THE BEST-SELLING

WOMEN GLOSSY MAGAZINE

IN THE WORLD

MEDIA KIT 2017 ROMANIAF

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2017 MISSION STATEMENT

is your sexy life stylist. It empowers the lives of millions of fun, fearless women who want to be the best in every aspect of their lives.

inspires with sound opinions on relationships and personal developpment. We are a savvy source of tips on fashion and beauty, we actively support a healthy lifestyle and always keep an eye on what’s happening on the pop culture scene. We provide information on just about anything a fun, fearless woman would want to know more about.

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MISS CONGENIALITY...

has 40 global printed editions, it is published in 35 languages and distributed in over 100 countries. With nearly 40 million readers in print and more than 50 million unique visitors digitaly every month, Cosmopolitan is one of the most dynamic brands in the world.

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ROMANIALAUNCHED:September, 1999 CIRCULATION: Around 16,000 copies printed every month*READERSHIP:COSMOPOLITAN Romania has 74,000 readers per issue: the highest readership of all women magazines**Source: BRAT, January – June 2016;National Readership Survey, February 2015 – August 2016

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Women: 58.000 (78%)Age 19 – 44 years old: 55.000 (75%)

Education – high & medium: 60.000 (82%) Main shopper in the family: 91.000

Still in school: 20.000 (27%)Main shopper in the family: 62.000 (84%)

Main income earner: 38.000 (52%)Live in large cities: 44.000 (60%)High Social Status: 33.000 (44%)

Household income – high & medium: 100.000

EXCLUSIVE READERSHIP 55.000

Source: National Readership Survey January 2014 – August 2015

80.000

70.000

60.000

40.000

0

74,000

62,000

COSMOPOLITAN GLAMOUR ELLE

60,000

DEMOGRAPHIC PROFILE 2017

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REACH PRICELESS CONSUMERES ONLY WITH COSMOPOLITAN:

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READER PROFILE 2017• Young women, active, independent,

with a higher social status, mid & high income, mid & high education, from large cities (over 200k inhabitants).

• Our readers like being trendy and keeping informed with the latest news in fashion, beauty & lifestyle. They seek and aspire to professional succes and social recognition, they cultivate their self-confidence and charisma.

• #CosmoGirls consider themselves trendsetters and enjoy a rich social life - activities include shopping, movie-going, dining, sports, etc.

• They are open to new experiences and have a positive outlook on the future.

Please check the next slides for a more detailed analysis of the reader’s profile.

READER PROFILE 20171. #CosmoGirls take pride in being up-to-date with the latest cosmetic launches. They want to be trendy, but personal looks and selfcare is also a means to achiveing self-confidence.

2. #CosmoGirls invest in their clothes and appearance; they feel their personal image is impor-tant. They value personal style, its uniqueness, and expect to be admired for it.

3. #CosmoGirls are opened to new experiences and consider themselves trensetters and influencers among their peers. They live active lives: they like going out, but they also value sport activities.

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E I spend a lot on cosmetics.

I’m interested in the innovations of cosmetic products field.

I would like an esthetique surgery to improve my physical aspect.

I’m interested in the BIO cosmetic products.

I buy expensive self care products, cosmetics.

I buy self care products that contains natural ingredients (essences, plants, fruits, etc).

I cannot refrain myself from buying magazines.

I like to spend my free time with friends in shopping centers/malls.

I dine out rather than home.

I’m interested in financial services commercials.

I like having latest model of mobile phone.

I like to live dangerously, to push my limits

I like to buy gadgets (electronics) emerging in fashion.

When I see a new brand, I buy it just to try it.

I spend very much on clothes.

People tell me I’m extremely careful what I dress with, I spend too much on clothing.

I try to match my jewelry with my wardrobe.

I usually adopt an elegant outfit.

I want to be admired for my looks, my clothes.

Source: SNA FOCUS November 2014 – May 2016

In 2017, COSMOPOLITAN ROMANIA will be 18! It’s not a young age for a magazine, in fact, COSMO is one of the first magazines on Romanian market. Nevertheless, COSMO’s fun and fearless themes and its dedicated approach to all women’s issues is ever-green. Support Cosmopoli-tan and our initiatives and together let’s make a difference in 2017.

Just 3 reasons to CHOOSE COSMO IN 2017:

1 It’s fashionable, it’s clever, it’s complex, it’s fun –

wouldn’t you rather associ-ate your brands with some-thing like this?

2 Young women love and trust COSMO as their

#bff, the girlfriend that anticipates their needs (no matter if it’s about beauty, fashion, health, career or love and relationship). If COSMO recommends your products, our readers will want to try them.

3 We do things differ-ently, so people speak

about our events and projects for a long time.

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EDITORIAL CALENDAR 2017 EDITORIAL THEME

St. Valentine’s Day/ Sexy Lingerie/Love your shapeInnovation / Spring Trends Sneak PeakFashion – Colors of the Season / Beauty TrendsMonth of Beauty / Fitness your way to a Gorgeous BodyHot Summer Beach Looks / Sports IssueIt’s a Festive Summer / Outdoor Festival LooksThe Travel Issue / What to Pack & Where to GoThe Street Style Special / Seasonal Transition IssuePassion for Fashion /Career Special & Budget PlanningPamper Yourself: Cosy & Warm Fashion /Indoor TreatsGift Guide / Shinning Stars (charity pr. of the year)Getting Back Into Shape /New Year, New Beginning

COVER ISSUE FEBRUARYMARCHAPRILMAYJUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY

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FREQUENCY: monthlyCOVER PRICE: 8,99 leiPAPER: Cover: R4 gloss 170 gsm; Interior: Uno Web Bright 65 gsm VOLUME: 144 + 4 pages

Please add 5 mm bleed to all sizes. Materials should be delivered in the fol-lowing formats: .TIFF or .EPS, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.

SIZE205 x 276 mm410 x 276 mm410 x 276 mm205 x 135 mm205 x 70 mm205 x 93 mm

70 x 70 mm205 x 276 mm205 x 276 mm205 x 276 mm

RATE CARD6.700 Euro

13.400 Euro16.100 Euro4.500 Euro2.900 Euro3.700 Euro2.900 Euro9.400 Euro8.000 Euro9.800 Euro

PRINT FORMAT 1/1 page2/1 page (spread)Opening spread1/2 page1/4 page stripe1/3 page stripe1/4 page boxCover 2Cover 3Cover 4

CHARGES FOR SPECIAL POSITIONING:„Special positioning” = the guarantee of a secured positioning at a certain page/in a certain section; non standard format; consecutive pages, stable positioning: +15%

LAYOUT TAX: 10% from RC 1/1 page (net price)

CORE DATA 2017

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Orders

1/16/17

2/13/17

3/13/17

4/10/17

5/15/17

6/14/17

7/10/17

8/14/17

9/11/17

10/9/17

11/13/17

12/4/17

Printhouse

1/19/17

2/16/17

3/16/17

4/13/17

5/18/17

6/15/17

7/13/17

8/17/17

9/14/17

10/12/17

11/16/17

12/7/17

First day of sale

1/31/17

2/28/17

3/28/17

4/25/17

5/30/17

6/27/17

7/27/17

8/29/17

9/26/17

10/26/17

11/28/17

12/21/17

ISSUE

February

March

April

May

June

July

August

Septembrie

October

November

December

January

CLOSING DATES 2017

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Awards for... best letters of

the month

COSMOPOLITAN ANNIVERSARY PARTY

BRINGING READERS TOGETHER

TWITTER

#cosmopolitan.ro

IPAD

magzter.com/RO/Burda-Romania/Cosmopolitan

INSTAGRAM

@CosmopolitanRomania

WEBSITE

cosmopolitan.ro

357k page impressions 159k fans; 120k avr. post reach

FACEBOOK

facebook.com/www.cosmopolitan.ro

MONTHLY PRINT CONTESTS

BLOGGERS COMPETITION

DAILY NEWSLETTER10,3k subscribers

SNAPCHAT

cosmopolitanro

YOUTUBE CHANNEL youtube.com/user/CosmopolitanRomania

GLAMSPORTSCOMPETITIONS

EVENTS

DIGITAL

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CARLA’S DREAMS

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000 COVERman CARLAS DREAM.indd 6 11/11/16 09:28

PRINT

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24,1k followers

Bikini Party

Media: banners (.jpg, .gif, .png, .swf)

728 px X 90 px300 px X 250 px300 px X 600 px160 px X 600 px

728 x 90

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Website: cosmopolitan.roMonthly page impressions: 357k Monthly unique visitors: 106k

Source: Google Analytics, Jan-Oct 2016

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E2017 DIGITAL

RATE CARD300 Euro100 Euro650 Euro

1.300 Euro19 Euro

ONLINE FORMATAdvertorialFacebook PostNewsletter InsertDirect MailingRatecard / format (Eur)/CPM

ADVERTISE HERE...TRAFFIC SOURCES:

DIRECT: 16,4%

SOCIAL: 32,4%

SEO 32,4%

OTHER 15,5%

REFFERAL 4,1%

Source: Google Analytics, Jan-Oct 2016

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RobbieWilliams

ÎN PREMIER~LA BUCURE{TI

FLORENTINA P~UNA-LAUD~Group Advertising Director

+40 727 089 275florentina.pauna@burda.ro

MARIA BURNEAAdvertising Sales Manager

+40 744 334 601maria.burnea@burda.ro

Bd. Decebal Nr. 25-29,Olympia Tower, sector 3,cod po[tal 030964, Bucure[tiTel: +40 372 10 60 00Fax: +40 372 10 60 55