by

Maurice De Castro

The Biggest Mistakes to Avoid

Maurice De Castro

When Presenting to Senior Management

Presenting to senior management can feel quite scary…

How do you feel? Extremely anxious and I lose a lot of sleep over it

I’d rather not but I grit my teeth and get through it

It’s something I enjoy and look forward to

It’s part of the job so I’m quite relaxed about it

A

B

C

D

Why is it so painful??

We were born that way

Its No.1 job is survival and to protect us from outside threats

The Reptilian Brain

Threat?

We activate the reptilian brain through where we live…

Look good

The House of Me

Knowledgeable Hard Working

Dedicated Impressive

Where Do They Live?

How do we grow

Competitive advantage

Reduce costs

Increase Revenue & Profit

Innovation

Efficiency

Speed

Vision

Customer Service Morale

Knowledge

Talent

Culture

New markets

Creativity

Loyalty Financials Product development

Market leadership Quality

Stakeholders

We need to step in their house

So where do you start? Where do you start?

Think like a tweet…

Slip ups

1 More is too much

Just give them the gold

●Rapid ramp up plan to get the commercial skills to the level required to drive the operating model ●Implementation of new processes / procedures in a timely and smooth manner ●Buy in / engagement from all parties ●Need to understanding demand volumes / forecasts in order to recognise what the new model means vs. current model ●Potential barriers to overcome ●A need to understand if there are any changes of partnership / relationships and how should can be managed ●Identify a reliable mechanism to prove cost savings ●Changes in government policy ●Impact of government deficit

Don’t make them read 2

You’re not a comedian 3

Don’t save

the punchline

for the end

Don’t be dull 4

Energy & Enthusiasm are infectious

Playing it safe is boring 5

Factual Features Benefits Data Logical argument Examples Case studies Exhibits & props

Make it Emotional

Story Metaphor Anecdote Thought provoking - questions Suspense Shocking Humour Surprise

Visionary

Big picture

Failing to Connect 6

Open up a little

Don’t hide 7

Be yourself NOT the corporate spokesperson

Solution

ttention elevant essage

xample o

A R M E D

Story Metaphor, Anecdote Thought provoking questions Suspense Shock Humour Surprise

Attention

Relevant Make sure everything you say, show and do is completely relevant

Message Make it clear, compelling and memorable

Examples Use them to bring your message to life

Do Don’t let them leave the room until you’ve made it clear what you want them to do

The Biggest Mistakes to Avoid More is too much 1

2

3

4

5

6

7

Don’t make them read You’re not a comedian

Don’t be dull

Playing it safe is boring

Failing to connect Don’t hide

www.mindfulpresenter.com maurice@mindfulpresenter.com