The Art of Possibility Creative Leaders Programme 2015

The Art of Possibility Creative Leaders Programme 2015

Now Go Create helps companies and individuals bring creative thinking to the workplace. www.nowgocreate.co.uk

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“The role of a creative leaders is not to have all the ideas; it’s to create a culture where

everyone can have ideas and feel that they’re valued.” Sir Ken Robinson Join our Creative Leaders Programme: Learn how to spark & lead a creative revolution in your business on this programme. Sharing the latest thinking and research on creativity and leadership via conversation, coaching and case studies to create an action-‐plan for your organisation. Whatever your sector, creativity is a key driver for business success. Creativity is the lifeblood of many businesses. It’s debated, coveted, bragged about, awarded, misunderstood. There is a seemingly unrelenting requirement for it. It is the route to new services, products, behavior, sales, innovation and beyond. Leading thinkers in this area Nesta suggest that: “Places that have specialised in creative work are most likely to prosper in the 21st century”. If you work in PR, advertising, experiential, design or digital agency-‐side then you know this already, and creativity will no doubt be front and centre of your proposition and a recurring theme in your conversations with clients. If you work in-‐house then you’ll be striving to bring the best creatively from your own teams and your agency partners. Creative leadership is the ability to bring together the individual talents and skills of your creative workforce and to ensure that the organization knows how to lead, manage and reward creative behavior and most importantly how to sustain it for the long-‐term. The Creative Leaders programme is led by subject experts. Claire Bridges is Founder of Creative Consultancy Now Go Create and one of the only people in the UK to hold an MSc in Creativity, Innovation and Leadership from City University London, combining 20 years sharp-‐end experience at MD and CD level with academic learning. Elizabeth Lovius is a leadership and change expert, with a stellar client list including the RFU, Pret a manger and ITV leadership teams at the most senior level. Who is it for? Anyone who has to understand and lead the creative charge in their business. From top team executives, MD’s and HRD’s interested in creating a transformational breakthrough in leading creativity in their organization. Programme overview: People follow their leaders. In organisations, people don’t do what you say, they do what you do. When it comes to creativity, a leader’s job is to inspire a creative vision and engage people on why creativity is critical to a business; providing the spark. Then clear the path, remove obstacles and encourage creative practices that will fan the flame. By enabling leaders to become agents of creative change; that stand for and inspire creativity wherever they go and whatever they do. You will be sure to deliver a creative revolution, driving business success and staying ahead of the game. The Creative Leaders programme will share the latest thinking on creativity and make it accessible and practical through coaching each participant to create their own personal ignition plan to deliver a creative revolution.



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What it includes:

• Pre-‐reading on latest insights into what works in leading creativity • 1-‐day high impact training event – The Art of Possibility -‐ how to spark a creative

revolution -‐ delivered by leading experts on Creativity and Leadership on 14th July 2015 • A personal one-‐to-‐one View assessment and debrief -‐ how you are personally creative?

Understand what the dimensions affecting creativity are and what this means for teams using this psychometric tool

• A follow-‐up half-‐day facilitated action learning event to share successes, failures and learning in September 2015

• 3 face-‐to-‐face one on one mentoring sessions with Elizabeth to help implement your insights in your context (optional addition to core programme)

The main event: unpick the elements that drive a successful creative business and learn:

• The bottom line: Why does creativity matter? The business case. • Model the way: How to ‘be the change you want to see’ and truly lead creativity • 'I wanna be like you-‐oo' -‐ Learn the secrets of what the industry leaders do • The creative garden: What it takes to foster a culture where creativity naturally grows,

blossoms and flourishes • Gutters and drains: Practical structures, frameworks and processes to ensure creativity

flows freely • Encourage the heart: How to encourage, reward and recognise creativity • Creative confidence: Developing the skills to challenge your own and others limiting

assumptions and beliefs • The magic wand: Your personal key and plan to igniting creativity in your business

The details The Creative Leaders programme is £995pp + VAT to include the VIEW assessment and one to one coaching debrief with Claire by phone prior to the session, a one full day workshop on 14th July and half-‐day follow up in September with pre-‐reading and stimulus. The VIEW assessment is completed by delegates beforehand and will be debriefed by telephone in advance of the July workshop. We recommend 3 x one-‐to-‐one coaching sessions with Elizabeth Lovius as an optional follow-‐on to the training to help deliver high creative performance individually. The cost for the coaching sessions is £1,650 + VAT pp. We will limit the course to 16 people to enable participation, dialogue and coaching. For further information or to book please call 07917 132 672 or email [email protected] for further details.



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ABOUT THE TRAINERS. THIS COURSE IS RUN BY CLAIRE AND ELIZABETH, COMBINING UNRIVALLED LEADERSHIP AND CREATIVITY EXPERTISE.

CLAIRE BRIDGES Chief Spark & Founder Now Go Create

Claire is an award-‐winning consultant and trainer who has worked for some of the biggest brands in the world. Claire has spent 3,000 hours studying creativity as part of her MSc in Creativity, Innovation and Leadership at City University London – she is one of only 35 people with this qualification in the UK. As a former Managing Director for one of WPP’s creative PR consultancies Cohn & Wolfe, she had to be creative herself and nurture the skills in other people, day in, day out. She’s pitched over 200 times winning business from global clients including Starbucks, Heinz, 02, Danone and Unilever and Evian, P&G, Kellogg’s and many more during her 20-‐year career. Claire judged at the Cannes Lions Festival of Creativity 2014 – the highest accolade in the creative industries and is working as a trainer and mentor at Cannes Lions 2015. Claire has also judged for PR Week Awards and The Sabre Awards as well as training for the PRCA. Claire shares the secrets that advertising and communications experts use to generate ideas in her training workshops. Claire has tutored thousands of people in quick and proven ways to be more creative. The courses have been described as “a great way to demystify the creative process.” You can read a recent article written by Claire about creativity published in PR Week here. “The work that Elizabeth and Claire have done with us on our creativity & board development has made a strong impact on every individual, due to the high focus on giving direct feedback but within a supportive environment. Spirited and inspirational.” Victoria Hodge, Culture and

Communications Director, White Stuff

“The best training I’ve done in 12 years.” Board Director, global PR agency, London ELIZABETH LOVIUS Facilitator, Trainer & Coach Elizabeth Lovius is an agent of change, inspiring people to achieve their true potential and shine – both at work and in life. She enables people through her compassionate support and honest, fearless challenge. Her clients say she brings vitality, clarity and insight – all backed up with analytical rigour. Her impact is proven to be powerful, immediate and sustainable. Elizabeth has 20 years’ experience as a trainer, facilitator and coach, catalysing the transformation of individuals, teams and organisations. She facilitates workshops for leaders, trainers, facilitators and helps them to enhance their creative performance. Her clients include: The Body Shop, EBRD, IBM (UK & USA), Disney, itsu, ITV (UK & USA), Levi’s, Pret a Manger (UK &



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USA), Price Waterhouse Coopers, UK Senior Civil Service, Reuters, Sony, White Stuff, Xbox, Xerox as well as at least a dozen leading media agencies including WPP brands. With a background in organisational change and training, Elizabeth is trained in transformational and performance psychology and accredited in psychometrics and NLP.

“I knew she was good, but she’s more than good. She is truly an amazing talent.”

Julian Metcalfe Founder, Pret a Manger & itsu

‘What Elizabeth does always feels fresh, she is inspiring & engaging. She’s the best we’ve had.’ Alex Gardiner, Creative Director ITV Studios

Now Go Create (www.nowgocreate.co.uk) helps companies and individuals bring creative thinking to the workplace. We are expert trainers with top-‐notch credentials in the fields of training, coaching, creative thinking and facilitation. We have trained thousands of people in companies including The Body Shop, IBM (UK & USA), Disney, itsu, ITV (UK & USA), Levi’s, Pret a Manger (UK & USA), Price Waterhouse Coopers, UK Senior Civil Service, Reuters, Sony, White Stuff, Xbox and Xerox as well as over fifty leading PR agencies. 100 per cent of people tell us that our courses were relevant to their day-‐to-‐day work.

The Art of Possibility Creative Leaders Programme 2015

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