The Blockheads
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Transcript of The Blockheads
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The BlockheadsPowerBlocks
Ale
Ben
Max Nick
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Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. DesignerRetailers
DesignMarketingCust. Experience
Better lighting thru flexibility:-More/less light-Directed light
Design IPBrand
-Online ads-Prod. reviews
Young professionals (20-40 yrs)
-Online – direct and mass market
Asset SaleValue-driven
2/8/11
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Channel options . . .
Customers
Direct online(www.powerblocks.com)
Mass market retail(Walmart, Target, IKEA, etc.)
Lighting showrooms(SF Lights, Berkeley Lighting, etc.)
Online lighting distributors(lightinguniverse.com, bellacor.com)
Mass market online(Amazon.com, eBay.com, etc.)
n = 8 channel interviews
-15%
-25%
-60%
-60%
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Create customer differences
Customers
Direct online(www.powerblocks.com)
Mass market retail(Walmart, Target, IKEA, etc.)
Lighting showrooms(SF Lights, Berkeley Lighting, etc.)
Online lighting distributors(lightinguniverse.com, bellacor.com)
Mass market online(Amazon.com, eBay.com, etc.)
High-end Customers
-15%
-25%
-60%
-60%
n = 8 channel interviews
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Who is the customer?
• n = 8 new interviews
• Can afford $$$, but don’t want to spend on lights
• Go to Target, Wal-Mart, IKEA, Amazon.com for lights
• Like shopping online, will browse, read reviews, buy online
Distribute through online channel – direct and Amazon
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The future: residential lighting leader
Now 2 years 5 years
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Next steps
• Talk to more customers – zero in on price they’d pay for our value prop
• Lock down on initial design, so can start more thorough costing – can we make it cheap enough?