The Art of Experiential Marketing By: Edwin J. Goitia

Experiential Marketing.

What the heck is it? This is a wonderful question that is often asked of us when we try to explain what we do for a living.

I mean, surprisingly one of the biggest challenges is actually explaining what us as promotional marketers actually do.

So, one day, I took it upon myself to really theorize how one could most easily tackle this issue.

I realized that our fondest memories of our childhood are extremely vivid and quite powerful.

It dawned on me that what we do truly is art.

The Art of Experiential Marketing Think back to the time when you were just a baby, in diapers, drooling all over.

And realize now that you were not just a cute, cuddly and innocent baby.

No, you were actually an experiential marketer.

WHAT? How is that possible, you ask?

Experiential marketing, by definition, is carrying out a product, service or business idea and its message

to the public consumers, targeting a specific market, and creating an unforgettable experience

that will not only create loyalty, but brand awareness and ultimately sales.

So how is this art?

Imagine being thrown out into public,

with only a few scripted branding messages to share with the world.

And your job is to smile, create an experience people will remember,

and that your value is only as great as the results that you can create for that client.

The art of experiential is all about the experience.

Essentially, you become an experience architect.

How Does Experiential Play a Role In My Life?

Remember that example where I stated that you have been an

experiential marketer all your life? Well, it’s absolutely true.

Let me elaborate: Most likely, when you were in your infancy, you were wearing Huggies or Pampers, sporting a fashionable outfit

from the Baby Gap down the street, and riding around in style in the latest trendy stroller.

So essentially, let’s say you were a promotional model.

As a baby model, when your mom or dad were sporting you around in public,

other parents and parents-to-be immediately had branding seared into their hypothalamus.

How so?

They saw the Pampers logo, the Baby Air Jordans, the cool new stroller.

Then what did your parents do? Told them all about it, what great price they got it for, where they got it, and how awesome it was. Especially when others asked them. Your parents were the brand evangelists (and so were you, indirectly, but you couldn’t talk yet). Just by looking cute, you naturally made the company money for free. Talk about cheap marketing and advertising.

Now does this make sense?

Enjoy and please comment below with your thoughts! Feel free to check out our community at http://www.promorockstar.com/group.