The Asian Women Shopping Experience

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    THE ASIAN WOMEN SHOPPING

    EXPERIENCE

    INTERNATIONAL

    TOURISM

    PREPARED BY:CHRISTAL HEAVEN

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    THE ASIAN WOMEN SHOPPING

    EXPERIENCE

    Individuals can change

    their own behavior when trying to fulfill two or

    more conflicting needs. (Festinger, 1957)

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    WHAT IS SHOPPING

    Shopping is the examining

    ofgoods or services from retailers with the

    intent to purchase at that time.

    Shopping is an activity of

    selection and/or purchase.

    In some contexts it is consideredaleisure activity as well as an economic one.

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    LETS LOOK AT SOME FACTORS THAT

    INFLUENCES SHOPPING

    Human behavior - develops as a result of transactionsamong mind (thinking, feeling,willing), body (biology, genetics), spirit (beliefs,

    experiences, intuition), the influenceof micro-, meso-, macro-, and supra-environments on theindividual, and feedback fromthe environment.

    Are you able to identify the different types ofenvironment that influences Asian Women shoppingexperience????

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    LEVELS OF THE ENVIRONMENT

    INFLUENCING HUMAN BEHAVIOR (ASIAN

    WOMEN SHOPPING EXPERIENCE)

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    THEORIES ON HUMAN BEHAVIOUR.

    Human behavior occurs only when it is motivated by a need thatenergizes toward achieving goals.

    Many different types of needs have been identified.According to Maslow (1954), when the lower-order needs are fulfilled, human beingsbecome motivated by higher-order needs. Satisfied needs cease to motivate.

    Alderfer(1972) noted that when the upper-level needs cannot be met, the lower-level

    needs become major motivators. Herzberg, Mausner, and Snyderman (1962) suggested that

    fulfilling some of the needs does not always lead to satisfaction.

    Vroom (1964) suggestedthat having goals and seeing a connection between own activity and theachievement of the goals is a motivator factor.

    Festinger (1957) stated that individuals can change their behavior to fulfill

    conflicting needs. Skinner (1969) argued that

    pleasant outcomes generate repeated behavior.

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    MAJOR ASPECTS OF HUMAN

    BEHAVIOUR

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    WHAT IS CULTURE?

    The shared patterns of behaviors and interactions, cognitiveconstructs, and affective understanding that are learnedthrough a process of socialization. These shared patternsidentify the members of a culture group while also

    distinguishing those of another group.(The Center forAdvanced Research on Language Acquisition (CARLA)

    Linton, R. (1945). The Cultural BackgroundofPersonality. New York.

    "A culture is a configuration of learned behaviours and resultsof behaviour whose component elements are shared andtransmitted by the members of a particular society" (p. 32).

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    MCCLELLAND THEORY AND HUMANS

    BEHAVIOUR

    McClelland (1953) argued that humans

    acquire motives from their cultures, which

    dictate what needs are important to fulfill

    first and why.

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    COMPARING THE SHOPPING EXPERIENCE

    OF BOTH AMERICAN AND ASIAN WOMEN.

    ASIAN WOMENAMERICAN WOMEN

    Asian women treat shopping as theopportunity to show their new

    wealth or to socialize with friends.

    routine shopping as fun ratherthan as emotional therapy orobsession.

    Shopping malls have existed for

    only a decade and are perceivedas social-status venues.

    stroll through the mall andshowing off their wealth bypurchasing expensive handbags,clothes, and jewelry.

    do not shop for emotional and self-actualization purposes,

    relieve stress or find a bargain.

    emotional satisfaction.

    buy small gifts for themselvesthat symbolize life's littleluxuries.

    They often purchase things theywant but do not need.

    seek premium-priced brandnames to make a statementabout their social status.

    buy top-quality designerproducts cheaply.

    treat shopping as a daily

    routine. some are obsessed with

    shopping.

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    COMPARING THE SHOPPING EXPERIENCE

    OF BOTH AMERICAN AND ASIAN WOMEN.

    View the clips below.

    http://www.youtube.com/watch?v=qwYJrUyfLN

    g http://www.youtube.com/watch?v=Xl9m5wkDk

    IA

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    THE IMPACT TOURIST BEHAVIOUR HAS ON

    SHOPPING?

    Tourist behavior has different meanings; it is

    very diverse, multi-dimensional, and

    interdisciplinary in nature.

    Tourist behavior can be examined in relation to

    topicalareas associated with consumer

    behavior.

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    THE IMPACT TOURIST BEHAVIOUR HAS ON

    SHOPPING?

    Tourists have a very large and diverse number of goals, priorities, andpreferences that determine how they behave and why they behave the waythey do.

    For example, a group of tourist from Canada travel to the Jamaica. The youngerones went FashionNight Out at the Farview Shopping Centrewhile the olderones may prefer to sun bath on the beach at Doctors Cave. Both types of

    travelers have a common motivation, sightseeing, and express differentbehaviors because they are influenced by differences in age, social status,spending power, values, and interests.

    The younger ones might be interestedin outdoor recreation, live entertainment, and socializing with natives,whereas elderly tourists might enjoyactivities in a peaceful, relaxing atmosphere.

    Shopping has become a major part in tourism worldwide. Tourism travelsfrom every country just to attend the annual Fashion Night Out in New YorkCity.

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    THE IMPACT TOURIST BEHAVIOUR HAS ON

    SHOPPING?

    New York City (August 10, 2011)NYC & Company, New York City'smarketing, tourism and partnership organization, announced thatmore than 30 NYC hotels will offer exclusive packages betweenAugust 15 and September 30 in celebration of the third annualFashions Night Out, an initiative developed to boost the fashion and

    retail industrys economic impact. To increase visitation and participation in New York Citys FNO event,

    for the second year certain hotels will create unique lodgingexperiences, featuring complimentary cocktails, complimentarydinner, continental breakfast, spa treatments, access to styleconsultants, shopping discounts and more.

    Last year, the average hotel occupancy rate for August andSeptember reached 89%, a nearly 5% increase over the year-endaverage for 2010. For the full list of detailed hotel offers, visit

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    GROWTH IN THE TOURISM INDUSTRY

    Currently, the tourism industry is facing an unprecedented growthworldwide.

    As according to the diagram below Jamaica is an example of such fact.

    STOP OVER

    VISITOR

    CRUISE

    PASSENGER

    F/X EARRINGS

    US$M

    1,266,366 865,419 $1,192,900

    1,350,285 1,132,596 $1,350,000

    1,414,786 1,099,775 $1,437,000

    1,467,363 1,144,235 $1.5-m

    1,614,099 1,225,240 $1.780-m

    2.2 m 2.2 m 2.9-m

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    INTERNATIONAL TOURISM INDUSTRY

    AIMING AT CULTURAL DIVERSE VISITORS.

    Culturally diverse visitors will be the future targets of the international tourism industry.

    For example, Tourist who travels for entertainment purposes attend shows like the Jazz and Blues ,Reggae Sumfest, and other cultural shows. These shows creates live entertainment for these touristand therefore more similar events are being established. This is becoming a future target forInternationalTourism.

    Health tourism

    involves those visitors with medical conditions that travel to experience healing remedies. A person whotravels for wellness is generally healthy, but seeks therapies to maintain his or her well being.

    In Jamaica, upscale hotels have extended their services to accommodate guests who use spatherapy facilities as the deciding factor in choosing a resort vacation, rather than viewing it as just anadditional amenity.

    The Milk River Spa is said to be one of the most radioactive in the world and is similar to theLucerne Spa in Switzerland. Maintenance is being done to both facilities, but they will need

    considerable capital injections to raise them to global standards. The Milk River improvement ventureis part of the Governments Millennium project, which is noted for assistance; the Bath Hotel and Spahowever, is being considered for divestment.

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    THE TOURISM INDUSTRY LONG TERM

    SUCCESS REMEDY IS

    A more cultural approach towards marketing

    Some examples are:

    The Brand Jamaica Clothing Line,FashionNight Out ,

    (similar to Fashion Night Out in the US) Community Tourism- (Through visitor/community

    interaction, respective cultures are explored, ideas and

    information are exchanged, and new friends are made).

    And many others. http://www.youtube.com/wat