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Developing a well thought out social media plan requires 3 things:  time, strategy, and execution.

There’s nothing worse than creating a huge plan, then realizing because of a small change made by a social network that part of your plan will never work.

We’ve listed all the changes that happened in 2014, that you can use as a blueprint to create a successful plan for 2015.

FACEBOOK CHANGES

-  Organic reach on Pages declined

-  Reduced Overly Promotional Page Posts in News Feed

-  Updated Ad Campaign Structure

-  Local Awareness Ads -  New Tools to Promote Events -  A New Way to Manage Ads on

the Go -  Facebook Pages: Restaurant

Menus -  Facebook Audience Insights -  Business Manager: All your

Pages, Apps and Ad Accounts in One Place

-  A New Look for Ads in the Right-Hand Column

-  A Streamlined Look for Pages -  An Updated News Feed

INSTAGRAM CHANGES

TWITTER CHANGES

To  be  successful  with  social  media,  you  will  need  to  know  what  channels  changed  privacy  policies,  what’s  working,  what’s  no  longer  working  and  what’s  that  new  change  that  you  can  use  to  your  advantage  to  create  a  successful  plan.  Success  

comes  with  preparaGon  and  we’ve  done  your  homework  for  you.  

In  our  Ebook,  we’ve  listed  all  the  changes  that  happened  in  2014,  that  you  can  use  as  a  blueprint  to  create  a  successful  plan  for  2015.  Download  it  now  

Providing insight on how social media changes can affect today’s social media trends.

-  Share a Tweet through Direct Messages

-  A new profile experience on Twitter for iPhone

-  A new way for you to make purchases on Twitter

-  Another way to edit your Twitter experience: with mute

-  Redesigned the password reset process

-  Real-time notifications on twitter.com

-  New web profile -  Photo Tagging -  Share up to 4 photos in a

single Tweet

-  Five New Filters -  300 Million People -  Discovery -  Caption Editing -  Hyperlapse -  New Creative Tool -  A sleeker, faster Instagram for

android

SNAPCHAT CHANGES

-  SnapCash -  Stories Updated -  Geofilters -  Our Story -  Chat -  Find friends improvements

PINTEREST CHANGES

-  A new way to edit pins on the web

-  A new look for the android app

-  iOS app update -  Rolled out News tab -  Start a conversation about a

pin -  New specialized interests -  New notifications for Android -  The Pin it button for Chrome

got an upgrade.

YELP CHANGES

-  Yelp User-Contributed Video -  Yelp Reservation

GOOGLE+ CHANGES

-  Pin Updates to Profile Page -  Google My Business -  Google Adds Restaurant

Menus To Its Search Results Pages

YUTUBE CHANGES

-  Youtube launched New Comments Management Tool

TRIPADVISOR CHANGES

  - New Offline Feature for TripAdvisor App Allows People to Access TripAdvisor Content Without a Data Connection

VINE CHANGES

-  New Vine camera: Shoot, import, edit and share — fast

-  Import Existing Videos -  Edit Faster -  Favorite -  Better Notifications Control -  New Share Screen -  Loop counts -  Redesigned Home Feed -  Activity Feed -  New Vine.co -  Messages