THE ART OF AN PRESENTATION TITLE GOES HERE …...UNFORGETTABLE THANKS • Founder: Girlstart •...
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PRESENTATION TITLE GOES HERE Date 01, 2016 | Location THE ART OF AN UNFORGETTABLE THANKS www.rachelmuir.com
Transcript of THE ART OF AN PRESENTATION TITLE GOES HERE …...UNFORGETTABLE THANKS • Founder: Girlstart •...
PRESENTATION TITLE GOES HERE
Date 01, 2016 | Location
THE ART OF AN UNFORGETTABLE THANKS
www.rachelmuir.com
• Founder: Girlstart
• Featured on: Oprah,
• CNN, the Today Show
• What Rachel does: custom training, board retreats, online classes
Weaknesses: chips, queso
Rachel Muir, CFRE
@rachelmuir
What Rachel does:
Workshops
Board retreats
Webinars
Keynotes
Coaching
All on fundraising……all virtual!
www.rachelmuir.com
Online classes
Download slides: www.rachelmuir.com/handouts
The Art of Unforgettable Thanks
2
Connecting with donors in a
crisis -strategies & tools to use
now
What donors want vs
what they get
Digital
thanks for
legacy
donors
Q&A
How to automate
without losing personal
touch
@rachelmuir Facebook.com/RachelMuirFundraising
Crisis is the time to show support. It is the defining
moments that identifies a friendship relationship,
rather than a transactional relationship.
Russell James Ph.D. J.D. CFP
@rachelmuir Slides: www.rachelmuir.com/handouts
“
3 basic psychological needs
Connectedness, autonomy (control) & competence (effectiveness)
Connectedness is primary human need
Connectedness is primary human need
You make
donors feel
listened to,
cared for,
connected and
comforted.
Has the pandemic changed what donors want from us?
@rachelmuir Facebook.com/RachelMuirFundraising
How can my messaging adapt?
1. Help donors well being. (Feeling connected, autonomous and competent)
2. Share how you are innovating
3. Show your donors they are valued
Source: “What do donors think of giving now?” Blue Frog Fundraising and “Legacy Fundraising – Best and Worst of Times” Michael Rosen & Russell James
Communication tools to make it happen: Texting and Video Email
@rachelmuir Facebook.com/RachelMuirFundraising
21st century phone calls -> texting
Excellent tool for
stewardship
COVID-19 check in texts
Textology.co
WHY TEXTING?
Textology.co
1) New iOS 13 feature “Silence Unknown
Callers”
2) SMS open rates average 98%
3) Replies can go to your email inbox and
you can answer them there – as a text
reply
WWW.TEXTOLOGY.CO
Get a free 30 day trial
at Textology.co
@rachelmuir
• Uses your webcam or camera on mobile phone
• Perfect for getting the (virtual) visitand stewardship
• You can record directly from your email or use branded email stationary with your logo
Bomb Bomb Video Email
Bomb Bomb Examples
http://bit.ly/Juliepuppy
bit.ly/SampleVideoThanks
Notification each time they watch!
Visit BombBomb.com
What do donors think about it?
WHY THANKING
IS KING
The thank you is the single most important
communication a donor receives. They
have a higher recall of it than the appeal that generated the gift.
“
Adrian Sargeant
@rachelmuir Facebook.com/RachelMuirFundraising
“Don’t (just) thank me for my gift.
Thank me for WHO I AM.”
Tom Ahern
@rachelmuir www.rachelmuir.com
Thanking in time of Coronavirus
“I am especially thankful you chose to
make your gift now.
The fact that in a time that is so worrying
and stressful for everyone you chose to
think about others speaks volumes about
who you are.”
THE DONOR EXPERIENCE RULES. EVERYTHING ELSE DROOLS.
Good fundraising is 80% stewardship and 20% asking.”
“Mark Rovner, Founder Sea Change Strategies
@rachelmuir rachelmuir.com
Download at
RachelMuir.com/
Stewardship
Download at
RachelMuir.com/
DonorLove
Legacy Stewardship Ideas
Thank when legacy commitment is made (Call/Card)
Thank when gift is legally formalized (Call/Card)
“Donorversary”- Anniversary of commitment
Jewish holidays, New Years, Birthday (Call/Card)
Stewardship to make your heart sing
@rachelmuir Facebook.com/RachelMuirFundraising
RNLI stewardship
Watch: bit.ly/RNLIvideo
“Dear Blazer Nation”
www.donorrelationsguru.com/covid19
Watch: bit.ly/VideoBlazer
“We’re in this together. That's just what
friends do”
Donors don’t give because you’re excellent.
They give because they are excellent and you help them realize their awesome selves.
“
Jeff Brooks, How to Turn Your Words into Money
@rachelmuir
RACHEL’S THANK YOU
HALL OF
FAME
EMAIL AUTORESPONDER
Consider service hour requirement for clients
Photo thanks
FRONT BACK
Innovative digital tools to say thanks without licking a stamp
@rachelmuir www.rachelmuir.com
www.PunkPost.com
www.PunkPost.com
Feltapp.com: Handwritten card app
Check out
Feltapp.com
Sample personalized stationary Feltapp.com
Feltapp.
com
@rachelmuir Facebook.com/RachelMuirFundraising
Thank you!
Follow me
@rachelmuir
Get the slides:
www.RachelMuir.com/handouts
Contact me
Want to learn more?
www.rachelmuir.com
Facebook.com/RachelMuirFundraising
Questions?
