The best way to predict

the future is to create it.

January 22, 2015

In a time of drastic

change it is the

learners who inherit

the future. The

learned usually find

themselves equipped

to live in a world that

no longer exists.

Eric Hoffer

Movements fight an injustice in the world.Brains on Fire

It is simply

impossible to predict

with any useful

degree of precision

how disruptive

products will be used

or how large their

markets will be.

Clayton Christenson

Startups are not small

versions of big

companies.

A startup is a temporary

organization to discover

an unmet customer need

and then to develop a

highly scalable business

model around it.

Steve Blank

I felt guilty about

working on Android

when it was a little

startup we bought. It

wasn’t really what we

were working on.

That was stupid. That

was the future.

Larry Page

Operational excellence secures the present.

Innovation excellence secures the future.

Roger Milliken

If Clemson were in Greenville, what would we do different?

Clemson President Jim Barker

If Clemson were in Greenville, what would we do different?

Clemson President Jim Barker

Would BMW rent time on our wind tunnel?

Clemson VP ResearchChris Przirembel

Would BMW rent time on our wind tunnel?

Clemson VP ResearchChris Przirembel

The World’s Premier Automotive andMotorsports Research and Educational Facility

Nation's first PhD in Automotive Engineering, John Limroth of Austin, Texas, now works with Michelin.

Guessing the right

strategy at the onset

isn’t nearly as

important to success

as conserving enough

resources to get a

second or third stab at

getting it right.

Clayton Christenson

Who is the customer, and what are they trying to do that is difficult, expensive, or inconvenient?

Customer ProfileVegetarian 52%

Low fat 25%

Low cholesterol 19%

Low carbohydrate 14%

Low salt 15%

Vegan 15%

Macrobiotic 7%

“Half of your customers are vegetarians?”

“Half of your customers are vegetarians?”

LeadingTest Strip Cost Test Strip Cost

Original, award-winning game designed for physical therapy of stroke victims

Be patient for growth

but impatient for profit.

Test as quickly as

possible whether real

products create

enough real value for

which customers will

pay real money.

Clayton Christenson

People are looking

for hope and a path.

Phil Yanov

SwampFox.InnoVenture.com