The book in transformation. Dominique Raccah

The Book in Transformation

Dominique Raccah Sourcebooks, Inc.

XV Jornada de Gestión de la Información November 2013

today… book publishing in the

United States is an industry in transformation

The Book in Transformation 1.  Consumer data — Book Industry

Study Group (BISG) 2.  The U.S. Book Market 3.  Who is the U.S. ebook customer? 4.  Devices 5.  Beyond ebooks

[the U.S. book market]

5

$25,500,000,000

$26,000,000,000

$26,500,000,000

$27,000,000,000

$27,500,000,000

$28,000,000,000

2008 2009 2010 2011 2012

Revenue

© 2013, the Book Industry Study Group, Inc.

Total Book Industry Revenue

6

$12,000,000,000

$12,500,000,000

$13,000,000,000

$13,500,000,000

$14,000,000,000

$14,500,000,000

$15,000,000,000

2008 2009 2010 2011 2012

Total Trade


Total Trade (Consumer)

7

$0

$2,000,000,000

$4,000,000,000

$6,000,000,000

$8,000,000,000

$10,000,000,000

$12,000,000,000

$14,000,000,000

2008 2009 2010 2011 2012

eBooks Combined Print


ebook vs physical book – Consumer

8

$0

$1,000,000,000

$2,000,000,000

$3,000,000,000

$4,000,000,000

$5,000,000,000

$6,000,000,000

2008 2009 2010 2011 2012

eBooks Hardcover Mass-market Softcover


ebook vs physical formats– Consumer

9

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

$1,400,000,000

$1,600,000,000

$1,800,000,000

$2,000,000,000

2008 2009 2010 2011 2012

Hardcover Mass-market Softcover eBooks


ebook vs physical book – Consumer – Adult Fiction

What categories of books are most impacted by ebooks

today?

The Impact of E-books — Adult fiction

© 2013, the Book Industry Study Group, Inc. 11

$0 $200,000,000 $400,000,000 $600,000,000 $800,000,000

Contemporary Women Horror

Action & Adventure Science Fiction

Historical Fantasy Literary

Mystery & Detective General

Romance

[who is the customer]


3 Year Study (11 contracted publications)

5 publications to date Methodology •  PubTrack™ Consumer panel of

U.S. book buying men, women and teens balanced to US Census

•  Survey pool of ~78K book consumers at the time of last fielding

•  95% probability threshold

Benefits of e-reading devices…

[who is this customer? ]

[ reader who reads a lot ]

[power buyers]

Purchase Frequency


17.10%

55.10%

26.50% 1.30%

I frequently acquire e-books (at least weekly)

I acquire e-books on occasion (once or twice a month)

I rarely or sporadically acquire e-books

Other, please specify

Power Buyers


17.10%

55.10%

26.50% 1.30%




Other, please specify

The U.S. ebook Power Buyer


0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Frequently Occasionally Rarely

Male Female

Power Buyer Demo (Gender)


0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

18-29 Yrs

30-44 Yrs

45-54 Yrs

55-64 Yrs

65+ Yrs

Frequently

Occasionally

Rarely

Power Buyer Demo (Age)


0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Frequently

Occasionally

Rarely

Power Buyer Demo (Occupation)


0.00% 5.00%

10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%





Power Buyer Demo (First Acquisition)


Power Buyer Demo (Acquisition Source)

[devices]

law of diffusion of innovation

-Simon Sinek, Ted Talk

What is your preferred device for reading e-books?


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0% Ja

n-11

Mar

-11

May

-11

Jul-1

1

Sep

-11

Nov

-11

Jan-

12

Mar

-12

May

-12

Jul-1

2

Sep

-12

Nov

-12

Jan-

13

Amazon Desktop/Laptop All Other

What is your preferred device for reading e-books – Power Buyers


What is your preferred device for reading e-books?


0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Tablets

Dedicated E-Readers

Frequently Occasionally Rarely

The market is maturing and settling down.

The longer someone is in the market, the more predictable his or her behavior becomes.

Tablets are overtaking e-readers, but not with power buyers.

Ebooks are still driven by fiction.

And in the U.S., Amazon is dominant.

Conclusion


beyond ebooks

for Sourcebooks, in 2013 eBook dollars

= 30% of $ sold

Slower ebook transformation for categories such as reference

and children’s books…

Digital opens opportunities beyond ebooks

Benedict Evans (@benedictevans) Mobile is eating the world, June 2013

the world for book publishers just got a lot BIGGER

enhanced e-books

online platforms

(mobile) apps online

communities

user-generated content

e-books

How can you serve your readers better?

enhanced e-books

online platforms

(mobile) apps online

communities


e-books

How can you serve your readers better?

enhanced e-books online platforms

(mobile) apps

online communities


e-books

It’s not just the book that’s transforming. It’s the book publisher.

Digital changes everything.

“Procuremos más ser padres de nuestro porvenir que hijos de nuestro pasado.”

-Miguel de Unamuno (1864-1936) Spanish essayist, novelist, poet, playwright, and philosopher

“We should try to be the parents of our future rather than the offspring of our past.”

Thank YOU!

Email: [email protected] Twitter: @draccah

LinkedIn Group: Ebooks, Digital Books and Content Publishing Network

The book in transformation. Dominique Raccah

Technology

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