MIXED-USE & MASTERPLANNING

The Boulevard

Mixed-use & Masterplanning

The Boulevard, BanbridgeBanbridge, Northern Ireland

MASTERPLANNING | WAYFINDING

The Brief

Relaunched in early 2018 under the new ‘The Boulevard’ name and brand, the Banbridge outlet is an £7m investment by joint venture partners Tristan Capital and the Lotus Group, and is Northern Ireland’s premier and only outlet shopping destination.

The Solution

We collaborated with the asset managers and investors and their brand consultants, BWP, to create new signage gateways and wayfinding, following on from the successful design and installation of the mall’s new ETFE roof canopies and visitor centre, and are being retained to carry out tenants design and implementation guidelines.

Under the new ownership, the site has already seen 27% increase in footfall, 25% increase in turnover and 37% increase in Republic of Ireland visitors.