February 2010 | Issue 8

We can help grow your income -See page 6

The BoardBIGWAVEM E D I A

July 2010 | Issue 10

New products | A guide to display | Free marketing assessment

Search engine optimisation

Contents:Page

number

News3

Newmedia4

Swimmingdevelopment 6

reminders 8

Upcomingevents 9

Upcomingdeadlinereminders 10

Newproducts11

Aguideto...display 12

Freemarketingassessment 14

We’d love your feedback on The Board

and any suggestions for articles

you’d like to see.

Pleaseemailyourcommentsto

theboard@bigwavemedia.co.uk

PRonline

PRonline

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Business Games a successThe2010ExeterBusinessGameshasonceagainprovedasuccesswith10ExeterbusinessestakingpartinaseriesofsixgamesincludingFrisbeegolf,Volleyball,Rounders,Treasurehunt,pubquizandBellboatracing.

OurBusinessDevelopmentmanagerDebbiMooresitsontheorganisingpanelandthegameswebsitewasdesignedandhostedbyus.

2011willbeanexcitingyearforBigWaveaswe’llberunningthegamesindependently.AnyExeterregionteamsinterestedinsigningupforinformationonhowtotakepartcancompleteanonlineregistrationformatwww.exeterbusinessgames.co.uk

the Big Wave Media newsletter. Here you’ll find a host of information - from our latest happenings to upcoming events - all designed to keep you informed and ahead of the game!

Sweeping up in the World CupWeheldourveryownsweepstakefortheWorldCup.ThefinalpitsTomGoznaagainstMarkLeeforagrandshowdown,whileSimonBeer,SeniorAccountManagertooktheprizeforworstteam–NorthKorea!

Email campaignsFollowingsuccessfultrialswewillbelaunchingouronlinee-marketingsysteminthecomingmonth.Thenewpackagewillfacilitatethesendingoffully‘clickable’bulkemailsthroughanintuitiveemailmanagementsystemthatwillofferaquickandaffordablemeansofcommunicationwithcustomers.

New clientsWearepleasedtoannouncewearenowworkingwith:

Welcome to The Board...

NEWS

eCAMPAIGNSonline

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StaffordCouncil

WorcesterCommunityTrust

There is a lot you and your team can do to improve your placement on search engines such as Google. Here are a couple of simple possibilities;

Improving your site’s contentThemostimportantconsiderationwhenwritingcopyforsearchenginesistheinclusionofsearchterms.Beforewritingapage,haveaclearideaofwhatitisaboutandwhatsearchtermsmightusewhensearchingforthatsubject.Next,incorporatethemnaturallyintocopy,headings,imagealtattributesandthepagetitle.

Becarefulnottousetoomanysearchterms.Twoorthreeperpageisadequate.Ifyouusemore,copymaybecomehardtoreadandtherankingofeachindividualtermwillbereduced.

Donotstuffapagewithsearchtermsasyoumaybepenalised.Theyshouldbeincorporatednaturallyintoyourcopy.Tryreadingyourcopyoutloud.Ifitsoundslikeyouareforcingtheuseofkeywordsitwillrequiresomerewriting.

Ultimatelyallyouneedtodoiswritegoodcopy.Ifitiswellwrittenandengagingitwillalsoattractlinks.

Encourage quality linksYouwillhaveprobablyreceivedanemailfromsomebodywantingto‘exchangelinks’.TheemailmayhaveexplainedthatGooglerankspagesbythenumberofincominglinks.

Thereissometruthinthisclaim.Googledoespartiallyrankpagesbasedonthenumberofsiteswholinktoyou.However,thisisnotthewholestory.

InrealitynobodybutGoogleknowshowtheyranksites.Linksareafactorbutitisnotjustthequantitythatmatter.Googlestatesthat:

Thequantity,quality,andrelevanceoflinkscounttowardsyourrating.

Google looks at a number of factors:• Thesubjectmatterofthesitelinking• Thecopythatappearsinthelink• Thepopularityofthesitelinking• Thereputationofthesitelinking

Further Search Engine Optimisation Tips

NEW MEdIA

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Itisrarelyworthwhilerespondingtolinkrequests,unlesstheycomefromahighprofilewebsitewithappropriatecontent.

Itishoweverworthseekinglinksfromrelevantsites.Whichsiteswouldyouliketoappearonirrespectiveofthebenefitstoyourranking?Whichsitesdoyourtargetaudiencefrequent?Gettingfeaturedonsuchsitesprovidebenefitsoftheirown,independentofthebenefittoyourGoogleranking.

WilltheabovetechniquesgetyoutonumberoneonGoogle?Possibly.Itwillcertainlydoyoursitenoharmunlikemanyoftheothertechniquesoutthere.

For more strategic Search Engine Optimisation or to see how SEO can boost rankings and traffic to your site please call 0845 643 2385. Originalsource:http://boagworld.com/

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• Fullyutilisingpoolspace• Becomingmoresalesfocused• Segmentingtheswimschool marketmoreclearly• Focusingonre-enrolment• Reducingattrition• increasingretention

Theprocessstartswiththecompletionofaswimminglessonsauditoftheswimmingpool.Thisallowsustoidentifythefullpotentialoftheprogrammewithincontractualandoperationalrestraints.Afullwrittenreportandpresentationoffindingsandrecommendationsincludingdemographicanalysisandbenchmarkingisproduced.

The report identifies:• Whereareyounow?• Wherecanwego?• Whatarethefinancialbenefitsover 3years?• Whataretheservicelevel improvementscustomersexpect?

We’ve worked with over 119 swimming pools across the UK in supporting them in developing their Learn to Swim programmes. Our track record on increasing standards, raising income and participation levels is unrivalled.

Ourprovensystemofdevelopmentstartsbyidentifyingthepotentialofyourcentre’sswimmingpoolswithregardtothelearntoswimprogrammeandspecificallylookatthepotentialbaseduponanonsiteauditanddemographicanalysis.

Thispotentialisprimarilybaseduponlookingatthebenefitsof:• Increasingoccupancy• Developingthepoolprogramme andprogrammingforprofit• Movingtoayearround programme

And your Learn To Swim Programme

SWIMMING dEVELOPMENT

Aspartofthesupportprovidedbyus,thefollowingtoolsareprovidedwiththeagreement:• Fiveyearprojectionsales& attritionTargetssheet• Combinedkeyperformance Indicatorsheet• Poolprogrammingsheet• Weeklyinstructorcostsheet• Monthlysalesplatform• Salesactivitysummarysheet• BigWaveswimschoolmanual version4• Marketingre-enrolmentsheet• Swimschoolfoundationaudit• Swimschooladvancedaudit• Swimmingdevelopmentstrategy• Swimschoolteacherpresentation

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Furthersupportisofferedbyusintheproductionofthenecessarycollateraltogetyourmessageacrossincluding:• Outsidebanners• Newslettersparent/teachers• Referralletters• Popupbanners• Receptiontopnotices• AOnoticeboards• Schoolleaflets• Re-enrolmentbanners• Benefitsofthe50week programme

Experiencehasshownthatbestresultsaregainedwithamonthlyvisittosupporttheprocess.Thisalsoincludesagreeinganimplementationtimetableatthebeginningwithclearoutcomegoalsthroughouttheyeartobeachieved.

Bycompletingasimplelearntoswimmatrixwecangiveyouanindicationofyourmarketpotentialbaseduponyourcurrentperformanceandthatisabsolutelyfree.

To see how we can help drive your income please contact Nick Masson on 0845 643 2385 or email nickmasson@bigwavemedia.co.uk

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Charity events and annual days:

Summer Fetes (Summer2010)Celebratethe‘glorious’Britishsummer,byholdingaclassicBritishfetepackedfullofactivities.

Parkinson’s UK 110% Walk (1stAugonwards)Encouragespeopletowalktheirwaytofitnessbygiving110%effort-inaidofParkinson’sUK.Thisisauniqueandtotallyflexiblechallengethatisachievableirrespectiveofageorfitnesslevel!

Get on your marks for the Olympic Countdown!(1stAugonwards)Withjust2yearstogobeforethe30thOlympicGameskickoffinLondon,nowisagreattimetogetinspired,ditchthecouchandtryyourhandatanewsport!

International ‘Talk Like a Pirate day’(19thSept)RaisemuchneededfundsforMarieCurieCancerCare.Allyouneedtodoisdonahatandaneyepatchandutterafewarrrs!Easy!

Tacheback 2010!(Sept2010)TachebackisanannualfundraisingcampaignorganisedbyEverymanCancerAwareness.SponsormalestafftogrowamoustachethroughoutSeptember.Itwillbeagreattalkingpointandwillgiveyoufan-tache-ticPR!!

World’s Biggest Coffee Morning(24thSept)RaiseyourmugsforMacmillanCancerSupport.Offeryourcustomerscoffee,tea,cakesandtreatsinexchangeforadonation.

August / September

PRonline is our unique public relations tool that enables you to create, manage and control your own PR.

Other releases:

Turn Over a New Leaf

(Sept2010)

Ifyou’realeisureclientthenthis

oneisforyou-Incorporateactivities

fromthewholecentre-notjust

gymbasedactivitiestogetthe

communitytoturnoveranewleaf

andgetactive.

Don’tforgettoprepare

for‘BacktoSchool’tie-ins!

REMINdERS

PRonline

PRonline

PRonline

PRonlineFOR LEISURE CLIENTS

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Jul 10th CityofExeterRegatta&FestivalFinale

Jul 11th BritishF1GrandPrix

Jul 15th -18th GolfOpenChampionship

Jul 16th Promsbegins

Jul 3rd - 25th TourDeFrance

Aug 4th - 25th EdinburghFringe

Aug 21st - 22nd VFestival

Aug 26th - 28th Serenata,UK’sfirst classical-musicfestival

Aug 27th - 29th LeedsReadingFestival

Sept StudentFresherFairs

Sept 21st - 23rd LeisureIndustryWeek

Oct 31st Halloween

UPCOMING EVENTS

V Festival

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Proms begins

Tour De France

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Deliverytimesmayvary,sopleasespeaktoanAccountManagerforspecificlead-times.

TopicTo guarantee delivery by:

Submit your brief by:

Autumn materials/promotions 01Sept2010 02Aug2010

September ‘Back to School’ promotions 06Sept2010 09Aug2010

University fresher’s fairs 06Sept2010 09Aug2010

Halloween materials 08Oct2010 13Sept2010

Fireworks/Bonfire night materials 22Oct2010 01Oct2010

UPCOMING dEAdLINE REMINdERS

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New display options

Simpletoputup,lightweighttocarrytoeventsandlowpriced!Thesestandsofferanexcellentdisplaysolutionforproductsampling,asaninformationpointora‘signup’stand.Thetopdeskareaoffersasturdybaseforwritingwhilethebasesidesandtopheaderplatecanbecustomisedwithsignage.

PricesincludefreedeliverytooneUKaddress.

To order, or for more information, please contact your Account Manager or call 0845 643 2385.

NEW PROdUCTS

‘Stand’ out from the crowd with these new display stands.

Basic stand (no branding) supplied with carry bag

£150

Branded stand, bespoke produced with artwork

£320

Introductory price

£140

(with FREE delivery)

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Introductory price

£300 (with FREE delivery)

A GUIdE TO... dISPLAY

The reception is one of the most important areas in any building. Everyone who enters the premises will come through this area. It should be a key information point - especially to visitors!

dISPLAY CHECKLIST

Is directional signage clear and well presented?Makesurevisitorsdon’tgetlostwithclearandobvioussignageFoamex signage from £9.99 each

Is there an A-frame unit outside you main door/s?A-framesallowyoutodisplayposterstopeoplewhomightotherwisewalkonby.Units from £125 eachA-frame posters £28 each

Is floor space utilized with roller banners?Makeuseofdeadfloorspacebydisplayingadvertsonpopupbanners.Theseareidealfortakingtoshowstoo.Lightweight roller banners from £175 each

Is literature available and neatly presented?Displayingprintedinformationinoneplacemakesiteasierforvisitorstofind.

Bespoke display units from £50

Are any legal requirements on display?Presentanylegalinfosuchasinsurance/liabilityorlicensedetailsneatly.

Foamex signage from £9.99 each

Is there a mechanism for receiving customer feedback?Yourbestsourceoffeedbackiscurrentcustomers.Provideaone-stoppointtogaintheirvaluablefeedbackBespoke ballot box units from £50

Is wall space utilised?SnapframescomeinvarioussizesfromA4uptoA0andallowyoutodisplaychangeableinformationonyourwalls.Snap frames from £10.78 each

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For a free site audit of your premises please call

0845 643 2385 or email info@bigwavemedia.co.uk

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FREE Marketing assessmentworth £100!

1hourmarketingconsultationcoveringyouroverallobjectives,marketingoptionsandpracticaltipsthatcanbeappliedimmediatelytoyourbusiness.

Or, reserve your

Anin-depthreviewofyourmarketingincludingareviewofcurrentliterature,auditofon-sitepresentationanddiscussionregardingcurrentmarketingactivityandhowyoutrackthesuccess.

£185 (normal fee £300)

To book your FREE assessment or half day audit please call Debbi Moore on 0845 643 2385 or email debbimoore@bigwavemedia.co.uk

Marketing is about getting your name out there, leaving an impression and increasing your market share. These days it’s about your brand and how you market your business that determines your future success! As a UK business in a tough economic climate, how can this be achieved effectively and with ever-tighter budgets?

EvenalimitedbudgetcanbespentwiselytogiveagoodROI(returnoninvestment)butgettingitrightmeanscreatingadistinctivebrand,targetingyourmarketingeffectively,measuringthesuccessandthenshoutingaboutit.

Withdaytodaypressuresofoperationsincreasingit’sratherlikejuggling.Managingtheresponsibilityofmarketingwhilsttryingtokeepalltheballsintheaircanbeachallenge!

Thisiswheremarketingsupportcanhelp-supportingyourexistingteamandfreeingthemuptoconcentrateonyourbrandandultimatelyyourprofit.

Is your brand working for you?

FREE MARKETING ASSESSMENT

INCREASE YOUR INCOME!FREE INITIAL MARKETING

ASSESSMENT WORTH £100

HALF dAY MARKETING AUdIT

Offersnotavailabletoexisting‘BigSolution’clients.

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JUST A FEW OF OUR CLIENTS...

Big Wave Media Ltd. 1st Floor, Exeland House, Tudor Street, Exeter, EX4 3BRTel:+44(0)8456432385|Fax:+44(0)8456432386Email:info@bigwavemedia.co.uk|Web:bigwavemedia.co.uk

sports and cultural trust

DAVIDMONKHOUSEConsulting limited

L I F E S T Y L ES PA | H E A LT H | F I T N E S S

www.southsomerset.gov.uk/leisure