The Big 5 2009 Show Dubai News - Day 4

NOVEMBER 26, 2009 [DAY 4]WWW.THEBIG5EXHIBITION.COM

In association with

Alessa signs US $200 million JV with Huntair

25ARCHITECT FLORIS SMITH

South African architect tells us what lies behind his design

29BUYER’S GUIDE: CONCRETE

A look at new technology and techniques to get you set

38 ANTIPODES IN THE SPOTLIGHT

New Zealand and Australian companies are the business

69 BIG MACHINES AND FLASH KIT

The best and biggest of this year’s Big 5 PMV in pictures

SHOW INFORMATIONThe Big 5 2009 show timings:23-26 November 11am - 8pm

The Big 5 venue:Dubai World Trade Centre,Dubai, United Arab Emirates

Visitors are encouraged to pre-register online at

www.thebig5exhibition.com to ensure quick and easy

access. On-site registration is available for trade and

business professionals only. Persons under the age

of 18 will not be permitted entry.

Saudi business Alessa Industries

has announced a joint venture

with an investment of over US $200

million with US firm Huntair.

Ahmed Saeed Al Omari, CEO of

Alessa Industries explained that

the new company’s goal will be to

share its collective industrial and

market experience, in addition

to increasing the manufacturing

lines of Alessa Industries.

Huntair manufactures air han-

dling equipment. Under the agree-

ment, Huntair will also train Saudi

engineers in the US.

“This is our first joint venture in

Saudi Arabia, and it is with Hunt-

air, our premier brand. We are

An ITP Business Publication on behalf of dmg World Media Dubai

very excited about the develop-

ment taking place in the Gulf and

so we are very excited to form this

join venture,” said Eric Roberts,

president of the CES Group, which

owns the Huntair brand.

Roberts said that CES comprised

of over 30 companies and that the

group was likely to look at creating

other joint ventures to capitalise

on the Saudi market.

“[Alessa’s] direction to invest

is based on market studies of

the supply versus demand rates,

which clearly convey the boost-

ing demand for the production

of high quality air handing units,”

said Alessa Industries CEO Ahmed

Al Omari. He cited the growing

population and increased num-

bers of projects as reason for the

boosted demand.

CES Group president Eric Roberts and Alessa Industries CEO Ahmed

Saeed Al Omari at the signing of the deal for the JV.

Saudi and US fi rms to benefi t from shared expertise after doing multi-million dollar deal

ECONOMY MINISTRY HEADS TO THE BIG 5The UAE Ministry of Economy deputy manager, Yousuf Ali Hassan, yesterday visited the stand of UAE-based aluminium composites company Mulk Holdings, where he discussed fi nance, the role of government in encouraging industry and the wider construction sector with Mulk Holdings’ CEO Saadullah Khan.

The visit capped a successful Big 5 show for Mulk Holdings after, earlier in the week, the

company signed a contract to form a JV that will see Mulk aluminium composite panels manufactured and distributed throughout India.

“Even during a diffi cult year, India recorded 7% growth and we want to capitalise on that. We aim to become the number one brand in India and, after aluminium, we’ll also introduce our other interests,” said Khan.

Companies from more than 50 countries are exhibiting

at this year’s Big 5, but Hassan’s visit to Mulk Holdings’ stand reaffi rms the company’s status as a

UAE success story, supplying products to 44 countries around the world from its Sharjah HQ.

Ministry of Economy deputy manager Yousuf Ali Ministry of Economy deputy manager Yousuf Ali Hassan talks to Mulk CEO Saadullah Khan.Hassan talks to Mulk CEO Saadullah Khan.

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UPDATEBIG 5 NEWS

In association with

WWW.CONSTRUCTIONWEEKONLINE.COM

3BIG 5 SHOW DAILY NOVEMBER 26, 2009

Three more years of Big 5DMG World Media and Dubai WTC celebrate the debut of new hallsTh is year’s edition of the Big 5

marks the fi rst time that the

new Sheikh Saeed Halls and

plaze and senior executives

from show organisers DMG

and Dubai World Trade Cen-

tre (DWTC) celebrated, by

penning a new deal that will

see the Big 5, Index, the Hotel

Show and the Offi ce Show

continue at the venue for the

next three years at least.

“In times of global eco-

nomic challenge and fi nan-

cial instability, it is even more

vital for corporations world-

wide to continue to engage

and interact. Th e Big 5’s in-

ternational footprint clearly

demonstrates that there is

continued confidence in

the vast opportunities avail-

able in the Middle East and

we are extremely pleased to

continue to host these world

class events and strengthen

our partnership for the re-

gion,” said DWTC CEO

Helal Almarri.

Almarri and DMG vice

president of construction, Si-

mon Mellor, led a media tour

of the new Sheikh Saeed Halls

explaining the roles they

Mapei owner avows dedication to region at Big 5Giorgio Squinzi, top boss of

Italy-based sealant and con-

struction chemicals company

Mapei, has fl own down to at-

tend Th e Big 5 exhibition, in

order to reaffi rm his dedica-

tion to the region’s construc-

tion industry.

Th is is the fi fth year that

Mapei is an exhibitor at the

show and Squinzi said the

company has never been bet-

ter placed to grow regionally.

Speaking to the CW Big

5 Daily, he said: “We’re here

to stay forever. Despite the

downturn our company has

done very well in the region.

We’ve worked on the Dubai

Metro project and we’d be de-

lighted to work on the Abu

Dhabi and other regional

metro projects when they

come along. We’ve been heav-

ily involved with rail con-

struction worldwide includ-

ing the majority of rail jobs

in Italy.”

Mapei is working on the

Dubai Metro, which is the

fi rst and largest driverless

metro system in the world.

With Abu Dhabi’s construc-

tion market growing rapidly,

Mapei is increasingly begin-

ning to focus on work in

the capital.

“We have a regional pres-

ence, with our head offi ce

and production facilities in

Dubai, which serves us well

as Dubai is centrally located,

so production to neighbour-

ing emirates is easier whether

it be Abu Dhabi and Al Ain on

one side or Sharjah and Aj-

man on the other,” he said.

Giorgio Squinzi is looking forward to expanding business here.

Hall 7 E291

The plaza area doubles up as a top party venue during shows.

would play in driving DWTC

forward as a major interna-

tional venue.

“We’ve now created this

huge outdoor exhibition space

which we’ll use for live music,

demonstrations and more;

it’s a multicultural space and

has already been so success-

ful over the past two months

that we’re now extending the

area,” said Almarri.

“It’s amazing how the plaza

was used as an exhibition

space during the day and, on

Monday night, was turned

into a party venue for 4500

exhibitors in just hours –

most places would take days

to turn that around,” added

Mellor. “It just off ers an ex-

hibitor so much fl exibility.”

Incredibly, Almarri revealed

that the three new halls and

the arena, which increase

DWTC’s size by a further 50%,

took just six months to deliver

from fi rst idea to completion.

“You can really only do that

with tight partnerships and a

great in-house team.”

Both men believe that, once

open in February, the DWTC

Metro station will have a huge

impact, not only in the way

that people travel to shows,

but in the perceived impor-

tance of the new spaces.

“We expect around 30%

of exhibitors and visitors

to arrive by Metro,” said Al-

marri, “and there’s direct ac-

cess straight into the new

halls which will make them

prime spaces.”

Th e DWTC chief executive

offi ce also revealed that the

new halls would soon intro-

duce a series of mid-level cof-

fee shops and restaurants to

adorn the concourse levels

and the boulevard. Th ese will

fl ow outside, with lots of seat-

ing for the winter months and

there’ll be plenty of indoor

dining areas for the summer.

“We now have 15 major

spaces – including the out-

door area – and fl exibility is

really the key. Of course, we

have shows such as the Big

5, Arabhealth and Gulfood

which use all the spaces, but

we can also comfortably run

four or fi ve exhibitions at the

same time, he added.

INFORMATION FOR THE EXHIBITION BREAKDOWN – BIG 5

Staff and Contractor Access TimesAt 20.00, when the exhibition closes, please be advised that you will not be able to bring trolleys and other wheeled items into the show until we have cleared the hall of visitors, (approx 30 mins). Exhibitors and packing helpers will be directed to wait outside in the loading yard behind.

Please do not issue contractors with exhibitor badges, security have been briefed to refuse access to all contractors prior to show close.Contractors for space only stands will be allowed access into the hall at approximately 20.30hrs.

Vehicle AccessAll large vehicles arriving at the venue on Thursday 26th November to collect products and display materials must assemble at car park C marshalling/staging area. Assembly will commence from 1600hrs on Thursday. No large vehicles or cars will be permitted direct access to the halls.

Please note the following:-• The exhibition closes on Thursday

26th November at 20.00hrs. Work may continue in the halls overnight.

• Packing and wrapping starts at 20.00hrs.

• All stand electrical supplies will be

switched off at 20.30hrs on Thursday.• The shell scheme will be dismantled

from 08.00hrs on Friday 27th November, therefore all display materials and products must be removed from site by 08.00hrs on Friday 27th as they may be damaged or lost as contractors dismantle the shell scheme.

• For reasons of security, and in order that no discourtesy is shown to visitors, no items may be removed from stands before 20.00hrs on Thursday.

• Exhibitors and contractors are required to display their badges at all times during the breakdown period.

• Catering equipment, furniture, fl oral

etc, which has been hired, are the responsibility of the exhibitor until collected.

• Please collect remaining press packs from the press offi ce (Al Wasl Press Room – between Halls 4 & 5).

• The evening of closing day is a critical time for security – please do not leave goods unattended at any time.

• All waste, including brochures, carpet, stand fi tting etc, must be removed. Any items left by exhibitors or their contractors will incur a charge.

• The hall must be cleared of all standfi tting, including waste materials latest by 12 noon on Saturday 28th November.

Public holiday won’t reduce visitor numbers

Show organisers have said that the Eid public holidays will not have a negative impact on visitor numbers to the Big 5 on Thursday.

“Last year we saw 58,000 visitors over the fi ve days; so far, we know that the fi rst two days of this year have been

records for the Big 5,” said Big 5 vice president of construction Simon Mellor. “We recognise that Thursday is a public holiday. A lot of people are very busy and may not have had the chance to come down – the holiday gives them that opportunity.”

UPDATEBIG 5 NEWS

In association with


4 BIG 5 SHOW DAILY NOVEMBER 26, 2009

Nolte expands share

Italy makes a strong show at Big 5

Company’s market grows as downturn encourages fl ight to quality

Nolte Home Studio has man-

aged to increase its market

share over the last year, in

spite of the challenging eco-

nomic climate.

While the downturn has

brought a series of diffi culties

in its wake, it has left compa-

nies like Nolte in a position

of strength, suggested export

director, Nolte Home Studio,

Nicholas Heron. “Th e last

year has been an experience

– in general, a tough one. But

it is also one that we will un-

doubtedly benefi t from. We

come out of this with greater

market share globally.

“Those companies that

would have enjoyed business

simply because there was

Zabeel Hall V11 loads of business to be had,

are no longer there. And com-

panies like Nolte, with a long

history and a well established

customer base, are stronger

than ever,” Heron explained.

The family-owned com-

pany has over fi fty years of

experience manufacturing

kitchens and bedrooms. “We

are the second largest kitchen

manufacturer to come out of

Germany. At this moment in

time, we produce around 700

kitchens every day, which go

to over fi fty countries world-

wide,” Heron said.

A number of factors that

set the company apart from

its competitors, Heron con-

tinued. “One is that we are

made in Germany. Th at pro-

Nolte Home Studio increased its market share over the last year, according to Heron.

vides a level of reassurance

when our clients are mak-

ing a purchase from Nolte. It

means the product quality all

the way through the process

– from the door to the car-

cass, all the way to the hinge

system – is going to be of rec-

ognised German quality.”

Reliability is the other key

diff erentiator, Heron added.

“If we say something is going

to be delivered in six weeks, it

is going to be delivered in six

weeks. Not fi ve, or eight, or

seven. Th at’s a very important

part of our philosophy.”

Also set to work in Nolte

Kuchen’s favour is the fact

that it will not raise the price

of its kitchen furniture next

year. “Our new 2010 product

collection goes to market

with 2009 prices. Th e com-

petitors are going up in price,

having not spent as much on

innovation over the last two

years. So we have a better

product, more innovation,

but at a price now that closes

the gap on some of our con-

temporaries,” said Heron.

“We lead in innovation

and we lead in product de-

velopment and product in-

vestment. So whilst you can

sympathise with many com-

panies keeping their hands

in their pockets, Nolte has

done the opposite. Th at’s

why we are growing our mar-

ket share globally.”

As a result, the company

is at Th e Big 5 to convey one

clear message. “Th e message

is that we are a very suc-

cessful German kitchen and

bedroom manufacturer that

is committed to the build-

ing industry, not just in the

Middle East but globally, and

we are trying to show that by

maintaining our presence on

the market,” said Heron.

While it is too early to de-

termine whether that mes-

sage is being heard, Heron is

positive about this year’s edi-

tion of Big 5. “It’s always dif-

fi cult to judge what the end

result will be, but the initial

perception is that we are see-

ing some very good people.”

Italy has the largest interna-

tional presence at Th e Big 5

exhibition, with a record 351

companies spread over 6258

m2 in total. “Th is is a sub-

stantial number, and it is also

a marked increase over last

year’s fi gures,” says Mariate-

resa Malakos from the Italy

Information offi ce.

Italy has been a strong sup-

porter of the show since its

inception. Malakos says the

increase in the Italian trade

delegation is indicative of the

fact that the UAE and the

Hall 6 MENA region are still per-

ceived as global growth hubs.

“Th is is a favoured market

for Italian companies due to

the ease of doing business

here and the relative lack of

regulatory or bureaucratic

red tape. In Europe, a lot

of new build is stymied by

lethargy on the part of the

authorities. Here things, are

much quicker, dynamic and

decisive,” she added.

In Italy, the construc-

tion equipment sector is

represented by the Italian

Construction Equipment

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EDITORIALSenior Group Editor Stuart MatthewsEditor Conrad Egberttel +971 4 435 6256, email [email protected] Editor James Boleytel +971 4 435 6268, email [email protected] & Saudi Arabia Editor Benjamin Millingtontel +973 1 756 4111, email [email protected] Editor Matthew Warnocktel +971 435 6179, email [email protected] Editor Sarah Blackmantel +971 4 435 6278, email [email protected] Editor Gerhard Hopetel +971 4 435 6252, email [email protected] Editor Greg Whitakertel +971 4 435 6263, email [email protected] Editor Alison Luke

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In association with

Manufacturers’ Association

(UCoMESA), which was es-

tablished in 1951 as a uni-

fi ed voice for the sector. It

promotes technical stan-

dards as well as facilitating

marketing activities. Th e as-

sociation represents diverse

product groups, including ex-

cavation, drilling, boring and

piling machinery; crushing,

grinding, screening, classify-

ing and washing machinery;

concrete machinery; cranes;

road-making machinery; and

ancillary construction equip-

ment such as precast ma-

chinery, building materials

production and testing.

In addition to these sectors,

the world-renowned Italian

marble industry, ceramics

and sanitaryware sectors are

also being showcased. “We

have a diverse range of com-

panies across a wide area of

industries and markets,” notes

Malakos. A particular focus

this year is Italian expertise

in the burgeoning home au-

tomation and controls sector,

which has been boosted by

the trend for energy effi ciency

and cost savings.

UPDATEBIG 5 NEWS

In association with



Dow launches chemicals fi rmDow Construction Chemicals unveiled to the Middle East following the acquisition of Rohm and Haas

Th e Dow Chemical Company

has launched its new Dow

Construction Chemicals

business at Th e Big 5, follow-

ing the acquisition of Rohm

and Haas.

Th e new company will

combine the assets of Rohm

and Haas with the Dow Wolff

Cellulosics division of the

fi rm, in order to better ser-

vice the needs of the con-

struction sector. “From the

Rohm and Haas side, there

comes a big part of the busi-

ness and expertise in latex:

the wet ready to use chemi-

cals. We are combining and

increasing our scope,” stated

Dr Burkhard Kressdorf, com-

mercial director EMEA, Dow

Construction Chemicals.

Rohm and Haas was ac-

quired back in April this year.

Dow believes the timing of

the new company will pro-

vide both a challenge and an

opportunity. “Th ere is no de-

nying we are in a crisis. From

my understanding, the crisis

in this area it is not as deep as

it is in other areas.

“But this can be a good time

as well; it is a time when you

can work with customers and

develop products, so it is a

time where you can improve,”

said Kressdorf.

Kressdorf added that the

acquisition went relatively

smoothly for such a huge

deal. Rohm and Haas was a

US $10 billion company and

there was integration needed

across many manufacturing

sites and sales offi ces. Th is

has bought with it clear posi-

tives. “Th is is an advantage

because we get a bigger reach,

and we have a larger size. We

have an organisation for the

fi rst time only concentrated

on construction chemicals,”

said Kressdorf.

“Our intention is to have

our customers benefi t from

having more expertise. We are

a business to business com-

pany and we are concerned

about what customers need

and what they require specifi -

cally in this region and what

they need in terms of regula-

tions,” he added.

Th e new company will

operate worldwide, with

its Middle Eastern base in

Dubai. Th e company will use

the Dow network of offi ces

in order to operate in this re-

gion. Following the launch of

the new fi rm, Dow Construc-

tion Chemicals is targeting

certain key areas within the

Middle East.

“We are definitely tar-

geting Saudi, it is the next

challenge I would say. Dubai Kressdorf: New company is clearly targeting the KSA market.

Ciat dreaming of regional successJabal Omar Development

Company (JODC) has invited

construction suppliers to bid

for the HVAC contract at the

northern part of its US $2.7

billion (SR10 billion) fl agship

development. Ciat, a French

district cooling company op-

erating in the Gulf, is hoping

to be awarded the contract to

supply 15,000 air condition-

ing units to the project.

“Th e contract is expected

to be awarded in 2010 and we

are currently going through

the design process,” said Ciat

area sales manager Mahidine.

Names of other bidders for

the contract could not be re-

vealed. Jabal Omar Company

contracted Saudi Oger to un-

dertake the construction of

the north part of the mixed

use project, while the south-

ern area of the development

was awarded to Saudi Bin-

laden Group in 2007.

Hall 4 C157 Th e master plan of the

development, which is also

known as the Western Gate

Road development, covers

230,000m2 and will accom-

modate around 40,000 peo-

ple. Th e project, located near

the Grand Mosque of Mek-

kah, consists of 39 commer-

cial and residential towers.

Saudi Oger contract con-

sist of the design concept, of

the buildings, as well as infra-

structure for the north part of

the project, which consist of

15 six storey towers in addi-

tion to the hotels and parking

areas, landscaping, commer-

cial shops and centres; and

supporting roads and bridges.

Construction started in July

2008 and the entire develop-

ment is set to be completed

by Q3 of 2011.

JODC is a real estate com-

pany, established in Saudi

Arabia, for the sole purpose

of developing Jabal Omar.

Manufactured timber panel

specialist from Greece, Yiw-

tas, has had a great start to its

fi rst Big 5 exhibition.

Managing director, Panos

Mattheos Giotas says that in-

terest from across the region

has been beyond his most

optimistic expectations, with

visitors from Syria and Jor-

dan right through to India

dropping by and registering

their interest. “Obviously, we

have had people from Dubai

and Abu Dhabi as well as the

other GCC countries, but I

have been very impressed

how broad the international

element is too,” said Giotas.

Th e fi rm is on the lookout

for both local and regional

distributors and contractors

in search of wood panel-

ing solutions. “Many of our

contracts are for residential

units, but we are also in ho-

tels too, which is a big po-

Hall 8 D346 tential market in the Middle

East,” Giotas continued.

Giotas said the Greek con-

struction industry had been

particularly badly hit in 2009,

but he remained optimistic

about export orders, particu-

larly from the Middle East.

“Greece will take a little

longer to recover, I think, but

there are positive signs from

other markets already, and

exhibiting at Big 5 for the fi rst

time this year shows we have

confi dence in this market be-

ing amongst the fi rst to re-

cover,” said Giotas.

Th e company imports its

raw timber from Scandinavia,

Central Europe, the USA and

Canada and handles the en-

tire manufacturing process in

Greece for its panels.

Giotas said the quality of

visitor at Big 5 was encourag-

ing, and conversations from

both days of the event had the

chance to turn into orders.

Diverse audience registers interest in Greek panelling

“I am confi dent that a lot

of the contacts we have made

on days one and two will turn

into some real business, may-

was an exceptional situation

with a relatively small area

being developed so fast and

so intensely, but the building

sector is very much related

to population and Saudi is a

high population country with

a lot of projects and this is re-

ally where a lot of the future

focus is,” he said.

Kressdorf also explained

that the future of building

materials now lies undoubt-

edly with prefabricated mate-

rials being brought onto site.

“You can build for centu-

ries with cement and sand

but that is an approach where

you cannot guarantee qual-

ity because you are always

changing the composition;

you have a lot of dust and you

have a lot of waste. Th at all

favours the modern building

materials that are prefabri-

cated,” concluded Kressdorf.

be not at the show itself, but

with a few more visits to build

up relationships, I think we

have some excellent leads.”

Giotas: Hoping to turn Big 5 enquiries into fi rm business.

Reem Emirates Aluminum (REA) and its subsidiaries:Reem Emirates Glass (REG); Reem Emirates Metals (REM) & Reem Emirates Cladding (REC), boasts of its

factory as the largest in the Middle East and GCC market, equipped with complete line of the most sophisticatedequipments and state-of-the-art technology to be able to meet the ever increasing demands for architectural cladding elements.

With its unparalleled business expertise matched with a team of highly professional engineers and architects, Reem Emirates Aluminum carefully blends creativity and ingenuity to produce competitive products that meet the exacting architectural requirements of its clients such as:

Double Skin Active Walls l Conventional Curtain Walls l Unitized Curtain Walls l 3D Metal Structures l Metal CladdingSpider Walls l Sliding & Casement Windows, Doors l Shop Fronts, Doors, Windows, Balustrades l Skylights l Domes l Grilles & Clusters

Rolling Shutters Special l Architectural Featured BMS l Fully Tempered/Toughened Glass l Heat Strengthened Glass l Insulated/Double Glazed Units l Laminated Glass l Stainless Steel Architectural Metal Products

www.reemalum.com

Tel.: +971 2 599 4200 Fax: +971 2 550 1812 P.O.Box 36863 Abu Dhabi, UAE

UPDATEBIG 5 NEWS

In association with



Paving over the cracks

Opportunity knocks for Aussie door fi rm

QPR’s instant asphalt attracts overwhelming interest at the show

Launching its patented high

performance pavement repair

solution into the Middle East

for the fi rst time at Big 5, QPR

International has been over-

whelmed by swarms of buy-

ers, distributors and potential

manufacturers. “Th e response

has been truly staggering,” said

Gary Cook, development man-

ager, QPR International.

“I think the simplicity of the

product is what is grabbing

Forklift factory enjoys success

everyone’s attention. Every-

thing you need for repairing

potholes, fi lling utility cuts and

repairing damaged asphalt is

in the bag,” said Cook.

Anyone familiar with walk-

ing or driving almost anywhere

in the Middle East will be

aware of the desperate state

of much of the road and pave-

ment infrastructure. Years of

abuse by heavy vehicles and

questionable fi nishing qual-

ity has left the road network

Gary Cook, development manager: QPR can turn anyone into an asphalt engineer overnight.

pocked with potholes and

riven with crevices. “What’s re-

ally revolutionary about this

product is that it can turn any-

one into an asphalt engineer

overnight,” he says. “Th ere is no

mixing, tacking or mechanical

compaction required and it is

a ready to use formula that can

go straight from the bag to the

repair area.”

Th e product has one spe-

cial additive that sets it apart

from its more cumbersome

competitors. “Th at ingredient

means that QPR will adhere

to concrete, steel and asphalt

in wet conditions or summer

heat, and can be open to traffi c

immediately, with no raveling

or rutting needed; just a man-

ual tamp or wheel roll, and it’s

ready to go.”

Cook said the QPR product

is already well established in

North America, and has had

a phenomenal launch year in

Australia, so now was a great

time to go global and in par-

ticular focus on the Middle

Eastern market.

“Th e interest we’ve registered

at Big 5 is evidence that this

is a product which will be in

great demand here, and the po-

tential market size is massive.

I’ll be following up with some

more targeted, strategic visits

to the region very shortly.”

Cook says Big 5 has been

the ideal launch vehicle for the

product into the Middle East,

and a fantastic springboard to

markets further afi eld. “Last

night was the fi rst chance I

had to take stock of all of the

contacts we have collated. I’ve

had quite serious discussions

with people from 24 countries,

and between 70 and 80 poten-

tial distributors have registered

their interest.”

Th e UAE manufacturer of the

world’s fi rst Arab-made fork-

lift truck announced massive

regional expansion plans on

Wednesday at the Big 5 PMV.

Gulf Automobile Industry

Corporation intends to relo-

cate from its 14,000m2 factory

in Abu Dhabi to a three mil-

lion m2 facility at an undis-

closed location in KSA.

“We are forecasting sales

of US $13.6 million for 2010;

the move to a larger manu-

facturing plant was necessary

to meet the demand for our

products, and while it make

sense to be in Saudi Arabia,

our biggest market, the UAE

continues to off er us strong

sales potential”, said Nasser

Hamad Al Hajeri, chairman.

Australia’s leading automated

door company, ADIS, is ex-

pecting the Middle East to

become its largest export

market within a couple years,

according to Sherene Saw,

business development man-

ger. “Around 35% of our busi-

ness is currently export work,

with the largest geographical

slice of that being Asia-Pa-

cifi c, but the way demand is

growing the region, and the

types of new construction

going on, it is simply a mat-

ter of time before the Gulf

overtakes that in revenue and

volume,” explained Saw.

Th e company has built its

Hall 8 E360 name providing automatic

entry systems and doors to

banks, shopping malls and

hotels, as well as convention-

al commercial offi ce space.

“No matter what anyone

says about the economic situ-

ation, the opportunity that

the Middle East represents

is still massive. Dubai, Qatar

and Abu Dhabi are still real

hotspots for us right now, and

we are just getting going in

Iran,” added Saw.

Th e company is exhibiting

at its fi fth Big 5 event and

is interested in fi nding direct

sales leads as well as inter-

acting with its regular client

base. “We’re really here to dis-

play our new products and

meet with established clients

and friends in the region –

any new business that comes

directly from the show is sim-

ply a bonus,” he said.

ADIS is on the cusp of strik-

ing out of its comfort zone of

commercial spaces with its

products, and is pioneering

automated doors for residen-

tial units such as villas, apart-

ments and throughout the

home in general. “We have

begun quite softly in Austra-

lia with a series of shopping

channel television adverts,

but I think this concept could

really take off in the Middle

East too,” said Saw. The Middle East will soon be the biggest export market for an Australian access specialist.

Gulf Automobile aims to sell 50-75 forklifts at the show.

Hall 8 E351

UPDATEBIG 5 NEWS

In association with



The latest in fl ake ice coolingJapanese cooling towers are proving a popular option in the Middle East, says TTI managing director

Tamara Trading International

LLC (TTI) has launched the

latest models in its range of

Nihon spindle cooling tow-

ers at the Big 5. Th ese are

the super low noise WA series

and the heavy-duty KX series.

“Th ese Japanese cooling tow-

ers have found favour in the

UAE, the larger GCC and as far

afi eld as Algeria,” commented

TTI MD Jaff ar Al-Issa.

Th e WA series is a space-

and energy-saving range,

while the KX series can deliv-

er up to 750TR per cell, which

is three times higher than the

standard models.

“Th ese high-capacity tow-

ers are suitable for demand-

ing projects such as district

cooling, power stations and

industrial plant – in short, the

type of general infrastructure

that is taking off in Dubai at

the moment,” said Al-Issa.

Hall 1 J51 In addition, the company’s

Coldwell brand of closed-

circuit cooling towers in-

cludes the FBH closed-type,

ZNX evaporative condensers

and FLW industrial coolers.

“Nihon cooling towers are

renowned for their qual-

ity and high effi ciency stan-

dards, which are hallmarks of

Japanese manufacture,” com-

mented Al-Issa.

In addition, the company

has unveiled a new fl ake-ice

machine with a capacity of

1000 kg/24 hours, and state-

of-the-art microprocessor

control. “Th is is the fi rst in-

novation in the ice machine

fi eld to feature failure details

and operational process on a

touch-control screen.

“This innovation makes

it easy for the customer to

operate the machine as well

as trouble-shoot. In addition,

the breakdown protection for

such fi ttings as the reducer,

water pump and compressor

protect the machine from

burn-out following a failure.”

TTI is also introducing a

block ice machine based on a

new aluminium plate system,

with a capacity of 15 tons/24

hours. Th e advantage is that it

speeds up the water-freezing

process. Th e company’s con-

tainerised block ice machine

fi ts into a single shipping con-

tainer, and is easy to set-up

and install, making it ideal for

smaller entrepreneurs.

Commenting on the impact

of the global economic down-

turn on the construction in-

dustry, Al-Issa said: “Although

the market is in crisis, there

are still prestigious projects

in Dubai and the UAE. We

have large projects under ne-

gotiation at present, and ex-

pect these to be awarded in a

matter of weeks.” Jaffar Al-Issa says the company is currently in negotiations over a number of large projects.

Oecon mulls opening of regional headquartersTh e Big 5 show off ers the

chance to meet international

clients, and test the water for

future investment into the

Middle East market, accord-

ing to an executive at Oecon.

Th e company off ers mobile

space products such as on

site offi ces and accommo-

dation for the construction

industry. Th is has proved a

tricky market to get involved

in and has required the fi rm

to identify niche areas. “Th ere

are already a lot of contain-

ers here in the Middle East,

which have come from Asia,”

revealed Myriam Troester,

management assistant, mar-

keting, Oecon. “Th ese are

mainly used for accommoda-

tion for construction work-

ers so we are providing more

upscale units such as offi ce

units and accommodation for

engineers and managers.”

Depending on the success

the company has in the re-

gion, it is considering open-

ing an offi ce in the future,

according to Troester. “Our

business has been pretty good

despite the crisis and we have

been expanding within Ger-

many. We would like to open

an offi ce in the Middle East

but we are still fi guring things

Leica Geosystems has intro-

duced its dot and line laser

range, which consists of pre-

cision measuring tools. Th e

fi rm had previously unveiled

the Leica Lino L2 and has

now added four additional

products to the Lino range.

“We have seen a great reac-

tion to the product at Th e Big

Zabeel Hall W21 Zabeel Hall C1225 this week; on the fi rst day

we generated 85 leads, on the

second it increased and got

close to 100.

“Th e product is a very excit-

ing one and as soon as people

are coming to our stand and

seeing how it works, they are

saying ‘that is exactly what I

need’,” revealed Philippe Mat-

ter, regional marketing direc-

Leica takes wraps off laser measuring tools

Matter: As soon as people see a Leica, they want one. Myriam Troester: ”We are providing more upscale units.”

tor, DSA precision tools divi-

sion, Leica.

Th e new range includes the

Leica Lino L2G, an alignment

tool with a green beam la-

ser, the Leica Lino P3, a three

dot laser for easy and perfect

plumbing and the Leica Lino

P5, a classic layout tool.

Th e fi nal product unveiled

by the fi rm is the Leica Lino

L2P5, a dot-line laser, which

is an all in one layout and

alignment tool.

Th e tools can have many

advantages, according to

Matter. “Th ese tools will give

you payback quickly. Th ey

can make tenders more ac-

curate, meaning companies

can submit tenders which are

more precise and also bids

which are nothing short of

100% correct,” he stated.

“As soon as people realise

what this does, they want

one,” concluded Matter.

out and testing the water,”

she said. “We are hoping to

make a number of contacts

and build a network in the

Middle East from the people

we have met at Th e Big 5.”

OECON units are a con-

tainer with a steel frame, and

it currently has over 2,000,000

cubic metres of units deliv-

ered across the world.

UPDATEBIG 5 NEWS

In association with



Keeping it cool at Doha AirportThermal insulation solutions for fi rst airport in the world capable of handling the giant Airbus A380

Foamglas insulation prod-

ucts are being utilised at the

Doha International Airport

in Qatar for the tapered roof

and chilled water pipeline.

Th is will be the fi rst airport

internationally capable of

handling the Airbus A380,

the world’s largest commer-

cial aircraft.

“It is a high-profi le project

in terms of the application

of our products, and there-

fore we are pleased to be talk-

ing about it at the Big 5,” said

Pittsburgh Corning Europe

Middle East assistant sales

manager Abhimanyu Sudan.

Pittsburgh Corning Europe

Middle East is a wholly-owned

subsidiary of Pittsburgh Corn-

ing Europe. It was established

in Dubai in 2006, covering

technical, sales and market-

ing activities. “Our compre-

hensive service includes sales

and technical support, design

and on-site technical train-

ing,” says Sudan.

Foamglas is a high-quality

thermal insulation mate-

rial for structural engineering

and for technical operating

plants. Th e product is widely

used in industrial applica-

tions internationally, and is

now being targeted for the

general construction industry

in the UAE for cladding and

wall-insulation purposes.

“Th is is a premium prod-

uct. Our aim of exhibiting at

the Big 5 is to generate aware-

ness among construction-in-

dustry professionals. Th is will

help counter the perception

that, for this market, it is an

alien material too expen-

sive too specify. Th e Big 5 is

the perfect platform for us

to achieve these goals,” com-

mented Sudan.

Foamglas comes with a for-

midable ‘green’ pedigree as it

comprises 66% recycled glass.

As an inorganic insulation

material, it contains no pro-

pellants that can contribute

to ozone depletion, no fl ame

retardants and no binding

agents. Non-renewable en-

ergy used in its manufacture

equates to a minuscule 4.24

Pioneer seeks to build up its brand awarenessDominating the Australia pa-

vilion’s skyline in Hall 8 is the

cut-out steel shelled water

storage solution from Pioneer

Water Tanks, a division of the

BlueScope Water Company.

Th e potable water storage

tanks being exhibited at Big

5 have a strong pedigree in

the Middle East, serving re-

mote sites and labour camps

in the Emirates for a number

of years. Mark D’Mello, presi-

dent of BlueScope Water,

says he is here to build brand

recognition and meet clients

from further afi eld.

“We have been in the UAE

since 1991, but Big 5 is a great

opportunity to engage with

our local customers, and is a

good meeting point for clients

Hall 8 D359

from the surrounding region.

We’ve been able to meet up

with a great client who works

exclusively in Kazakhstan, so

it has been a good couple of

days,” said D’Mello.

Th e company is using Big

5 to build awareness of its

steel shell, impervious poly-

D’Mello: Labour camps and remote sites are big customers.

Terrain’s drains make Big 5 exhibition debutTerrain is making its Big 5 de-

but this week, showcasing its

drainage pipes, fi ttings and

associated products.

Visitors to Hall 2 can see

a selection of products and

systems from the Terrain

portfolio, all designed to meet

drainage, water, plumbing

and piping requirements.

Leading the way will be the

Terrain drainage range of soil

and waste systems for com-

mercial and residential ap-

plications. Th ese also include

selection of pipes and fi ttings

in PVC and HDPE.

“Exhibiting here is a signifi -

cant step forward for us,” said

commercial director Robin

Appleby. “Our products are in

use on a very long list of high

profi le projects in this region,

such as the Burj Al Arab in

Dubai and the Bahrain World

Trade Centre, that underlines

the fact that we’ve extremely

strong and well-founded links

with the GCC.”

Siphonic and water attenua-

tion systems are also featured

on the stand. Th ese drainage,

mer membrane lined water

tanks, which are capable of

holding an industry leading

capacity of 2.6 million litres.

“Th e units are modular, so

anything from 12,000 litres

and up can be catered to. La-

bour camps and remote sites

are our biggest markets.”

Abhimanyu Sudan of Pittsburgh Corning hopes to dispel the myth that Foamglas is too expensive for the regional market.

kWh/kg. “In terms of the con-

struction industry, Foamglas

insulation stands to reduce

the cooling load of buildings,

and therefore has an inherent

cost-saving that is quite sig-

nifi cant in the long run,” said

Sudan. Other benefi ts include

a long service life, meaning

reduced maintenance.

“Th e general slowdown in

terms of major new projects

as a result of the global fi -

nancial crisis has resulted in

a renewed focus on quality

in existing projects in order

to improve their viability and

longevity,” argued Sudan.

An important benefi t of

Foamglas, he added, is that

its service life is potentially

every bit as long as that of

the building it insulates.

Th ereafter, the cellular glass

material can be reused as

bedding in road construction

or fi ller for acoustic protec-

tion in walls.

Hall 2 F61

Hall 7 A305

collection and storage solu-

tions allow rainwater to be

controlled and managed.

Th e stand also refl ects

Terrain’s close association

with the internationally-rec-

ognised Polypipe name and

a number of products from

the Polypipe range are being

showcased at the Big 5.

Terrain and Polypipe show off their drainage solutions.

UPDATEBIG 5 NEWS

In association with



NZ leads in home automationHome Tech teams up with Kristil Technologies to introduce specialist platform into Middle East

Home Tech, a division of the

Al Fajer group, has teamed

up with Kristil Technologies,

a home automation technol-

ogy company from New Zea-

land. Th e core of its system

is wall-control networking

functions that are integrated

fully with lighting, security,

audio/video and telephone

data, among others.

“Kristil is a simplified

home automation system

designed to add sophistica-

tion and value to your home,

while minimising energy

consumption,” explains in-

ternational sales director,

Kristil, James Noble.

“Our wall controller in-

cludes comprehensive light-

ing control throughout the

house. Automatic lighting

functions can be activated

by devices such as motion

sensors, entry-control devic-

es, light sensors and system

timers. Most lighting types

can be switched or dimmed

eff ortlessly by means of the

wall controller.”

All the switch panels

themselves use simplifi ed,

internationally-recognisable

symbols for ease of opera-

tion. “When you have adjust-

ed the lights to a desired lev-

el, the system can memorise

these settings in the form of

a ‘scene’ that can be replicat-

ed easily,” says Noble, adding

that this adds to the overall

functionality of the system.

Th is high level of control

allows the home owner to

monitor and regulate energy

use, thereby realising signifi -

cant cost benefi ts in terms of

total energy savings.

“New Zealand is not nor-

mally known for its hi-tech,

but this product is a cut-

ting-edge global benchmark,”

comments Madhu Sethi,

Hometech business develop-

ment manager. “Th is is an

untapped market segment,

both in terms of the con-

struction industry in general

and the home automation

sector in particular.”

Sethi adds that a lot of

incompatible systems have

Tekla shows off its BIM approach to businessTekla is showcasing its Build-

ing Information Modeling

(BIM) solution at this year’s

Big 5 exhibition. According to

Tekla, BIM can reduce opera-

tional costs and reduce waste

over the lifecycle of a project.

Th is is the seventh year that

Tekla has exhibited at Big5,

and sees it as an important

platform to reach regional

and international construc-

tion companies.

“Big 5 is one of the most

important exhibitions that

cater to the construction in-

dustry, providing global play-

ers a common platform for

networking and business de-

velopment,” said Tahir Sharif,

MD, Tekla Middle East. “With

investments in the construc-

Hall 8 D339

tion sector remaining posi-

tive across the Gulf, compa-

nies are now adopting 3D

technology and Tekla is play-

ing a central role in helping

corporations realise the ben-

efi ts of using industry best

practices, such as Tekla BIM

to eff ectively manage the life

cycle of projects.”

Tekla: BIM saves you money.

A giant model has attracted visitors to the Al Kifah stand.

Al Kifah: There will always be demand for batchingBatching plant and other con-

crete process equipment will

always be in demand, accord-

ing to Rami Adra of Dhahran-

based Al Kifah batching plant.

Standing in front of a fully

operational scale replica of a

multi-product batching plant,

he noted that many customers

were attracted to the stand in

hall 11 by the model’s whirring

gears and gliding conveyors.

Th e advent of modern pro-

cess control equipment has

presented new opportunities

for the fi rm. “Our customers

can choose between a variety

of control systems, including

semi and fully automatic,” he

says. Concrete for Saudi Ara-

bia’s numerous high-rise tow-

ers needs to be precisely con-

trolled, with the right quantity

of admixtures and placticisers

to produce a mix that will not

crumble. Ice crystals are often

added in exact amounts, in

order for it to be laid in the

Kingdom’s extreme tempera-

tures. Th is means automatic

process-controlled mixing

Globally, the industry may

be suff ering, but the com-

pany believes the region has

endured the economic chal-

lenges to emerge stronger.

As well as running live

demonstrations of its entire

product range at its stand,

Tekla is hosting senior man-

agers to discuss specifi c cus-

tomer issues in a one-to-one

environment. “Th e UAE is set

for a revolutionary change in

the construction sector, as

BIM technology is increas-

ingly demanded for use in

all projects moving forward.

Tekla will use the platform

provided by Big 5 to help the

construction industry realise

the benefi ts of implementing

BIM technology across proj-

ects,” added Sharif.

which can guarantee a uni-

form product, every mix.

“Some contactors just want

a batching plant for a couple

of years and then they want to

throw it away. We can’t com-

pete with that. Our plant is

an investment that will last

twenty years or more,” he said.

Sethi (left) and Noble: New Zealand isn’t known for hi-tech, but Kristil is a global benchmark in home automation.

found their way onto the

market, where they have

been acquired by unsuspect-

ing customers. “It is impor-

tant to ensure that the tech-

nological base is in place,

supported by the right back-

up,” he says. It is for this rea-

son that Kristil Technologies

has teamed up with Home

Tech. In addition, the wall

controller also incorporates

a fully integrated, multi-area

security system. “Security is

not that a high priority in

the region at present, but it

is defi nitely becoming more

important,” says Sethi.

Th is is the fi rst time that

Home Tech has exhibited at

Th e Big 5, and both Sethi and

Noble are excited at the scale

and scope of the exhibition.

Th e company has adopted a

strategy of introducing Kris-

til gradually until it gains

market acceptance by word

of mouth and reputation.

Hall 11 C157

Concourse 669

• Environmentally sound in it’smanufacturing, usage andeventual disposal

• Totally free from CFCand HCFC

• 66% recycling glass content

PITTSBURGH CORNING Europe (Rep Middle East) Arenco Tower, Media City, P.O. Box 213345, Dubai, UAETEL +971 (0)4 434 7140 FAX +971 (0)4 432 7109 EMAIL [email protected] WEB www.foamglas.ae

ECOLOGY AND TECHNOLOGYCOMBINE TO GIVE THE HIGHEST QUALITY SUSTAINABLE PRODUCT

FOAMGLAS®FOAMGLAS® FOAMGLAS®

Ref: Abu Dhabi Officer’s Club (pictured under construction)

Ref: BMW factory, Regensburg Germany

FOAMGLAS®

Ref (also main image): Islamic Museum of Modern Art, Doha

ROOF INSULATION FOR FACTORYTHERMAL INSULATION FORROOF GARDEN

THERMAL INSULATION WITHSEAM ROOF FINISH

ROOF INSULATION FOR TERRACE

HALL 7, STAND 305

Ref: Social Service Department, Stuttgart, Germany

UPDATEBIG 5 NEWS

In association with



More foreign companies

should be encouraged to

come to Dubai, Germany-

based construction supplier

Hormann KG has said.

Christoph Hormann, own-

er of the European manu-

facturer, insisted that Dubai

and the rest of the UAE helps

businesses, especially those

that are family-owned, retain

full control over their local

operations. “It is integral that

some businesses need to have

full ownership of their com-

panies. Other places in the

Middle East force you to have

sponsors,” said Hormann.

He added that the pro-

posed new ownership laws

that could allow companies

to gain 100% ownership out-

Zabeel Hall Q111 side a free zone could make

the UAE even more attractive

to fi rms. “I guess a lot of com-

panies may change their poli-

cies if the new law comes into

place and move outside of the

zones. Th e ownership law will

be very good for businesses in

general because it gives them

more freedom.”

Hormann is a manufactur-

er of sectional garage doors,

industrial doors, operators,

dock levellers, fi re and smoke-

tight door assemblies, frames

and entrance doors.

Th e company has recent-

ly opened a UAE subsidiary

to provide its solutions to

the region. “Th e numerous

expansion prospects avail-

able throughout the Middle

East’s resilient property and

Dubai is great for family fi rms, says Hormann KG

Hormann: Dubai lets family fi rms keep control of operations.

Morais: Stainless is best.

construction markets infl u-

enced our decision to set

up a permanent base in the

region. Th e global crisis has

not deterred us from pushing

Senda: Stainless beats ceramicsSenda is set to introduce a

new eco-friendly system in

sanitary ware, it was revealed

at Th e Big 5. Th e product,

which is currently being test-

ed, will combine a toilet and

basin into one system.

“Th e water you use to wash

your hands will be disposed

into the toilet and then used

to fl ush the toilet. Th is signifi -

cantly saves water,” said Nuno

Morais, export manager for

Senda, a supplier of stainless

steel sanitary ware.

According to Morais, stain-

less steel can be recycled and

it is also lighter than ceram-

ics, a material traditional

used for sanitary wear, so

more products can be packed

into one container and trans-

Hall 3 E141

ported from place to place.

“I think the preference for

this material is a trend that is

growing, not only here in the

Middle East, but in Europe,

because it is long-lasting and

it is resistant to vandalism.

Nothing is 100% anti-vandal,

but for commercial projects,

stainless steel is a very good

function,” added Morais.

forward with our long-term

growth plans, and we feel that

the Middle East in particular

off ers exceptional potential

within the coming months,”

UPDATEBIG 5 NEWS

In association with


18 BIG 5 SHOW DAILY NOVEMBER 26 2009

Innovation from Carl Stahl

Hormann opens door to ‘made in the UAE’

German wire rope manufacturer unveils two new products at show

German wire rope manufac-

turer, Carl Stahl has selected

Th e Big 5 as the global launch

pad of two new products, X-

LED and Tennect.

Both are being presented

on the company’s stand, I113

in Zabeel Hall. “We have two

new products and it is the

fi rst time that we are pre-

senting them; we haven’t

even launched them in Ger-

many yet. We think that these

products are particularly well

suited to this market,” said

general manager, Carl Stahl,

Andreas Urbez.

X-LED combines the com-

pany’s X-TEND mesh, a fl ex-

ible and transparent stainless

steel weave characterised by

high load capacity and low

self-weight, with an ultra

modern LED light module sys-

tem. Th is creates a modern

architectural illumination sys-

tem that is transparent and,

uniquely, three-dimensional.

“Th e basis of X-LED is the

X-TEND net and then we have

introduced LED elements. Th e

advantage of X-LED compared

to other LED solutions is that

you can bend it in three di-

mensions,” Urbez detailed.

“Also, because of its trans-

parency, weight is not as im-

Pultron factory to open in JAFZA

portant as in existing systems.

Th e wind goes through it,

which is a big advantage. Th e

other advantage is that be-

cause of its transparency, you

can install it in front of win-

dows, whereas, if you install

a video screen in front of an

offi ce window, you can’t look

out. Finally, with this product,

The new X-LED is a modern architectural illumination system.

you are not limited with re-

gards to size,” he elaborated.

Th e second new product,

Tennect, is a standardised

fastening system. “Tennect is

something new, and is made

specifi cally for membrane

structures. The advantage

with this product is that en-

gineers do not need to cal-

Pultron Composites, a manu-

facturer of high performance

fi bre reinforced plastic com-

posite rebars, revealed at Big

5 that it is on track to open its

fl agship Middle Eastern man-

ufacturing plant in Dubai in

Q1 next year.

“Th e plant is in the fi nal

stages of construction as we

speak and will open early

2010,” says Dr. Salwan Al-As-

safi , general manager, Pultron

Composites Middle East.

Th e company says it ex-

pects huge interest from the

GCC when marine and in-

frastructure projects come

onstream next year. “Pul-

tron has manufactured the

FRP composite rebar, which

trades as MateenBar, for 25

years, and although demand

has been strong from Middle

Eastern customers we found

we had a problem with long

lead times in shipping from

that far away,” says Al-Assafi .

“We decided to open a lo-

cal manufacturing facility fi ve

years ago so that we could

be faster to market, more re-

sponsive to customer needs,

and open in time to capitalise

on the major infrastructure

projects” he adds.

Hormann, a German manu-

facturer of doors for private

and commercial buildings, is

now able to off er one-week

delivery of its automatic sec-

tional garage doors within

the UAE.

“For the fi rst time, we can

off er a limited range of auto-

matic sectional garage doors

that are produced here in the

UAE and can be delivered

within a week,” explained

managing partner, Hormann,

Christoph Hormann.

Th e garage doors are avail-

able in any size, and in two

colours, with diff erent glazed

options. “We call it ‘made in

German, assembled in the

Zabeel Q111 UAE’. Normally, if you want

a high-quality product from a

European market, it takes ten

weeks,” Hormann continued.

Th e company is divided

into three main divisions:

commercial doors, garage

doors and hinge doors. Also

part of the Hormann Group is

Schorghuber, a manufacturer

of quality timber doors de-

signed for high-end projects

such as hotels, embassies and

palaces. Examples are being

showcased on the Hormann

stand, Q111 in Zabeel Hall.

Hormann established a

dedicated Dubai subsidiary a

year ago. Th e Middle East is of

vital importance to the com-

pany, Hormann commented.

“Th is region is very impor-

tant to us as it is still a strong

economy. It is important for

us to be here because more

and more of our customers

from around the world are

doing business here. Th is

is a market that will still be

strong in decades to come,”

he predicted.

Managing director, Hor-

mann Middle East, Darius

Khanloo, noted that the lo-

gistics sector would hold par-

ticular growth opportunities.

“Logistics will be big business

in this part of the world, with

the new airport and Logistics

City. And we can provide a

compete set of solutions for

logistics companies.” Christoph Hormann heads up a German manufacturer of doors.

Th e material is highly re-

sistant to chemical attack,

does not rust (eliminating

the risk of rust stain leeching

which ruins surface aesthet-

ics), and is more cost eff ec-

tive than stainless steel in

corrosive environments. It is

also non-magnetic and non-

conductive, so has a variety of

industrial applications where

steel is unsuitable.

Th e company has already

had some local success, and

is looking forward to using

the locally produced materi-

als on government projects.

“We are supplying Mateen-

Bar for a smelter in Abu Dha-

bi, and the major infrastruc-

ture works around the Jubail

Industrial Complex, and a

large tunnel in Saudi Arabia,”

says Salwan.

Because rebar is deployed in

many of the region’s ongoing

infrastructure and port proj-

ects, Salwan says demand for

Pultron products in the Mid-

dle East has been unaff ected

by recessionary blips. “Even

compared to lower quality

rebar we are more cost-eff ec-

tive, so business has remained

brisk and the outlook is strong

for when we open in 2010,”

concludes Salwan.

culate the forces and then

design accordingly any more.

Th is element is already calcu-

lated and already designed,

so they can drag and drop our

product into their drawings,”

Urbez explained.

Th e product may be posi-

tioned at the higher end of the

cost spectrum, Urbez contin-

ued, but the overall benefi ts

are undeniable. “As is often

the case, the product itself

is not the cheapest one, but

if you think about the whole

process, it becomes cheaper

than existing products.”

Founded in 1880 as a manu-

facturer of natural fi bre ropes

for agricultural use, Carl Stahl

broke into steel wire ropes

forty years ago, and currently

consists of three main divi-

sions: lifting, micro-cables

and architecture.

Th e company operates a

production facility for lifting

equipment in Ras Al Khor. Th e

micro-cable, branch can cre-

ate wires with a thickness of

as little as 0.01mm. “Th is is

something very special. Your

hair is eight times thicker than

this wire! It is used in medical

applications, to pull out teeth,

for example, but also for micro

invasive surgery.”

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UPDATEBIG 5 NEWS

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Pods, present and futureProjects can’t ignore factory-produced kitchens and bathrooms

Th e future of large-scale con-

struction lies on the factory

fl oor rather than on the build-

ing site, according to one off -

site build specialist.

Opting for pods makes

construction on a project

cheaper, requires less labour,

produces a higher quality

and reduces build times, said

Unipods sales and marketing

director Mike Usher.

“Last year at the Big 5 it

was still fairly conceptual but

this year we’re here with out

four-by-three-metre luxury

bathroom and kitchen pods,”

said Usher.

“Th ese are the largest we

can produce due to transport

but anyone visiting our stand

can see just how big they are.”

Stand: 11B141 Th e main message that Uni-

pods is trying to deliver at the

Big 5, said Usher, is just how

broad a range of pods could be

produced by the fi rm in its gi-

ant Ras Al Khaimah factory.

“It’s ideal for student dor-

mitories, such as those we’re

producing for two Abu Dhabi

universities; however, we go

right across the spectrum.

“From dorms at a pair

of Abu Dhabi universities

through to pods with Villeroy

and Boch fi xtures and fi ttings,

we can go as luxurious or as

simple as the client requires.

Th e King’s Palace in Riyadh,

for example, has 40 pods and

we’ve done top-end hotels.”

Th e key, explained Usher, is

that pods need to be imple-

mented from the design stage

to have most impact and they

should only be used on proj-

ects that require repetition.

Usher said that bath-

room and kitchen pods took

around two to three months

to manufacture, from design

Unipods is showcasing its 4x3m kitchens and bathrooms.

Outsourcing of services a mustPMV companies in the Middle

East need to look more close-

ly at outsourcing servicing for

their vehicles, an industry in-

sider has claimed.

“Th e major challenge with

servicing over here is the

philosophy of some of the

companies,” said Matthias Ar-

end, regional sales manager,

Liebherr.

“Some companies here

tend to try and do the ser-

vicing themselves, mainly

because they think it will be

a big expense if they hire a

company to do it. It will cost

you more to get Liebherr to

do it, but it will be done the

following day,” he added.

“It is a question of money

and a question of standards,

if you do it yourself then you

could be waiting weeks for a

part and then it will take you

longer to fi x something. With

us the servicing is done prop-

erly,” said Arend, speaking at

Th e Big 5.

As well as providing ser-

vicing, Liebherr also off ers

a whole range of cranes for

both the construction and oil

and gas industries.

“We have big machines,

small machines, we pro-

vide concrete mixing plants,

trucks and pretty much ev-

ery type of crane,” explained

Arend.

Th e fi rm revealed that its

main reasons for exhibiting at

Th e Big 5 were to meet people

operating in the Middle East

region and to sign contracts

for the Middle East as well.

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STAND NO.1B15

INTERVIEWFLORIS SMITH

In association with



Even as a young boy on his

grandfather’s Johannesburg

farm, DSA Architects’ newest

director of architecture,

Floris Smith, knew he

wanted to be an architect. A fascination

with practical pieces of machinery and

a talent for freehand drawing combined

to show him the architectural light at

the tender age of 15. Mentored by people

like Aldo van Eyck and Edmund Bacon

at the University of Pennsylvania, where

he attained his Masters degree, Smith

returned to South Africa to become a young

partner—and eventual chairman—of the

prominent South African fi rm of Meyer

Pienaar & Partners.

Th at was in the 1980s, when

contextualism in architecture was a

relatively new discovery for South Africa.

Smith admits to us that that was when

he realised buildings were part of a

larger urban fabric and that built space

and public space required thoughtful

integration. Th e lessons he learned under

the careful tutelage of Penn’s architectural

greats were invaluable then and continue

to serve him in his work today. He gave

Middle East Architect an hour of his time.

Who inspired you? FS: Louis Kahn. He played a massive role

in the development of South African

architecture. During the late 1950s and

early 1960s a number of South African

students did their Masters degrees at the

University of Pennsylvania in Louis Kahn’s

studio. Two of them happened to be my

erstwhile partners: Willie Meyer &

Francois Pienaar.

Kahn was a great architect. I really

admire his work. He built fantastic

buildings. So he was a great inspiration.

Th at was also the reason why I followed in

their footsteps and went to Penn. Th ere was

a tradition in the fi rm.

Aldo van Eyck, the Dutch architect, came

FLORIS SMITHExamining the differences between streets and

roads & the similarities between a city and a home

By Jeff Roberts

From an urban design or ‘macro’ level, there seems to be a considerable lack of care for the public

from a diff erent direction but he espoused

similar values in architecture, which had to

do not with the form, but with the underlying

principles. If I design an offi ce building, it’s

not merely an offi ce building; it’s a place of

work. Th e design of any building is simply the

fi nal expression of a fundamental realisation

about what that building is really about.

When you sit down to design a new project, what are the fi rst issues you consider? FS: First, it’s to realise what you’re actually

working with in an archetypal sense. If

you do a school or university, you’ve got to

understand, in a spiritual sense, what that’s

all about.

Th en you’ve got to consider the site. You’ve

got to relate the building to where it is on the

planet so you’ve got to consider climatic and

ecological issues as well. Th en, you’ve got to

understand the client’s objectives. I see design

as a process through which you achieve

clearly stated objectives. Th e objectives

may be defi ned by the client, the architect

or the public. All those things have to come

together. Really good architecture satisfi es

all three of those parts of the equation: client

needs, public needs and architect needs.

Critics say contemporary Arabian architecture is an exercise in kitsch. Your thoughts on that? FS: I think its fair criticism and I think it

would apply to many projects in the region.

We’re involved in a number of private villa

projects where the clients want to express

them in a sort of Andalusian or Moorish

style. We accept that as a directive but before

designing anything, we study the principles in

that architecture very carefully.

It’s too easy to just take a building and

slap a style onto it. Th at’s like wallpaper

architecture. At DSA we go beyond that.

Because of our research-based approach, we

consider ourselves like a radio: You can put us

on any station and we’ll play.

INTERVIEWFLORIS SMITH

In association with



‘icon’. So you’ve got a place that’s bristling

with icons to such an extent that nothing

stands out anymore. Now, a building stands

out if it’s not an icon.

It’s a bit of a pity. Architects and clients

don’t seem to want to learn from the lessons

of the region. Th e traditional architecture of

the region had limited openings on external

walls; any glass is inset to keep the sun off

of it; the walls are generally thick and well-

insulated; courtyard solutions are used

extensively.

I’m interested in what makes people react positively to the environment, as well as ecological

Th ere are two parts to sustainability:

Th ere’s sustainability in a biological or

scientifi c sense, but also in a psychological

sense too. I think sometimes we push one at

the expense of the other.

What I mean is, as an architect, I’m

interested in what makes people react

positively to the environment as well

as ecological sustainability. I think the

psychological aspect is often neglected.

One of my professors at Penn once said:

‘there are certain things that cost nothing per

square foot: light, air, proportion. Th ey’re free.

Use them’.

What are some examples of your favourite projects? FS: One of my favourites was the South

African Reserve Bank in Johannesburg. Th at

was almost the pinnacle of my work in South

Africa. We were selected from a shortlist of 50

architects and we landed this very prestigious

project.

Another one is Nelson Mandela Square.

Th ere was a large shopping centre in a

particularly affl uent part of the city, but it had

no heart. So, the local authority appointed us

to come up with a heart for the district. It’s

almost the size of St. Mark’s Square in Venice.

Th e square itself is underpinned by 2,000

car park spaces below; it contains a bridge

into the shopping centre and a lot of

retail and F&B at square level. It has the 5-star

Michelangelo Hotel at one end and at the other

is the Council Chamber and Library Building.

It’s become a very popular meeting place.

In Australia, I was a partner in a smaller

fi rm and worked on several harbour-front

mansions, commercial headquarters and

industrial buildings. Th at taught me a lot of

very good lessons because the work was much

more commercial in nature. I came from the

luxury of designing public buildings and had

to learn very quickly how to design buildings

that could actually make money for clients. 5

A colleague of mine once told me, ‘Th ere’s

no such thing as bad architecture, there’s

only bad architects’. In the hands of a good

architect, a building can achieve any style.

Just by giving it the right proportions, balance

and composition, you can elevate it to a much

higher level. It all depends on the talent of

that particular designer.

What do you see in the architecture of the Middle East? FS: Well, from an urban design or ‘macro’

level, there seems to be a considerable lack

of care for the public realm. I read a good

analysis recently that talked about the

diff erence between ‘roads’ and ‘streets’. Dubai

is very much a city of roads. Th e street is the

traditional public realm of most cities, with

squares and piazzas et cetera, and you simply

don’t fi nd that here. Th ere seems to be a lack

of concern about what happens at street level

at the foot of all these towers.

Very often, it’s almost a standard pattern

here where you’ve got a podium enclosing

four or fi ve levels of parking and the tower

sitting on top of them. Th e interface of that

podium at street level is completely dead;

completely blank. It’s a pattern that is being

repeated all the time and, unfortunately,

the result of that, once all the buildings are

fi nished, is that the street level will remain

completely dead. To me, that is an aspect that

is neglected here.

In Dubai in particular, I fi nd an incredible

lack of walkability. Although, when I bring

that up in discussions, people tell me ‘Dubai

is an extreme climate. You have to internalize

everything’. I don’t agree with that. From

October to April, it is very pleasant outside.

I think the buildings, particularly at street

level, could provide more shaded colonnades,

arcades and pedestrian-friendly edges.

Architecture-wise, I’m shocked to see

how glass buildings are still being

perpetrated all over the place.

First of all, every client wants

his building to be an

Designs for the Al Qasr Hotel in Dubai’s Madinat Jumeirah.

What’s your take on the recent focus on ‘green’ architecture? FS: I started practicing in 1977, which was

shortly after the oil crisis in 1975. In South

Africa, energy was very expensive so from

the outset I was always forced to limit the

amount of glass in the external wall. Early on,

we applied early principles of orientation and

protecting the glass from direct sunlight.

Sustainability seems to be the fl avour

of the month in the region. But for me,

sustainability is like having good morals. I’ve

practiced it for 30 years. It’s not a new

thing; it is orientation, aspect,

light, ventilation and other

basic principles.

P O B o x 1 7 7 7 4 J e b e l A l i F r e e Z o n e , D u b a i , U n i t e d A r a b E m i r a t e si r o n a u c t i o n s . c o m � i n f o @ i r o n a u c t i o n s . c o mTEL +971 4 8816142 � FAX +971 4 8813601

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8TH 9TH 10TH DECEMBER 2009

BUYER’S GUIDECONCRETE

In association with



STAND STRONG

Recent events, such as the building collapse in

Deira, Dubai, have proved that compromising

on the quality of building materials, such as

concrete, can lead to disastrous consequences.

Substandard systems may be acceptable

for construction companies who wish to cut corners

but, for contractors planning to construct buildings that

will stand the test of time, new technologies designed

to improve the life-span and quality of concrete have

emerged.

“Customers are not only checking investment prices.

Attributes like quality, fl exibility, sustainability and service

reliability are more important to them,” insists Rupert Plersch,

managing director of KTI Plersch, which specialises in

concrete cooling.

STRENGTHENING YOUR CONCRETEEnglish Indian Clays manufactures High Reactivity Metakaolin

(HRM), which is a chemical admixture that is formed upon

the thermal treatment of kaolinite (a clay mineral).

Metakaolin prevents Alkali-Silica Reaction (ASR) - a

concrete related problem that has a well documented history

all over the world. Th is is caused by the reaction of highly

alkaline cement paste with non-crystalline silica, which is

found in many common aggregates, such as sand or

crushed rock.

Th e product of this reaction is a gel that surrounds the

aggregate in the concrete mix. Th is gel increases in volume

with water and exerts an expansive pressure inside the

material, causing loss of strength of the concrete, fi nally

leading to its failure.

CW Big 5 Daily discovers the benefi ts of emerging concrete technologies and how signifi cantly

they are set to improve the quality of buildings in the Middle EastBy Sarah Blackman

HRM is a pozzolan – a material which, when combined

with calcium hydroxide, forms compounds possessing

cementitious properties.

Experiments have shown that a mineral admixture like

Metakaolin reacts with calcium to further lower the PH,

reducing the potential for the formation of the ASR gel.

“We have seen a signifi cant number of developers moving

towards Metakaolin. It is the fi rst choice of pozzolan in

developed markets like Europe and the USA,” says English

India Clays country manager for the UAE, Pramod Pillai.

Th e admixture, which can enhance concrete strength to

more than 12,000 pounds per square inch, was fi rst used

in 1962 for large Brazilian dams. And, the product was

incorporated into Th e Californian, a 23-story, US $200 million

condominium tower that opened in September 2005 in Los

Angeles, to prevent the tower from damage caused

by earthquakes.

HRM is a Dubai Municipality certifi ed product and has been

use in UAE for eight years.

WATERPROOFING NEEDSTh e use of waterproofi ng chemicals is also vital for protecting

concrete from long-term damage. It is easy to assume that

buildings in the Middle East do not need protection from

water absorption and corrosion due to the lack of rain. But, if

we dig a while a few metres deep, especially in cities near the

ocean, then we will fi nd water, which can put foundations and

ultimately a whole structure at risk of deteriorating.

Hycrete is a company that off ers a liquid, which is designed

to repel water and other contaminants which could attack the

rebar of a structure.

“Th e Hycrete forms a long-chain hydrocarbon, which plugs

all capillary pores and mechanically attaches itself to the

sides of the structure to prevent water from entering,” reports

Hycrete vice president of international sales Peter Condy.

STAY COOLTh e high temperatures we experience in the Middle East

can also cause damage to concrete before it even gets to a

construction site. Th erefore, concrete cooling is needed to

prevent early setting.

KTI off ers fl ake ice plants, mobile ice storages and ice

delivery systems to meet this demand. Since 1992, the

company has produced more than 1000 plants for concrete

cooling all over the world and 90% of them were installed here

in the Middle East.

“Depending on the recipe of the mixture and required

concrete temperature we supply chilled water and ice directly

to the batching plant,” explains Plersch.

ENVIRONMENTAL ADVANTAGESSo, strength and durability are key selling points when it

comes to building materials. But, with the growing concerns

for the environment, many contractors are looking for

products, which will help reduce carbon emissions produced

during construction activity.

“Th e developers are starting to see the real value of the

green movement,” says Condy.

“In a relatively small project, for example, hundreds of

tonnes of carbon emissions can be eliminated with the use of

our technology. It is a task bringing the developers on board,

but it is progressing.”

BUYER’S GUIDECONCRETE

In association with



KEY BUYERS PROGRAMMEA new feature of this year’s edition of the Big 5 show is the Key Buyers’ Programme, designed to add extra support for the industry’s 300 biggest buyers – the people managing projects valued at over US $500 million each that are based in the Middle East, North Africa, Iran and India.

These heavy-hitting deal-makers get fast track access into the show and are hosted in a private lounge, with executive suites available to conduct meetings in private.

The Key Buyers are also given more complete and detailed information on all exhibitors prior to the show, making it easier for them to pinpoint, fi nd and discuss business with the exhibitors that are of interest to them throughout the Big 5.“Our exhibitors want to see the key buyers and we’re excited to see what the results will be this year,” said DMG World Media vice president construction, Simon Mellor.

Buyers enjoy the business class experience

offered by The Big 5’s inaugural Key Buyers

Programme in the dedicated lounge area.

In most cases, Hycrete removes the need for exterior

waterproofi ng products which contribute to carbon

emissions. Additionally with Hycrete, concrete is reusable

after the life cycle is completed, thus eliminating the need to

take the material to a waste site or land fi ll.

Chemical giant Mapei, whose product line includes

concrete admixtures, strives to produce environmentally

friendly products. Today, around 5% of the company’s

turnover goes into research and development and 70% of that

5% goes onto research of green products alone.

“In the last 18 months there has been a lot of talk about

green products in the UAE with lots of regulations coming

in about them and we’ve been quite lucky as a lot of our

products are already Leed compliant,” says Mapei business

development manager Laith Haboubi.

Metakaolin also has environmental advantages. Firstly, it

can reduce the amount of cement used in a concrete mixture

- a producer can replace up to 20% of Portland cement with

Metakaolin. Th is replacement provides a 13% reduction in

carbon emissions produced when manufacturing concrete.

In addition, when Metakaolin is used in a concrete mix, the

colour of the concrete is lighter than when it is made with

more traditional cementing materials, thus

resulting in increased light refl ectivity and, in turn, a much

cooler building.

MARKET OUTLOOKWith many construction companies tightening their

belts during these troubled times, are they likely to invest in

concrete technologies in the near future?

Pillai doesn’t think so. “We are yet to see any improvement

in this fi eld. Our only hope now is that projects, which are on

hold, will re-start,” he says. “I am not predicting signifi cant

increase in demand in the short-term.”

“Th ere will be a slight increase in the demand as we head

into the last quarter, but nothing like it was prior to the abrupt

slowdown we experienced,” adds Condy. “I don’t think the

volume and the frantic pace will ever reach the level it was

prior to the downturn.”

Despite this bleak outlook, the downturn has produced a

batch of healthy competition within the concrete sector.

“It should be pointed out that the higher quality concrete

producers in the area have maintained their high level of

quality, producing excellent concrete,” says Condy. “Th ese

companies have elected not to compromise on quality and

their prices have not changed much.”

“Concrete companies will emerge more competitive

from this experience. Th e competence of technical people

will be tested and managements will look carefully at their

formulations and quality of ingredients,” adds Pillai.

So, the focus is not just on the cost of building materials but

on the life-span of these products. And, if this continues, the

construction industry can expect its buildings to remain on

solid ground. 5

CONCRETE CONTACTSMapei Mapei was formed in 1937 in Milan and now operates over 53 plants world wide in 26 countries. The business is divided into nine product lines ranging from the ceramic line, which includes adhesives, natural stone and marble. It also has a building line, which includes water-proofi ng, mortars, concrete admixtures, cement grinding aids and sealants. www.ibs-mapei.ae

KTI PlerschKTI Plersch is a German refrigeration contractor, which was founded in 1923. It is specialises in concrete cooling equipment and has installed more than 1500 plants since 1986. KTI offers water chillers, fl ake ice plants, mobile, ice storages and ice delivery systems from transporting concrete to the desired place. The company cools down fresh water

from 45°C to less than 1°C, by using its ice bank system. The water is then turned to fl ake ice, which is suitable for storing or delivering to the mixer.www.kti-plersch.com

KrytonKryton specialises in waterproofi ng for concrete structures. It manufactures a technology called Krystol, which blends in with the concrete rather than coating it and then a chemical reaction takes place. Krystol reacts with un-hydrated cement particles in the concrete to from millions of needle-like crystals. These crystals grow to fi ll the naturally occurring pores and voids in the concrete, which permanently blocks pathways for water. Kryton was the fi rst company to produce a crystalline admixture complete with dissolvable bags.www.kryton.com

Ice plants have been built in the gulf to keep concrete

protected from high temperatures.

The competence of technical

people will be tested and

managements will look

carefully at their formulations

and quality of ingredients.

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Abu DhabiTel: +971 2 550 2383Fax: +971 2 550 2384Email: [email protected]

BahrainTel: +973 1782 5368Fax: +973 1782 6145Email: [email protected]

KuwaitTel: +965 484 5161/ 484 9545Fax: +965 484 6414Email: [email protected]

QatarTel: +974 467 5925Fax: +974 465 3282Email: [email protected]

OmanTel: +968 2461 3571Fax: +968 2461 3573Email: [email protected]

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Saudi ArabiaTel: +973 17558726 Ex 351Fax: +973 17558727Email: [email protected]

SyriaTel (mob): +963933676570Tel (offi ce): +963113313729Email: [email protected]

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ENVIRONMENTALAWARENESS

In association with



Seminars at The Big 5 ‘Green Stand’ are reinforcing the importance of sustainability in construction

Make a stand, be green

‘Going green’ is a term on everyone’s lips, and this year

Th e Big 5 has been reinforcing just how important

it is to construct in a sustainable way. Th is year, the

exhibition’s dedicated Green Stand

has been hosting seminars aimed at raising

awareness of green building and more

importantly, how to do it.

KEO’s Loic Finlan, who is a building

physicist in the consultancy’s strategy,

planning and urban development

department, opened the proceedings with a

seminar contextualising the UAE’s place

in the global eff ort to go green.

Finlan pointed in particular to the

energy needs of the region. “Th ere is a

vast gap between the available power

generation, and the projected demand,”

he warned. “I’ve seen a change over

the year, with developers being unable

to do projects because of the energy

requirements.”

As a result, he pointed out that any

developer that wanted to turn a profi t in

the region had to look at creating low energy buildings.

New building codes come into force in Abu Dhabi in 2010

which will explicitly in-build sustainability. Finlan warned

that developers would need to be able to prove they can meet

the criteria, and that computer modeling would help do this.

“You need to consider the relationship between buildings,

you must look at the masterplan,” he urged. “After that, you

should then look at what can be done with passive design in

individual buildings. Modeling can be used to take away the

‘opinion’, you can actually see the eff ect on cooling loads from

the design.”

EMS environmental and sustainability manager Sam Keehn

volunteered to provide a defi nition to the term ‘sustainability’,

something which has not always been forthcoming from the

industry. “Sustainability is about meeting the

needs of the present, without compromising

the ability of future generations (of all

species) to meet their needs too,”

he suggested.

Keehn explored the cost benefi ts of

sustainable (or high performance) buildings,

pointing out that in the US, some fi rms had

lower insurance premiums because the

plumbing and electrical systems would be

of a very high standard.

Crucially, Keehn produced statistics

demonstrating the fi nancial returns from

developing green buildings. On average,

green buildings have 8% higher occupancy

and have 13.5% higher market value

per square foot – from an average cost

premium of 1-7%

Keehn also pointed out that the concept

of environmentalism was still very new in

the region and that there was a lack of non-biased scientifi c

data that could be confi dently applied to the region. “Frankly,

sometimes we have guess,” he admitted.

BIG 5 GREEN STAND SCHEDULEThursday, November 26th, 2009

11.00 Grant Donald (Silk Tree International)

“Green Building”

Tarek Zakaria (ABB)

12.00 “Sustainable MEP Solutions”

Bill Jolly (KEO)

Closing (Karan Yadav, EcoVentures)

How seriously do developers take the need for green planning?A proportion takes it very seriously, although I’m not sure that

all developers do. It used to be that most developers were more

interested in building quickly and looking for a simple design

process. Th ere’s been a change in the last one and a half years

though as developers are fi nding they need to change in order

to comply with new regulations.

Are you seeing an increase in clients looking for a comprehensive masterplan to boost sustainability?Traditionally, it would be diffi cult to sell the idea. Now it’s not

really optional anymore. We’re trying to manage the level of

risk to a project by getting approval for projects for clients.

We’re also working on projects for Abu Dhabi Municipality,

such as the Mohammed Bin Zayed City. With the new codes

coming in, we’re doing all the checking and can ensure a smooth

development process.

Do developers fi nd the premium associated with ‘green’ design discouraging?Now, they can have their cake and eat it. High-performance

buildings do indeed have a cost premium. However many

developers here are master developers working at the masterplan

level. Th ere, you can reduce your infrastructure and utility

costs, so you might fi nd that overall premium for a sustainable,

masterplanned development really isn’t that great.

How effective do you think the new building codes in Abu Dhabi will be?I hope that the new regulations will have an impact in the

medium term. I think implementing the new building codes,

which are very thorough, may be tricky for many at fi rst. 5

Loic Finlan, building physicist, strategy, planning and urban

development, KEO, talks with us about green design and planning

Q&A

1-7%premium for

green buildings

13.5%higher market

value per square

foot for green

buildings

Education is a key to spreading the word about sustainability.

IN DEPTHGAIA AWARDS

In association with



We catch up with Gaia award fi nalists, to learn what innovative products have made them into one of the Gulf’s crop of green businesses

In today’s fi nal report on the Gaia Awards 2009, we take look at the

fi nalists who caught the attention of the judges.

By James Boley

THE FINAL FRONTIER

With the sheer number of products submitted to the judges this year, you

can’t help but feel sympathetic to the team, who had to whittle done

dozens of great entries to a final shortlist.

Nevertheless, after long consultation, the judges were able to pick out

the cream of the crop exhibiting here at The Big 5.

The Finalists for this year’s Gaia Awards represent some of the most innovative and sus-

tainable products on the market today.

Fifteen products made the final cut, including several from the Gulf, showing the region

is on track to becoming a sustainable hub of manufacturing and making a real difference

to the steady progress of green building advances. 5

THE FINALISTS

Kristil Home control system from Al Fajer Establishment

This New Zealand-developed home automation system can be used to reduce energy consumption for systems such as air-conditioning and lighting – by up to 75%.

Stand Number: Concourse 669 / 8 A369 / 2 G74

Atco Flex Ducts from Atco ME

This locally manufactured product is Greenguard certifi ed to improve indoor air quality.

Stand Number: 2 G71

Low-emissivity glass from Avic Special Glass Technology Co., Ltd

Chinese fi rm Avic’s Low-E glass refl ects sunlight, reducing interior cooling loads.

Stand Number: 10 H124

Bauwerk Parkett FSC Certifi ed fl ooring from Walls and Floors Middle East

German parquet fl ooring sourced from sustainable forests now has a Middle Eastern distributor.

Stand Number: 7 C302

Portable Evaporative Cooling units from Constromech

Manufactured by Port-A-Cool, the system is made from recycled plastic and cools air without releasing harmful chemicals.

Stand Number: 1 E20 / 4 C161

Greywater Gardener 230 from Green Precast Systems & Technologies

Green Precast is distributing the Greywater Gardener developed by Australian fi rm Waterwise Systems. The system takes greywater from a residence and uses it to irrigate the garden.

Stand Number: 10 A97

Eco-Effi cient House from IDM

Spanish fi rms Modulab and Ingeniería y diseño de Edifi caciones Modulares (IDM) have developed a modular construction house made entirely from wood. In the right conditions, the house can reduce energy consumption by 50%.

Stand Number: 2 B75

IN DEPTHGAIA AWARDS

In association with



Misting system/fog system from Brumstyl

Instant cooling can be achieved with French fi rm Brumstyl’s misting system, which can recycle water, doubling the number of nozzles in one pump.

Stand Number: 4 E156

Dedicated Outdoor Air Systems (DOAS) from Desiccant Rotors International

The DRI Ultima DOAS can dehumidify a room – without using any energy at all. Using the system can earn a project points for LEED.

Stand Number: 1 A30

E1 LEDs from Etap

Belgian fi rm Etap’s energy effi cient LEDs can be used to light interiors with very low energy usage, while lasting far longer than a conventional light source.

Stand Number: 2 G52

PowerGlaz from Gulf International Trading Group

Manufactured by Romag Holdings, PowerGlaz is a range of building-integrated photovoltaics (BIPV), allowing solar power modules to be mounted to a building. Distributor GITG also picked up a bronze award for its HyPM Fuel Cell.

Stand Number: 11 A147

Plastic Separation System for PVC window recycling from Hamos

German recyclers Hamos have developed a system that can separate the seals and rubber from a PVC window offcut and convert the remainder into 99.995 % pure PVC, which can be used to manfacture more windows.

Stand Number: Zabeel G110

Insulated Concrete Precast Walls by Jehan Gulf

UAE-based Jehan’s insulated concrete precast walls are manufactured by applying concrete to either side of the 3D panel in the pre-cast yard. The end result is better thermal and acoustic insulation over standard pre-cast walls, thanks to the unique EPS core.

Stand Number: 9 C51

Nortec from Lindner

Nortec raised-fl oor panels are made from gypsum fi bre can be used to integrate cooling systems invisibly. By using water, less supply pipework is required than for air conditioning systems or conventional ventilation systems.

Stand Number: Zabeel M121

HOOK from Nuova Osmo

This tap can be switched on and off simply by touching it. It can also be programmed to switch off at a preset time of use anywhere between 5 and 60 seconds.

Stand Number: 5 B221

Welcome to Swiss Building & Construction Solutions!

Hall 7 – Booth No. 7A301 – 7C302

of switzerland

CARES Sustainable Reinforcing

Steel

Independent, impartial and trusted

Gives You

PLUS

For further information about CARES and an up-to-date list of manufacturers and suppliers holding CARES certification please consult the CARES website: www.ukcares.com

Alternatively, contact the office:-

UK Certification Authority for Reinforcing Steels,

Pembroke House, 21 Pembroke Road,

Sevenoaks, Kent TN13 1XR

Telephone - 01732 450000Fax - 01732 455917E-mail - [email protected]

CARES Product Certification

• Quality Management System to ISO 9001

• Verified compliance with Product Standards

• Full product traceability

• Monitoring of scheme performance

• Avoid unnecessary site delays

• No need for product test data certificates

CARES Sustainable Reinforcing Steel

• Environmental Management System to ISO14001

• Compliance with regulatory requirements

• Energy efficiency and lower carbon emissions

• Independently validated carbon footprint data

• Recyclability of steel products

• Product traceability to production source and manufacturing process

Requirements for sustainable products are increasingly being adopted by construction industry clients who now have a duty to know what has been done in their name. To achieve CARES sustainability certification, a reinforcing steel manufacturer’s or processor’s product as well as his quality and environmental management system must be assessed and approved by CARES. This includes assessment to the relevant product standard and to environmental issues such as global warming emissions and raw material use.

Product traceability to production source and manufacturing process

Reinforcing steel products produced by CARES approved firms are fully traceable throughout the entire supply chain, from hot metal to delivery of steel to the construction site. CARES requires an unbroken chain between the steel producer and the construction site, thus enabling the local end-user to know the production source and manufacturing processes used.

All reinforcing steels produced by CARES approved firms are uniquely identified.

When steel arrives on site no further testing is required, resulting in avoidance of undue and costly delays at the construction site.

Compliance with Regulatory requirements

Governments have succeeded in driving sustainability high up the agenda in many walks of life, and legislation has come into force to support sustainability targets.

The responsibility for compliance with legal requirements and standards rests absolutely with the approved firm. CARES assessments and on-going audits provide assurance that these requirements continue to be met.

Details of approvals are maintained in an updated form and appear on a list of approved firms kept on the CARES website (www.ukcares.com).

Independently validated carbon footprint data

Greenhouse Gas (GHG) emission estimates for a firm can vary widely depending on who prepares the data, what assumptions have been made, which method of estimation is used and where organisational boundaries are drawn.

Voluntary disclosures of firms’ performance data may tend to err on the side of self interest and critical examination and adjustment is required before such data can be used with confidence by those seeking to understand if a particular supplier may be used or not.

Emissions calculations by CARES approved firms will be underpinned by a system of agreed calculation methodologies, consistent boundaries and independent verification.

Management Systems to ISO 9001 and ISO 14001

The CARES Sustainable Reinforcing Steel certification scheme is concerned with ensuring that approved firms operate to the highest standards of product as well as management system and environmental system compliance. The ISO 9001 and ISO 14001management system standards are used to provide the necessary level of assurance and confidence to the end-users of reinforcing steels and related products. These management systems, if properly operated, enable firms to have robust data collection and reporting systems. It is the role of CARES to audit such systems and to periodically verify that they are being operated effectively.

CARES Sustainable Reinforcing Steel Scheme

For further information about CARES and an up-to-date list of manufacturers and suppliers holding CARES certification please consult the CARES website: www.ukcares.com






NZ & AUSTRALIAREGIONAL VIEW

In association with



Some of the best of New Zealand’s construction industry are leading the charge towards sustainability

Kiwis keen to show they’re green

AustralasiaHailing from a land renowned for sprawling

expanses of untouched natural beauty, it is

hardly surprising that the Kiwi contingent

exhibiting at this year’s Big 5 is focusing on

green and sustainable building solutions.

Backed by the New Zealand government’s

economic development agency, New

Zealand Trade and Enterprise (NZTE),

and Tradex Exhibitions Ltd, companies

exhibiting include Framecad Solutions,

Pultron Composites, Global Timber Homes,

AHI Roofi ng, Structurefl ex, Scottsdale,

Howick Limited, Kristil, All Proof Industries,

Ultra Corporation Limited and Chant

Productions.

“Th is year’s Big 5 couldn’t have come at a

better time, now that we have a conclusion

to the Free Trade talks between New

Zealand and GCC – the doors are open for

more opportunities for Kiwi companies in

this region – we are confi dent this recent

development will be good for business at

the show,” says NZTE’s Dubai-based trade

commissioner Wayne Mikkelsen.

Th e GCC is New Zealand’s seventh largest

trading partner and participants are hoping

that the show will help to forge stronger

Hall 8, New Zealand Pav

relations with companies based in the UAE

and throughout the wider Gulf region.

“For New Zealand building and

construction companies, the Big 5 is the

perfect opportunity to showcase their

unique, sustainable products to the Gulf

region,” adds Mikkelsen.

“Th is is the sixth year that we are

participating at Big 5 and every year we

have grown our networks and the awareness

of our products,” explained Rob Moule

from FrameCad Solutions, a company that

delivers advanced steel frame design and

building solutions.

“Our integrated manufacturing system

allows us to produce cold formed steel

frames for buildings with consistent

accuracy determined by the system,

not the skill level of factory workers or

on-site assemblers. We’ve been looking

Kiwi companies hope to capitalise on free

forward to Dubai’s Big 5 this year and we are

sure it’ll be another success.”

Pultron Composites is currently setting

up the MENA region’s fi rst state-of-the-

art Fibreglass Reinforced Plastic (FRP)

composite rebar manufacturing facility.

Pultron FRP rebar, branded MateenBar,

is a strong and durable composite

reinforcement providing a solution for

concrete reinforcement where corrosion can

dramatically limit the lifespan of steel.

“In the GCC region where corrosion

is a serious problem, composite

is an environmentally friendly

and necessary solution. Pultron

composite rebar is 20–40% cheaper

than stainless steel, does not rust

and has non-conductive and non-

magnetic properties,” says

Pultron’s Middle East

GM Salwan Al-Assafi .

“When our

newly built factory

in Jebel Ali Free

Zone becomes

operational early

next year, we will

focus on rebar

production and

will be better able

to serve the region

through reduced delivery times.”

One area in which New Zealand boasts

particular expertise is in the use of wood as

a construction material. Highlighting that

know-how is Global Timber Homes, the

company in charge of building the US $4

million Rubies restaurant at Al Raha Beach

Resort in Abu Dhabi.

And Global Timber Homes general

manager David Moon believes that this

project marks just the beginning for the

use of timber across the Middle East.

“High quality New Zealand timber is an

environment friendly option and it is known

for strength and durability.

“Combined with excellent processes

and smart technology, timber can create

sustainable high quality buildings. New

Zealand is one of the few countries in the

world with the ability to increase and

sustain its total wood production,”

concludes Moon.

“As a whole, New Zealand

has a strong commitment to

sustainability, refl ected in green

building solutions such as wood from

renewable sources, composites, steel

framing and technology for reducing

energy consumption, all of which

will be on show,” concludes

NZTE’s Mikkelsen.

“New Zealand companies

have a strong focus on

versatility, innovation

and cost effi ciency,

which are appealing to

this region as it seeks

competitive advantage and

diff erentiation.” 5

“New Zealand is one of

the few countries...with

the ability to increase

its wood production.”

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20-40%PERCENT CHEAPER

PULTRON COMPOS-

ITE REBAR IS VERSUS

STAINLESS STEEL



In association with



Green concrete membranesAustralia’s Radcrete Pacifi c claims that their

Radcon Formula #7 waterproofi ng product

has created a signifi cant milestone in green

waterproofi ng solutions.

Th e company said its product was recently

recognised by Ecospecifi er as a “green

product” and can add ratings points for

LEED, BREEAM and PEARLS.

Radcon #7 is sprayed onto fi nished

concrete, soaks into the structure and forms

a membrane inside the concrete itself. It

becomes part of the concrete and continues

to waterproof for the lifetime of the building.

GAIA Gold Award winner is safer, smarter, cleaner & greener, says executive director Gosse

World fi rst in water sterilisation Australian Innovative Systems (AIS) is

presenting the world’s fi rst electrolysis system

to treat fresh water at this week’s Big Five, a

product which won the exhibition’s Gold Gaia

Award for innovation in reducing impacts on

the environment.

Th e company is the fi rst in the world to

develop a way to convert the trace salts

and minerals naturally occurring in fresh

water into chlorine instantaneously through

electrolysis.

AIS executive director Elena Gosse said

the system eliminates the need to add any

chemicals, removing the risks involved with

chemical handling including transport,

storage and dosing.

“It is a safer, smarter, cleaner and greener

way to sterilise fresh water,” she said.

“It can be used for any application

including drinking water, food processing

plants, cooling towers, reverse osmosis,

desalination, irrigation water, recycled

water, sewerage treatment, swimming pools;

anything that needs water to be sterilised.

Radcrete’s Executive Director Michael

Rorke said most traditional membranes have

a lifespan of fi ve to 15 years, after which time

they have to be removed.

“For a building with a 100 year lifespan, this

could happen 10 to 15 times, thereby creating

massive amounts of waste and using precious

landfi ll space, whereas Radcon will not create

any landfi ll whatsoever,” he said.

“Th e product also has no shelf life and

therefore no wastage and the subsequent

issues of disposal. It also protect structures

such as bridges and water tanks from

corrosion which also results in a reduction

in the amount of waste created by the

demolition of the building.”

Rorke added that Radcon #7 is non-toxic

and emits no VOC gases. Any surface residual

will biodegrade and as a non-hazardous

product it is easily transportable.

He said the product is also effi cient in

terms of saving energy during application.

“Radcon is about 100 times faster to apply

than traditional membranes. We can easily do

7,000m2 in a single day whereas traditional

membranes would do about 100m2.

“Even for reasonably large jobs we use

a backpack sprayer that requires no form

of energy. All round that provides lots of

benefi ts,” explained Rorke.

Th e company is exhibiting at Big 5 for the

second time in conjunction with their UAE

based distributor, Wadi Rum Décor.

Product Report: Radcrete Product report: LWP International

AIS’s electrolysis system can be used for any application that requires fresh sterile water.

Radcon Formula #7 can add ratings points . LWP’s high performance photoluminescence is around 20 times brighter than its competitors.

“Th e best part is that we have designed

this system to be modular, which means it’s

scalable and can be retro fi tted to existing

systems, so it can integrate simply and easily

with any existing system,” added Gosse.

Without delving too heavily into the

technical aspects, here’s how it works:

Th e fresh water passes through positively

and negatively charged electrode plates.

Th rough electrolysis the naturally occurring

chloride molecules are split and create

chlorine to treat the water.

Th e anode material is coated with a highly

active catalyst. It is this unique coating which

enables the system to convert the small

amounts of salts and minerals in fresh water

at such a low voltage; making the process

energy and cost effi cient.

Th e Ecoline can also be used on closed

systems, as it manages chloramine build up.

As chloramines pass through the Ecoline

system they are oxidised and converted

back into natural salts. It eff ectively recycles

the chloramines back to its natural state,

restoring the natural balance of the water.

Product report: AIS

Light without powerAustralia’s LWP International is showcas-

ing its high performance photoluminescent

(HPPL) materials, or “glow in the dark” prod-

ucts, under its Lumenite trademark.

HPPL materials consists of a base chemical

or rare earth metal that absorbs ambient light

when available, and then emits light upon the

light source being removed.

With new technology and a diff erent

base chemical LWP International says

it has developed high performance

photoluminescence which is around 20

times brighter and, because of its slow

release characteristics, can remain visible

for up to 50 hours. Th ere are a wide variety of

potential uses for HPPL materials including

non-electric ‘visual guidance’ systems as an

inexpensive, environmentally friendly, failsafe

alternative to powered emergency evacuation

systems or signage.

Th e product is also ideal for safety vests,

safety stickers and a wide variety of other

uses, said a company statement.

Th e company encourages anyone with an

interest in the safe evacuation or movement

of people in the event of loss of normal

lighting, to visit the Australian pavilion.


In association with



It’s a polymer gate mateAustralian gate hardware designer and

manufacturer D&D Technologies is promot-

ing its range of polymer gate hinges at this

week’s Big Five, which they say have signifi-

cant benefits over steel based products.

Justin Francis of D&D Technologies

said the concept of polymer hinges may

seem strange to new markets but is

already widely accepted in Australia, New

Zealand, Canada, USA, France and the

UK. “Generally, once a contractor tries our

gate hardware and sees the advantages

Originally created for large-scale developments, Framecad has found a huge value in disaster relief

Framecad: steel frames in a fl ashTh e world’s fastest steel fabrication machine

was unveiled at this week Big Five by Fr-

amecad, a New Zealand company specialling

in cold formed steel frame building solutions.

Th e machine, which is called the ‘Framecad

F300i’, is capable of manufacturing framing at

rates up to 700m per hour.

Framecad CEO Mark Taylor said the

machine can achieve capital payback in as

little as three months, based on producing

framing for one average house per day. He

believes it will “revolutionise steel frame

manufacturing globally”.

“Based on the trials we’ve conducted,

builders who use this technology will achieve

huge gains in production effi ciency and

quality and there are very signifi cant cost

savings compared with traditional framing

manufacture,” he said.

Mr Taylor added that the Framecad

F300i will encourage more builders and

building companies to switch from masonry

construction to steel framing.

“Th e combination of speed, effi ciency, and

fl exibility of the building system, coupled with

the reduction and waste and often increased

sustainability make light gauge building

solution a very attractive building solution.”

He said the Framecad F300i also forms

first-hand, they don’t go back to their

conventional products,” he said.

“The benefits of polymer – no rust,

no binding, no sagging, no staining, no

bending, no chipping, no welding – are

instantly obvious to the savvy contractor.”

“When contractors also discover that

our gate hardware is extremely easy to

install, and will save time and money on

call-backs, it’s really a straightforward

decision,” added Francis.

D&D Technologies also produces a range

of convenient gate accessories, magnetic

gate latches and gate locks, stainless steel

architectural-style locks and stainless steel

latches and accessories aimed largely at

modern glass gates and fencing.

A refreshingly risk-free investment, all

D&D products are backed by the company’s

lifetime warranty.

“Even for reasonably large jobs we use

a backpack sprayer that requires no form

of energy. All round that provides lots of

benefits,” explained Francis.

The company is exhibiting at Big 5 for the

second time in conjunction with their UAE

based distributor, Wadi Rum Décor.

Product Report: D&D Technologies Company Profi le: Conergy

CEO Mark Taylor: The Framecad 300i can achieve capital payback in as little as three months.

Conergy is a leader in renewable technologies.

the centre of a fully self-contained Mobile

Factory Solution, which enables quick start

on site production of steel framing in remote

locations or hard-to-reach sites.

Housed in a modifi ed 6.1m shipping

container, Taylor said the Mobile Factory can

be airlifted into virtually any location and

made operational within 24 hours.

With its own diesel generator and

Product report: Framecad

Renewable ConergyBased in Australia, Conergy is an interna-

tional manufacturer and systems integra-

tor in the photovoltaic, solar hot water and

small wind energy market.

Overseas, the company is focussed on

promoting its solar hot water systems and

has already realised solar systems with a

total power output of more than 800MW

across four continents.

In the components sector Conergy

also produces crystalline solar modules,

inverters and mounting systems, as well as

high efficiency flat plate collectors, tanks

and complete solar hot water systems.

computer-operated steel frame fabricating

machine, the factory can manufacture

precision engineered framing at a rapid rate.

Framecad Middle East regional manager

Rob Moule said speed of deployment is not

the only benefi t, particularly in remote areas

and less developed countries.

“Th ere is a seriously unfi lled need for the

manufacturing of pre-engineered structures

that can be produced, assembled and

maintained by the local labour force - even

where skill levels are low and there is no

reliable infrastructure,” said Moule.

“Th e production process is computer

controlled and every piece of framing

produced is numbered and coded so it can be

easily assembled on site.”

Moule said the Mobile Factory was

originally designed for commercial building

companies wanting to build multiple homes

in large-scale developments.

“However recent events such as the

tsunami in Samoa and Tonga and the

earthquake in Indonesia have highlighted the

potential for the Mobile Factory to assist in

disaster relief,” he said.

“A major need in these crises is for housing.

Mobile Factory fast tracks the establishment

of housing via rapid deployment; rapid start-

up; and low skill level support requirements.”

“Builders who use

this technology will

achieve huge gains.”

“With efficient products, reliable

suppliers and consistent investments in its

international sales networks, Conergy also

has optimum customer access in all the

world’s major renewable energy markets,”

said a company statement.

“The solar company thus occupies a key

position in the solar value creation chain.”

The Conergy Group as a whole is one of

the world’s largest conglomerates solely

dedicated to developing renewable energy

technologies. In Australia, it is one of the

country’s most dominant business-to-

business distributors of solar and wind

energy solutions.

800MWTOTAL OUTPUT OF

CONERGY’S SOLAR WA-

TER SYSTEMS ACROSS

FOUR CONTINENTS

“The benefi ts of poly-

mer...no rust, binding,

sagging, staining, bend-

ing, chipping...are obvious

to the savvy contractor.”


In association with



Evvco’s environmental conduit reduces CO2 footprint Australian company Evvco is introducing a

new range of environmentally friendly conduit

to the Middle East, which the company claims

has the potential to reduce the carbon foot-

print of the region’s buildings.

Th e PVC-Free Environmental and Safety

Conduit conforms with BS/EN Standards and

can help to achieve environmental ratings,

including both LEED and Estidma compliance.

Th e range, manufactured from recycled

polymer, is used in diameters up to 150mm to

carry electrical and data cabling in surface and

in-ground applications.

Evvco claims the product off ers low carbon

footprints and minimal green house gas

emissions whilst retaining the polymer’s

inherent characteristics of being lightweight

and high impact resistent.

Th e product was a fi nalist in Australia’s

2008 Building Product News environmental

awards and has already been used in one of

the country’s largest building projects, the

87,000m2 ANZ bank headquarters, located

in Melbourne. Th e main contractor for the

project is Bovis Lend Lease and the Evvco

range was installed by Maxim Electrical.

Acoustic wall coverings quietly take UAE schools and cinemas by storm, possibly homes too

Autex sounding out local marketNew Zealand’s acoustic wall covering

manufacturer, Autex, has been gaining

momentum in its fi rst year in the UAE,

snapping up four school contracts

for Dubai’s Knowledge and Human

Development Authority, and a key contract

in Abu Dhabi’s Yas Island for Ferrari.

“We are very big in the education and

cinema fi elds in New Zealand and Australia,

and we have had some real success for our

fi rst year with an offi ce in the UAE,” explained

Ernest Pereira, business development

manager for the Middle East, Autex.

Th e company is at Big 5 displaying

its Quietspace acoustic wall linings –

designed to help children hear better in

the classroom, but which has found its

“Bovis lend Lease are building to the highest

environmental standards to achieve a fi ve star

environmental rating and they specifi ed no

PVC and no halogen content,” said Maxim’s

project manager Warren Coombes.

“It is all HFT product, including the conduit

that is buried in concrete and which will never

see the light of day once it is poured.”

Th e product weighs about one-eighth of the

equivalent product made of steel. It is also very

easy to transport, lift, bend and install.

“Ease of use can be a big factor in an

installation involving more than 25,000 lengths

of conduit, or more than 100,000 metres, with

inside diameters of 25, 32 and 40 mm,” he said.

Albatech is exhibiting the range at this

week’s Big Five in the Australian pavilion.

Product report: Evvco

Autex is looking inside the UAE and possibly Saudi Arabia for its Middle East production hub.

Evvco’s new range conduit offers a low CO2 footprint and minimal greenhouse gas emissions.

way into the residential market as people

increasingly realise the value of a quiet living

environment for their families as well.

“Th e fabric is made from polyester using

recycled fi bres which is something very new

to this region,” said Pereira.

Autex is looking to maximise its time at

Big 5 by meeting with the architects and

interior designers it hopes will specify its

materials in the construction proposals.

“Th ere are cheaper, but equally much poorer,

products out there in the market claiming to

be acoustic insulation, which is our biggest

challenge. Our coverings are independently

tested and guaranteed to do the job, others

just put the acoustic tag onto inferior wall

coverings, which makes competing on price

very diffi cult,” added Pereira.

Th e logistics of manufacturing in New

Zealand and exporting to the Gulf has

encouraged Autex to look into building a

plant in the region. “If we bring the know-

how and technology to the Middle East

and manufacture locally we will be able to

deliver substantial cost savings to customers

in the region, so much so that it will put

our cutting edge product on a par with the

cheaper, inferior products selling for six

dirhams a square foot,” explained Pereira.

“We would probably initially look outside

Product report: Quietspace

“Our coverings are

tested and guaranteed

to do the job, others just

put the acoustic tag on.”

50-75%PERCENTAGE BY WHICH

AUTEX HOPES TO EX-

PAND BUSINESS IN 2010

of Dubai but within the Emirates, or perhaps

Saudi Arabia for our production hub, as

that’s a massive potential market for us too,”

explained Pereira.

In 2010, Autex’s Middle East headquarters,

in Dubai’s Airport Free Zone, is looking to

expand its business by 50% - 75% and Pereira

says that contacts and relationships made at

Big 5 will only serve to help that goal.

87,000SQUARE METRES OF

BUILT SPACE IN ANZ’s

HQ IN MELBOURNE

CARES Approved Installation

• Approval of post-tensioning contractor,method statements, post-tensioningkit, materials.

• Trained installers.

• Verified compliance of post-tensioningkit and components with standardsand codes.

• Traceability of post-tensioningkit components: anchorages,strand/bar, duct and grout.

• Maintenance of testing andinstallation records.

For further information about CARES and an up-to-date list of manufacturers and suppliersholding CARES certification please consult the CARES website: www.ukcares.com






or High Risk

• Non CARES approved post-tensioningcontractor may result in incorrectinstallation of post-tensioning system.

• Non-CARES post-tension kits or materialsmay not meet standard requirements.

• Failure of post tensioned system orcompromised structural performanceand reduced durability due toincorrect or incompatible componentsor unsatisfactory grouting.

• No traceability with difficulties to properrecourse on non conformity or failure.

?

CARES and Post Tensioning

Why take the RISK?

CARES is a UK based, internationally recognised certificationbody fully, accredited and operating independently for thebenefit of all key sectors of the supply chain for constructionmaterials and products. The key products covered by CARES arereinforcing steels, prestressing steels and associated products, fortheir manufacture, processing and stocking and distributionincluding installation against defined product standards anddesign codes. The CARES certification schemes ensure thatproducts supplied to the construction industry consistently satisfythe customer’s requirements.

Importance of using an approved installer.The installation of post-tensioning systems is a highly specialisedoperation requiring a CARES approved post-tensioningcontractor. CARES approved post-tensioning contractors areregularly audited at head office and on site to ensure installationprocedures are adequate, trained post-tensioning personnel areused and that a qualified post-tensioning kit is being installed.

Failure to use a CARES approved post-tensioning contractor couldresult dangers to site personnel or compromised structuralperformance because of:

a) Incorrectly installed post-tensioning system; under stressed, overstressed or inaccurate profiles or alignment.

b) Failure of post-tensioning kit components.

c) Use of an unqualified post tensioning kit of unknownperformance or incompatible components.

d) Incorrectly grouted or ungrouted tendons.

Compliance with product standards and codes.All products covered by CARES schemes are tested againstrelevant product standards or specifications. Strand complies withBS5896 (or prEN10138), high tensile bar complies with BS4486(or prEN10138), post-tensioning anchors comply withBSEN13391 and post-tensioning kits comply with ETAG013.

Importance of correct materials and products.Post-tensioning system components carry large forces (over20tonnes per strand) and any weakness due to substandard orincorrect components can be catastrophic.

Risks due to poor grout and incorrect grouting.The grout or filling material protects the tendon from corrosion andprovides a bond with the surrounding concrete. Failure to fully grouttendons with the correct materials can significantly reduce theircorrosion resistance and compromise the durability of the structure.

Traceability of people and products.The CARES scheme requires traceability of post-tensioning kitcomponents to a location within the structure and the use ofpersonnel whose training has been verified by CARES.

Monitoring of Scheme performance.The CARES certification schemes require that records of complaintsrelating to compliance of the product made against approved firmsare properly addressed and that details of these complaints arereturned to CARES at regular intervals. Further action may be takenby CARES against the approved firm if required. CARES acts as apoint of reference when the performance of one of its approved firmscasts doubts on the effectiveness of the relevant certification scheme.

CARES list of approved firms.

CARES regularly updates a list of approved firms which ismaintained on the CARES website (www.ukcares.com ). Each firm’sentry gives the scope of the CARES certification as well as otherkey details of the firm. Occasionally firms make spurious claimsregarding CARES approval. This may relate to approval of the firmitself or of the products and services for which they might holdapproval. If there are any doubts concerning the approval status ofa firm, then the CARES list of approved firms should be consulted oralternatively the CARES office should be contacted for verification.

Why take the RISK?

Confidence inPost - Tensioning Construction

For further information about CARES and an up-to-date list of manufacturers and suppliersholding CARES certification please consult the CARES website: www.ukcares.com






UPDATEPRODUCT SEMINARS

In association with



Ventilating the hotel market

DAY 4: Thursday 26th November

Product Demonstrations11.00 Topic High Density Polyethelene Pipes and Fittings

Speaker Mr Luigi Scaffi di, General Manager & Mr Enrico, Regional Manager

Company Plastitalia

12.00 Topic Protection of Natural and Artifi cal Stones

Speaker Mr Altug Okay, Managing Partner

Company Foretrade Import-Export FZC

13.00 Topic Boilers and Steam System

Speaker Mr Eid E Eid, Middle East Regional Manager, York Shipley

Mr Loubane G Zouein, Equipment Sales Manager, York Shipley

Company Prime Technologies LLC

Cost Saving Products & Services14.00 Topic Mechanical Rebar Coupling System

Speaker Ms Shari Robitaille

Company TECNIA GmbH

15.00 Topic Chilled Beams contribute to LEED points

Speaker Mr Gunnar Svensson,Regional Manager

Company Swegon

Environmental Solutions16.00 Topic Carbon Projects in Construction

Speaker Armen Vartanian, Director

Company Ecoventures

17.00 Topic Advanced Waste Water Treatment using Moving

Bed Bio Film Reactor Technology

Speaker Nabil Mohamed Najeeb, Engineer-Research and Development

Company Global Engineering Systems F.Z.C

Find them at: Stand 1 F26

What health benefi ts are to be gained from using Swegon products in hotels?Th e fi rst thing that comes to my mind would

be the silent cooling. When most people

stay in hotels room they can hear the fan

coil operating. And also there is the draught

element that can keep people awake. Th ose

two are key areas to be addressed.

Th e other one would be the risk of

bacterial growth. Our system operates

above the dew point, whereas other systems

operate below the dew point, this means you

need to have a tray under the fan coil and you

need to lead the water away. Because it is a

wet system and there is dust you have in the

room, you need to carefully clean this unit.

Bacterial growth is one area where there is a

defi nite higher risk.

What our system does is fi rst of all with

the Gold handling unit, it has fi lters and it

obviously fi lters the air and it will dehumidify

the air, so the system would supply primary

air which is fi ltered. Th is is not a problem if

you require a normal supply of air. You need

to have the right amount of air exchanged.

But you have emissions from carpets, and

emissions from walls and this is dealt with by

the extract air and ventilating. We would never

recommend switching a system off completely

and not having exchange of air in the room.

How high up is indoor air quality on hotel’s agendas?Good question. I think that to a certain

Carl Tobisson, business development director,

Swegon discusses the ventilation systems in hotels

extent until the last two years the hotels

have focused on the facades and the

appealing look on the outside and money

was saved on things inside that people

cannot see. But now in the UAE and the

region people are looking at reducing

the amount of energy consumed by their

buildings. 40% of energy is consumed

by buildings. People acknowledge that

the wellbeing of people is of the highest

importance.

What challenges are you facing in the market?First of all the economy needs to start picking

up again.

Th e biggest hurdle would be that lots and

lots of consultants and property owners

in this region like to use the systems that

they have in the past. So in order to get your

products into these new buildings, you have

to be patient. You need to be able to show

people the system and take people to the

buildings which already have the systems

installed and above all be persistent.

Can you retrofi t your products?We haven’t looked very much at that but

obviously it is an opportunity as well. Th e

Paragon product is very new. It comes

into our ambitions to look at not just new

developments but existing hotels. We are

very much trying to meet the needs of

the builders. 5

Technical talkMeet the experts face to face at The Big 5 Product Seminars, running throughout the showNeed detailed product information before making a decision? Need to know exactly how something will work for you? The Big 5 Product Seminars give you an opportunity to get face-to-face with manufacturers and suppliers of a range of construction products and services.

Speakers will be presenting concise and detailed information about what they can offer, so check out the timetable and fi nd time in your show schedule to learn something new.

SWEGONCategory: HVACClaim to fame: Swegon manufactures and sells products and solutions for ventilation and indoor climate systems. It is based in Sweden, with an important global export presence, including the UAE.What to watch out for: Swegon will be releasing the new Paragon silent cooling unit. It operates without a fan, meaning no draught, less maintenance and added energy savings. Paragon is a dry system, meaning no condensation and drainage system. A range of room control systems is available.Web site: www.swegon.com

LOCATIONSeminar Rooms Dubai D, 1st Floor (above Sheikh Maktoum Hall), Dubai World Trade Centre

Carl Tobisson, business development

director, Swegon.

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UPDATECONFERENCES

In association with



Under the strapline, “Building

Future Cities of the Middle

East”, Th e Big 5 Business

Conference took place at

the Monarch Hotel over the

last two days, with a number of key speakers

off ering their opinions on the future of the

construction sector in this part of the world.

Speaking to a select audience, the conference

aimed to focus on challenges, opportunities

and lessons learnt, for what has been a chas-

tening experience for the global industry, and

Dubai in particular.

A project overview of the GCC industry

was provided by Emil Rademeyer, director of

Proleads, who indicated that, overall, there is

around half a trillion dollars worth of building

projects currently under way in the region.

In a breakdown of those projects, Rademeyer

revealed that 48% were being executed, with

27% in the pre-execution phase. Around 20% of

these projects are on hold, and 5% have

been cancelled.

In addition, the Proleads executive explained

that project sustainability levels – i.e. those

projects that have actually been announced

versus those that have actually been com-

pleted or are in the execution phase – had

unsurprisingly dipped over the course of 2008,

but said that he was hopeful that the trend in

previous years would continue.

“Th ere is still a lot of liquidity in the market in

the UAE,” Rademeyer said. “And it’s one of the

few places in the world, like Brazil and China,

where this is still the case. As a construction

player, you need to be in places like this.”

Th e Proleads director then posed the ques-

tion as to whether the Middle East vision

would become a reality. “I think it will, but

what are the challenges, and can we build bet-

ter?” he commented. “How does escrow aff ect

the outcome? What have we learnt from litiga-

tion, and can we really aff ord to go green?”

Answering some of those questions was the

charismatic MAG Group chief executive of-

fi cer, Mohammed Nimer, who had some forth-

right opinions about how the market needed

to change in order to bank upon Dubai’s

unique capabilities. In particular, Nimer ar-

gued that the off -plan model, which has served

to drive the emirate’s real estate market to

unprecedented levels, was now unsustainable.

For potential remedies, the executive outlined

a six-point plan, which he argued would put

the market back on its feet.

Firstly, Nimer indicated that greater transpar-

ency and tougher regulations were needed

to reassure and off er confi dence to possible

investors. In addition, liquidity also needs to be

approved, especially as around 30-50% of the

full purchase price of the property is still being

demanded from the buyer. Th e MAG Group

executive also argued that the visa rules should

be relaxed, although this should not amount as

far as citizenship for tenants.

Furthermore, Nimer argued that the UAE

needed to work harder to attract expatriates

and foreign companies to its shores, and, as al-

ready mentioned, companies needed to move

away from the off plan model. “Lastly, there is a

real need to get back to basics,” Nimer added.

“We need to focus on solid market fundamen-

Senior construction executives explain why Dubai still has a huge amount to offer international investors and debate the key issues facing the business and technical sides of the industry today

Conference sessions discussDubai’s construction future

tals as opposed to sentiment – that’s the true

path to recovery.”

But the MAG Group chief executive offi cer

also told delegates that there was plenty of

news, and that in his opinion, Dubai is still

‘an icon for business’. Among the reasons for

optimism are the fact that the city has the best

infrastructure in the UAE and remains the

primary hub between East and West. Nimer

indicated his belief that Dubai also has the

most diverse fi nancial sector in the region, as

well as being a focus for tourism and retail.

“Furthermore, the benefi ts that Dubai off ers

in terms of free zones and 100%-ownership for

foreign companies should not be discounted,”

he added. “For example, the Jebel Ali Free Zone

is now playing host to some 6,000 fi rms.”

Lastly, the tax-free nature of the UAE – from

both a corporate tax and an income tax

perspective – should not be overlooked, Nimer

concluded.

As the former chief executive offi cer of Union

Properties, which he ran for 23 years, and the

current head of new management consultancy

Canterra, Simon Azzam clearly has a strong

pedigree in the Dubai construction industry.

Azzam’s belief is that real estate is still the

most important sector in the UAE, and the

executive stated that the problems that had hit

the market had been largely set off by outside

infl uences. “Th e diffi culties did not start with

real estate, which was doing well,” Azzam

remarked. “Due to international problems

that did not originate in the UAE, global banks

had problems, which put the pressure on local

banks, which in turn put the screws on devel-

opers and individuals.”

But Azzam was adamant that there are great

opportunities available in times of crisis. “Th is

is by no means the end of the road, and there

is much that companies can gain from this

downturn,” he indicated.

Th e Canterra executive reminded delegates

that around 10 years ago, clients were buying

off -plan housing and developments despite

the fact that there were no extant laws or

regulations to oversee the process. “It says a

lot for the confi dence in the economy then

48%PERCENTAGE OF GCC

PROJECTS IN THE

EXECUTION PHASE

The Big 5 conference sessions ran over two days, discussing both business and technical issues.

We need to focus on

solid market funda-

mentals as opposed

to sentiment.

UPDATECONFERENCES

In association with



that people were still buying anyway,” Azzam

added. “Since that period, laws, regulations

and infrastructure have all been fi ghting to

keep up with the developers. And, as projects

have slowed down or been put on hold over

the last 12 months or so, infrastructure and

regulations have started to catch up. Th at is

defi nitely a positive thing.”

Among the other speakers at the event were

Ziad Makhzoumi, chief fi nancial offi cer of

Arabtec Holding PJSC, who discussed the un-

derlying reasons for confusion and scepticism

about the recovery in the market, and Trowers

& Hamlins partner Nigel Truscott, who shared

his legal expertise with delegates, off ering

approaches and advice to enable them to best

tackle the challenges that lie ahead. Michael

Stephen Small, a partner at VSM Consultants,

examined some of the issues related to escrow

in the industry, and Faithful & Gould’s risk

manager John Cowling considered methodolo-

gies for risk management that enhance the

likelihood of reaching project objectives.

On the following day Th e Big 5 Confer-

ence segued into a technical tranche for the

engineering profession. First on the agenda

was a session devoted to project management.

“Historically people have tended to under-

estimate the pain associated with rolling out

projects,” commented session chairman David

Gale, a partner of EC Harris. Th e accelerated

growth of the construction industry over the

last decade had lead to many diff erent contract

types being adopted, depending on the type

and size of the project.

“Many were completed on-time and handed

over successfully; many not. It is important to

look closely at the underlying factors deter-

mining either the success or failure of these

projects,” said Dr Mamoon Atout, Horizon Star

International LLC project manager. “At the out-

set, it is critical to have a proper understand-

ing of a project and what it entails, because

this will dictate the responsibilities of all the

participants.” It could involve a lifecycle cost

analysis of every phase in order to derive at a

comprehensive project assessment.

“Every participant has his own way to

achieve the project targets based on best prac-

tice and his or her own expert knowledge and

experience. It is the role of the project manager

to ensure that all these disparate skills and

outlooks are integrated and brought to bear

on the successful outcome of the project as a

whole,” argued Dr Atout.

Th e following factors contribute to project

under-performance: an unsatisfactory end

product that is not functioning correctly and

therefore incurs additional maintenance costs

upon handover, failure to meet standards or

criteria, unclear objectives, unrealistic expecta-

tions, ineff ective quality systems, poor change

control, poor scope defi nition, lack of a team ap-

proach and cost over-runs. Successful projects,

on the other hand, were characterised by being

on-time, with good planning, good manage-

ment of resources, and good communication.

“Project failure can be largely attributed to

poor planning, not keeping the aims in mind,

and neglecting the people on the professional

team. Th erefore it is essential to have a project

manager in control who understands the in-

teractive nature of the process, and who is able

to elicit collaborative solutions from the team

in order to reduce costs,” comments Dr Atout.

Th is means it is critical to instill a team culture

focused on problem-solving, guidance, shared

information and networking. “Th e project

manager takes the mistakes of others on his

shoulders. He is the last person to ensure the

fi nalisation of the project. Th erefore he should

be appropriately qualifi ed and a good com-

municator and leader.”

Simon Azzam of Canterra. Mohammed Nimer of MAG Group. Bernard Walsh of DMG World Media.Emil Rademeyer of Proleads.

Riaan Burger from Proleads said that the

current challenges faced by the construction

industry meant that fl uctuating costs and

contingencies had to be accounted for in a

rational and proactive manner. In terms of risk

management, this means “understanding what

you do not know” – which means the future

increases and decreases in construction costs.

“How do we plan and allow for such fl uctua-

tions? At the beginning of a project, you only

have a vague idea of the total projected cost,”

cautioned Burger.

“Th e issue is how to obtain reliable infor-

mation on costs; the numbers in the budget

cannot be thumb-suck fi gures, but must be

quantifi able and trustworthy.” For example, a

three-year project that commenced two years

ago, and which entered its fi nal year in the

current economic downturn, is faced with a

radically diff erent cost scenario than when it

started. “Less than 10% of cost consultants

and contractors use the FIDIC cost-adjustant

formula in planning,” revealed Burger. “If a key

cause of project failures is lack of planning,

then why not use the information at hand?”

he questioned.

“Th ere is a need to understand economic

cycles, and the cost implications for contrac-

tors and developers, as these fl uctuate. Th e

cost to the contractor and the cost to the

developer may be two entirely separate things,

but wherever we go, we will always arrive

together …” urged Burger. “If we adopt a more

structured approach to contingency and es-

calation, the entire construction industry will

stand to benefi t.”

Martin Seaward-Case, chairman of the UAE

board of the Royal Institute of Chartered

Surveyors, commented that the construction

industry was undergoing a ‘fl ight to quality’.

“Th e pleasing eff ect of the slowdown is that

those professionals who have endured through

the tough times are the more qualifi ed and ca-

pable people, which the industry really needs

at this critical juncture.”

Th ere was also a need for project managers

to assume an overall mantle of responsibil-

ity. “Th ey must ‘walk the talk’ by being able

to put themselves in the client’s shoes and

see things from their perspective.” Another

benefi cial consequence of the downturn was

the increased emphasis being placed on health

and safety, and the move towards ‘zero harm’

as a best practice, said Seaward-Case.

“About 75% of our energy and eff ort as profes-

sionals is spent managing the client’s expecta-

tions. It is important that they see where we

are going so they can meet us there. We all

have our respective capabilities which we can

bring to the table.”

Seaward-Case made a fi nal impassioned plea

to the construction industry to forcibly convert

those clients who were in ‘denial’ about the

problem of escalation and contingency. “Our

bitter experience as industry professionals is

that, as late as 2005, there was a general denial

that the issue of escalation even existed. Th is

is a very real and relevant issue that cannot be

brushed over.”

Th e project management session was fol-

lowed by a more technical session on energy-

saving in the built environment, and how this

impacted on utility provision such as district

cooling services. “Approaching building design

from the viewpoint of maximising energy use

can have a dramatic eff ect on district cool-

ing system loads and design,” argued Scott

Wilson building services associate director

Cathy Crocker. Mohammed Abusaa, busi-

ness development regional manager at ADC

energy systems, explained how “the diff erent

approaches to achieve effi cient district cooling

systems are as important as implementing

district cooling as a concept. It is the selection

and optimisation of the appropriate technol-

ogy that unleashes its true potential.”

TECOM Investments executive director Ali Bin

Towaih talked about master-planning sustain-

able developments, and the measures it has

instituted to evaluate and monitor its progress

in implementing energy effi ciency and cost ef-

fectiveness. Platinum Vision marketing and sales

director Brocas Burrows homed in on some of

the latest technology behind sustainability, such

as home-automation systems to control door

entry, security, lighting and HVAC control. 5

At the outset, it is

critical to have a

proper understanding

of a project.

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SOLAR POWER

In association with



THE SUN SHINES ON BIPV

Energy modelling is a critical

component of building

design at the concept stage.

MEP engineers are playing

an increasingly vital role in

determining the energy effi ciency of new

building projects, which is necessary to

ensure their compliance with the soon-to-

be-regulated ‘green’ building ethos, as well as

promoting their long-term sustainability. Apart

from the regulatory perspective, many think

such an approach also encompasses an ethical

or moral responsibility, meaning the ‘feel good’

factor of renewable energy.

PV installations throughput the world

reached a record high of 5,95 GW in 2008,

representing a staggering growth of 110%

over the previous year, according to market

research from Solarbuzz of the US. A total of

81 countries contributed to this total market,

lead by Europe, Spain, Germany and Korea.

On the supply side, world solar cell produc-

tion achieved a consolidated fi gure of 6,85 GW

in 2008, up signifi cantly from 3,44 GW a year

earlier. Overall capacity utilisation rose to 67%

in 2008, while thin-fi lm production (the latest

effi ciency advance in PV panel technology)

recorded a phenomenal 123% increase in 2008.

When it comes to solar power in the region,

many think of vast solar energy ‘farms’ spread

across the deserts of the UAE, taking advantage

of both the region’s high insolation factor and

its availability of large tracts of open space. Th is

is quite removed from the normal electro-me-

Abu Dhabi’s completion of the largest grid-connected solar power plant in the UAE at

Masdar, has focused the spotlight on renewable energy. We take a look at the potential

impact of photovoltaics (PV) on the MEP sector

chanical and plumbing ambit of a typical MEP

contractor. But there is an aspect of PV technol-

ogy dovetailing with the construction industry

that off ers huge scope for the MEP sector.

Facing the changeKnown as Building-Integrated Photovolta-

ics (BIPV), pundits claim this is poised to

change the face of construction, energy and

urban planning in the coming decade. Th e

Department of Energy in the US, for example,

has estimated that BIPV technology has the

potential to generate half of the electricity

needed by that superpower.

Th is goal seems increasingly achievable, as

solar energy is expected to attain ‘grid parity’

by 2015, meaning it will be able to supply elec-

tricity as cost-eff ectively, or even more cheaply,

than electricity produced by conventional

means such as coal-fi red power stations. What

better way then to capitalise on the utility

potential of solar energy by applying it to the

building industry, which is struggling to reduce

its own carbon footprint in order to save pre-

cious natural resources?

Kyocera Solar, one of the world’s largest

vertically-integrated producers and suppliers

of solar energy products, comments that BIPV

represents the combination of proven renew-

able power-generating technology and the

building exterior or façade, using tried-and-

tested construction methodology. (Kyocera

solar modules are distributed in the UAE by

Green Energy LLC). Th e main implication is

that solar panels are taken into account with

the structure itself being built. Th is immedi-

ately off ers a plethora of benefi ts:

• Financial appeal – costs are combined for a

building material and power generation;

• Distributed power generation – greater

independence and less reliance on centralised

fossil fuel power sources;

• Economies of scale – leverages a large

inventory of constructed surface area for

renewable power production;

• Improved real estate values – capitalise on

short- and long-term property investment;

• Easy integration to standard construction

practice – can be retrofi tted to existing con-

struction or installed new;

• No independent support structures – mini-

mise system cost;

• Hassle-free operation – low to no mainte-

nance, with no moving parts; and

• Improved aesthetics – avoids the look of

being an afterthought or add-on.

“Interest in BIPV, where the PV panels actu-

ally become an integral part of the building,

has been growing worldwide in the energy

and construction industry. Solar panels can

be integrated into many types of exterior

materials, including roofs, walls, shadings,

or windows. BIPV not only creates environ-

mentally-friendly solar power, but enhances

co-existence with nature and visual harmony,”

argues Kyocera. Put simply, BIPV allows the

construction industry to ‘harness the sun’.

Global leaderScheuten is a global leader in solar power

systems, with a module manufacturing facility

in Germany. Scheuten Middle East MD Reza

Shaybani commented that incorporating PV

technology into the building envelope itself is

not nearly as esoteric as it sounds. Instead it

represents a natural convergence of various

trends. Th ese are the large unused surfaces

of a typical high-rise building (especially in a

place like Dubai), combined with the unlimited

power of the sun and the current ‘green’ trend.

“Let us use this potential!” is Shaybani’s sim-

ple, yet forceful, message. “Why integrate PV in

façades and roofs? It reduces the dependency

on grid-supplied power, especially during peak

hours, while simultaneously functioning as

a façade material. Th us not only does it look

modern and innovative, but it produces power

as well,” said Shaybani.

“In one day, the sun

provides more energy

than the world’s

population could

consume in 27 years.”

SOLAR POWER

In association with



Seamless integrationTh e company’s Multisol modules can be

integrated seamlessly into the architecture

of any building, or even retrofi tted without

any major problems. Th ey are available in

three diff erent sizes and various performance

classes, meaning optimal fl exibility for

customised requirements. Features include a

sturdy aluminium frame for straightforward

installation, together with a patented plugga-

ble connection system. Th e frame has a wide

glass insertion depth to be able to withstand

winds, while the plug system at the edges

ensures solid interconnection of all frame

components. Th e modules boast such atten-

tion to detail as an internal groove providing

rapid drainage for any condensation.

Th e International Energy Agency (IEA) com-

ments that, “in order to assess the potential

of BIPV, an analysis of the building stock with

respect to suitability of the building skin for

PV deployment is required. Some building

surfaces will have technical limitations; others

will have limited capabilities to generate PV

power due to inadequate orientation, inclina-

tion or shading eff ects.” Th e IEA defi nes such

suitability in two main categories:

• Architectural suitability includes correc-

tions for limitation due to construction (HVAC

installations, elevators, terraces, etc.), histori-

cal considerations, shading eff ects and use of

the available surfaces for other purposes; while

• Solar suitability takes into account the

relative amount of irradiation for the surfaces,

depending on their orientation, inclination

and location, as well as the potential perfor-

mance of the PV system integrated into

the building.

Th e IEA concludes that, with a good solar

yield assumed to be 80%, the achievable level of

solar-power production by PV roofs and façades

varies from 15% to 60% (the ratio used is BIPV

solar-power production potential over current

electricity consumption). Th e achievable level

depends ultimately on the building area avail-

able, as well as on solar radiation levels and

electricity consumption. All these factors imply

that BIPV could have a massive potential in the

UAE, where major players like Scheuten are

positioning themselves carefully to take advan-

tage of the ‘desert renewables boom’.

Future potentialSo let us look a bit closer at what BIPV entails,

as well as its future potential. Th e National

Renewable Energy Laboratory (NREL)

notes that “the integration of PV panels into

buildings during construction is one of the

fastest-growing segments of the solar industry.”

Steven Strong from Solar Design Associates,

described as North America’s oldest and most

80%Considered a good

solar yield by the

IEA and essential to

achieving a useful level

of power production.

EXAMPLES OF INTEGRATING PV INTO A BUILDING ENVELOPE• Solar cells can be incorporated into the façade of a building, complementing or replacing traditional view or spandrel glass. These installations are often vertical, reducing access to available solar resources, but the large surface area of buildings can help compensate for the reduced power; • PV can be incorporated into awnings and saw-tooth designs on a building façade. These increase access to direct sunlight, while providing additional architectural benefi ts such as passive shading;• The use of PV in roofi ng systems can provide a direct replacement for batten and seam metal roofi ng and traditional three-tab asphalt shingles; and• Using PV for skylight systems can be both an economical use of PV and an exciting design feature.

respected renewable-energy design fi rm, says

there is burgeoning international interest in

using PV elements as an ‘exterior weather skin.’

He says that PV specialists and innovative

designers in Europe, Japan and the US are

now exploring ‘creative’ ways of incorporating

solar power into their work. “A whole new

vernacular of solar energy architecture is

beginning to emerge,” comments Strong. Th is

is good news for the MEP sector, because

where there are architects, there is a need for

MEP contractors and consultants …

A complete BIPV system comprises the following elements:

• PV modules (thin-fi lm or crystalline, trans-

parent, semi-transparent or opaque);

• A charge controller to regulate the power

into and out of the battery storage bank (in

standalone systems);

• A power-storage system;

Masdar City has the fi rst grid-connected solar power plant in the UAE.

• Power-conversion equipment (including an

inverter to convert the DC output from the PV

modules into compatible AC current);

• Back-up power supplies (such as diesel

gensets); and

•Appropriate support and mounting hard-

ware (wiring and safety disconnects).

Below are some important design consider-

ations associated with BIPV systems.

• Shift the peak: If the peak building loads do

not match the power output of the PV array,

batteries can be incorporated to off set the

most costly load periods. Th is system can also

serve a dual function as an UPS;

• Ensure adequate ventilation: High operat-

ing temperatures have a detrimental eff ect on

PV conversion effi ciencies. Th is means allow-

ing appropriate ventilation behind modules in

order to dissipate the heat;

• Integrated daylighting and PV collection:

By using semi-transparent thin-fi lm modules,

or crystalline modules with custom-spaced

cells between two layers of glass, designers can

use PV to create unique daylighting features

in façade, roofi ng or skylight PV systems. Th e

BIPV can also mitigate the additional cooling

load and glare associated with large expanses

of architectural glazing;

• Shading devices: Conceiving PV arrays as

awnings over viewing-glass areas of a building

can provide the necessary passive solar shad-

ing. When sunshades are taken into account as

part of an integrated design approach, chiller

capacity can be reduced, while perimeter cool-

ing distribution may even be totally obviated.

Relatively newFinally, the Research Institute for Sustainable

Energy (RISE) cautions that the use of BIPV

is still relatively new. “Ensure that the design,

installation and maintenance professionals

involved with the project are properly trained,

licensed, certifi ed and experienced in PV

systems work,” it states.

While there are numerous companies in

the UAE supplying solar-energy products and

systems, the relative newness of the technol-

ogy means there is a potential dearth of instal-

lation and maintenance experience. Th is is

one arena where the MEP sector can stand the

construction industry in good stead by fi lling

this gap. 5

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LIFTS &ESCALATORS

In association with



STEPPING UP

ThyssenKrupp Elevator, one of

the world’s leading elevator

companies, continues to

be very active in the UAE

since 2005 after winning

the largest contract in the history of the

elevator industry – more than 800 elevators,

escalators, moving walks and passenger

boarding bridges for the Dubai International

Airport expansion.

About half of those installations are now

up and running in Terminal 3 and Concourse

2. With work ongoing at Concourse 3, the

company recently won an additional contract

for the eight massive 9100 kg capacity

SkyTrain elevators.

Th yssenKrupp Elevator has achieved

milestones with the fi rst orders of the TWIN

elevator -- two elevators operating in one

shaft -- in UAE and Saudi Arabia last year,

and is currently installing this revolutionary

product. Th e Tornado Tower in Doha has been

equipped with the fastest elevators in Qatar

by Th yssenKrupp Elevator. New contracts are

being won at a good pace despite pressures in

the market earlier this year.

Despite the global and regional economic

scenario, the UAE market is still big enough

to accommodate many players. Over the last

few months, the company has achieved overall

growth in the areas of new installations,

services and modernisation, and expects to

grow even further in the future. Close proxim-

ity to clients has helped improve service. Th e

UAE 24/7 hotline (800 THYSSEN) has boosted

response time. Th e company has offi ces

in Dubai, Abu Dhabi, Sharjah and Ras Al

Khaimah, as well as in Qatar and Saudi Arabia.

In terms of the TWIN systems for Dubai,

Th yssenKrupp Elevator is supplying two of

these, with a total of four cabs, as well as 17

conventional elevators for the Latifa Tower.

Upon the completion of this 210-metre-high

residential and offi ce building in 2010, these

will be the fi rst TWIN elevator installations in

use in Dubai. While the upper TWIN cabs in

the Latifa Tower will travel in the shafts at up

to six metres per second, the lower cabs will

reach a speed of up to four metres per second.

In addition to the two TWIN systems, two

of the 17 conventional elevators are also

suitable for use as TWINs. If needed, they can

be extended into a complete TWIN system

through the installation of a second cab.

CW Big 5 Daily takes a closer look at some of the major elevator and

escalator players in the UAE market, and some of the latest projects they

have been involved with

In the Latifa Tower, as in all buildings with

TWINs, Th yssenKrupp’s intelligent destination

selection control system will be used. Prior to

entering the cab, the passenger selects his or

her destination via a touch screen. A computer

then selects and displays the fastest elevator.

Th anks to reduced waiting times, and with as

few stops as possible, the passenger is trans-

ported to the desired fl oor quickly

and conveniently.

Dunbar and BoardmanDunbar and Boardman has been involved

with such iconic landmarks in Dubai as the

Jumeirah Beach Hotel, the Burj Al Arab and

the Mall of the Emirates. Founded in 1981,

Dunbar and Boardman is the UK’s largest

elevator consultancy. With its head offi ce in

London, it has since expanded to include 11

regional offi ces. Specialising in all aspects

of vertical transportation and building ac-

cess equipment, the consultancy focuses on

the seamless integration of elevator system

design into the fi nal building, incorporating

the following:

• High-level traffi c studies and analysis to

ensure that the building is functional;

• Knowledge of the latest technological

innovations to ensure cutting-edge design

and infrastructure;

• Ensuring that systems are environmentally

and economically sustainable;

• Compliance with the latest codes and

standards; and

• Development of eff ective emergency

evacuation and fi re strategies.

KONE Middle EastCommitted to serving its customers in the

Middle East for over 30 years, KONE estab-

lished its regional headquarters in Dubai in

1993, and has since become a leading supplier

of elevators and escalators, employing over

1000 employees across the region, includ-

ing Qatar, Oman and Bahrain, and serving a

further ten countries in the region through its

network of joint ventures and distributors.

Th e company has clinched a major order

for eight KONE customer-made elevators

for Infi nity Tower in Dubai Marina, reports

Eric Maziol, area director for South and West

Europe and the Middle East. Equipment instal-

lation will commence in 2010, with completion

scheduled for 2011. Th e project has reached

Floor 16 of the core wall and Floor 7 of the typi-

cal fl oors, and is on schedule.

“We are delighted to be associated with

Cayan Investment & Development. Th is

project once again confi rms our valued

partnership with main contractor Arabtec,”

said Maziol.

Th ree of the elevators will convey residents at

speeds of up to 8 m/s across a maximum span

range of 271 m. Essentially this means that

Infi nity Tower will have the fastest elevators

ELEVATORS FOR OVERHEAD BRIDGES IN ABU DHABIThe Abu Dhabi municipality has announced that elevators will be installed for overhead bridges in the Tourist Club, Salaam Street and Eastern Ring Road development areas in the capital. Isa Al Mazrouie, director of internal roads and infrastructure, said the fi rst phase would see the construction of elevators on three pedestrian bridges opposite the Abu Dhabi Mall, Meridien Hotel and Khalifa (B) complex. The project aims to inculcate safety awareness among road users and pedestrians, particularly the elderly and children. Salaam Street and Eastern Ring Road form part of the Abu Dhabi Vision 2030.

An example of a modern elevator interior from KONE.

LIFTS &ESCALATORS

In association with



of any high-rise building in the UAE dedicated

solely to residential use.

Designed by international architectural fi rm

Skidmore Owings & Merrill, with an AED141

million MEP works contract awarded to Drake

& Scull International, Infi nity Tower will ‘twist’

ninety degrees to achieve its fi nal height of 330

m, making it the world’s tallest twisting tower.

Internally the tower has no columns to

obstruct the feeling of space. Forming its

ground-breaking superstructure is a high-

strength, reinforced concrete column that

twists into a unique helix shape. As a result, the

lift cores have had to assume an unconven-

tional circular shape, requiring KONE Middle

East to utilise its expertise in customised solu-

tions. Space for the elevator machine rooms

was subsequently very limited, with KONE’s

EcoDisc machines proving to be the ideal fi t.

Features include:

• Permanent magnet hoisting synchronous

hoisting machine;

• Consumes 70% less energy than a hydraulic

drive, and 50% less than a traction drive;

• Due to the variable frequency drives used,

the peak starting current is 30% to 40% of that

of equivalent hydraulic and traction units,

reducing energy consumption and fuse sizes;

• Th in and lightweight, requiring less raw

material and space compared to traditional

hoisting machines;

• Energy saving: 4000 kWh/year compared to

a hydraulic elevator and 2000 kWh/year com-

pared to a traction two-speed elevator; and

• Carbon foot print reduction: 2240 kg carbon

dioxide/year compared to a hydraulic elevator

(based on OECD electrical energy mix).

OtisEstablished in 1979, Otis LLC is the UAE

Despite the global and regional economic

scenario, the UAE market is still big enough to

accommodate many players.

70%The energy saving

EcoDisc machines pro-

vide over regular hy-

draulic drives; for trac-

tion drives it’s 50%.

OTHER MAJOR GLOBAL ELEVATOR AND ESCALATOR PLAYERSThe quality of the product must be considered in the decision-making process. For example, steel-framed wall formwork with standard plywood facing, requires more maintenance and repair than a hot-dipped galvanized steel frame does, with specially manufactured plywood designed for longer life. To determine the most effi cient solution for a project, a contractor will evaluate several options. However, among the many considerations, the choice of formwork is of prime importance. High quality, faster and safer formwork ensures the overall success of a concrete construction project.

affi liate of the Otis Elevator Company of the

US. It installed the region’s fi rst-ever elevator,

escalator and moving walkway. Th e company

has offi ces in Abu Dhabi, Dubai, Sharjah, Al

Ain and Ras Al Khaimah.

Flagship projects include the region’s fi rst

double-cab units, traveling at ten metres per

second, at the Burj Dubai. It is also supplying

29 Otis 4000 kg passenger and freight elevators,

two Gen2 Panoramic elevators (with patented

fl at-belt technology and a design featuring no

machine room), four moving walkways and 34

escalators to Majid Al Futtaim Properties’ new

fl agship Mirdif City Centre, due for completion

in early 2010. 5

An escalator at Mirdif City Centre supplied by Otis.

Give your project manager one less thing to worry about.

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ENVIRONMENTSMART BUILDING

In association with



CUTTING EDGE

First of all, what is a ‘green’

building? Th is is best defi ned

as the outcome of a design

process predicated on resource

maximisation in terms of

energy, water and construction materials,

while simultaneously reducing such a

building’s impact on both human health and

the environment during its lifecycle. It is

evident from such a simple defi nition that a

‘green’ building is much more than the actual

physical structure itself.

However, people pay lip-service to sustain-

ability without fully understanding its imple-

mentation, argues Martin Leith, contracts

manager at Rotary-HUMM (M&E) Services

Middle East. MEP consultants and contrac-

tors stand to play a major role in bringing the

green building trend to fruition in Dubai, but

are hampered by the diff ering interpretations

of the concept of ‘sustainability’ and its role in

the construction industry.

“Traditionally what tends to happen, espe-

cially in the Middle East, was that architects

design buildings remotely without consulta-

tion with the MEP consultants, thus missing

out on many real opportunities to decrease

the lifecycle cost of buildings,” argues Leith.

Can old and dated buildings be made ‘smart’ in

keeping with the latest trend of green building and

sustainability? We look at a cutting-edge innovation

in wireless networking and what this implies for

retrofi tting existing and new buildings.

“Th en, typically upon appointing the con-

tract, the MEP people are asked how could

they obtain further LEED points to the com-

pleted design? Th is usually means proposing

expensive technologies such as PV/thermal

solar energy panels, but this invariably

increases costs for the developer, who would

normally not even consider such proposals

due to budgetary constraints.”

MisconceptionTh ere is a misconception that green buildings

are more expensive than traditional buildings.

For example, a study sponsored by investment

fi rm Good Energies on 150 green building

projects around the world shows that, on

average, they cost only around 2% more than

traditional buildings, and yielded 33% savings

on energy. Th is is contrary to the idea that

green building is more costly.

It is estimated that buildings consume

about 39% of all of the energy in the US in

terms of operating costs. Th is refers to keep-

ing lights on and running HVAC systems.

Another 12% of total energy consumption in

the US goes to construction and the building

products sector. In total, more than half of the

US’s energy consumption is accounted for by

the construction and ancillary industries.

Meanwhile, the cost of building structures

to LEED standards is coming down, with

owners reporting on increasingly lucrative

payoff s in lower utility bills and higher rents.

Leith says that new technological advances

are also making it easier for developers to

go the green route and start reaping the

benefi ts of building smart. Rotary-HUMM

sees a potentially massive market in retrofi t-

ting existing buildings to ramp up their

operational effi ciencies and bring down their

running costs signifi cantly.

Vital role“Th is is where technology plays such a vital

role, but the perception is that any new

technology is invariably expensive. What

people fail to understand is that investing in

energy-effi cient systems upfront will herald

exponential long-term benefi ts,” argues Leith.

Rotary-HUMM is in the process of rolling

out new products to the Middle East that will

give existing building owners and developers

the leading edge in keeping up with the green

building trend.

Before we look at one these products in

detail, it is important to highlight what makes

By Gerhard Hope

A cabling investment

requires in-depth

consideration, as it

is a 15- to 20-year

investment.

ENVIRONMENTSMART BUILDING

In association with



a green building ‘smart’. Andrew Sedman,

technical director at R&M MEA, defi nes it as

follows: “Any building has numerous systems,

such as HVAC, lighting, audio/visual, video

distribution, access control, voice and data

networks, power management and life safety

systems, to name a few of the most important

ones. When any of these systems provides

some form of reporting or alarming to a cen-

tral location, we tend to regard them as being

intelligent.

“In using ‘smart’ or ‘intelligent’ systems, the

main focus is to reduce the operational and

maintenance costs, while at the same time

reducing demands on the environment and

energy consumption. Th e facilities mainte-

nance associated with smart buildings no

longer requires on-site personnel, as every-

thing is plugged into the Internet.

Central location“Multiple smart buildings can now be man-

aged remotely from one central location,

or any number of secure locations, via the

Internet, thereby allowing maintenance

companies to be proactive rather than reac-

tive, save on operation costs and, at the same

time, contribute towards green initiatives by

removing the majority of the control cables

and providing a more environment-friendly

habitat.

To ensure this is done eff ectively, a reliable

network is essential; a cabling investment

requires in-depth consideration, as it is a 15-

to 20-year investment, and in most instances

would be restrictive for expansion and

upgradability,” comments Sedman.

Th is is where Rotary-HUMM has teamed up

with Varis Energy to off er a full suite of solu-

tions based around ZigBee technology, which

is expected to play a critical role in the future,

particularly in older buildings, where the cost

of a complete cabling retrofi t is prohibitively

expensive and, in most cases, impractical.

“ZigBee is the only wireless standards-based

technology that addresses the unique needs

of remote monitoring, control and sensory

network applications. It enables broad-based

deployment of wireless networks with low-

cost, low-power solutions,” explains Leith.

ZigBee-enabled products have been adapted

worldwide, with the exception of the Middle

East. It is defi ned as the ‘wireless mesh net-

working protocol of the future’.

“What this means is that ZigBee is not as

susceptible to the typical interference issues

associated with WiFi, Bluetooth or most

other competing type of wireless technology,”

alleges Leith.

“With ZigBee, every single device connected

to the network can act as a transmitter/

receiver and/or repeater. Be it a light switch, a

thermostat, an occupancy sensor or a HVAC

controller, the signal always has multiple

paths of communication through the building

to get where it is needed.

“In essence, it is three-dimensional. It is a

self-creating, self-healing network that can

frequency hope and physically reroute itself,

which is a particular feature of its robustness.”

Typical wired control systemA typical wired control system comprises a

line of devices often wired in parallel or in

series. When a cable breaks, you tend to lose

everything after the break. With ZigBee act-

ZigBee is a wireless standards-based technology.

ing as a communication arbiter between two

devices, “it can go down a fl oor and then up

again, or left and right, irrelevant of the type

of device.”

Existing buildings that traditionally lack any

sort of modern technology such as occupancy

sensors cannot be retrofi tted with smart

controls without incurring major expense

and disruption.

However, Rotary-HUMM can deploy ZigBee-

enabled devices like a proverbial magic wand

and retrofi t such a building “in a matter of

days” once a building analysis has been com-

pleted, claims Leith.

“For example, a ZigBee-enabled battery-op-

erated occupancy sensor can be placed freely

in a room. Should the room usage change in

future, it is easy to reposition devices, which

off ers great fl exibility, while also allowing for

systems to be fi ne-tuned, ensuring optimum

placement and effi ciency.

Th e same goes for HVAC controls or ther-

mostats. For example, we can take window-

box air-conditioners, add a ZigBee module to

make them ‘smart’, and have them controlled

as a building-wide control system.”

Leith foresees this system being particularly

benefi cial in Dubai, where commercial and

residential property owners and tenants who

failed to take energy-saving measures a year

ago will have seen their monthly electricity

bills soar by up to 66% since March 2008.

“Such a system can give you a very

advanced view as to what is happening

inside an existing building. For example, the

building’s HVAC system will now be able to

self-optimise, based on real-time occupancy,

down to an individual room level. Th is leads

to increased comfort for the occupants,

while providing humidity/heat protection

to the building fabric, and maximising the

effi ciency of the previously limited capacity

of the HVAC system.”

An example of the added benefi ts from an

FM point of view is that a standard ZigBee-

enabled thermostat can ‘learn’ the heat

profi le of every individually-controlled room.

It learns how long it typically takes the air-

conditioning to get the room to the required

temperature.

If there is a temperature fl uctuation greater

than 10% either way during the cooling oper-

ation, it will generate a maintenance SMS or

e-mail automatically to alert staff to a prob-

lem. In a new build scenario, ZigBee resolves

many of the common snagging, cabling,

containment and interface issues, and also

speeds up the entire MEP installation works,

is Leith’s concluding remark. 5

“We can take window-

box air-conditioners,

add a ZigBee module to

make them smart, and

have them controlled as

a building-wide system.”

Visit the Green

Stand in Hall 9

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FEATURESMALL FIRMS

In association with



In association with


DAVID VS. GOLIATH

They’re the Davids to the

industry’s Goliaths. Th ey’re

the little guys. If the Fosters,

Genslers and HOKs are the

super-sized meals, they’re the

small fries—just as delicious, just in shorter

supply. Th ey’re the fi rms that go unnoticed

until they sneak up and snatch a lucrative

contract from the big boys.

Every market has an amalgamation of

large, mid-level and smaller architecture

fi rms but in the Middle East—where master

plans are larger than life and price tags often

creep into the hundreds of millions of US

dollars—the smaller fi rms face a unique set

of challenges and, as Middle East Architect

found out, employ myriad strategies to adapt

and fl ourish in increasingly uncertain times.

EVERYDAY CHALLENGES Th e challenges faced by smaller architecture

fi rms operating in the Middle East probably

come a dime a dozen. For every challenge

mentioned here, it can be assumed that two

or three more have been overlooked or left off

the list.

Perhaps the most diffi cult challenge

faced is overcoming the stigma that is

automatically attached to smaller fi rms. If

I’m Joe Developer and I launch a competition

to design a mixed-use community on

a large parcel of land, it’s easy to

wait for the massive fi rm with

the comprehensive portfolio to

submit something.

According to Ahmed Al

Ali, executive chairman and

co-founder of X-Architects,

that ‘wait-for-the-sure-thing’

mentality is very prevalent

in the region’s development

community. “Th e big

challenge is the perception

that small fi rms don’t

deliver as good a product

as large fi rms,” he says.

“Most of the large projects

are earmarked for large

fi rms with strong profi les.”

One of the most diffi cult

pieces of that challenge,

however, isn’t just convincing a

How smaller architecture fi rms are keeping

themselves competitive in the new Middle East

By Jeff Roberts

developer to choose a small fi rm over a larger

one, it’s making sure that the developer is

familiar with the people or work of the small

fi rm in the fi rst place.

“New or solo practitioners lack the prestige

and name recognition enjoyed by the more

established fi rms,” explains Suhail MS Th abet,

director of architecture for TRACE Design

Studios.

“[Small fi rms] have to exert more eff ort in

bidding for and, ultimately, winning projects

than the larger reputable competitors.”

Recruitment also tends to be particularly

diffi cult for smaller fi rms, explains Supriya

Fernandes, principal designer and architect

at 3 Square.

“Attracting and retaining qualifi ed people

especially when larger fi rms are also in the

market for the same talent is particularly

challenging.”

Attracting and retaining talented

professionals doesn’t only come down to a

fi rm’s name or penchant for recruitment, but

also the sometimes confusing way labour

laws operate in the Middle East.

“Another concern is with recruitment law

in this region,” explains Th abet. “Employment

law does not seem to recognize the need for

temporary high quality staff , which is vital

for the survival of practices with uncertain

projections of future work.”

Another particularly diffi cult challenge

for smaller fi rms is the inevitable fear of

isolation. Within larger fi rms, it is quite

common to call a standing-room-only design

meeting just to brainstorm and inspire

creativity. It is not uncommon for colleagues

in a larger fi rm to compare ideas they used

in a project in South America or saw at an

exhibition in Europe or Asia, and then debate

the appropriateness of those ideas for the

Middle East.

But, in smaller fi rms, the potential for

in-house collaboration can be fundamentally

limited. “Ensuring our designers keep up

to date with international design trends is

crucial for us to compete with larger fi rms,”

explains Fernandes. “Limited staff reduces

the opportunity to share knowledge and seek

guidance...but also reduces the opportunity

to socialize and network within the industry,”

adds Th abet.

FEATURESMALL FIRMS

In association with



WORRIED ABOUT THE FUTURE? With the weakened economy and resulting

ferocity with which large fi rms are compet-

ing for all types of projects, it stands to reason

that some of the region’s smaller fi rms might

be worried about their own longevity or abil-

ity to compete.

But, according to many of the region’s

smaller fi rms, the seemingly negative

proposition of competing with larger, well-

known fi rms in a conservative market with

fi nite resources can be seen as a positive.

According to Daousser Chennoufi , CEO of

Draw Link Group, the weakened economy

has forced smaller architecture fi rms to

adapt their visions and devise new strategies.

“We need a new vision, a new concept, for

our work to match with the new market

conditions. We need to fi nd a new philosophy

for our work because the old visions and

strategies are not working anymore.”

For much of the building sector, the

economic downturn meant a large-scale,

industry-wide slow down from the breakneck

pace of the past. For many fi rms, that slow

down was a welcome reprieve. For 3 Square,

the slow down off ered a chance to look

objectively at the systems and processes

it had in place and tweak them to ensure

greater productivity in the future.

“When times were buoyant, as a boutique

fi rm it was diffi cult to focus on long-term

plans as the hectic day-to-day running of the

business took up all our time,” says Fernandes.

TRACE is using the opportunity of a slower

market to refi ne the way it approaches its

design projects and refocus its eff orts on an

experimental approach. “In order to overcome

the newly emerging economic challenges,

we’ve had to rethink new ways of working

within the practice and how we produce

information,” explains Th abet. “At TRACE, we...

use the ‘operating theatre method’ as opposed

to the ‘factory line method’. Th is experimental

approach opens the possibilities for a more

innovative product.”

SMALL FIRMS MAKE BIG WAVESWell into the future, after the global economy

rights itself and the building industry is once

again fat and happy, companies that survived

the credit crunch will be lauded for that

accomplishment alone.

While that happen, architecture fi rms

across the land—particularly the smaller

ones who don’t have the luxury of shifting

priorities or surviving off deep coff ers or a

plethora of past projects—need to focus on

the task at hand. Namely, they need to fi gure

out how to win that next competition.

For 3 Square, that means a continuation

of the status quo. “I think all design fi rms are

looking for that one project where they can

showcase their talent,” says Fernandes. “In

our case that really involves us continuing

to do what we do best: providing our clients

with unique design and generating referrals

through those clients on an ongoing basis.”

In the case of Draw Link Group, the

strategy is opposite. Rather than a

continuation of the same, the Tunisian fi rm is

embracing what is new, bold and uncharted.

“We are focusing on very specifi c projects.

We are looking to launch new concepts

following the new economic situation,”

says Chennoufi .

He adds: “We’re looking to create a

new lifestyle; we’ve got a new vision

for hospitality and commercial

projects. We must be diff erent

from the others and get out of

the old market way of doing

and thinking.”

Th e TRACE strategy is

more measured. By using

what it considers a

specifi c methodology

and unique cultural

insight, the TRACE

team is focusing on

the mass housing

typology as a

place where

it can make

waves in the

industry.

“To

ensure survival, a small practice needs to fi nd

its niche product and place in the market,”

explains Th abet.

THE LAST WORDA common sentiment among many of the

smaller fi rms in the market is the way in

which the economic crisis has levelled the

architectural playing fi eld and how all com-

panies—not just smaller fi rms—will need to

concentrate on producing better and higher-

quality buildings.

Regardless of size, the fi rms that heed that

advice will be the ones creating the region’s

second generation of buildings.

“As the former president of RIBA, Sunand

Prasad, said in his keynote address on the

future of small companies, ‘a big practice

doesn’t make you any happier, it just makes

you bigger’,” reminds Th abet. 5

THE BIGGEST CHALLENGE IS

THE PERCEPTION THAT SMALL

FIRMS DON’T DELIVER AS GOOD

A PRODUCT AS LARGE FIRMS.

Suhail Thabet believes his fi rm’s success relies on a unique methodology.

Ahmed Al Ali co-founders of X-Architects.

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EXHIBITORQ & A

In association with



Can you give us some background on IBW?IBW is the trade and investment arm of the Welsh assembly

government. As you are probably aware, in the UK we have

devolved administrations between Wales, Scotland, Northern

Ireland, and as such we are able to make certain budgetary

decisions ourselves in terms of trade and investment without

having to refer back to the central government. Th en within

the particular trade and investment portfolio, we spread it

around the world. We have 18 offi ces overseas in places like

China, Europe and the US.

Most of those are predominantly foreign direct investment

(FDI) offi ces looking to attract investment from those

regions into Wales. My offi ce is probably the only offi ce that

is predominantly trade, and that is because of the nature

of this region. Traditionally the nature of the investments

we have attracted into our region have been big industrial

projects, whether it is the automotive or electronics sector,

manufacturing components in Wales and then supplying

those sectors in the UK and into Europe.

Here, of course, we do not have any indigenous manufacturing

industries that would be suitable to have a foothold in Wales

to get into the European market. Here is a big recipient of FDI

investment itself; therefore if you are looking to talk to people

who are investors here, you have to go back to the parent

companies and places like Japan and Korea.

We took the decision to establish a trade offi ce because

Dubai is a trading hub. We have represented 500 companies

over the last fi ve years who are exporters, mainly small- to

medium-sized enterprises, a lot of whom are hi-tech, very

innovative companies. Our aim is to try to help them win

business in Dubai, Abu Dhabi and the UAE in general, and

also to sell into countries in the broader MENA region.

Th e trade offi ce here has been very successful since its

establishment in 2004.

What sectors do you mainly focus on?Certainly construction has been a very big focus for us.

We have had a presence at Th e Big 5 for the last four to

fi ve years. Hopefully we will maintain a presence in the

future. Healthcare is another important sector, as is food

and beverage. Oil and gas is a niche area, but with high-

volume and a smaller number of companies involved. So

How do you select the companies that are part of the trade delegation?We are very even-handed when we start to market these

events. We go to our database of companies and we invite

them to come along. We have in the past had up to 25

companies (18 exhibiting). Over the last few years we have

taken the decision to reduce the bodies on the stands so

the people have a bit more space to showcase the products

themselves. But we still have 15 companies this year – six are

on the stand itself, and then nine are here as trade-mission

members. Th is is a fairly respectable number seeing we are a

fairly small country.

What is your impression of The Big 5?Quality rather than quantity. I think it is really early days.

Th e fi rst day of any show is always quiet, but some of our

companies have already made contacts and set up meetings.

Two company representatives have gone to Abu Dhabi to see

Masdar and Aldar representatives; they have also met with

Emaar, Nakheel and DAMAC, so at least they are meeting the

right sort of people.

What role does cultural sensitivity play in doing business down there?I do not think doing business here is all that diff erent. You

have to be aware of the sensitivities around the region.

Th at said, a lot of the people we meet tend to have received

additional education in the UK. We have such good

universities and higher education that it does tend to attract

quite a lot of overseas students. Currently in Cardiff we have

over 300 mature Saudi students and their families. Th ese are

the decision-makers of tomorrow. Th ere is a very big Libyan

and Somalian population as well.

It sounds very much like Dubai?Th ere are actually some parallels between the two. We

are very similar in terms of population size, we are multi-

cultural, we have a hydrocarbon-based economy, we have

had to diversify and encourage innovation in hi-tech sectors

of industry. We have a very good relationship with most of

the countries in this region, including Qatar, Bahrain, Saudi

Arabia, Egypt and Libya.

We recently took a trade delegation to Saudi Arabia and

Qatar, so we are casting our net fairly wide in the region,

and hopefully our companies will do business. Our strategy

is very much customer-led: we ask which Middle Eastern

markets our client companies are interested in. Th en we

assist them and allocate resources accordingly – hence the

interest in Libya. We have just had a series of workshops

in Wales about doing business in Egypt and Libya. We had

about a 100 companies at those seminars. Even if we get 25%

of those companies coming out on a trade mission, that will

be a really good fi rst foray into Libya. 5

This place has experienced

something very unusual for it,

a recession. The authorities

took very quick and decisive

steps to address some of the

issues, and it seems to have

helped a lot.

We talk to International Business Wales (IBW) vice-president:

Middle East Lee Jennings about the challenges and opportunities

of conducting business in the region

Wales and Dubai forge business links

our key sectors are very diverse. We even have sustainable

technologies like Solarview. Th ese are all excellent products,

and I think they have got a great future in this region.

When we start to see an economic recovery, they will do

extremely well here. Most of the countries in the region

are having problems in meeting the power and energy

requirements of their populations because of the rapid

developments in construction, so if you can help those

countries reduce their energy costs, and place less of a strain on

their infrastructure, it has got to be a good selling point for us.

What do you see as your main opportunities and challenges in doing business in the region?I think the main challenge is the same as everybody else – it

is waiting for people who owe money to pay, so we can start

seeing people buy new products. I think the market, certainly

in terms of construction, has slowed down. Th ere is no doubt

about that; everybody is aff ected. But I do get a feeling we are

seeing an increase in oil prices; we are starting to see a rise in

economic activity.

I think this region will recover more quickly than other parts

of Europe, for example, because they are oil-based economies.

We are starting to see people reinvest money. Th is place has

experienced something very unusual for it, a recession. Th e

authorities took very quick and decisive steps to address some

of the issues, and it seems to have helped a lot. I think it has

helped ease infl ation, and to a large extent was something

bound to have happened. And I think we will see a longer

period of development, more sustainable growth, in the longer

term. Th is is a long-term market; we are not here to just come

to make a quick killing, which I think was the practice for

many, many years.

EXHIBITORQ & A

In association with



Do you expect to see an increased demand of your products after the show?Yes, that is very much the expectation. We’ve signifi cantly

increased our distribution this year and have grown our

business by 45% in the Gulf against last year. We have big

business expectations for this region and see a lot of potential.

Rhino industrial label printers help professionals do jobs

better and faster when it matters most – during a tough

economy. Labelling is important, especially when it comes to

the development of high-rise buildings and home automation.

As the fl uctuation rate of staff is very high in Middle Eastern

markets, it is important to put a traceable labelling system in

place that allows companies to track and trace mistakes and

fl aws easily and quickly.

Who will you target your products to at the Big 5?We are targeting everyone who has sophisticated expectations

towards labelling; in particular, professional installers in the

data communication, electrical, maintenance repair and

operation construction. Broadcast industries are defi nitely in

need of our products, especially when they are looking for a

very easy but professional way of labelling. Our products are

easy to understand and help save time.

What do you expect to gain from the show?We expect to meet and speak with a lot of companies that will

be interested in our product assortment. We also expect to

gain a better understanding of additional needs particular to

this region. We look forward to meeting with and speaking to

our target audience here in the Gulf region. 5

We’ve signifi cantly increased

our distribution this year and

have grown our business by

45% in the Gulf against last

year. We have big business

expectations for this region

and see a lot of potential.

Newell Rubbermaid marketing manager for Middle East and

Africa, Leslie Konrad, tells us about her hopes and expectations

for the Big 5

What liesbehind the label?

What products, systems and technologies will Newell Rubbermaid exhibit at the Big 5 show? We will exhibit Rhino Industrial labelling solutions.

Our Rhino handheld label printers provide professional

installers with a tool that helps to drastically cut the time

and inconvenience of labelling. What makes our products

unique and allows faster labelling are ‘hot keys’ for

common labels.

Th is hot key technology helps to format commonly-used

labels quickly and easily with the touch of a button, speeding

jobs and increasing productivity on the job site. So far,

we’ve launched two electronic label printers for electricians

and contractors. Th e Rhino 5000 off ers a good solution for

professional labelling with all necessary features, while the

Rhino 6000 is a more sophisticated version, including more

hot-keys, and software which enables you to prepare and

print labels at your desk instead of onsite.

What do you expect to achieve from the show?We are aiming to increase our brand exposure and product

assortment within the Gulf region. We are looking forward

to providing hands-on demonstrations at our booth and

providing potential customers with an opportunity to

experience the advantages that our products off er them for

their job.

We expect to meet and speak with a lot of companies that

will be interested in our product assortment. In addition, we

expect to gain a better understanding of additional needs

particular to this region.

Find them at: Zabeel R131

PMVIN PICTURES


In association with


We take a look at some of the amazing

sights at The Big 5 PMV show in Hall 11

By Greg Whitaker

MOXY MT41Th e region’s largest production articulated haul truck can be found overshadowing the Bin Brook Motors display at the back of hall 11. Th e Moxy MT41 can carry, as the name suggests, 41 tonnes, which is one metric tonne more than its closest rival. Weighing in at 59,728 lbs unloaded, the 6x6 tip-up monster needs the power from its Scania DC-12 twelve cylinder turbo diesel engine. Norwegian fi rm Moxy was recently acquired by Doosan Infracore, hence this truck is now wears the Korean fi rm’s corporate orange paint.

DOOSANAlso on the Bin Brook stand are some of the biggest wheel loaders

in the business. Doosan Infracore cater for the very large end of

the market, as seen here, but they also own the compact skid-steer

loader brand Bobcat, following one of the industry’s highest value

acquisition in 2007.

TRIASOA Triaso 150tph asphalt mixer also looms large over the PMV

hall. “We’ve sold quite a few in Morocco and Algeria, but I really

want this market” explained Antonio Alvarez, a manager from the

Mexican manufacturer. “Th is is one of the countries that is still

kind of thriving, from an infrastructure and roads point of view.”

HOUSE OF EQUIPMENTA Dubai-based dealer shows off a skid-

steer loader on it’s stand, though a focus

on infrastructure works is where House

of Equipment sees itself being. “It’s is a

line which we are now exploring – asphalt

equipment and paving equipment” says

general manager Waiel Manafaluti.

MANLIFTTh is Manlift brand

access platform takes

full advantage of the

ceiling space in the

new and purpose

built hall. 2009 is the

fi rst time that big

equipment has been

displayed inside and

as part of the main

exhibition.

PMVIN PICTURES


In association with


OCMERAngelo Ganassi has been pleased with

the number of enquiries he has been

getting about his fi rm’s range of mobile

batching plant. Th e Italian company

makes a variety of unusual concrete

mixing equipment, including a rail

mounted unit – though we won’t see

these until the new freight network is

built through the GCC of course.

DANCING DIGGERSJCB’s dancing diggers need no introduction.

Th roughout the show the mechanical dance

troupe has wowed the crowds with its robotic

pirouettes, but more seriously the fi rms 3CX

loader has remained the best selling backhoe

loader in the market, despitew strong compe-

tition from all sections of the market.SHACMANTwo Chinese made Shacman truck heads are displayed with the Cummins and Weichai engines in front of them respectively. China is by some way the largest exhibiting country at the PMV show, as many new brands seek international buyers in the notoriously price sensitive Middle East market.

LIUGONGOne Chinese brand relatively well known in the region is LiuGong. Th e brand is most famous for its line of large wheel loaders, which were developed through a now-defunct JV with Caterpillar. However, the downturn has lead the fi rm to concentrate on smaller products, such as an expanding range of forklift trucks.

KUKEJE HYDRAULIC COMPANYSung-Nam Lee, the president of Kukeje

Hydraulic Company is a true ‘gearhead’. He

just loves his fi rm’s line up of components

for hydraulic motors and pumps. Th e fi rm

already has tie-ins with Korea’s Daewoo, and

he hopes to meet more big name clients at

the show.

SENNEBOGENSome fi rms left the big kit at home and instead have found other ways of communicating with customers. Crane and material handling maker Sennebogen has been delighting visitors with a number of superbly detailed miniatures.

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SHOW INFOSHOW STOPPERS

In association with



Win a Yamaha Banshee motorbike as well as

daily prizes of US $1,500 worth of Yamaha

clothing and apparel when you visit the four

brand new Sheikh Saeed halls

FINAL DRAW FOR THE YAMAHA BANSHEE TODAY

Watch out for more informative and busy trade shows taking place in Dubai throughout 2010

FUTURE SHOWS

The Offi ce Exhibition9 - 11 February 2010Dubai World Trade Centrewww.theoffi ceexhibi-tion.comTh e Offi ce Exhibition

is recognised as being

the fl agship show for the offi ce sector. No

longer just a furniture showcase, we now

off er dedicated sectors for both technology

and consultancy. We bringing together the

world’s most important manufacturers and

suppliers, situated at the centre of the Gulf

region's construction boom.

2009 saw an increase in size of over 60%,

with visitor numbers increasing by nearly

20%! Be a part of the Middle East’s largest of-

fi ce solutions show and book your place now

for 2010… space is going fast!

The Hotel Show18 - 20 May 2010Dubai World Trade Centrewww.thehotelshow.comWhere the Hospitality industry meets...

Th e Middle East remains a strong market

for the hospitality sector, despite the current

global downturn. It is forecasted that new

hotel developments across the region will be

worth US $30 billion through to 2010/11.

Reliable estimates are that the UAE alone

will invest $19.9bn into hotel projects al-

ready under construction in 2009, which will

see fi t-out and supply business continue to

fl ourish over the next two or three years.

Four dedicated product sectors ensure

that exhibitors are able to take part among

their peers, and that visitors can identify

their needs easily and eff ectively:

• Interiors & Design

• Operating Equipment & Supplies

• Security & Technology

• Th e Resort Experience

FM Expo18-20 May 2010 Dubai World Trade Centrewww.fm-expo.comA joint venture with Streamline Market-

ing Group, FM Expo is a ‘one stop shop’ for

everything needed to manage and maintain

the built environment including: environ-

ment / energy, IT maintenance and manage-

ment, property services, security and health

and safety. Co-located with the Hotel Show

and InRetail, the 2008 event saw almost

100 companies take part and over 3,000 FM

specifi c professionals attend to discover the

latest maintenance, security, cleaning, infor-

mation technology and/or energy manage-

ment encompassed within a building.

Index8-11 November 2010Dubai World Trade Centrewww.indexexhibition.comNow in its 19th year, INDEX is the number

one business interior design show in the

Middle East. With over 1800 exhibitors from

around the globe, the event brings together

a comprehensive collection of innovative

and state of the art designs which are set to

inspire. INDEX 2008 was attended by 30,348

trade visitors and industry profession-

als, including nearly 30% attendance from

overseas. INDEX 2009 will see exciting new

developments including fl oor seminars by

renowned industry experts, stunning room

sets by leading interior designers, a new VIP

trade buyer programme and a lot more.

InRetail8-11 November 2010 Dubai World Trade Centrewww.inretailexhibi-tion.comInRetail (co-located

with the Index exhibi-

tion) is the largest retail design and shop-

fi tting exhibition in the Middle East. InRetail

off ers a spectrum of products and services

encompassing all working elements and sup-

port structures to the mall and retail sector.

From shop-fi tting and visual merchandising,

retail design and consulting to supply chain

management technology and retail secu-

rity, the event off ers a complete solution for

anybody involved in the retail sector. Our fi rst

class seminar programme running alongside

the exhibition off ers an educational look at

the retail sector and its development in the

Gulf from shopping mall construction to

security and globalising retail.

Don’t miss the Grand

Prize Draw for the

Yamaha Banshee

motorbike at the

Al Yusuf Yamaha stand (11G41)

today at 7:00pm.

Winners in Th e Big 5’s daily

draws have been automatically

entered into a fi nal competition to

win the highly sought

after vehicle.

So far, three lucky delegates

have been picked to win US $1500

worth of Yamaha clothing and apparel. Th ey will be able to

exchange their products for clothes and styles of their choice.

Yamaha joined forces with Th e Big 5 to provide a special

temptation for visitors to explore four brand new Sheikh

Saeed halls at the show and to promote what it can do for the

construction industry.

“We wanted to promote our utility vehicles to engineers and

construction companies and show them that they can be used on

site,” said Al Yusuf Motors product manager Tamim Yousef. 5

DESTINATIONDUBAI

In association with



For more restaurants, bars and cafés visit timeoutdubai.com

Today is the last day of the Big 5 – one that could be worth celebrating for many. So why not explore one of the many fantastic restaurants that this city is famed for and test the variety of cuisine for yourself. Time Out Dubai selects 5 of the best.

DINE OUT ON SUCCESS

Buddha BarTh e cocktails are good, service is polite and

effi cient, and you’re guaranteed a good night at

this chic haunt. Th e menu is quite pricey and

ranges from sushi and hot and cold starters

(the punchy beef tataki salad is a hit, as are

the lobster dumplings) to main courses (the

tenderloin beef is an absolute delight). A word

of warning, though: booking ahead is a must, as

this place is packed every night of the week.

Location: Grosvenor House Dubai, Dubai

Marina, Dubai ; 04 399 8888

Cuisine: Japanese, Th ai

Travel: Taxi to Al Sufouh Road

Timings: Open daily 8pm to 2am

Price: Dhs500+

Credit Cards Accepted: Yes

Casa MiaTh e service at Casa Mia is prompt, and before

you know it you’ll be sitting down and indulging

in a ricotta salad – a munifi cent mix of rocket

leaves, creamy ricotta squares and sliced

tomato, all delicately dressed. Th e mussels

come in a rich tomato sauce while the mains,

such as prime rib steak and rolled pork fi llet

are huge and wholesome – the beef is seared

to perfection, and the accompanying sautéed

potatoes and bitey rocket and parmesan salad

are hearty. Also, the squid ink risotto is a must-

try. Round it off with rolls of traditional cannoli

– crispy pastry stuff ed with nuts, dried fruit and

chocolate – or crème brûlée.

Location: Le Méridien Dubai, Garhoud, Dubai;

04 217 0000

Travel: Taxi to Airport Road

Cuisine: Italian

Timings: Open daily 7.30pm to11.30pm

Price: Dhs500+


Maria Bonita’s Taco Shop Maria Bonita’s is one of those best-kept Dubai

secrets that only expats who have been here for

years seem to know about – up there with the likes

of Ravi’s or Smiling BKK as another establishment

serving great food at reasonable prices. It’s not

licensed, but order an alchohol-free pina colada

or strawberry margarita, take a seat outside, and

chat to the two caged parrots, while munching on

tortilla chips and salsa.

All of the tried-and-tested Mexican staples are here

– tacos, burritos, quesadillas, soups and salads

– and they are all very good, well presented, with

helpings of salad, salsa, sour cream and refried

beans, coupled with a homely kind of feel (Maria

Bonita’s is independently owned).

Location: Jumeirah, Dubai; 04 395 5576

Travel: Taxi to Um Al Sheif Street

Cuisine: Mexican, South American

Timings: Open daily noon to 11.30pm

Price: Dhs50-200


BenjarongBenjarong is in the Dusit Th ani hotel on Sheikh

Zayed Road. Th e restaurant is as beautifully

authentic as the staff . Blue and gold walls,

intricate carvings and a Th ai lady playing a Th ai

kim – a brass-stringed instrument played with

two fl exible bamboo sticks and a beaming smile.

Th e food is to be commended, and does not shy

away from its exotic roots. Other eateries often

dull down tastes to suit Western palates, but not

here, with many dishes packing a well-weighted

punch (you’ve been warned). Fresh, zingy

ingredients add colour and fl avour to the curries,

and starters as well as desserts are a success.

Location: Dusit Th ani Dubai, Sheikh Zayed

Road, Dubai; 04 343 3333

Travel: 10 minute walk

Cuisine: Th ai

Timings: Open daily 6pm to 11pm

Price: Dhs200-350

Shoo Fee Ma FeeTh e easy-going Moroccan spot can be tricky to

fi nd – but once you do, you’ll be rewarded with a

beautiful views of the Madinat’s canals below. If

you can, opt for a table outside.

Th e shrimp in the meshoui dish are large and

fl eshy. Th e raucously spiced mergeuz sausages

also makes for a sensational starter. Th e lamb

tagine is a must try for mains followed by a

selection of shishas to round off the night.

Location: Souk Madinat Jumeirah, Jumeirah,

Dubai ; 04 366 8888

Travel: Al Sufouh Road

Cuisine: Moroccan

Timings: Open Tue to Sun 7pm to 12.30am

Price: Dhs350-500


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SHOW MAPTHE ESSENTIALS

In association with



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SHOW MAPTHE ESSENTIALS

In association with



Taxi Pick Up: Station E (Shuttle Bus from Ibis

Corner)

Taxi Drop Off : Za’abeel, Ibis Corner, Convention

Gate, Hall 1

Pick Up and Drop Off – Ibis Corner

Order from desk based at Al Wasl Corner

(Between Halls 4 & 5)

Th ere will be Free RTA Shuttle Buses from the

following stops to Dubai World Trade Centre:

Direction from Sharjah, Deira, Bur Dubai:

Jafiliya Metro Station

Direction from Abu Dhabi, Jebel Ali:

DIFC Metro Station

Car Park Shuttle Bus Red Route

(Free Service)

Over flow parking Jafiliya – DWTC Plaza

(behind Etisalat Building)

Car Park Shuttle Bus Green Route (Free Service)

Car Parks B, C, D – Hall 1

Shuttle Bus to Station E (Free Service)

Ibis Corner – Station E (Taxi Pick Up & Dubai

Mall Shuttle Bus)

Shuttle Bus to Dubai Mall (Free Service)

VALET

PRIVATE CAR HIRE

USEFUL INFORMATIONStation E – Dubai Mall (From 15:00 – 21:00)

RTA Shuttle Bus – Route C 045 (Costs AED 4.00

NOL card)

Picks up at RTA Bus Station at Convention Gate.

Stops at DWTC (Convention Gate) – Crowne

Plaza – French Connection – Al Murooj Rotana

– Dusit Dubai – DWTC (Convention Gate).

Start Time 08:00 – 20:00 (Bus every 30 minutes).

METROTAXI PICK UP AND DROP OFF

John, General Contractor

Dave,Precaster

Ellen, Structural Engineer

Bob,Steel Fabricator

Tekla Structures BIM (Building Information Modeling) software provides a data-rich 3D environment that can be shared by contractors, structural engineers, steel detailers and fabricators, and concrete detailers and manufacturers. Choose Tekla for the highest level of constructability and integration in project management and delivery.

BIMFORMATIONMANAGEMENT

Professionals of various disciplines working in a construction project are faced with the challenge to communicate and agree on the design in detail. They need a tool that enables effective centralization and control of all stages. Sharing the Tekla model allows them to stay in the building information loop, real-time.

The Big 5 2009 Show Dubai News - Day 4

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Transcript of The Big 5 2009 Show Dubai News - Day 4