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The AUDI R9

Launch

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Client: Audi

Event: Launch of the Audi R9

Event budget: 10-15 crores Event date and time: 20th November, 2010,

4pm onwards

Event venue: Cruise line - 10 kms from the

shore of the Arabian Sea Geography: Mumbai

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Vision

To make the launch Audi R9 synonymouswith style, class, glamour and efficiency

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Objectives

To make a loud noise in the market about thelaunch

Establish the brand as ultimate luxury brand.

Offer a lifetime experience

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Target Audience

Media- lifestyle magazines

Lifestyle television channels

Newspapers Other magazines

Electronic media

Topmost industrialists of the country, hoteliers

Famous actors and other A-list celebrities from theMumbai film industry

Socialites and the elite circle

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Event Description The cruise will start from the Juhu beach at 4pm and will consist

of 300 guests who will be ushered in by the Managing Director ofthe company

The cruiser will then be taken to the chosen spot ( 10 kms from

the coast) where the Audi R9 will be kept in wraps on a barge

As soon as the cruiser reaches the chosen spot, the guests will beasked to come to the deck from where they will get a direct andclose view of the barge and the car. Itll add to the surpriseelement of the event.

The Managing director will unveil the car at 6 pm alongside aspectacular fireworks show and pose for the shutterbugs/media.

The post launch party will start at 6pm

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There will be a musical extravaganza where famous jazz, souland blues musicians from the US will be performing.

There will also be broadway musical performance by a renowned

troupe from the UK.

The cuisine will be of 4 types- French, Italian, Indian, Japanese.

There will be free flowing French wine and cheese.

There will be a goodie bag for all guests, consisting of champagnebottles and a Thank You card. Therell also be a key chain in theshape of the Audi R9 with a carved message - Its time you ownone.

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Responsibility- division of work :

Category Reponsibility

Venue and setup Apurva Mishra

Equipment Sayani Bagchi

Creatives Ekta Ganotra

Invites/Passes Parneet Hira

Travel/Boarding Oindrila Hazra and BhaktiArora

On site management Pratik Dogra and TanviMaheshwari

Security Sakshi Kharabanda

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Venue and Decor

Venue Dcor

Colourcombination White and lilac

Flower Arrangements Lilies

Decorations Glass candles

Arrangement Scattered round tables

Seating Round tables to seat ten people eachwith refreshments

Name tags Based on the profileUshers Escorts assigned to the guests

Permission OC, Permission from the ministry of shipping of the Government of India,Police permission

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Event Description

Category Features

Entry Entry by invitation only. Tobe couriered to the guests.

Clearly mention no. ofpersons per invitation.Invitations are nontransferable. SustainedRSVP calls. Clearinstructions to carry

invitations. Holograms oninvitation to preventduplication.

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Category Features

MOC Lisa Hayden & Milind Soman

Performances a. Herbie Hancock (Jazzperformance-45 minutes)

b. Broadway Musical Show-Chicago by John Kander

ENTERTAINMENT

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Risk Analysis

Guests dont turn up on time

Rains

Security issues

High tide E

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THANK YOU- Apurva Mishra

- Bhakti Arora

- Ekta Ganotra

- Meenakshi pandey

- OindrilaHazra

- ParneetHira

- Prateek Dogra- Tanvi Maheshwari

- SakshiKharabanda

- Sayani Bagchi