q wertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwTHE BEAN HOUSE

[BUSINESS PLAN]

[10.07.2012]

ADVENTURE

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THE BEAN

HOUSE

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Business Plan

On

The Bean House

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Presenting For:

NIGAR SULTANA

Asst. Professor

Department of Marketing

Sub: Business Plan

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Presenting By:

Department Of Business Administration

EAST WEST UNIVERSITY

ADVENTURE

NAME ID NO.

1. NAHRIN AHMED POUSHI 2012-2-10-229

2. MD. SHAKIL HOSSAIN 2012-2-10-218

3. M. M. TAUFIQUR RAHMAN 2012-2-10-217

4. MD. ABDUR RASHID 2012-2-10-231

5. FATEMA TUJ ZUHORA 2012-2-10-242[Type text]

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July 10, 2012

To

Nigar Sultana

Asst. Professor

Department Of Marketing

Jahangirnagar University

Madam,

Please accept the accompanying Work on a business plan named “THE BEAN HOUSE”.

This plan is the result of work completed at the ground of management concern, marketing

concern, service concern and financial concern of business. This plan is on this how we can get

proper success and I would like to thank you and all of them who help us to do this task.

Sincerely,

Group leader On behalf of our group “ADVENTURE”

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Executive Summary

Our mission is to will provide a friendly , comfortable atmosphere where the customers

can received quality food , drinks & service at reasonable price which we hope .

Our café will offer a variety of choices to the customers . Cappuccinos , lattes ,

espressos smoothies , regular coffee , soft drink , variety cakes & some delicious foods

are available here

The café will also serve deli-style breakfast sandwiches with the freshest ingredients ,

muffins , croissants , cinnamon rolls , coffee cake & other tasty treats.

Coffee spot café will be open from 10.00 am to 10.00 pm wednesday to

Monday

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Coffee spot café will be open from 10.00 am to 10.00 pm wednesday to

Monday

Our café situated at 8 no road , Dhanmondi , Dhaka . It’s a suitable place for our café.

Because we have no hard competitor nearest to us. So we done our duty freely and

peacefully . we have no enough tensed about our business loss.

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INTRODUCION

Why we are going to do it? Obviously there is some target thing and we will work for this target. It is our goal and we will do our best to fulfill those goal. There is saying that dream does not happen in real but we want to prove it false because “The Bean House” is our dream.

OBJECTIVES

To establish a presence as a successful local fast food outlets and gain a market share.

To make “The bean house” a destination spot for mall-goers.

To expand into a number of outlets by year four, and sell the franchise to neighboring

metropolitan cities.

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Limitations

We tried our best to analyze the market but it is very tough to analyze it properly. Our financial

analysis may have some little mistake but it is for the inflation of money and those calculations

may differ sometime.

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Business Description and Management Segment

General description of business

This business will be held under the banner of Quality Food Ltd. (Pvt.) and “THE BEAN HOUSE” is

its brand. It will be a Private Limited Company with three partners. The reason behind it is easy

formation, simple management, and efficient management more over for flexibility.

Industry Background

This business will be treating as coffee house & fast food & Small Industry.

Company History or Background

COMPANY’S VISION

Our vision is to be one of the most successful coffee house & fast food outlets in Bangladesh,

starting with one retail outlet located inside a suitable place as a "market tester."

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COMPANY’S MISSION

The Bean House will strive to be a premier local fast food brand in the local marketplace. We

want our customers to have the total experience when visiting our outlet(s) and website as they

will learn about this fascinating new “taste" We will sell merchandise from pre-packaged sauces

and t-shirts, all with our official brand attached to them.

Our main focus will be serving high-quality coffee bean at a great value.

COMPANIES HISTORY

WHAT IS BEAN HOUSE ?

The bean house sells most tasty coffee , which is made by original aroma and also other popular

food item of western and European and different types of juice and drinks. Our outlet also

provides excellent and friendly customer service to support the ambience of fun, energetic and

youthful lifestyle.

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YOUTHFULL & FRESH SURROUNDING

We will imitate successful establishments, which represent the majority of our core target

market, between 18 to 40 years of age. Our store will be decorated with fast food setting, such

as a bright counter and display menu on the wall. GOALS & STRATEGIES

GOALS & STRTEGIESSHORT - TERM GOAL : Use the quality of our service & advertising to soon become well-known throughout Dhaka .

LONG - TERM GOAL : Expand the business to other locations & include catering .

STREATEGY : Work hard to have the best – testing coffee , treats & service

in town & surrounding areas .

Provide 100% satisfaction to our customers and maintaining the level of excellent services

among other competitors. And reaching on a successful point in its few years.

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MANAGEMENT OF THE BUSINESS

Management Team and Key Personnel

Serial Position Name

01 Managing Director NAHRIN AHMED POUSHI

02. Director M. M. TAUFIQUR RAHMAN

03. Manager MD. SHAKIL HOSSAIN

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Legal structure and Ownership

“The Bean House” is a privately held company. It will be registered as a Limited company, with

ownership 40% - Nahrin Ahmed Poushi , 35% - M. M. Taufiqur Rahman, 25% - MD. Shakil

Hossain .

Nahrin Ahmed Poushi , M. M. Taufiqur Rahman , MD. Shakil Hossain have more than 3 years of

experience in the food industry.

MD. Shakil Hossain Have a good sense in management .

2.6.4 Board of Directors and Advisors:

Board of directors and management team are same here. And as advisors some reputed people

will help us here___

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Mr. Alam is retired Govt. administrator and he will, help us in administration.

Mr. Toru has 15 years experience in food industry and a reputed owner of

Toru’s Kitchen, will help us in food and service sector.

LOCATION

The bean house locations will range in size from 3000 square feet and will seat from 120 – 150

guests. Our first location will be on the larger end of this range. The location will feature its own

originality in merchandise display and other brand building attributes. We are currently looking

at several possible sites in shopping malls.

The space selection will be chosen based upon the following criteria:

Community size: minimum of 1000,000 people within a radius of 10 kilometers.

Tourist destination.

Easy access.

Large percentage of teenagers in the community.

All of these qualities are consistent with The bean house’s goal of providing a top quality

coffee maker & fast food experience. We want "word-of-mouth" to be our best form of

marketing, where our customers value our brand as something exciting and cannot wait

to tell their friends and neighbors

SERVICE FACILITIES , EQUIPMENT

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We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We

also serve Visa , Master Card , American Express & Nexus.

SERVICE DELIVERY PLAN : Initially we will not provide any home delivery service but in future

we will. Initially regular service will provided.

MARKETING SEGMENT

CURRENT SCENARIO IN BANGLADESH

Bangladesh now facing fastest growing coffee & fast food industry and in market there is many

big competitors along with foreign company and local.

SITUATION ANALYSIS

MARKET SUMMMERY

We are targeting young people as our primary market. Dhaka is the place to meet. And shopping

mall is now a days getting very popularity.

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SWOT ANALYSIS

STRENGTHS : Reasonable prices , wide variety of coffee & drinks , a lot of home-made

treats .

WEAKNESS

Defendability of concept as the meal products cannot be patented; this needs to

be addressed by building strong brand awareness and establishing copyright on

total quality system. Focus also on rapid growth and securing prime sites in

target markets.

NVU restocking logistics is being addressed through NVU design, which ensures

breakeven results for a day’s trade without restocking. Central production

facilities also being established to support restocking.

Site permits for street vending need to be established before implementation of

NVU’s, but also private sites will be secured to reduce exposure to local

government issues .

Product may be vulnerable to weaken over time, which can be minimized

through product innovation and diversification

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OPPURTUNITIES

Niche-specific opportunities through monopolizing niche market by

building strong brand awareness and leading the street food vending

culture through being vigilant with other vending business opportunities.

Low restriction to NVU operating hours means there can be diversity of

venues and access to a very diverse target customer group

Capitalize on diversity of venues and consumer groups to promote and

market expansion through event catering and franchise ownership

International expansion to Europe, which has a strong culture for street

food vending and pre-prepared meals. Target strategic partner for joint

venture, master franchise or sale of Nudlez

THREATS

Local government regulations in relation to street vendors means permits secured have

minimum life period, however change in this area is slow

Vulnerability to imitation products from competitors will be reduced through rapid

development of Nudlez products and brand.

Short-term site permits means the Nudlez brand needs to be diversified through

catering, franchise and supermarket placement

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Seasonal demand for NVU’s meaning inconsistent returns. This can be minimized

through diversifying brand through catering, franchising and a supermarket product

line.

COMPETITOR ANALYSIS

We expect a high degree of enthusiasm and offer a fun store with friendly staff that

reflects the company's youthful and energetic culture.

Supporting merchandise items that support the company's brand building.

Our fried potato is made 100% fresh, compared to most fast food outlets that use frozen

fries. We served hand-made sauces , which is containing no preservative.

We import best kind of coffee bean like Nescafe , Biva which are came from Ghana ,

Brazil etc.

We made our food instant , so its looks very fresh & delicious.

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Marketing Strategy:

We have chosen this group for several important reasons. It is our goal to be "the extraordinary

Coffee shop " and we believe that the age group from 15 to 25 is the primary age where brand

building efforts could take place. They are on limited or fixed incomes and seek a value/price

relationship that will not stretch their budgets.

Our secondary target is between the ages of 25 and 37, which are a heavy lounge/restaurant

user group. They are more flexible in budgets and seek more than a value/price relationship.

Our lunch strategy is dual purposed. First, we are featuring different kind of coffee to conviece

people.

Second, we want to keep the price point at lunch as fair as possible to keep us in competition

with other coffee house.

PROMOTION

Advertising, public relations and so on are included in promotion and consequently in the 4Ps.

As promotion is closely linked to the sales, we are mentioning here the most common features

about our strategy.

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Advertisement:

It takes many forms- TV, radio, internet, newspapers, yellow pages, and so on. Initially we will

make leaflets n distribute them in targets market area. The above medias can also be used for

our promotion. But the theme of our promotion will be our quality food product, that will not

only attract our customers temporarily but also make them our permanent customers.

Public relations:

Public relations are more subtle and rely mainly on our own personality. We want to

keep relation with all types of customers –from any section of income, from any

religions.

Sales promotion :

We want to deafer trades, coupons, and discounts and is linked to the sales strategy.

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Physical Training

Smile

Manners

Good posture for long time

Balance

Talking skill

Operating of the coffee machine

Operating of the fried machine

Operating cash counter

FUNDS BORROWED

We take loan 1000000 BDT from Brac bank.

1 years

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7.5 % interest rate

Monthly payment 75000 BDT

PAY FOR THE LOAN Monthly payment = 75000 BDT Monthly profit = 3780000 BDT Monthly remain = 3780000 – 75000 = 3705000 BDT

START UP COST (First Month)

First Month Rent = 100,000 BDT

Modernize Fee = 1000000 BDT (Impression calm , comfortable soft mood light , music system , painting etc. make guest feel at home)[Type text]

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Furniture Fee = 200000 BDT (Sofa , bar counter , tables , chairs)

Equipment Fee = 500000 BDT (Coffee machine , Coffee mil , Air Conditioning stereo, Cash registers , Water treatment etc.)

Supplies fee = 50000 BDT (Coffee cup , Coffee snack , Napkin froks & Knives etc. )

First month Utensils fee = 15000 BDT (water & electricity )

Advertising &promotion fee = 30000 BDT

TOTAL START UP COST TO OPEN = 1895000 BDT

OPERATING COST (Per Month)Utilities per month (Included fuel , water & electricity) = 20000 BDT

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Rent of cost = 150000 BDT

Salary for employer = 162000 BDT

Food supply cost (Included coffee bean , snacks,

Beef , chicken , potato , soft drinks, beef, tissue etc) = 300000 BDT ( per month)

Advertising = 200000 BDT (Per year)

TOTAL COST = 832000 BDT

PRICE & REVENUE

Coffee = 50 – 200 BDT (Depends on flavor)

Cake = 60 - 400 BDT (Depends on flavor)

Cookies = 30 – 400 BDT (Depends on flavor)

Burger = 120 – 400 BDT (Depends on flavor)

Sandwich = 80 – 250 BDT (Depends on flavor)

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Fried chicken = 80 BDT per piece (Depends on flavor)

Bun = 20 BDT (per piece)

Soft drinks = 50 BDT (per formal glass)

Estimated sell per day

Minimum 300 cup coffee = 300*100 = 30000 BDT

Cake = 5000 BDT (Minimum sell)

Cookies = 3000 BDT (Minimum sell)

Minimum 100 piece Burger = 100*200 = 20000 BDT

Minimum 100 piece Sandwich = 100*120 = 12000 BDT

Minimum 400 piece Fried chicken = 400*80 = 32000 BDT

Minimum 200 piece bun = 200*20 = 4000 BDT

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Minimum 400 glass Soft drinks = 400*50 = 20000 BDT

TOTAL (Per day) = 126000 BDT

1. MONTHLY PROFIT = 3780000 BDT

2. MONTHLY OPERATING COST = 832000 BDT

TOTAL PROFIT (PER MONTH) = 2948000 BDT

PAY FOR THE LOAN Monthly payment = 75000 BDT Monthly profit = 2948000 BDT Monthly remain = 2948000 – 75000 = 2873000 BDT

Yearly Profit = 2873000*12 = 34476000 BDT

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COFFEE

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CAKE

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BURGER

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FRIED CHICKEN & FRENCH FRIES

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COOKIES

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SOFT DRINKS & FRUIT JUICE

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