The Art of Territorial Development

Global competition

Rapid technology change

Political power shifts

Community service development Urban redesign and planning Economic development Strategic market planning

TO CREATE A QUALITY ENVIRONMENT FOR 2 TARGET MARKETS:

CURRENT CITIZENTS (1), EXTERNAL CITIZENS (2)

ENHANCING THE DESIGN QUALITIES OF A PLACE: ARCHITECTURE, OPEN SPACES, LAND USE, STREET LAYOUT, PEDESTRIAN AREAS, CLEANLINES, ENVIRONMENTAL QUALITY

London Docklands, Pompidou Centre, La Grand Arche in La Defence.

HOW TO IMPROVE ECONOMIC DEVELOPMENT SERVICES?

HOW TO ENHANCE PLACE’S COMPETITIVENESS?

FIRST SWOT ANALYSIS THEN PROJECTS…

3 WAYS TO ORGANISE ECONOMIC DEVELOPMENT ACTIVITIES:

(1) IN-HOUSE MODEL UNDER PUBLIC CONTROL

(2) MIXED MODEL RESPONSIBILITY SHARED BETWEEN PRIVATE AND PUBLIC SECTOR

(3) OUTSOURCING MODEL SPECIFIC CONSULTING COMPANY OR AN AGENCY

FIRST GENERATION: ATTRACTING MANUFACTURING INDUSTRIES LOW OPERATING COSTS, CHEAP LABOUR

AND LAND, GOVERNMENT INCENTIVES

OBJECTIVES: MANUFACTURING AND SERVICE JOBS IN TARGET INDUSTRIES; IMPROVING PHYSICAL INFRASTRUCTURE

Methods: Attracting investments Retension and expansion of existing firms Improving vocational training Public / partnerships Local attitudes (underlying marketing

rationale): Competitive operating costs Suitability of community fro target industries Good quality of life

 How to develop a competitive position on the

market place?

Places are seeking to define themselves as distinctive places with specific advantages for target industries.

Promotion development of local entrepreneurship and investment

Stimulate local clusters Attracting selected investors More intense public-private partnership Developing technology resources Improving education

Conducting the place audit Setting the vision and objectives Formulating the strategy Developing the action plan Implementing and controlling the

market plan

Establishing the place’s attraction factors Identifying the place’s main competitors Identifying the major trends and

developments Analysing the place’s strengths and

weeknesses Identifying the place’s opportunities and

threats

What advantages do we possess that suggest that we can succeed with that strategy?

Do we have the resources required for a successful implementation of that strategy?

An action plan should list each action and next to it four additional components:

(1) WHO IS RESPONSIBLE (2) HOW THE ACTION IS TO BE

IMPLEMENTED (3) HOW MUCH THE ACTION WILL COST (4) THE EXPECTED COMPLETION DATE

HOW TO IMPROVE LIVABILITY, INVESTIBILITY AND VISITABILITY

Place as character – aesthetic urban design

Infrastructure improvement Basic service provider: protection of

people and property, social security and education

Attractions People

Sound design that enhances its attractiveness

Providing basic infrastructure compatible with natural environment

Services that meet business and public needs

Places as entertainment and recreation

The key principles in attracting businesses

How businesses select locations The race for high – tech industries Attracting service industries Attracting shopping malls, retailers and

wholesalers Retaining and expanding existing

businesses Promoting small businesses and fostering

new business start-ups