The Bethel Brand Kit
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Transcript of The Bethel Brand Kit
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brand kit2 0 1 3
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Our look & feel... its kind of a big deal
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I n o r d e r t o s t e w a r d B e t h e l ’ s g r o w t h t o t h e b e s t o f o u r
a b i l i t y , i t h a s b e c o m e i n c r e a s i n g l y i m p o r t a n t f o r u s t o
h a v e a c l e a r a n d d i s t i n c t i d e n t i t y . B e t h e l i n t e r a c t s w i t h a
m u l t i t u d e o f p e o p l e e v e r y d a y . T h e s e i n t e r a c t i o n s s h a p e
w h o w e a r e i n t h e m i n d o f o u r a u d i e n c e . T h e w a y w e
v i s u a l l y r e p r e s e n t o u r s e l v e s t o t h e w o r l d s a y s a l o t a b o u t
o u r p e r s o n a l i t y a n d o u r c h a r a c t e r . I n s u m m a r y , a s t r o n g
o r g a n i z a t i o n a l i d e n t i t y w i l l h e l p u s s t e w a r d o u r g r o w t h i n
t h i s c u r r e n t o u t p o u r i n g o f G o d .
I n t h i s k i t y o u ’ l l f i n d t h e t o o l s y o u n e e d t o s e t y o u u p f o r
s u c c e s s s o t h a t w e c a n b e g i n i m p l e m e n t i n g B e t h e l ’ s n e w
l o o k a n d f e e l i n t o o u r w o r l d .
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logoM e e t o u r f a c e t o t h e w o r l d . T h e B e t h e l l o g o
v i s u a l l y r e p r e s e n t s e v e r y t h i n g w e a r e a n d
t h e c u l t u r e w e c a r r y . I t e m b o d i e s w h o w e a r e
a n d w i l l m o s t l i k e l y b e t h e f i r s t i m p r e s s i o n
p e o p l e h a v e o f u s .
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Bethel movement
W e h a v e t w o k e y a r r a n g e m e n t s o f o u r
B e t h e l l o g o . O n e i s f o r t h e B e t h e l m o v e m e n t
a n d t h e o t h e r f o r B e t h e l R e d d i n g . T h e
B e t h e l M o v e m e n t l o g o s t a n d s a l o n e w i t h o u t
a n y f u r t h e r i d e n t i f i c a t i o n a s s e e n t o y o u r
r i g h t . I t ’ s e a s y t o i d e n t i f y w h a t l o g o w e
s h o u l d u s e b y a s k i n g w h o t h e a u d i e n c e i s . I f
t h e d o c u m e n t i s g o i n g o u t s i d e o f t h e l o c a l
c h u r c h , i t n e e d s t o h a v e t h i s l o g o o n i t .
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local church
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T h e L o c a l C h u r c h l o g o s h o u l d b e u s e d f o r l o c a l
e v e n t s , c o n f e r e n c e s h o s t e d b y B e t h e l R e d d i n g ,
a n d o f c o u r s e l o c a l c h u r c h m a t e r i a l . T h e
v e r t i c a l a r r a n g e m e n t m a y b e u s e d w h e n s p a c e
i s t o o t i g h t , b u t i t ’ s b e s t i f w e s t i c k t o o u r
p r i m a r y h o r i z o n t a l l o g o w h e n e v e r w e c a n .
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primary //
secondary //
REDDING
REDDING
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02co lorW e l i v e i n s u c h a v i b r a n t a n d c o l o r f u l w o r l d .
O u r l i v e s a r e f u l l o f c o l o r a n d c o l o r f u l p e o p l e .
S o w h e n i t c o m e s t o t h e l o g o , w e ’ r e d e t e r m i n e d
t o k e e p i t s i m p l e b y s t i c k i n g t o t h e s e t w o
c o l o r s . W e ’ l l l e t t h e r e s t o f t h e w o r l d b e o u r
p a l e t t e .
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black
white
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03typefaceY o u m i g h t r e f e r t o t h e s e a s f o n t s , b u t w e c a l l
t h e m t y p e f a c e s - n o t s u p e r i m p o r t a n t . W h a t i s
i m p o r t a n t i s s e t t i n g “ p a g e s ” o r “ w o r d d o c s ” t o
u s e O p e n S a n s a s o u r d e f a u l t f o n t . T h i s i s o u r
e v e r y d a y m o d e r n e s q u e t y p e f a c e .
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primary //
open sans
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
light regular semibold bold extrabold italics
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C a r d o i s o u r s e c o n d a r y f o n t . W h y t w o f o n t s ?
G o o d q u e s t i o n . C a r d o i s o u r f o r m a l f o n t ,
w h i c h w e w i l l u s e o n c o n t r a c t a g r e e m e n t s ,
“ c o r p r a t e b r i e f s ” a n d t h e l i k e . C a r d o i s o u r
b u s i n e s s v o i c e w h e r e a s O p e n S a n s i s f o r o u r
c a s u a l e v e r y d a y s p e e c h .
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secondary // cardoAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
regular italic bold
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downloadtypefaces
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T h e r e ’ s a f i l e o n T o w n S q u a r e c o u p l e d w i t h
t h i s P D F t h a t g i v e s y o u a c c e s s t o a l l t h e f i l e s
y o u n e e d i n c l u d i n g t h e t y p e f a c e s . I f y o u a r e
u n a b l e t o d o w n l a o d t h e m t h e r e , t r y t h i s . G o t o
g o o g l e . c o m / w e b f o n t s # , s e a r c h f o r O p e n S a n s &
C a r d o a n d “ A d d t o C o l l e c t i o n . ” O n c e y o u h a v e
a d d e d b o t h t y p e f a c e s , c l i c k t h e “ D o w n l o a d y o u r
C o l l e c t i o n ” l i n k a t t h e t o p a n d y o u ’ l l r e c i e v e a
f i l e c o n t a i n i n g a l l y o u r r e q u e s t e d f o n t s . O p e n
t h e “ C o l l e c t i o n ” a n d d r a g t h e i n d i v i d u a l T T F
f i l e s t o y o u r f o n t s f o l d e r . N o w y o u ’ r e a l l s e t !
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04space & sizeT h e B e t h e l l o g o n e e d s r o o m t o b r e a t h e
t o m a k e i t s t a n d o u t f r o m o t h e r g r a p h i c a l
e l e m e n t s s u c h a s t y p o g r a p h y , i m a g e r y a n d
d o c u m e n t e d g e s . W h e n i t c o m e s t o b r e a t h i n g
r o o m , t h e s p a c i n g a r o u n d t h e l o g o s h o u l d
a l w a y s b e 1 / 4 o f t h e w i d t h o f t h e l o g o o n
e v e r y s i d e . S i z i n g i s i m p o r t a n t b e c a u s e i f
t h e l o g o i s t o o s m a l l i t w i l l b e i l l e g i b l e . T h e
s m a l l e s t t h e l o g o s h o u l d b e i s . 5 i n w i d e . D o n ’ t
w o r r y , w e k n o w y o u ’ l l d o g r e a t !
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REDDING
0.5”
0.25” 0.25” 1”
Breathing room
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N o o n e l i k e s t o b e m a n i p u l a t e d . H e r e ’ s s o m e
g o o d s t u f f t o k e e p i n m i n d .
1 ) M a k i n g t h e l o g o l o o k l i k e t h e i n s i d e b a n d o f
y o u r f a v o r i t e s t r e t c h y p a n t s i s n o t a g o o d i d e a .
2 ) E l o n g a t i n g t h e l o g o u p w a r d i s a l s o “ n o b u e n o . ”
3 ) T i l t i n g t h e l o g o s o t h a t i t a p p e a r s t o b e
a s c e n d i n g i s u n f o r t u n a t e l y n o t a n o p t i o n .
4 ) U p s i d e d o w n . R e a l l y ?
05manipulation
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REDDING
1) 2)
3) 4)
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