The Audience Has Spoken - Social Media Marketing Stats and Research
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AUDIENCE SPOKEN THE HAS
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For more on the Subscribers, Fans, and Followers research visit http://www.exacttarget.com/SFF to download the reports.
Transcript of The Audience Has Spoken - Social Media Marketing Stats and Research
AUDIENCESPOKEN
TH
EH
AS
@jkrohrs@mostew
SPECIAL THANKS TO:@RAZORFISH
SPECIAL THANKS TO:@HOLLERADO
#ETSFF
93% ARE SUBSCRIBERS
42% ARE FANS
5% ARE FOLLOWERS
“FOR ME, THE BEST THING ABOUT EMAIL AS
A COMMUNICATION TOOL IS ITS EFFICIENCY. IT’S
QUICK, SIMPLE, AND CAN BE DONE ON YOUR
TERMS.”
“I'M HAPPY TO PROVIDE AN EMAIL ADDRESS IF I
CAN SEE A DIRECT VALUE OF ME GETTING EMAILS FROM THE BRAND OR
COMPANY. ON THE OTHER HAND, I'M
RELUCTANT TO SHARE MY EMAIL ADDRESS IF
THE BENEFITS ARE VAGUE -- WHEN THEY JUST SAY ‘SIGN UP TO
RECEIVE OUR NEWSLETTER.’”
“I feel more connected with
friends and acquaintances who post their
photos or about the events
happening in their lives. It’s fun!”
“I become a fan when I
love a company’s product and
want to show
support.”
“Twitter is what you make of it.
If you follow interesting people [or brands] it’s
interesting. If you don’t it’s
boring.”
“Anything that’s fast-
paced makes sense on Twitter.”
“If after two or three emails there
isn’t anything relevant or exciting
enough for me, I unsubscribe
myself.”
“I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me
asking for it.”
“I hate when brands think of Facebook interactions as an opportunity for sending
advertising messages.”
51% LOVE 40% HATE
MARKETING POSTS ON FB
“Right now I think Facebook
is the best place for deals.
A lot of companies are
giving away free stuff just to get you to become
a fan.”
“It’s not that the companies I was
following on Twitter did
anything wrong. I didn’t stop
following them, per se, I just
stopped using Twitter.”
“Facebook is community,
Twitter is news, the webpage is
the hard cold facts and email is a
balanced mix of all of them.”
“I carry my smart phone with me everywhere. I feel naked without it.”
WE CARE = VALUERELEVANCE = WE CARE
FANS WANT FUNFANS USE EMAILMOBILE = PLATFORMTWITTER INFLUENCESFREQUENCY CAN KILL
SFF ≠ RO-SHAM-BO
MARKETERS ≠ NORMAL
INTEGRATE THE PARTS
www.exacttarget.com/sff
COMING LATE MARCH!
www.exacttarget.com/hubinaction
AUDIENCESPOKEN
TH
EH
AS
#ETSFF@jkrohrs @mostew
