The Benefits of Social Learning & Mzinga OmniSocial

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 1

The Benefits of Social Learning & Mzinga OmniSocial

Customer Experience

Mzinga webcastMarch 2012


About Me

Emese NicholsonMzinga Solutions Architect

Contact info: [email protected]

mailto:[email protected]


In Today’s Session, We’ll Cover…

Who is Mzinga?

What is social learning and why is it relevant?

Mzinga Solution overview

Mzinga OmniSocial demo

Q&A


Mzinga At-a-Glance

Leading Provider of On-Demand Social Software Solutions

Broadest Solution Set

Large Market & Customer Footprint

• 40 million users• 14K+ communities

under management• 160 countries

Monthly metrics:

• 1.2 B page requests

• 350K new users/mo

Targeted social software solutions for:• Marketing• HR & Employee

Collaboration• Customer support

Technology & Services

• Robust social software technology suite

• Scalable solution platform with flexible deployment option

• Strategic consulting, learning & moderation services


What is Social Learning & Why Is It Relevant?

Customer Experience


Social learning is a fundamental shift in how people work…

…accelerating and broadening individual and organizational reach & potential.


Today's workplace is diverse, distributed and full of context

shifts. Investing in collaborative business practices is

essential to productivity and competitive advantage.

“”

Social learning is simply put: learning through your

interactions with others and through the knowledge

and expertise of others.

“”

-Mzinga

-Gartner


A Brief History of Human Communication

Model

Time

1 : 1 1 : Many Many : Many

1900’s 1900’s 2000

Premise #1: The nature of human communication has changed.


Worldwide Demographic Issues

Premise #2: The workforce has changed and will continue to change.

Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage

Younger, more technically savvy people are entering the workforce with new expectations


Long-standing Issues in Performance

87%

13%

Informal Learning Formal Learning

Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007

Premise #3: We’ve been standing on a whale fishing for minnows.(Futurist Paul Saffo)


WBT and Asynchronous Learning is Broken

Good stuff?

• Saved costs• Consistency of message• Time of need access to

information and learning• Easier assessment

Bad stuff?

• Diversity of perspective is lost; lack of social connection

• Real-world knowledge sharing and context is lost

• Debrief is difficult

Premise #4: We need to insert the social back into WBT and LMS.


As a business person, why is it critical to care?


Traditional methods of training alone have shown rapid knowledge loss… “

”…60% of material can

be forgotten 24 hours after a formal class is given.

Source: ASTD


Yet, learners who engage in interactive, engaged learning on the web….“

”…score15% better on tests than students who attend live

classes.

Source: ASTDSource: ASTD


Complete tasks 30% more

accurately than with

formal learning

alone…

....and perform

tasks 41% faster

…spend 28% more of their work

week being

productive

Source: US Department of Labor

A comprehensive formal & social learning programs also enables users to…


Social collaborative learning is fast becoming the central delivery method

N = 158 Source: McLean & Company


Key Social Learning Benefits

Productivity & Efficiency Gains

Reduce lost opportunity costs by extending learning value

Provide networks of mentors, SMEs, etc. to other employees

Reduces overall learning development timelines

Enables a culture of continuous knowledge sharing

Revenue & Retention Opportunities

Improve up-sell by offering extended customer education &

support

Increase customer retention by empowering employees to

perform their jobs more effectively

Expand connections & relationships within the overall business

Improve brand recognition through voice of the customer

Customer Experience Benefits

Deliver more relevant content, events, and learning programs

Improve customer response times

Enrich user participation by acknowledging contributions via

recognition

Drive increased customer satisfaction


Mzinga OmniSocial Solution Overview

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 20 20Mzinga, Inc. Confidential

Mzinga OmniSocial Suite: Product Portfolio

LEARNING ANALYTICS/BICATALOG PERFORMANCEMZINGA LINK SOCIAL MEDIAAUTHORING

Deliver off-the-shelf content

Create learning content & simulations

Conduct online live training events and meetings

Connect & share knowledge informally

Manage employee and customer learning & development

Assess skills and develop careers

Listen, measure and evaluate learner activity

Mzinga OmniSocial Solution Suite

Your Brand

Easy to use, best-in-class components for the full scope of collaborative learning needs:


Communicate & engage

Stimulate interest &

participation

Share knowledge & capture collective intelligence

Drive business improvements

Marketing• Prospects • Customers• Enthusiasts & Fans

Support• Customers• Partners• Alumni

HR & Learning• Recruits• New Hires• Employees

MzingaOmniSocial

Creating a Business of Pervasive Learning


If you have additional questions or would like to learn more, visit mzinga.com or contact us at 888.MZINGA.8

Or contact me at [email protected]

Thank You!

http://usa.kaspersky.com/

The Benefits of Social Learning & Mzinga OmniSocial

Education

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