The Basics of On-Site SEO
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On-Site Search Engine Optimization
Helping You Get to the Top of Google
On-Site Search Engine Optimization
Helping You Get to the Top of Google
Nate Moller@mollermarketing on Twitter
Nate Moller@mollermarketing on Twitter
![Page 2: The Basics of On-Site SEO](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b7d9974a79596e108b457a/html5/thumbnails/2.jpg)
ObjectiveObjective
Want this is writing? Buy the Ebook todayWant this is writing? Buy the Ebook today
To Learn what you can do ON your website to make it
Search Engine Friendly, helping you move up the rankings in Search
Engines.
To Learn what you can do ON your website to make it
Search Engine Friendly, helping you move up the rankings in Search
Engines.
![Page 4: The Basics of On-Site SEO](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b7d9974a79596e108b457a/html5/thumbnails/4.jpg)
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Who is your Target Audience?
Who is your Target Audience?
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Keyword ResearchKeyword Research
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Determine DEMANDDetermine DEMAND
http://adwords.google.com/select/KeywordToolExternalhttp://adwords.google.com/select/KeywordToolExternal
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Determine DEMANDDetermine DEMAND
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Determine DEMANDDetermine DEMAND
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Determine DEMANDDetermine DEMAND
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Determine DEMANDDetermine DEMAND
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Demand Target = 500 + searches per
month
Demand Target = 500 + searches per
month
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Buyer vs Browser Phrase?
Buyer vs Browser Phrase?
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Do they have their Credit Card in their
hand?
Do they have their Credit Card in their
hand?
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Determine CompetitionDetermine Competition
![Page 17: The Basics of On-Site SEO](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b7d9974a79596e108b457a/html5/thumbnails/17.jpg)
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Determine CompetitionDetermine Competition
![Page 18: The Basics of On-Site SEO](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b7d9974a79596e108b457a/html5/thumbnails/18.jpg)
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Determine CompetitionDetermine Competition
![Page 19: The Basics of On-Site SEO](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b7d9974a79596e108b457a/html5/thumbnails/19.jpg)
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Determine CompetitionDetermine Competition
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Competition Target = Less Than
20,000 results
Competition Target = Less Than
20,000 results
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Using Keyword Research
Using Keyword Research
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Meta InformationMeta InformationTitle Tags
Meta Descriptions
Meta Keywords
Title Tags
Meta Descriptions
Meta Keywords
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Meta InformationMeta Information
Title TagsTitle Tags
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Meta InformationMeta Information
Title TagsTitle Tags
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Meta InformationMeta Information
Title TagsTitle Tags
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Meta InformationMeta Information
Meta DescriptionsMeta Descriptions
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Meta InformationMeta InformationMeta DescriptionsMeta Descriptions
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Meta InformationMeta Information
Meta Keywords
NOT really Important
Meta Keywords
NOT really Important
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Meta InformationMeta InformationRules to Follow for On-Site SEO
- Every page should have a unique & custom Title Tag & meta descriptiontargeting specific keyword phrases related to the page.
Rules to Follow for On-Site SEO- Every page should have a unique & custom Title Tag & meta descriptiontargeting specific keyword phrases related to the page.
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Meta InformationMeta InformationRules to Follow for On-Site SEO- 6-10 words or 65 characters of space isrecommended for Title Tags (avoid stuffing keywords)
Rules to Follow for On-Site SEO- 6-10 words or 65 characters of space isrecommended for Title Tags (avoid stuffing keywords)
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Meta InformationMeta InformationRules to Follow for On-Site SEO- 1 to 2 sentences describing what the pageis about is recommended for MetaDescription (avoid stuffing keywords)
Rules to Follow for On-Site SEO- 1 to 2 sentences describing what the pageis about is recommended for MetaDescription (avoid stuffing keywords)
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Meta InformationMeta InformationRules to Follow for On-Site SEO
- Avoid using the business name in the TitleTags
Rules to Follow for On-Site SEO- Avoid using the business name in the TitleTags
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Meta InformationMeta InformationRules to Follow for On-site SEO
- Avoid using the domain name in the Title Tags
Rules to Follow for On-site SEO- Avoid using the domain name in the Title Tags
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Meta InformationMeta InformationRules to Follow for On-site SEO
- Use BUYER phrases throughout(Title tags, meta descriptions, in content, etc.)
Rules to Follow for On-site SEO- Use BUYER phrases throughout(Title tags, meta descriptions, in content, etc.)
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Page ContentPage Content
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Page ContentPage Content
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Page ContentPage Content
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Page ContentPage Content
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Page ContentPage Content
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Page ContentPage ContentInternal Linking StrategyInternal Linking Strategy
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SEO Friendly URLSSEO Friendly URLS
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SEO Friendly URLsSEO Friendly URLs
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SEO Friendly URLsSEO Friendly URLs
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SEO Friendly URLsSEO Friendly URLs
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SEO Friendly URLsSEO Friendly URLs
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SEO Friendly URLsSEO Friendly URLs
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SEO Friendly URLsSEO Friendly URLs
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SEO Friendly URLsSEO Friendly URLs
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ObjectiveObjectiveTo teach you what you can do
ON your website to make it Search Engine Friendly,
helping you move up the rankings in Search Engines.
To teach you what you can do ON your website to make it
Search Engine Friendly, helping you move up the rankings in Search
Engines.
Want this is writing? Buy the Ebook todayWant this is writing? Buy the Ebook today
![Page 50: The Basics of On-Site SEO](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b7d9974a79596e108b457a/html5/thumbnails/50.jpg)
Need Website or SEOHelp?
Need Website or SEOHelp?
Contact Moller Marketing Free Consultation!
Contact Moller Marketing Free Consultation!
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Special Webinar OfferSpecial Webinar Offer
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For a 24 hour period, you can get our 90 Page Step by Step Guide
Valued at $39.97
For only $19.97!
SAVE $20 Today!
http://mollermarketing.com/ebook
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Questions?Questions?
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