The beatles 10 social media lessons
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Transcript of The beatles 10 social media lessons
HEIDI COHEN���Actionable Marketing Guide���
Source: http://heidicohen.com/?p=21844
The Beatles-50 Years Later ���10 Social Media Lessons
Photo credit: http://en.wikipedia.org/wiki/File:The_Beatles_in_America.JPG
Source: http://heidicohen.com/?p=21844 Photo: http://en.wikipedia.org/wiki/File:Storm_in_Hamburg_poster.jpg © 2014 – Heidi Cohen – Actionable Marketing Guide
1. Do your homework
15. Yellow Submarine 16. Eleanor Rigby 17. Penny Lane 18. All You Need Is Love 19. Hello, Goodbye 20. Lady Madonna 21. Hey Jude 22. Get Back 23. The Ballad of John and Yoko 24. Something 25. Come Together 26. Let It Be 27. The Long and Winding Road
2. Create amazing content 1. Love Me Do 2. From Me to You 3. She Loves You 4. I Want to Hold Your Hand 5. Can't Buy Me Love 6. A Hard Day's Night 7. I Feel Fine 8. Eight Days a Week 9. Ticket to Ride 10. Help! 11. Yesterday 12. Day Tripper 13. We Can Work It Out 14. Paperback Writer
Source: http://heidicohen.com/?p=21844 © 2014 – Heidi Cohen – Actionable Marketing Guide
3. Tell ���your ���story ���
Source: http://heidicohen.com/?p=21844 Photo credit: http://en.wikipedia.org/wiki/File:The_Fabs.JPG © 2014 – Heidi Cohen – Actionable Marketing Guide
4. Create your brand ���
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5. Distribute���your���
content ���w i d e l y
Source: http://heidicohen.com/?p=21844 Photo: http://www.flickr.com/photos/ellenm1/4280476270/ © 2014 – Heidi Cohen – Actionable Marketing Guide
6. Craft shareable sound bites
Source: http://heidicohen.com/?p=21844 Photo: http://www.ebay.com/itm/THE-BEATLES-45-Picture-Sleeve-I-Want-To-Hold-Your-Hand-Capitol-5112-NM-/291069515729?pt=Music_on_Vinyl&hash=item43c51857d1 © 2014 – Heidi Cohen – Actionable Marketing Guide
7. Expand media formats
Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/ORIGINAL-BEATLES-MONTHLY-UK-FANCLUB-39-OCT-1966-/111256813888?pt=LH_DefaultDomain_0&hash=item19e76c4140 © 2014 – Heidi Cohen – Actionable Marketing Guide
8. Engage with ���fans
Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/BEATLES-THE-CHRISTMAS-ALBUM-A-COLLECTION-SECOND-AMENDMENT-ZAP-RECORDS-7857-RARE-/301091055626?pt=Music_on_Vinyl&hash=item461a6ce80a © 2014 – Heidi Cohen – Actionable Marketing Guide
9. Develop line extensions
Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/THE-BEATLES-YELLOW-SUBMARINE-lunchbox-CHRISTMAS-ORNAMENT-NEW/371002711262?_trksid=p2047675.c100011.m1850&_trkparms=aid%3D222006%26algo%3DSIC.FITP%26ao%3D1%26asc%3D19839%26meid%3D4662216527207394065%26pid%3D100011%26prg%3D8934%26rk%3D6%26rkt%3D10%26sd%3D370998265220 © 2014 – Heidi Cohen – Actionable Marketing Guide
10. Evolve���WITH���the���times
Source:http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/1968-LOOK-MAGAZINE-WITH-AVEDON-BEATLES-POSTER-/171216860730?_trksid=p2054897.l4275 © 2014 – Heidi Cohen – Actionable Marketing Guide
P.S. Don’t be a meanie! ���
Source: http://heidicohen.com/?p=21844 Photo credit: http://lcweb2.loc.gov/service/pnp/cph/3b50000/3b52000/3b52900/3b52906_150px.jpg © 2014 – Heidi Cohen – Actionable Marketing Guide
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Source: http://HeidiCohen.com/?p=21440 © 2014 – Heidi Cohen – Actionable Marketing Guide