The Birth of Advertising Agrarian>Industrial Change.
-
Upload
lester-perkins -
Category
Documents
-
view
219 -
download
0
Transcript of The Birth of Advertising Agrarian>Industrial Change.
![Page 1: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/1.jpg)
The Birth of Advertising
Agrarian>Industrial Change
![Page 2: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/2.jpg)
Societal Change in the 1700-1800s
![Page 3: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/3.jpg)
Before 1750: Agrarian Society
• Almost all members of society farmed or hand-crafted goods for trade.
![Page 4: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/4.jpg)
After 1750: The Industrial Revolution
• With new energy and transportation, society begins to become more involved in manufacturing than farming and crafting.
Printing in the 1700s
![Page 5: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/5.jpg)
Printing in the 1700s
• Limited to local printers, creating localized print materials such as Newspapers, Flyers, Pamphlets, etc.
• Books were in high demand, but still scarce.
![Page 6: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/6.jpg)
The Small Print Shop
Still uses printing technology from 1500 A.D.
“Graphic Design” in the 1700s
![Page 7: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/7.jpg)
Development of New Fonts
• Most new fonts are blocky, with Serifs.
• “Three Dimensional” fonts are a big hit.
• No Script or Cursive Fonts.
![Page 8: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/8.jpg)
The Sans Serif Font
• Introduced in 1838.
• Created an uproar in the print community.
• Not widely used until after the Civil War..
Birth of Advertising
![Page 9: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/9.jpg)
The Birth of Advertising
• With more and more people earning incomes and needing goods, vendors had to begin to get the word out…
![Page 10: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/10.jpg)
The Broadside
• Printers began to create the Broadside: “A type of printing created on large paper, designed to be plastered to walls”
“The Dunlap Broadside”
![Page 11: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/11.jpg)
Characteristics of a Broadside
• Varied fonts.• Almost all letters, no
graphics.• Blocky fonts. • Minor
Ornamentation.• Included ALL
information regarding event, in fancy terms.
![Page 12: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/12.jpg)
Broadsides and Advertising
![Page 13: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/13.jpg)
A Few Examples…
![Page 14: The Birth of Advertising Agrarian>Industrial Change.](https://reader035.fdocuments.us/reader035/viewer/2022062806/56649ebd5503460f94bc5daf/html5/thumbnails/14.jpg)
Your Assignment:
Develop your own
“Broadside”