THEBOTTOMLINE about pr

PRDOESN'T

COME PRE-PACKAGED

YOUCAN'T

ORDER ITLIKEYOU'D

ORDER APIZZA

AND ITDOESN'T RUN

WITHOUT

FUEL

THEFUEL

CAN BE...

MARKETING

WORD

of

MOUTH

SOCIAL

MEDIA

OR

INFLUENCERS

TIMING

IS

EVERYTHING

IF WAR BREAKS OUT, WHOCARES ABOUT YOURLATEST GIZMO?

WAIT TO RELEASE IT

WHATPR IS

NOT

PRIS NOTADVERTISING

PR ISNOTBEING IN

CAHOOTS

WITH

JOURNALISTS

PR ISNOT

JUST...

AND PRIS

NOT

JUST TACTICS

?SO HOW DO

I GET

SOME OF

THAT PR

FOR MY

BUSINESS?

DEMONSTRATEYOUR EXPERTISE

INSTEAD OF  

SHOUTING IT FROMTHE RAFTERS

GIVETHE MEDIA

WHATTHEY NEED

TO BE 

INFORMED

and

ACCURATE

Written

recaps of

interviews

Q&A or fact

sheets

Visuals to

tell your

story

DEVELOPA 

PR STRATEGYAND USE IT

articles

webinars

speaking

social media

video

whitepapers

ebooks

SlideShares

podcasts

newsletters

blogs

infographics

TELL YOUR

STORY

THROUGH

MULTIPLE

CHANNELS

GET YOUR

HAPPY CLIENTS

TO TELL YOUR

STORY

INCLUDECUSTOMER

TESTIMONIALS,EVEN IF

THEY'REANONYMOUS; IT

STILL BEATSYOUR BLUSTER

CREATE

CONTENT

THAT

PEOPLE

WANT TO

CONSUME

Show that you care

and understand

their challenges

Have dialog, not

monologue

USEDATA TO

GETSMARTER

which subjects get the

most linkbacks, views,

comments, and shares?

which calls to action

garner the most traffic

and leads?

which topics get people

engaged?

which sites are driving

the most traffic and

leads?

SO NEXTTIME YOUTHINKYOUCAN

ORDER PRLIKE APIZZA...

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