The BIG e 2011 - Ken Brand "Less Blah Blah - More Ah Ha"
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Transcript of The BIG e 2011 - Ken Brand "Less Blah Blah - More Ah Ha"
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How Social Savvy Real Estate Agents and Leaders Become Omnipresent, Trusted & Chosen!
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8What? We aren’t in Kansas anymore? Duh!
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A Day At The Beach
A Day In The Life -‐ Pre 2008
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Typical Recession
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Recession + Consumer-‐Tech RevoluFon = OMG Tidal Wave
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6When there’s less of this. . .
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7There’s more of this. . .
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Muscle Bound Personal MarkeFng (“Dig Us”) Doesn’t Work Anymore.
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We Live and Work in a Trust Starved, Don’t Bore Me, Don’t BS Me, and Definitely Don’t Sell Me Society!
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Fresh Start
h"p://www.chrisbrogan.com/start-‐fresh/
What businessam I really
in?
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One company sells a commodity shoes?
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What is this company selling?
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This company sells a product commodity?
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What is this company selling?
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Human Experiences Companies
You
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“It’s more fun to be a pirate than to join the
navy.”
Human Experiences
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How Do CiFzens Choose?
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4 out of 5 buyers and sellers only contact 1 or 2
agents.
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2010 NaFonal AssociaFon of REALTORS -‐ Profile of Home Buyers and Sellers
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7 in 10 choose an agent they
TRUST.
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242010 NaFonal AssociaFon of REALTORS -‐ Profile of Home Buyers and Sellers
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From Lost In The Crush!
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Memorable and Chosen
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04/01/1018
Top Of Mind AwarenessFirst mental recall in a parFcular category.
Our category is Real Estate Agent, Broker, or Sales Manager.
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Be Relevant
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How Can We Discover What’s RELEVANT
To THEM?
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OUT: Monologue Blah, Blah, Blah Broadcast
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OUT: It’s not about what I can do for you. It’s ALL about how amazing I am.
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04/01/1020
Not Remarkable Like This
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To Abract, Connect and Loyalize, Focus On These Three Unmet Human Needs
1. A Sense Of Significance2. A Sense of Certainty3. An Improved State of Being
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“I've learned that people will forget what you said, and people will forget what you did, but people will never forget how you made them feel.”
~ Maya Angelou
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04/01/1021
http://www.flickr.com/photos/yushimoto_02/4251723517/
Repetition 44
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04/01/1020
OUTMe. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me
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ConversaFonand
ConnecFon
Contact
Trustand
Discovery
IN: On-‐Purpose and In-‐Person Contact & ConversaFon
Sharing, Serving & Solving
Become Preferred, Referred & Rewarded
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InformaFon Oceans and Omnipresence
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The Future has already happened. It’s just not evenly
distributed.-‐ Adrian Slywotzky, Mercer Consultants
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Findable + Discoverable + SharableBecoming Omnipresent
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Because People Trust, Chooseand Recommend The Familiar . . .
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Seven Facebook Best Prac<ces 1. Status Update = Waving Hello
2. Like = Smile & Head Nod
3. Share = ContribuFon/Giving
4. Lists = Listening + Insight (relevant)
5. Friending = Oxygen = Life
6. Comments = ConversaFon & ConnecFon
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Don’t Relax?47
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Learning is always rebellion. Every bit of new truth discovered is revoluFonary to
what we believed before.-‐ Margaret Lee Runbeck, Author
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Love Change49
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Thank You. Ken Brand-‐ 832-‐797-‐1779 LessBlahBlah.com
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Are you serious about becoming socially savvy, trusted, preferred and referred?
Read these books. Then take acFon!
Thank You.Ken Brand -‐ 832-‐797-‐1779
Blog: KenBrand.com Buy The Book: LessBlahBlah.com
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If you want to stay valuable, you cannot stay where machines can replace you. The
experience you provide has to be uniquely human.
-‐ Julien, InOverYourHead.net