The Boogie Board eWriter

August 2012g

Kent Displays Inc., Introduction

Kent Displays is a global leader inKent Displays is a global leader in

• The design, development and sale of cutting edge consumer electronics products based on fl ibl R fl ™ di l t h l iflexible Reflex™ display technologies featuring the award winning Boogie Board®

eWriter product line

• The research, development, and manufacturing of no power display technologies for consumer and OEM markets

• Established in 1993• Improv Electronics was launched in 2010 as

the consumer products unit of Kent Displays

What is a Boogie Board eWriter?

o The Boogie Board™ LCD eWriter is the revolutionary, paperless, y, p p ,electronic alternative to memo pads, sketchbooks, sticky notes, and dry erase boards.

o Write memos, leave messages, create To Do lists, draw pictures, jot down ideas, make quick calculations play games keepcalculations, play games, keep score, practice handwriting/math – even diagram the winning play!

How Does the Boogie Board eWriter Work?

Requires No Power to Create or Retain Image1.Create images by applying pressure to the

Reflex™ LCD writing surface. The affected liquid crystals “stand-up” to reflect ambient light.

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1

5

y p g2.Use the included stylus or almost any other

instrument – even your finger!3.Create intricate drawings with different line

thicknesses — just like paper and pen.4 Push the erase button to clear your image

2

1

4. Push the erase button to clear your image.5. Ultra low power consumption. The sealed 3v

battery in Boogie Board 8.5 eWriter* provides over50,000 erase cycles — that’s 20 erases per day for 6 years!

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6. All plastic construction (including the LCD) is durable and shatter-proof .

*Boogie Board 10.5 eWriter includes replaceable batteries.*Boogie Board Rip includes rechargeable batteries.

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2g p g

Why do consumers buy Boogie Board

o Each Boogie Board could save a Tree• One 8 5” Boogie Board tablet over its life time will• One 8.5 Boogie Board tablet over its life time will

save 50 reams of A 5 paper, which would save a Tree

o Cost Saving• 50,000 “ Post-It Notes“ costs about $500, while

Boogie Board with 50,000 erases costs just $40

o Its intuitive & enjoyable• It is light, shatter proof & simple to use• Its stylish & fashionable• Its fun to write & erase & brings a smile on your

face

Paper-like Writing and Drawing Experience

o Smooth, immediate response to pressure (noresponse to pressure (no lag)

o Responds to variableo Responds to variable pressure (allows shading)

o Replicates feel of writing p gwith pencil on paper

More fun than paper and pen (increases engagement in learning/work activities)More fun than paper and pen (increases engagement in learning/work activities)

Where Can You Use the Boogie Board eWriter?

o Thin and lightweight, you can use your Boogie Board tablet almostyour Boogie Board tablet almost anywhere!• Leave one on your desk at home, office,

or school• Mount one to your refrigerator or filing

cabinet• Take it with you to the grocery store or

mallmall• Bring it to the field or court

Boogie Board Trends

100%

Home• Family tasks (to do lists, grocery list,

messages) 70%80%90%

Boogie Board in US Retail

g )• Kids – play and homework• Drawing and sketchingBusiness• Daily tasks and assignments 40%

50%60%%

• Phone messages• Meeting notesEducation• Teaching and study aid

M th ti d iti kill 10%20%30%40%

• Mathematics and writing skills• Art, drawing and sketchingDesign• Concept sketching• Presenting ideas

0%10%

Home Business• Presenting ideas Education Design

Competitive Overview

W iti

eWriterseWriters Pen & Pen & PaperPaper TabletsTablets eReaderseReaders

Graphic Graphic InputInputDeviceDevice

Writing Experience

Price

Eco‐Friendly

Battery Life

Resolution

National & International Distribution

Boogie Board around the World in Retail

KoreaTaiwan

Thailand

UK Taiwan

UKSingapore Japan

FJapanTaiwanNetherlands

FranceJapan

Boogie Board eWriter Success Story

Strong Global Demand• 9 unique country websites in local languages9 unique country websites in local languages• 2000+ global media mentions• Sold in 25 countries (and counting!)• Top Holiday Seller 2010 – Amazon.com• 2011 sales nearly 2x 2010

Award-winning• Flexi Most Innovative Display Product• Nortech Innovation Award• Computer Times Editor’s Choice Award

Positive Media Reviews*

“A battery powered notepad as

convenient as the real“A battery powered notepad as

convenient as the real“Infinite LCD Fun” Softpedia“Infinite LCD Fun” Softpedia

"Can’t think of any better way to

stop using paper post it "Can’t think of any better way to

stop using paper post it

“Feels magical the way the“Feels magical the way the

convenient as the real thing” Popular Science

convenient as the real thing” Popular Science

pp

“Simply awesome in the“Simply awesome in the

p g p p pnotes” Mobile Magazine

p g p p pnotes” Mobile Magazine

Feels magical the way the ‘ink’ flows out of the stylus on to the screen” Gadgeteer

Feels magical the way the ‘ink’ flows out of the stylus on to the screen” Gadgeteer

Simply awesome in the hands of anyone who likes to doodle or take notes.” GadgetReview

Simply awesome in the hands of anyone who likes to doodle or take notes.” GadgetReview

“May revolutionize the way people take notes” The Plain Dealer“May revolutionize the way people take notes” The Plain Dealer

"the 21st century answer to a whiteboard“ Geek.com"the 21st century answer to a whiteboard“ Geek.com

* F O i i l B i B d LCD T bl t* For Original Boogie Board LCD Tablet

Current Boogie Board eWriter Family

Introduced November 2011November 2011

Boogie Board 8.5 LCD Writing TabletThe original Boogie Board tablet th t t t d l ti !

Boogie Board 8.5 LCD Writing Tablet for Binders

Boogie Board 10.5 LCD Writing TabletNearly 50% more writing area

Boogie Board RipLCD Writing TabletRecord your image and

that started a revolution!

• 8.5” LCD writing surface• Ultra light (4 oz.) and thin

(1/8“)• Numerous accessories• Nine exciting colors

Ideal for students, professionals and coaches who use binders to stay organized.

• 8.5” LCD writing surface• Holes for 2, 3 and 4 ring binders• Ultra light (4 oz ) and thin (3/16“)

y gthan Boogie Board 8.5 tablets.

• 10.5” LCD writing surface• Ultra light (4 oz.) and thin (1/8“)• Erase lock switch• Replaceable batteries (2

AAAA)

y gpreserve it on your PC

• Connects easily to your PC• Internal memory stores

dozens of images• Rechargeable batteries• Mini USB portUltra light (4 oz.) and thin (3/16 )

• Built-in stylus holder)

• Charm loops• Built-in stylus holder

p• Erase lock switch• Built-in stylus holder

Boogie Board Accessories

Boogie BoardNeoprene Sleeve*Protect your tablet and

Boogie BoardMessage Center*Attach to almost any hard surface and slide

Boogie BoardStylus Holder/Magnet Kit*Keeps stylus with your 8.5 & 10.5 y

prevent unwanted screen marks.

• For 8.5, 105, & Rip eWriters• Sewn-in stylus holder

(stylus not included)

yyour tablet in and out to take it on the go.

• For 8.5 eWriter• Attaches with magnets, double-sided

adhesive strips (included) or screws• Reversible cork / metallic insert (custom

engraving available)

p y yeWriter, mounts eWriter directly to magnetic surfaces.

• Stylus holder also slides over erase button to prevent accidental erasure

• Magnets compatible with 8.5 / 10. 5 eWriters and message center

* eWriter not includedg g )

• Plastic stylus and built-in holderg

BB 8.5” Gen 2 – Q4 2012

• ColorsColors– Graphite/black– Red– BlueBlue

• Design Enhancements– Sleek metallic design

d l d h ld– Improved stylus and holder– Improved erase button– Stylus stand feature– Non‐slip underneath– Internal mounting magnets– Replaceable battery – coin cell