The Big Election Ask
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19-Sep-2014 -
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News & Politics
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Transcript of The Big Election Ask
![Page 1: The Big Election Ask](https://reader034.fdocuments.us/reader034/viewer/2022051411/541ba2907bef0a210f8b6697/html5/thumbnails/1.jpg)
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CHALLENGE & CONTEXT
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OCTOBER 14TH, 2012 MUNICIPAL ELECTIONS BELGIUM
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VRT WANTED TO INVOLVE VOTERS SO THEY COULD SET THE AGENDA AND GIVE VRT NEWS SERVICES A VOTERS POINT OF VIEW
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CONCEPT & MEDIA
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THE BIG ELECTION ASK
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VOTERS SUBMIT SUGGESTIONS FOR THEIR MUNICIPALITY
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VOTERS VOTE ON SUBMITTED SUGGESTIONS
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10 MOST POPULAR SUGGESTIONS GET RESPONSE FROM PARTY LEADER
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FOLLOWED BY THE PARTY MAKING 3 SUGGESTIONS
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SUGGESTIONS WERE COVERED ON TV & RADIO TO CONFRONT POLITICIANS IN DEBATES
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VRT CLOSED THE GAP BETWEEN VOTERS AND POLITICIANS
AND LET VOTERS SET THE AGENDA
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RESULTS & CONCLUSION
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252 172 UNIQUE VISITORS, VISITED THE PLATFORM 897 924 TIMES
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44 136 CIVILIANS PARTICIPATED
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1521 LOCAL POLITICIANS PARTICIPATED, CREATING 3799 POLITICAL RESPONSES AND
3245 POLITICAL PROMISES
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80% LOCAL POLITICIANS TOOK PART IN THE DIALOGUE WITH VOTERS
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VRT NEWS SERVICES REACHED 65.5% OF THE FLEMISH POPULATION
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ON AVERAGE, EACH BROADCAST HAD A 19,8% MARKET SHARE
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ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED
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VRT INVOLVED VOTERS AND LET THEM SET THE AGENDA WHILE GIVING VRT NEWS SERVICES A VOTERS POINT OF VIEW
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VRT HAS STARTED FOLLOWING UP ON POLITICAL PROMISES
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LOTS OF PROMISES WERE HELD
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AND IN OSTEND, A SOLUTION IS STILL ON THE HORIZON