The Boss is Anti-Social HELP!
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MWLUG 2013
The Boss is Anti-Social…HELP!
Keith Brooks [email protected]/Twitter: LotusevangelistAbout.me/keithbrooks
Background http://mediafunnel.com/social-media/how-persuade-boss-use-social-media/PHB Graphic http://curiouscat.com/images/pointy-haired-boss.jpg
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Who am I?
an
for ICS and Websphere
Blogger: http://blog.vanessabrooks.com
Previous MWLUG Sessions "If You only If You Only Knew What Your Server Was Saying“ Lotus Layers - Making your URL's Play Nicely
I AM http://www.lotusmuseum.com/pages/I_Am_CampaignAdmin http://transom.org/wp/wp-content/uploads/2013/03/name-tag-admin-1000.png?9d7bd4
I manage Customer Relationships via Social Enterprise Networks for
<- Co-Authored this book
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Culture Trumps Social
In order to succeed, social needs a social culture.
If your nature is silos and fiefdoms you may be out of luck.
If your nature is open, sharing and caring, you probably went to another session.
http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size-piece/
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Meet the Executives
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Help the CEO look …
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Today’s Topics
2) The CEO Bill-
board
4) Happy End-ings
3) CEO Plan
1) CEO Evasion
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Executives have …
http://rorylbuck.wordpress.com/2010/06/21/swimming-blind/http://newhomesalesleaders.com/category/sales-meetingshttp://wepartypatriots.com/wp/2011/04/10/anti-social-media-journalist-union-says-no-tweeting-chicago-catholic-church-says-no-facebooking/http://nationbuilder.com/how_to_tagginghttps://si0.twimg.com/profile_images/2932677288/c60cef37fe8efc7aee074044a3ac9c63.pnghttp://giftsweuse.com/family-life/my-grand-planshttp://thepitter-patter.blogspot.com/2010_06_01_archive.htmlhttp://gdgoenkaworldschool.blogspot.com/
CEO EVASION
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Maslowe’s Hierarchical View
http://www.diychart.com/Image/1/3fe08e77-acb9-4d70-bb2c-486a905bf2e7.png
Did I miss anything? Let me know via Twitter@lotusevangelist
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http:
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/A Social CEO?
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Sales People’s View
http://info.asalesguyconsulting.com/Portals/166003/docs/social_media_sales_quota.pdf
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The Future Social CEO
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The Future Social CEO (Page 2)
http://mashable.com/2011/12/02/social-ceo-infographic/
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Age is NOT the Barrier
http://www.marketingpilgrim.com/2013/08/pew-social-networking-usage-by-age.html
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Today’s Topics
2) The CEO Billboard
4) Happ
y End-ings
3) CEO Plan
1) CEO Evasion
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Playing on Management’s Jukebox
Recognize Anyone?
Yourself Included?
Jukebox Title Strip Creator - MikesArcade.com
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http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/
Don’t Become a Ghost Town
17
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http:
//w
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.blo
g.sp
ecul
ist.c
om/a
rchi
ves/
0009
18.h
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Embr
ace
your
Customers Individuality
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Management’s Social Jukebox
19
ThinkVisually,Think DifferentlyMetaphors Change Easily, PEOPLE DO NOT!
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Today’s Topics Up Next
2) The CEO Bill-
board
4) Happy End-ings
3) CEO Plan
1) CEO Evasion
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Not always easy is it!The execs trust you…well I hope they do!Even Darth Vader could er, maybe not…Does your CEO email, newsletter, blog,
anything..like:
Lipstick on a Pig or
Comic from dilbert.com
CEO PR
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6 Steps for Execs…and you
It’s our job to steer CEOs and management in the right direction when it comes to how to communicate via social media.
How can you do this?
1) Speak in business language
2) Fit the audience to the channel
http://www.is4profit.com/small-business-news/20081027-smes-risks-business-jargon.html http://searchenginejournal.com/wp-content/uploads/aboutsoc/2012/08/socmed.jpg
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6 Steps for Execs…and you (con’t)
3) Limit their Options
4) Provide the data/analytics or research
Created by Rachel Jones of Wink Design Studio using: © Tagxedo.com.
Wordle by Keith Brooks: http://www.wordle.net/thumb/wrdl/6937981/socmed_stuff
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6 Steps for Execs…and you (con’t)
5) Know your Executive
6) Have a Plan for them
http://smalltalkbigresults.wordpress.com/2013/07/01/10-ways-to-learn-what-makes-people-tick-at-work/http://blog.contagiouscompanies.com/2011/10/plans-bosss/
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Prime Example, Golf
http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft
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• Do you report or track every shot? No? You should
• Do you have a plan before you hit the course?• Decide who to play next?• You have all of the information on your device• Better knowledge of the hole/course equates
to a better score, same with customers• GPS, not included in IBM Connections ... yet
Golf Explained
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The Pizza Wheel of Leadership
http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
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Social Business Use Caseshtt
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IBM Connections Practical Example
IBM Connections can help managers tackle daily work challenges
1. What do you want to accomplish?2. How would you typically approach that challenge?3. What options are available in IBM Connections to help you tackle that
challenge faster, more efficiently or more collaboratively?
Find experts outside of your team in order to be successful on a project or with a client Profiles
Reduce your email inbox by attaching files in Connections, and stay out of ‘mail jail’! Files
Network with other teams in IBM important to your team’s success. Stay current on what’s happening in your network
HomepageMicro-blogging
Easily communicate your strategy and priorities with your team in an open space where they can respond and communicate with one another
Blogs
Manage projects, assign tasks and due dates and get an overall view of the project’s status – in real-time
Activities
Share valuable web links for others to use Bookmarks
Used by permission of Luis Suarez of IBM from slides of Ross Mauri
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One Example
http://learn.mindjet.com/SuperstormSandy https://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/
CEO PR
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Last Topic
2) The CEO Bill-
board
4) Happy Endings
3) CEO Plan
1) CEO Evasion
Today’s Topics
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Know your boss and speak their language
Stop the Confusion, stay focused
Do your homework first, pitch it, train for it, show it…repeat
READ, READ, READ
Take Home
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Thank You
Keith BrooksThinkRite (A VoiceRite Company)
Social Collaboration Practice LeaderTwitter/Skype: Lotusevangelist
[email protected]+1-954-653-2517
http://about.me/keithbrooks
Find these slides on http://slideshare.net/kbmsg