Poster image: São Paulo courtesy Nelson Kon.

Nelson, a trained architect, is a Brazillian urban and architectural

photographer – a theme he has been exploring since 1985.

© 2010 Nelson Kon

A SmAll Symbol For A GreAt NAtioN Novum | Published June 2010

Novum spoke to Gaby de Abreu, Creative Director of Switch Design, about the visual identity developed for 2010.

‘South Africa’s 2010 logo design had even more of a responsibility – and opportunity. While showcasing our country and celebrating our passion for soccer, the logo was required to essentially welcome the world to our continent, and demonstrate that the associations of Africa with famine, war, corruption, poverty and disease are not what characterise the “African Experience”.’

Read more at www.designingsouthafrica.com.

Welcome

Henning Rasmuss

INtroductIoN to desIgNINg south AfrIcA

Zahira Asmal

dIscussIoN: ‘NAtIoN desIgN’

Participants: Miller Matola (CEO: International Marketing Council: Brand South Africa)

Nathan Reddy (Designer: GRID)

Mphethi Morojele (Architect: MMA)

PANel dIscussIoN: ‘lessoNs leArNed from the World cuP’

Chair: Richard Lapper (Bureau Chief: Financial Times)

Participants: Gaby de Abreu (Designer: 2010 World Cup logo)

Dr Laurine Platzky (Provincial Government of the Western Cape: World Cup Coordinator)

Luyanda Mpahlwa (Architect: Member of LOC for World Cup Technical Support)

Sibongile Mazibuko

(Executive Director: Johannesburg 2010 Unit)

Sugen Pillay (Global Manager: Events, South African Tourism)

Agent Provocateur: Ethel Leon

(Editor: AgitProp, Brazil)

crItIque: 2014 World cuP logo

Presented by: Ethel Leon

(Editor: AgitProp, Brazil)

closINg

Please join us afterwards for drinks, snacks and inspiration.

the beAutiFul eFFect design Week | Published June 2010

Lynda Relph-Knight looks at development initiatives and brand-ing around the World Cup events. She uncovers some inter-city rivalry – and shared momentum.

‘What happens after the World Cup remains to be seen, but some projects will live on. Working with the City of Johannesburg, for example, information design specialist Moja has created maps for Johannesburg to help fans… identify transport sys-tems and ‘visitor friendly’ areas within the city – a vital legacy for a city as impenetrable to outsiders as Johannesburg is reputed to be.’

Read more at www.designingsouthafrica.com.

World cup city Icon | Published June 2010

Justin McGuirk explores the contradictions of Cape Town’s role in the World Cup bid, with particular reference to the city’s stadium.

‘FIFA chief executive Sepp Blatter had only to remind the politicians that if a 65 000-seat stadium couldn’t be found in Cape Town then one of the coveted semi-final matches could easily be moved to another city. “I’m actually happy that the stadium is located where it is because it’s quite a subversive way of converting a part of town that was elitist,” says young local architect Mokena Makeka.’

Read more at www.designingsouthafrica.com.

Lynda Relph-Knight

Justin McGuirk

Christine Moosmann

Welcome to the official launch of designing south Africa. In truth, this is a project that has been years in the making – but it has evolved and grown and flexed in new and surprising ways. We wanted to tell you about it. Today, designing south Africa has become a movement – a collaborative examination and exploration of how design, architecture and creativity affect our cities and society.

The FIFA World Cup 2010™ exposed South Africans to a New Urbanism. For perhaps the first time, there was a common consideration for public spaces. How do we move through our environments? Where can we reinvent public transport and infrastructure? What do our cities say about us? We stepped out of our ghettos – geographical and psychological – and rubbed shoulders with the world. Those stadiums cared nothing about our past. And, to the astonishment of critics, we delivered an unforgettable global event.

designing south Africa aims to encourage this consciousness, this momentum. It is an active and deliberate attempt to influence thinking and policy around future urbanism.

We have hosted commentators and design journalists from around the world. International Editors-In-Chief have spent time in our cities – asking questions, and investigating the development that surrounded our World Cup. Wallpaper* magazine, for example, will feature South Africa on its November cover for the first time.

Other participants include Euronews (international broadcaster), designboom (United States), Abitare (Italy), Axis (Japan), and AgitProp (Brazil). We’ve featured further articles on this page, with excerpts from Design Week (UK), Novum (Germany) and Icon (UK).

designing south Africa is very much focused on the potential of the present but we are keeping an eye on the 2014 World Cup in Brazil. Our two countries have much in common, and we have lessons to share. Design can build bridges, even across oceans.

Thank you for joining us here tonight. Initiatives such as this one can only succeed when like-minds meet.

Zahira Asmal

Co-hosted by the International Marketing Council of South Africa

Poster image: Cape Town courtesy Dave Southwood.

Dave is a South African photographer that’s exhibited both

locally and internationally. He has been commissioned by the

likes of ICON, Wallpaper* and COLORS magazines.

© 2010 Dave Southwood

A SmAll Symbol For A GreAt NAtioN Novum | Published June 2010

Novum spoke to Gaby de Abreu, Creative Director of Switch Design, about the visual identity developed for 2010.

‘South Africa’s 2010 logo design had even more of a responsibility – and opportunity. While showcasing our country and celebrating our passion for soccer, the logo was required to essentially welcome the world to our continent, and demonstrate that the associations of Africa with famine, war, corruption, poverty and disease are not what characterise the “African Experience”.’

Read more at www.designingsouthafrica.com.

Welcome

Henning Rasmuss

INtroductIoN to desIgNINg south AfrIcA

Zahira Asmal

dIscussIoN: ‘NAtIoN desIgN’

Participants: Miller Matola (CEO: International Marketing Council: Brand South Africa)

Nathan Reddy (Designer: GRID)

Mphethi Morojele (Architect: MMA)

PANel dIscussIoN: ‘lessoNs leArNed from the World cuP’

Chair: Richard Lapper (Bureau Chief: Financial Times)

Participants: Gaby de Abreu (Designer: 2010 World Cup logo)

Dr Laurine Platzky (Provincial Government of the Western Cape: World Cup Coordinator)

Luyanda Mpahlwa (Architect: Member of LOC for World Cup Technical Support)

Sibongile Mazibuko

(Executive Director: Johannesburg 2010 Unit)

Sugen Pillay (Global Manager: Events, South African Tourism)

Agent Provocateur: Ethel Leon

(Editor: AgitProp, Brazil)

crItIque: 2014 World cuP logo

Presented by: Ethel Leon

(Editor: AgitProp, Brazil)

closINg

Please join us afterwards for drinks, snacks and inspiration.

the beAutiFul eFFect design Week | Published June 2010

Lynda Relph-Knight looks at development initiatives and brand-ing around the World Cup events. She uncovers some inter-city rivalry – and shared momentum.

‘What happens after the World Cup remains to be seen, but some projects will live on. Working with the City of Johannesburg, for example, information design specialist Moja has created maps for Johannesburg to help fans… identify transport sys-tems and ‘visitor friendly’ areas within the city – a vital legacy for a city as impenetrable to outsiders as Johannesburg is reputed to be.’

Read more at www.designingsouthafrica.com.

World cup city Icon | Published June 2010

Justin McGuirk explores the contradictions of Cape Town’s role in the World Cup bid, with particular reference to the city’s stadium.

‘FIFA chief executive Sepp Blatter had only to remind the politicians that if a 65 000-seat stadium couldn’t be found in Cape Town then one of the coveted semi-final matches could easily be moved to another city. “I’m actually happy that the stadium is located where it is because it’s quite a subversive way of converting a part of town that was elitist,” says young local architect Mokena Makeka.’

Read more at www.designingsouthafrica.com.

Lynda Relph-Knight

Justin McGuirk

Christine Moosmann

Welcome to the official launch of designing south Africa. In truth, this is a project that has been years in the making – but it has evolved and grown and flexed in new and surprising ways. We wanted to tell you about it. Today, designing south Africa has become a movement – a collaborative examination and exploration of how design, architecture and creativity affect our cities and society.

The FIFA World Cup 2010™ exposed South Africans to a New Urbanism. For perhaps the first time, there was a common consideration for public spaces. How do we move through our environments? Where can we reinvent public transport and infrastructure? What do our cities say about us? We stepped out of our ghettos – geographical and psychological – and rubbed shoulders with the world. Those stadiums cared nothing about our past. And, to the astonishment of critics, we delivered an unforgettable global event.

designing south Africa aims to encourage this consciousness, this momentum. It is an active and deliberate attempt to influence thinking and policy around future urbanism.

We have hosted commentators and design journalists from around the world. International Editors-In-Chief have spent time in our cities – asking questions, and investigating the development that surrounded our World Cup. Wallpaper* magazine, for example, will feature South Africa on its November cover for the first time.

Other participants include Euronews (international broadcaster), designboom (United States), Abitare (Italy), Axis (Japan), and AgitProp (Brazil). We’ve featured further articles on this page, with excerpts from Design Week (UK), Novum (Germany) and Icon (UK).

designing south Africa is very much focused on the potential of the present but we are keeping an eye on the 2014 World Cup in Brazil. Our two countries have much in common, and we have lessons to share. Design can build bridges, even across oceans.

Thank you for joining us here tonight. Initiatives such as this one can only succeed when like-minds meet.

Zahira Asmal

Co-hosted by the International Marketing Council of South Africa

Poster image: Johannesburg courtesy Chris Saunders.

Chris is a young South African photographer

currently in residency at Fabrica, Italy.

© 2010 Chris Saunders

A SmAll Symbol For A GreAt NAtioN Novum | Published June 2010

Novum spoke to Gaby de Abreu, Creative Director of Switch Design, about the visual identity developed for 2010.

‘South Africa’s 2010 logo design had even more of a responsibility – and opportunity. While showcasing our country and celebrating our passion for soccer, the logo was required to essentially welcome the world to our continent, and demonstrate that the associations of Africa with famine, war, corruption, poverty and disease are not what characterise the “African Experience”.’

Read more at www.designingsouthafrica.com.

Welcome

Henning Rasmuss

INtroductIoN to desIgNINg south AfrIcA

Zahira Asmal

dIscussIoN: ‘NAtIoN desIgN’

Participants: Miller Matola (CEO: International Marketing Council: Brand South Africa)

Nathan Reddy (Designer: GRID)

Mphethi Morojele (Architect: MMA)

PANel dIscussIoN: ‘lessoNs leArNed from the World cuP’

Chair: Richard Lapper (Bureau Chief: Financial Times)

Participants: Gaby de Abreu (Designer: 2010 World Cup logo)

Dr Laurine Platzky (Provincial Government of the Western Cape: World Cup Coordinator)

Luyanda Mpahlwa (Architect: Member of LOC for World Cup Technical Support)

Sibongile Mazibuko

(Executive Director: Johannesburg 2010 Unit)

Sugen Pillay (Global Manager: Events, South African Tourism)

Agent Provocateur: Ethel Leon

(Editor: AgitProp, Brazil)

crItIque: 2014 World cuP logo

Presented by: Ethel Leon

(Editor: AgitProp, Brazil)

closINg

Please join us afterwards for drinks, snacks and inspiration.

the beAutiFul eFFect design Week | Published June 2010

Lynda Relph-Knight looks at development initiatives and brand-ing around the World Cup events. She uncovers some inter-city rivalry – and shared momentum.

‘What happens after the World Cup remains to be seen, but some projects will live on. Working with the City of Johannesburg, for example, information design specialist Moja has created maps for Johannesburg to help fans… identify transport sys-tems and ‘visitor friendly’ areas within the city – a vital legacy for a city as impenetrable to outsiders as Johannesburg is reputed to be.’

Read more at www.designingsouthafrica.com.

World cup city Icon | Published June 2010

Justin McGuirk explores the contradictions of Cape Town’s role in the World Cup bid, with particular reference to the city’s stadium.

‘FIFA chief executive Sepp Blatter had only to remind the politicians that if a 65 000-seat stadium couldn’t be found in Cape Town then one of the coveted semi-final matches could easily be moved to another city. “I’m actually happy that the stadium is located where it is because it’s quite a subversive way of converting a part of town that was elitist,” says young local architect Mokena Makeka.’

Read more at www.designingsouthafrica.com.

Lynda Relph-Knight

Justin McGuirk

Christine Moosmann

Welcome to the official launch of designing south Africa. In truth, this is a project that has been years in the making – but it has evolved and grown and flexed in new and surprising ways. We wanted to tell you about it. Today, designing south Africa has become a movement – a collaborative examination and exploration of how design, architecture and creativity affect our cities and society.

The FIFA World Cup 2010™ exposed South Africans to a New Urbanism. For perhaps the first time, there was a common consideration for public spaces. How do we move through our environments? Where can we reinvent public transport and infrastructure? What do our cities say about us? We stepped out of our ghettos – geographical and psychological – and rubbed shoulders with the world. Those stadiums cared nothing about our past. And, to the astonishment of critics, we delivered an unforgettable global event.

designing south Africa aims to encourage this consciousness, this momentum. It is an active and deliberate attempt to influence thinking and policy around future urbanism.

We have hosted commentators and design journalists from around the world. International Editors-In-Chief have spent time in our cities – asking questions, and investigating the development that surrounded our World Cup. Wallpaper* magazine, for example, will feature South Africa on its November cover for the first time.

Other participants include Euronews (international broadcaster), designboom (United States), Abitare (Italy), Axis (Japan), and AgitProp (Brazil). We’ve featured further articles on this page, with excerpts from Design Week (UK), Novum (Germany) and Icon (UK).

designing south Africa is very much focused on the potential of the present but we are keeping an eye on the 2014 World Cup in Brazil. Our two countries have much in common, and we have lessons to share. Design can build bridges, even across oceans.

Thank you for joining us here tonight. Initiatives such as this one can only succeed when like-minds meet.

Zahira Asmal

Co-hosted by the International Marketing Council of South Africa