It’s easy to underestimate the importance of product labels. With so many different products, brand names, and information available to us, we often take labels for granted. But product labels serve an incredibly important purpose, and can help a product or company stand out from the competition.

There are many different types of labels, and each one of them serves a specific purpose. Depending on the product, the types of labels that can be used include:

• Brand information/logo

• Instructions for usage/operation

• Nutritional/health information

• Basic product information

• Safety warnings

• Contact info

• And more

One of the most important functions that product labels serve is generating an easily identifiable marker that establishes the brand of the company creating the product. When consumers trust a certain brand, they are more likely to buy products associated with it. Labels are an easy way to help consumers associate a business’ products with its brand.

Using labels for branding isn’t just a tactic for large corporations, either. Smaller companies can establish a brand image with consumers through private labeling, i.e., the marketing and retailing of products under their own personal brand. Small businesses that use private labeling are able to better establish an identity with consumers, and to better compete with larger rivals.

How effective is private labeling? During the recession of the 1980s, many consumers abandoned more expensive brand products in favor of less expensive “generic” (or privately labeled) products. When the economy rebounded in the 90s, many of the consumers who had originally turned to privately labeled products out of economic necessity continued to buy those products out of brand loyalty even after their economic status improved.1

The use of labels goes well beyond just establishing a brand identity. Labels can also be used to give a product’s users helpful information that makes it easier for them to begin using a product, making them more likely to purchase it.

Some of the products that can use labels to provide essential information include:

• Food products – Labels can include nutritional info, expiration dates, preparation instructions, etc.

• Machinery/equipment – Operational instructions and safety information can be included via label for easy access/understanding.

• Health products – Does your business make a product with certain health benefits? Let consumers know with a conveniently placed label!

In addition to the many uses for labels, there are many different types of labels, as well. These include:

• Aluminum nametags/plates

• Embossed foil labels

• Tamper resistant labels

• Thermal labels

• And more

A private labeling company can custom print any type of label and include custom text/artwork to make them unique for each product.

When it comes to custom printing labels, there’s no better choice than Bay Tech Label. Bay Tech Label uses the best quality products to create unique, custom designed labels for customers across a wide range of industries. Learn more at www.baytechlabel.com.

1. http://www.referenceforbusiness.com/small/Op-Qu/Private-Labeling.html