The Art of

SmartData

You will learn

•How Data is Made

•Why InsideView is Best

Agenda

•The Secret: How vendors gather data

•The Data on Data: Accuracy Benchmarks

•Q&A

Who’s got the best data?

Most Accurate!

We’ve been around forever!

Biggest Database!

Most Complete!

Social

Editorial

Web Crawling

Crowdsourcing

Editorial

Coverage

Accuracy

Freshness

CrowdSourcingThey will give me the data for free!

Then I will sell it back to them!

Coverage

Accuracy

Freshness

Web Crawling

Coverage

Accuracy

Freshness

Social

Coverage

Accuracy

Freshness

InsideView SmartDataAbsorb what is useful,

discard what is not.

- Bruce Lee

Social

Editorial

Web Crawling

Crowdsourcing

Accuracy Coverage

Freshness Freshness

Accuracy Benchmarks

Raw Data Analysis and more on:

•How Data is Made

•Why InsideView is Best

You learned

Tweet:Absorb what is useful,

discard what is not. #SmartData

Questions?

Appendix: Minion Holding Pen