1. The Art ofSocial MediaInstagramSOCIAL MEDIA & DESIGN 1

2. Agenda Instagram Why Should I Care? Designing A Plan Leveraging Key Features Content That Connects Building Community#antenna www.antennasocial.ca2 3. InstagramWhy Should I Care?SOCIAL MEDIA & DESIGN 3 4. WhyInstagram 200 million active usersmonthly 60 million photos per day 257 minutes = avg visit#antenna www.antennasocial.ca4 5. What Is It? A Smartphone camera appthat can be used forsnapshots or video And photo/video editingtool#antenna www.antennasocial.ca5 6. Instagram Has filters to take yoursnapshots to anotherlevel.#antenna www.antennasocial.ca6 7. Instagram Has add-on apps to giveyour snapshots extrabling#antenna www.antennasocial.ca7 8. Instagram Has its own socialnetwork Friends and followers cancomment or leave hearts#antenna www.antennasocial.ca8 9. Instagram You can also share onFacebook, Twitter, Tumblr,Flickr, foursquare, etc.#antenna www.antennasocial.ca9 10. foursquare Instagram has foursquareintegration Connects online with face-to-face interactions Gives both virtual andreal-world rewards forcheck-ins#antenna www.antennasocial.ca10 11. foursquare Let people know thatyoure active in thecommunity. Check in at: Events like openings andartist talks Galleries Open studios andworkshops#antenna www.antennasocial.ca11 12. Reach Word of mouth, amplified Post at strategic times toreach more people Post content that isengaging so that it getsshared#antenna www.antennasocial.ca12 13. Designing A PlanInstagramSOCIAL MEDIA & DESIGN 13 14. SMART Goals#antenna www.antennasocial.ca14 Specific Measurable Attainable Relevant Time Focused 15. The Who Who can help you achieveyour goal(s)? The more you know aboutthem, the easier it is tofind them.#antenna www.antennasocial.ca15 16. Audience GeographyWhere are they? DemographicsWhat are their commonattributes? PsychographicsWhat are they like?#antenna www.antennasocial.ca16 17. Be The Answer Your audience doesnt know you exist yet, so what arethey searching? Speculation is not a strategy Once you find out, BE THE ANSWER#antenna www.antennasocial.ca17 18. Keywords Make a list of 6 - 10 words that: Answers the questions that your audience is asking Describes what makes you unique as an artist These will be your most-used #hashtags#antenna www.antennasocial.ca18 19. Brand Identity Embody thecharacteristics that attractyour target audiencethrough: Logo Typography Colour Scheme Voice#antenna www.antennasocial.ca19 20. Leveraging KeyFeaturesInstagramSOCIAL MEDIA & DESIGN 20 21. Profile Pick a username that fitsyour image/brand Add website or a link toFacebook or YouTube Add a shortbio/description who you are and whyothers should follow you#antenna www.antennasocial.ca21 22. Follow People Start with people youknow Find other artists youadmire Seek users with similartarget audiences Influencers#antenna www.antennasocial.ca22 23. Use the Map When posting somewherepublic, let Instagram uselocation tracking You may want to share themap on your website#antenna www.antennasocial.ca23 24. #HashTags #tags are used to sortcontent on Instagram Also used as a meta-statement Find popular, relevanttags and use them to gainnew audience#antenna www.antennasocial.ca24 25. Content ThatConnectsInstagramSOCIAL MEDIA & DESIGN 25 26. Be Helpful Provide amazing tips tomake life easier for youraudience Share techniques#antenna www.antennasocial.ca26 27. Be Emotional Pull on heart strings or befunny...#antenna www.antennasocial.ca27 28. Feel Exclusive People want to belong...#antenna www.antennasocial.ca28 29. Be AweInspiringPeople love to share bizarreand quirky items#antenna www.antennasocial.ca29 30. Build Community Interact with your fans Find the influencers in your niche category and interactwith them keep it relevant The more you participate, the better your credibility#antenna www.antennasocial.ca30 31. Specifically forArtistsInstagramSOCIAL MEDIA & DESIGN 31 32. About You Like a visual artiststatement: Showcase your studio Demonstrate yourprocess...#antenna www.antennasocial.ca32 33. The Artist Snapshots of inspirationalobjects/scenes#antenna www.antennasocial.ca33 34. As a Muse The filters + effects canhelp inspire your art Pink Flloyds@iamScottPage ran thissnapshot throughInstagram several times tobuild up layers of filters #painterly#antenna www.antennasocial.ca34 35. As a Muse Others art can be moving#antenna www.antennasocial.ca35 36. Test Lab Post sketches and ask forfeedback Use #CritiqueWelcome tag#antenna www.antennasocial.ca36 37. Test Lab Monitor the popularity ofvarious imagery User: @lb_artagram#antenna www.antennasocial.ca37 38. Test Lab Reveal progress User: @lb_artagram#antenna www.antennasocial.ca38 39. Youll Need A Smartphone + Internetconnection + Instagramapp Username ideas Profile image Short bio/description Heres a walk-through#antenna www.antennasocial.ca39 40. #antenna www.antennasocial.ca40 41. Thank you Download 7 Steps To Social Media Success and ourSocial Media Checklist at antennasocial.ca Follow us on Facebook, Twitter, and LinkedIn@antennasocial#antenna www.antennasocial.ca41