Great brand speeches have, and always will be a great way to drive purpose…g y p p

Big Purpose stirs up Big Emotion. g p p g

Emotion comes from the Latin term /Emovare... to

move to motivatemove…to motivate.

What are we doing with this motivation?

“We could sit around here all day talking,

i l i passing resolutions, making clever speeches. It's not pgoing to shift one Roman soldier!”P l F t f J d f People Front of Judea, from Life of Brian, Monty Python

An Act is a useful gesture that serves a

purposepurpose…

USEFUL USEFUL

Beware of expectation inflation

Product Innovation

Applications

Brand Experiences

Brand Campaigns that add value

Kede Kasra: Promoting women's rights

Bergenbier Purpose: Fighting for men's rights

Nando’s