The Big Shift - inrev.org€¦ · 33 Successful innovation efforts begin with clear innovation...
Transcript of The Big Shift - inrev.org€¦ · 33 Successful innovation efforts begin with clear innovation...
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© 2016 Deloitte The Netherlands
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The Big ShiftA journey on the edge of future business
landscapes
Maarten Oonk │16 June 2016
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1:4 Growing the pie
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To eat yourself before…
someone else does!
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The Corporate challenge
Digitize
Disrupt
Demonetize
Democratize
Exponential technologies reduce market entry barriers,
enabling new players to disrupt traditional business models
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A challenge that requires ownership and action
In pursuit of the next phase of innovation maturity, we know
clients face numerous questions and challenges to be solved
Time
Growth
Disruption
Linear
Exponential
Disappointment
Chaos/
Amazement
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// Marginal costs >> zero// Domain explodes// Problem space shifts
Source:Salim Ismail, Exponential Organizations (2014)
WHY INFORMATION GOES EXPONENTIAL
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Examples of exponential growth
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3D PRINTING
2007: $40,000 2014: $100 400x in 7 years
Image: 3D systems Source: Exponential Organizations (2014)8
Source: Joris Laarman
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Performance Coatings 9
COMPLEXITY COMES FOR FREE
16 parts and assembly
1 part, no assembly
PlasticsMetalsResins
CeramicWood
Graphene…Source: TNO
Source: Autodesk
Source: Airbus
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ADVANCED ROBOTICS
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2008: $500,000 2014: $15.000 35x in 6 years
“Baxter,” the $22,000 general-purpose robot
Replaces traditional programming and production with innovative methods (mirroring) and in new settings (microfactories)
Source: www.baxter.com
Source: Rutgers University Source: Zurich University for applied sciences
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ARTIFICIAL INTELLIGENCE
IBM Watson passes his MD tests Computers can beat humans at all board games
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Source: Salim Ismail, Exponential Organisations
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“The Dark Side of the Digital Revolution”
common digital strategies
Digitizing the traditional channels
information enabled business
Connecting the dots to harness pull
FROM TO
John Hagel – Center for the Edge Leader in MIT Sloane
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Advanced data-analytics creates opportunities to detect
changing behavioral patterns….
How Target Figured Out A Teen Girl
Was Pregnant Before Her Father Did
Source: Target
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CYBER SECURITY
Source: Deloitte Source: GoogleSource: Deloitte
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On average it takes days for companies to find out that they have
been victim of cybercrime….
And in 90% of the cases the source for detecting this was an
outsider (client, supplier or provider)
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Digitalisation
Software, Platforms & Crowd
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AUTONOMOUS DRIVING – GOOGLE CAR
2009: $20,000 2015: $79 250x in 6 years
Image: Google Inc.
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THE IMPORTANCE OF THE HUMAN FACTOR
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9Source: Youtube, Google ass kicking self driving car
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© 2013 Deloitte The NetherlandsSource: Uber
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© 2013 Deloitte The NetherlandsSource: http://uberhealthblog.com/
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Source: https://www.uber-retail.com/
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WHO NEEDS INDUSTRY EXPERIENCE?
https://www.mpesa.in/portal/
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MOBILE FIRST…OR PLATFORM FIRST
https://www.wechat.com
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AUGMENTED REALITY
https://www.blippar.com
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LEVERAGING IDLE ASSETS
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https://www.Airbnb.com
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SHARING INSURANCE
Sharing economy insurance needs
• Sellers - those who sell services in online marketplaces need liability cover
• Buyers - those who use assets they do not own need protection
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BLOCKCHAIN
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BLOCKCHAIN GOES BEYOND CRYPTO CURRENCIES
29 Source: EBA report ‘Cryptotechnologies, a major IT innovation and catalyst for change’, May 2015
Different types of Cryptotechnologies
ASSET CENTRIC
APPLICATION STACK
ASSET REGISTRY
CURRENCIES
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Platform business
“we are moving from aggregation and transaction platforms
towards mobilizing and learning platforms for leveraged
growth
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Products as platforms
Platform is any environment with set standards and governance
models that facilitate third party participation and interactions
Aggregation Social Mobilizing Learning
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“Oh my god,
So What?”
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Successful innovation efforts begin with clear innovation
ambition and intent…
TRANSFORMATIONAL
Developing breakthroughs and inventing
things for markets that don’t yet exist
ADJACENT
Expanding from existing business into
“new to the company” business
CORE
Optimizing existing products
for existing customers
WH
ERE
TO P
LAY
(M
AR
KET
S &
CU
STO
MER
S)
AD
JAC
ENT
EXIS
TIN
GN
EW
EXISTING INCREMENTAL NEW
HOW TO WIN (PRODUCTS & ASSETS)
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Successful innovation efforts begin with clear innovation
ambition and intent…
HOW TO WIN (PRODUCTS & ASSETS)
How a company prioritizes different levels of innovation
ambition will impact what “discipline” needs to look like
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In addition and in support of your core-business strategy we help you scan your edges for transformational growth opportunities
Scaling edges aligns future growth with your core strategy
Exponential technologiesNanotech & advanced materials
3D printing
AI & Data analytics
Autonomous driving
Robotics
Sensors & networks
Biotechnology
TRANSFORMATIONAL
WH
ERE
TO P
LAY
(M
AR
KET
S &
CU
STO
MER
S)
AD
JAC
ENT
EXIS
TIN
GN
EW
EXISTING INCREMENTAL NEW
HOW TO WIN (PRODUCTS & ASSETS)
ADJACENT
CORE
Building business
Scaling Edge Journey
Organizing for growth
Scaling Edges
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5 YEAR STRATEGIC PLAN 10 YR VISION + 1 YEAR PLAN
EXTRAPOLATION U- APPROACH
ADD DIGITAL START DIGITAL
LINEAR EXPONENTIAL
SCALABLE EFFICIENCY SCALABLE LEARNING
FROM TO
WHERE TO INNOVATE?
HOW TO INNOVATE?
HOW SCALE QUICKLY?
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