The Black and White Cookie Company II

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ESTABLISHING A BRAND

description

The Black and White Cookie Company

Transcript of The Black and White Cookie Company II

Page 1: The Black and White Cookie Company II

ESTABLISHING A BRAND

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The Black and White Cookie Company was conceptualized by Joshua Auerbach, a long time fan of the Black and White Cookie. Joshua was struck by the conspicuous absence of the treat outside of New York City. Proof of concept was rapid as email after email arrived from ex-New Yorkers, tourists, and others eager to purchase the cookies.

The Cookie

Joshua worked diligently for over 3 years to refine the recipe, adding a tasty touch to a timeless classic. He took the recipe and made it even better; crisp around the edges, soft in the middle with that perfect hint of lemon. Our Black and Whites are truly the best Black and White Cookies on earth!

We offer a variety of Black and White Cookies. The basic product is an all natural traditional New York City Black and White Cookie, iced in the classic half chocolate, half vanilla design.

The Black and White Cookie Company is the exclusive manufacturer of Black and White Cookies in a large variety of exotic flavor combinations including Bubblegum, Blueberry, Strawberry, Peanut Butter and Jelly, Mint, Orange Cream, Butterscotch, and Chocolate & Peanut Butter, Piña Colada, Mojito and many many more.

We have full customization: Various cookie shapes, edible images, custom icing and custom labels that can all be paired with any of our flavor combinations for use in promotions, weddings, birthdays and holidays.

Kosher Certification

All products produced by the Black and White Cookie Company are Kosher.

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Prospective Retail

Barclays Center NY

Home of the Brooklyn Nets

Harborplace MD GGP Baltimore

Los Angeles CA

International

Wholesale

Wholefoods, 7-Eleven

Wegmans

Pro Sports Venues

• Production & Marketing

Nationwide ContractingNationwide Marketing

Catalog Sales

Social Networks

Twitter (19,800 followers)Facebook, Foursquare, PinterestAnd many more

Premium Clients (New Campaigns)

New York TimesChanelSeinfeld (SONY)Bloomingdales

Retail Offerings

Cart, Food TrucksKiosksCafésEvent Rentals

• Pop Up StoresSeasonal Prime Locations

Malls, Airports

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Top listing on the three major search engines, Google, Yahoo and Bing

Great Social Rankings

Easily identifiable brand

Active Accounts

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Wholesale

Mobile Retail

Co-Branding

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Custom Cookies

Philadelphia Collection

Corporate Cookies

Custom

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P la t t er sHoliday, seasonal and custom platters

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Customersall unsolicited (and more...)

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Retail Potential

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Sales Distribution By State NYTXCANJFLVAMAOHILPACTMDGAWI

Sales Year to Year/Month to Month

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Weddings & Events

Corporate Gifts

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The company has completed the final Q&A Process with QVC. Six product offerings will be listed on QVC's Website in the next few weeks. Our first QVC On air Broadcast is tentatively schedule for the Second quarter of 2012.

7-11 has sampled the product and approved pricing. They are now waiting to receive a final version of our merchandise prior to ordering. We were told to expect a minimum of 250,000 units for the first order with a follow up order within as little as two weeks. This initial order is for 7000 stores across the country.

The Company has just begun engaging brokers, distributors and intends to have some inside sales as well. The initial response to the product has been great and week expect tremendous growth.

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2007 SBDC Manufacturer of the Year