The Black and White Cookie Company II
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Transcript of The Black and White Cookie Company II
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ESTABLISHING A BRAND
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The Black and White Cookie Company was conceptualized by Joshua Auerbach, a long time fan of the Black and White Cookie. Joshua was struck by the conspicuous absence of the treat outside of New York City. Proof of concept was rapid as email after email arrived from ex-New Yorkers, tourists, and others eager to purchase the cookies.
The Cookie
Joshua worked diligently for over 3 years to refine the recipe, adding a tasty touch to a timeless classic. He took the recipe and made it even better; crisp around the edges, soft in the middle with that perfect hint of lemon. Our Black and Whites are truly the best Black and White Cookies on earth!
We offer a variety of Black and White Cookies. The basic product is an all natural traditional New York City Black and White Cookie, iced in the classic half chocolate, half vanilla design.
The Black and White Cookie Company is the exclusive manufacturer of Black and White Cookies in a large variety of exotic flavor combinations including Bubblegum, Blueberry, Strawberry, Peanut Butter and Jelly, Mint, Orange Cream, Butterscotch, and Chocolate & Peanut Butter, Piña Colada, Mojito and many many more.
We have full customization: Various cookie shapes, edible images, custom icing and custom labels that can all be paired with any of our flavor combinations for use in promotions, weddings, birthdays and holidays.
Kosher Certification
All products produced by the Black and White Cookie Company are Kosher.
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Prospective Retail
Barclays Center NY
Home of the Brooklyn Nets
Harborplace MD GGP Baltimore
Los Angeles CA
International
Wholesale
Wholefoods, 7-Eleven
Wegmans
Pro Sports Venues
• Production & Marketing
Nationwide ContractingNationwide Marketing
Catalog Sales
Social Networks
Twitter (19,800 followers)Facebook, Foursquare, PinterestAnd many more
Premium Clients (New Campaigns)
New York TimesChanelSeinfeld (SONY)Bloomingdales
Retail Offerings
Cart, Food TrucksKiosksCafésEvent Rentals
• Pop Up StoresSeasonal Prime Locations
Malls, Airports
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Top listing on the three major search engines, Google, Yahoo and Bing
Great Social Rankings
Easily identifiable brand
Active Accounts
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Wholesale
Mobile Retail
Co-Branding
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Custom Cookies
Philadelphia Collection
Corporate Cookies
Custom
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P la t t er sHoliday, seasonal and custom platters
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Customersall unsolicited (and more...)
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Retail Potential
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Sales Distribution By State NYTXCANJFLVAMAOHILPACTMDGAWI
Sales Year to Year/Month to Month
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Weddings & Events
Corporate Gifts
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The company has completed the final Q&A Process with QVC. Six product offerings will be listed on QVC's Website in the next few weeks. Our first QVC On air Broadcast is tentatively schedule for the Second quarter of 2012.
7-11 has sampled the product and approved pricing. They are now waiting to receive a final version of our merchandise prior to ordering. We were told to expect a minimum of 250,000 units for the first order with a follow up order within as little as two weeks. This initial order is for 7000 stores across the country.
The Company has just begun engaging brokers, distributors and intends to have some inside sales as well. The initial response to the product has been great and week expect tremendous growth.
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2007 SBDC Manufacturer of the Year