The Benetton Group is a company related to the worldwide fashion industry.
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Transcript of The Benetton Group is a company related to the worldwide fashion industry.
![Page 1: The Benetton Group is a company related to the worldwide fashion industry.](https://reader036.fdocuments.us/reader036/viewer/2022083009/5697bfea1a28abf838cb7397/html5/thumbnails/1.jpg)
The Benetton Group is a company related to the worldwide fashion industry.
![Page 2: The Benetton Group is a company related to the worldwide fashion industry.](https://reader036.fdocuments.us/reader036/viewer/2022083009/5697bfea1a28abf838cb7397/html5/thumbnails/2.jpg)
Main offices
• Our headquarters are located in Villa Minelli, Ponzano Veneto, Treviso(Italy).
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Founder• Our company was founded in 1965 by the Benetton family:
Luciano Benetto, chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. Our present chairmain is Gilberto Benetton
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Main products
• Our products include womenswear, menswear, childrenswear, and underwear, and lately we have expanded into perfumes, stationery, eyewear, and travel bags.
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Our Stores
• The Group has a network of over 6,000 stores around the world and over 10,335 employees.
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Our Brands
• Our main brands are: United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife and Killer Loop.
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Annual revenue
• Our revenue last year was about €12,277 million.• Revenues are expected to be stable in 2015 despite
the present crisis and the increase in the price of raw materials (cotton, wool) which forces a price rise as well
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Main competitors
• Our competitors worldwide are Spain’s Zara (Inditex Group) and Mango, California’s Gap and Sweden’s H&M
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Advertising
• Our advertising campaigns are designed to draw people’s attention and make them think about social issues: racism, equality, poverty.
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• Thank you very much for your attention