The attraction of the experience
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Transcript of The attraction of the experience
![Page 1: The attraction of the experience](https://reader036.fdocuments.us/reader036/viewer/2022081404/559bc3c81a28abcb208b4599/html5/thumbnails/1.jpg)
The Attraction of the ExperienceMatt Miesnieks, Distribution
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© 2010, Layar B.V.
Why is AR Attractive?
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AR Smartphone Market Size (millions)Partners learning that AR sells smartphones!
Layar is the AR service of choice
We will enable the worlds largest AR community
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© 2010, Layar B.V.
Late 2009
First AR CapableSmartphones
8m Sold in 2009
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© 2010, Layar B.V.
Late 2009
800k Installs
App StoreDistribution
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© 2010, Layar B.V.
Late 2009
Layar installed on 1 in 10 AR Smartphones
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© 2010, Layar B.V.
Early 2010Worlds #2 Manufacturer
Global Pre-Load
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© 2010, Layar B.V.
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© 2010, Layar B.V.
NowGalaxy S first
Layar Pre-load
100 Countries
1m per month
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© 2010, Layar B.V.
Layar launcheson Bada
10m shipmentsin next 12 months
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© 2010, Layar B.V.
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© 2010, Layar B.V.
EVO 4G Marketing
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© 2010, Layar B.V.
Global Pre-Load Tier 1 Chinese Manufacturer
Global Pre-Load Alcatel Mobile
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© 2010, Layar B.V.
Global Pre-Load
World #3 Manufacturer
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© 2010, Layar B.V.
Layar installed on 1 in 3 new smartphones shipped worldwide!
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© 2010, Layar B.V.
Coming Soon
More OSPlatforms
Another MajorManufacturer
Global Partnership
Global Carrier Partnerships 10’s of millions
of users
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© 2010, Layar B.V.
Manufacturer or Carrier supported distribution on 3 in 4 new smartphones shipped worldwide!
Expected by 2011
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© 2010, Layar B.V.
Then what?
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AR Smartphone Market Size (millions)
It’s a big, exciting future ahead...
Layar’s expected growth