THE BRAND

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1

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Contents:

The Band

1.1 Overview Of Brand1.2 Beliefs & personality 1.3 Slogan1.4 Ingredients

The Logo

2.1 Mark Only2.2 Reversed Out2.3 The Mark Within Text2.4 Logo Clearence2.5 Typography Print2.6 Typography Web2.7 Colour Palette

Application

3.1 Posters 3.2 T-Shirts3.3 Racing Tickets3.4 Website3.5 Celebrity endorsements 3.6 Brand Placement

Building TheBrand

1

The Brand

1.1 Overview Of Brand

1.2 Beliefs & Personality

1.3 Slogan

Green Cleaner Energy

Hybrid F1 believes in being seen as a World-class brand in the motor sports industry and up holding a certain pattern demonstrating high speed and featuring Hybrid Technology.

Key to success

Speed Time Green Energy Clean Innovative Design Solutions Enjoyable Experience

1.4 Ingredients

Creating a Logo that represents Hybrid F1 with a similar feel, so changing the theme to a greener energy source of power, which helps illustrates a cleaner environmental approach.

Hybrid Formula1 is the brand used to identify the most prestigious Motor racing competition in the world and is extremely valuable to us, the trademark used to identify the brand includes ‘HYBRID FORMULA1’ Logo, ‘F1’ Logo. These marks have been used and/or registered in the UK, EU and internationally as trademarks, in connection with a wide range of goods and services.

We offer our promoters, title sponsors, global partners, suppliers and licenses exclusive rights to use our trademarks and associate themselves with our brand and we take great care to protect out reputation of our reputation of our brand by ensuring the proper use of our trademark.

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2.2 Reversed Out

The Logo

2.1 Mark Only

2.4 Logo Clearence

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2.3 Mark Within Text

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2.5 Typography Print

2.6 Typography Web

The logo for all print based designs will be shown as the following.

The logo for all web application will be shown as the following.

Black Logo

White Background

Black Logo

White Background

Or

White Logo

Black Background

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2.7 Colour Palette

CMYK & RGB

C

M

Y

K

R

G

B

C

M

Y

K

R

G

B

0

0

0

0

75

68

67

90

255

255

255

0

0

0

*FFFFFF

*000000

C

M

Y

K

R

G

B

0

0

0

40

167

169

172

*A7A9AC

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67

0

43

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43

201

174

*2BC9AE

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3.1 Posters

Application

w w w. H y b r i d - F 1 . c o . u kCopyrites by Indi Kitaure

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w w w. H y b r i d - F 1 . c o . u kCopyrites by Indi Kitaure

DESIGN

Lightweight engineer ing parts are used for maximum fuel eff ic iency which also benif i ts an ult imate performance.

1 GRAND PRIX

FRI 02 13ST

BELGIUM

w w w. H y b r i d - F 1 . c o . u kCopyrites by Indi Kitaure

ELECTRIITY

Al lows the battery to recharge i t ’s sel f f rom the dr iver applying the brake, which boosts the overal l fuel eff ic iency

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3.2 T-Shirts

3.3 Racing Tickets

PRACTICE QUALIFICA-

TIONRACE DAY

Section 1

PlatinumGoldSilver

Platinum 2Platinum 3

Platinum 1

Platinum 4

Gold 1

Gold 2

Gold 3

Gold 4

Gold 5

Gold 6

Silver 1

Silver 2

Silver 3

Silver 4

Silver 5

Silver 7

Silver 6Silver 8

Start/FinishDirection

Seating:

Section 2Section 3

03DAYS

2013 FORMULA 1BELGIUM GRAND PRIX

03DAYS

FEB082013

65 LAPS

ANTI CLOCKWISE

CIRCUIT

306KM

WORLDS FIRST HYBRID

FORMULA 1

Platinum Aldult3 Days

Includes General Admission

Roving Seats Friday & Saturday & Reserved on Sunday Race Day

Costomer Name - JOHN SMITH

Book Reff - 157652

For Terms & Conditions see www.hybrid-f1.com

Pits Straight A

Seat No - AB95

Copyrites by Indi Kitaure

Copyrites by Indi KitaureHome / Help / Contact

ELECTRIITY

Al lows the battery to recharge i t ’s sel f f rom the dr iver applying the brake, which boosts the overal l fuel eff ic iency

DESIGN

Lightweight engineer ing parts are used for maximum fuel eff ic iency which also benif i ts an ult imate performance.

Compared to conventional Formula 1 cars, Hybrid emits 64% less harmful l emissions and has no negative impact on the enviroment.

ULTIMATE ECO

ENGINE

Engineered to perform, control led by state of the are technology, which al lows the engine to make 3,000 decissions in one instant.

Cl ick For More Info

Cl ick For More InfoCl ick For More Info

Cl ick For More Info

FEB08

2013BELGIUM

GRAND PRIX

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Copyrites by Indi KitaureHome / Help / Contact

BELGIUM GRAND PRIX

Lewis HamiltonKimi RaikkonenRomain GorsjeanSebast ian VettelFernando AlonsoJneson ButtonBruno SennaMark WebberFel ipe MassaNico Rosberg

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-1:41:05.503+1.032+10.518+11.614+26.653+30.243+33.899+34.458+38.350+51.234

QUALIFYING

McLaren’s Lewis Hamilton looked favourite for victory in Hungary from the very start of the weekend and he l ived up to that promise on Sunday, even if Lotus made him work for it . Hamilton equalled Ayrton Senna’s record of three Budapest wins, received his trophy from Placido Domingo, and put himself f irmly back in the championship f ight. What better way to go into the summer break? This track is very demanding - it is a very downforce-dependent circuit. And, as I just said, I was able to manage the tyres to stay ahead of these guys. And, of course, our pit stops have been fantastic. Al l these factors added up to this win.

It ’s not often you get a second chance in Formula One racing, but Lotus’s Romain Grosjean is one of the lucky few, returning to the sport this year, two seasons on from his debut with Renault. We caught up with Grosjean to f ind out about what makes him tick off the track and he had a few surprises in store. He discusses his disdain for hypocrisy, his love of Haribo and how he could turn his hands to cookery i f the racing career doesn’t work out. It is no secret that I have gastronomic talents, so I would try to work in a restaurant and maybe open a restaurant one day. I know many Michelin star-rated French chefs - and lucki ly for me they are al l Formula One fans - so I am sure I would f ind a place to develop my

Fernando Alonso has been in the news a couple of t imes this week, f irst for his bul l ish statements about Ferrari ’s competit iveness in 2012 and then again yesterday with the sad confirmation that his marriage has ended.The Spaniard, now 30 years old, met his wife Raquel de Rosario in late 2005 and married a year later, just after he cl inched his second world t it le. Apparently the pair have been separated for some months, they were last seen together at a Grand Prix in Hungary in late July, where Alonso celebrated his 30th birthday.

1 GRAND PRIX

FRI 02 13ST

BELGIUM

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2013BELGIUM

GRAND PRIX

3.4 Website

“WE WILL BE CHANGING THE SPORT FOR THE GOOD OF THE ENVIRONMENT”

Mark Webber

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3.5 Celebrity Endorsements

“THIS WILL NOT ONLY BE A GAME CHANGER BUT INFLUENCE MILLIONS THAT WE ARE CLEANER GREENER ENERGY.”

Lewis Hamilton

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3.6 Brand Placement

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