The art of online seduction - sales and loyalty. The talk of Pieter Jan Troost at Conversion Day...
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Maximize sales & loyalty through Persuasion design Pieter Jan Troost - partner and strategy director
Transcript of The art of online seduction - sales and loyalty. The talk of Pieter Jan Troost at Conversion Day...
Maximize sales & loyalty through Persuasion design
Pieter Jan Troost - partner and strategy director
Q: Aren’t people getting immune to motivational persuasion?
With every addition, you increase complexity (=reduce ability).
Endowed Progress Effect “people provided with artificial advancement toward a goal
exhibit greater persistence toward reaching the goal.”
x 2
Set competency
How to save the most subscribers?
91%1. charities 2. prices to win 3. gained points 4. cheaper subscription
Lottery Experiment
Losses are twice as powerful, psychologically, as gains
Loss aversion is the most powerful principle