The Basics of Internet Lead Management
description
Transcript of The Basics of Internet Lead Management
Internet Lead Management
Qualifying and Nurturing Leads
Agenda What is Lead Management
How To Attract Leads
How To Capture Leads
How To Nurture Leads
Most Important Concept
Leads are your inventory
You must manage them
5 Steps to Your Goal
Identify Prospects
Convert Strangers to Friends
Convert Friends into Fans
Convert Fans into Contacts
Convert Contacts into Customers
Internet Lead Management
Not a sales funnel
All about nurturing
Creating sales
opportunities
What Do You See
Analogy - TV
Attracting Leads
Create Content
– Educational
– Interest
– Preference
The water in the pipe!
Capturing Leads
Build a central database - spreadsheet
Encourage Contact
Trade information for contact information
Scoring – Which leads are more important
Nurturing Leads
Why do you need to nurture?
– 80% of unqualified leads buy within 2 years
How do you nurture leads
Which tools do I use?
Measurement
How much money did you spend?
How many leads did you generate
How many sales did you generate
New Product Offering
Automated Social Media Marketing
Custom Content Creations
Search Engine Optimized Video Series
Thank you!
Questions?