The Author Online
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July 2106 | Gwyneth Box The Author online Balsall Common Writers Talk by Gwyneth Box, July 2016
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Transcript of The Author Online
July 2106 | Gwyneth Box
The Author online
Balsall Common Writers
Talk by Gwyneth Box, July 2016
July 2106 | Gwyneth Box
To engage with your existing readers •
To encourage reader loyalty •
To attract new readers •
To establish yourself as an expert •
To showcase your skills and your work •
To test ideas / to get feedback from beta readers •
To attract an agent or publisher
The Author online
What do you want from your online presence?
July 2106 | Gwyneth Box
A professional online presence is the foundation of your “brand” as an author
‣Identity
‣Recognition
‣Coherence
‣Clarity
‣Consistency
‣Professionalism
The Author online
July 2106 | Gwyneth Box
What do people find when they search for you?
‣ You or someone else?
‣ Your public or personal profiles?
‣ How recent is the information?
‣ How relevant is the information?
‣ Where did this information come from?
Is this what you want to be found?
The Author online
July 2106 | Gwyneth Box
Do you want:
a simple permanent (unchanging) presence?
or
on-going activity and interactivity?
Creating your online presence
How much time you are willing to invest?
The Author online
July 2106 | Gwyneth Box
‣Linkedin ‣Goodreads
‣Blog (Wordpress, Blogger, LiveJournal…)
‣Full author website
‣Landing page
‣Amazon author page
‣Author page on other publisher/association/group site
‣Facebook…
The Author online
Possible platforms
July 2106 | Gwyneth Box
Information posted online is permanent,
searchable and public
The Author online
July 2106 | Gwyneth Box
A professional online presence has:
‣ Author website or blog
‣ Activity (and interactivity) on at least one social platform
‣ A linked presence
‣ An identifiable image and voice
‣ Testimonials and reviews
‣ Reasons for repeated visits
‣ Some free or additional content
The Author online
July 2106 | Gwyneth Box
A professional online presence does not have:
‣ Personal clutter
‣ Mood swings
‣ Too much controversy
‣ A mixed message
‣ Frayed edges
The Author online
July 2106 | Gwyneth Box
‣Professionalism
‣Authenticity
‣Consistency
‣Engagement
Pace yourself
The Author online
