The art of hooking the reader: catchy headlines explained
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Hooking the reader with your headlines is one of the most important things you'll learn to do in content marketing. If the reader is drawn in they will carry on reading and may even share it via social media. Your headline is the bait for the most picky of readers, so by following these top 5 tips you are guaranteed to entice your audience. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia [email protected] +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter
Transcript of The art of hooking the reader: catchy headlines explained
@axonnmedia
The art of hooking the reader: catchy headlines explained
@axonnmedia
Context
Titles without context need to be relevant. Make sure your title is relevant so it draws people in.
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Simple titles are most shareable. Bear in mind character limits on social networks.
Keep it simple
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Create a Sense of intrigue
A headline such as Discover the key to
writing amazing headlines
is great because it’s promising something
to the reader.
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A phrase like 'discover the key' is the dangling carrot that will lure your reader in. To find out this new secret they must click and read on.
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Consider the numbers game
Numbered list headlines let your audience know exactly what to expect, and it’s likely to be just the information they are after.
Image credit: Pinterest
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Grab their attention
Be different, funny, entertaining, controversial, fun, interesting, shocking... Anything but boring!
