmanaging yourbrands productportfolio, liaising directlywithyourcustomers orifyou're simplyoverwhelmedbyyourbrands socialmediaanddigitalcontentcreationrequirements,don't
worry,we'rehereforyou.Ourserviceis seamless.