The Background of Central TAFE Fitness Centre

Basic InfoPhone: 9427 1483

Opening times:Monday - Friday 6am-9am, 11.30am - 7.30pm

Saturday 10am - 3pm(The centre is not open on a Saturday if it is a long weekend or during term holidays)

Fees:Members annual join fees $50 per year (incl appraisal nad personal program)Membership payment options (members only) $20 = 4 visits, 2 months expriy

$45 = 10 visits, 4 months expiry$45 = 1 month, no holds

$100 = 3 monthsCasual payment

$10 per visit, also available to members

Membership includesFitness appraisals conducted by registered Instructors

Programs (circuit training, hypertrophy training, cardio-vascular training, fat loss, rehabilitation etc)

Supervised program induction with registered InstructorsLunch time group exercise programs

Group Exercise Timetable

• Classes run 12.10 to 12.50• All classes are included in membership• or $65 per 8 week block (unlimited classes) or $10

casual entry• Monday - Circuit• Tuesday - Total Body• Wednesday - Fighting Fit• Thursday - Modern PilatesPersonal Training• For $50 includes 12 x 60minute sessions with an

appraisal at the beginning and end of each session

General Stats

Total students - 17372 • Full time – 9114• Part time - 8258

• Perth campus - 9639 (by far the biggest) • Lecturers - 650 • Full time - 500

Part time – 150

• New gym members in 2010 - 69 • Fitness students who have joined - 67 • Total new members - 138

The New Look• Getting a complete revamp; new paint,

new carpet and will slowly renew the equipment – A LOT MORE VIBRANT

• Affordability; making students aware that the prices are affordable and realistic

• Where it is; new signs (perhaps flags) and ensuring people are know the location.

• NEW NAME, NEW LOOK

Target Publics Point of ViewSurveying current lecturers and students we found they want the

following;• 41% wanted cheap fees; • 4% suggested that it was included in the fees and or information

included in course/induction• 13% informed us they didn’t know where the gym was;• another 3% said they thought that if they had better adverts they

may be enticed• 4% wanted Longer Opening hours • 8% wanted Better/More Equipment• 7% said they didn’t have time between their classes• 3 % wanted better customer service• 12% said absolutely nothing• only 5% were already members

Current Web Page for the Fitness Centre

Target Publics

• Main Targets are all Students and Lecturers at Perth Campus (Full and Part time Students)

• Minor Targets are the;

• “outside” publics

• Other campus’