Retail Location Intelligence Predicting and positioning with location analytics
The Art and Science of Location Analytics
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Transcript of The Art and Science of Location Analytics
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Art and Scienceof Location Analytics
Linda HechtCMO. Esri Inc
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BusinessLocation
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Esri UC2013 . Technical Workshop .
Location Data is Everywhere
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Esri UC2013 . Technical Workshop .
spreadsheets
assets
customer records
big data collections
images & videomobile devices
social media
analytics
people
Location Data is Everywhere
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Esri UC2013 . Technical Workshop .
Applicable to Every Industry
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SalesMarketingExecutive Suite
Operations HR
Finance
Real Estate
Customer Support
Applicable to Every Department
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VendorsCustomers
Tenants
InvestorsService Partners
Inside and Outside of your Organization
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Esri UC2013 . Technical Workshop .
Integrating Geographic Science into What We Do
Evaluate
Analyze
Predict
Prepare
Manage
Act
Decide
Design
Measure
Plan
GIS Changes How We Think and Act
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To raise new questions, new possibilities, to regard old problems from a new angle requires a creative imagination
Albert Einstein
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Easy
Open
Collaboration
Online Content
Content ManagementMashup
Analytics
Pervasive Access
Mapping
Apps
Emerging
3DLBS
Lidar
Real Time
ImageryLocation Analytics
Pervasive Content
GPS
Integrating
CloudWeb
Devices
Big Data
Faster Computing
MeasurementWeb Services
Leveraging
Making GIS Easier, Always Available, and More Social
Web GIS
GIS is Being Transformed into a Web GIS
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Imagery
Social Media
Big Data
Services
SensorNetworks
Maps
Enterprise Data
Web Maps
Providing a New Medium for GIS
Representing All Data Types as Web Maps and Services
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Enabling a More Flexible and Agile Approach
Distributed Services
Web GIS
Web Maps
Delivering New Patterns for Integration
Making Integration Easy
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Mashup
Visual Overlay
Modeling
Spatial Analysis
Dynamic Linking
Hyperlinks
Linking and Combining Information
Web GIS Can Integrate Anything
Helping to Discover Patterns and Relationships
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Integrating Organizations and People
Breaking Down the Barriers
Creating New Relationships
Sharing Resources
Supporting Collaborative Approaches
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Apps for SharingCollector App and Real Estate
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Framework for CollaborationArcGIS Online
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Extending Insight
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A New Way to ShareStoryMaps and Templates
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Providing the Right Tools
Location Analytics and the
Real Estate Mechanic
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Improving your Productivity
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Workflows for Visual AnalyticsEsri Maps for Office
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Enriching and Enhancing Organizational Data
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Turning Tables into Understanding and Action
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CMS/DMS
CRM
EAM
BI
ERP
Other Systems
Office
Enabling a Location Analytics Strategy
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New Perspectives on Visual Analysis3D Web Scenes
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Leonardo da Vinci
“Knowing is not enough, we must apply.
Being willing is not enough, we must do”
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