The Applicability Of eLearning in Automotive Dealer Networks

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07/03/22 Page 1 ight © 2008 Raytheon Company. All rights reserved. mer Success Is Our Mission is a trademark of Raytheon Company. The Applicability Of eLearning in Automotive Dealer Networks Open Forum Meeting Stuttgart September 2008

description

Manuel Galadi from Raytheon presents drivers and influencers for e-Learning. The presentation covers criterias for media choice and content assembly as well as the main challanges for e-Learning.

Transcript of The Applicability Of eLearning in Automotive Dealer Networks

Page 1: The Applicability Of eLearning in Automotive Dealer Networks

04/11/23 Page 1Copyright © 2008 Raytheon Company. All rights reserved.

Customer Success Is Our Mission is a trademark of Raytheon Company.

The Applicability Of eLearning in

Automotive Dealer Networks

Open Forum Meeting Stuttgart

September 2008

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Training Solutions That Improve Business Performance

Raytheon Professional Services is a global leader in training services and outsourcing.

We improve clients’ business performance by:

Redesigning how they train employees, customers and partners

Implementing their new training design

Managing their training from short-term learning initiatives and projects to multi-year outsourcing engagements

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The Scope Of Our Global Work Last Year

78 countries served in 28 languages

4,300 hours of training content developed

9,5 million hours of training delivered

3,5 million assessments administered

250,000 inquiries responded to by client support centers

2,5 million individual training registrations processed

170,000 training events managed

96% client satisfaction achieved

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Raytheon’s Product Portfolio (Overview)

Tra

inin

g N

eed

s

An

alys

isTraining or C

urriculum

Design

Training DevelopmentV

irtual C

lassro

om

or

Web

-base

d

Classroom

Training Delivery

One-stop shopping

Fully scalable

Fully scopable

Growing the partnership for the long term

100% reliable

Logistics and

Train

ing C

enters

Campaigning and

Support

LMSTracking

Performance Improvement e.g. Training observation,

certification

TrainingAdministration

Gover-nance

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E-Learning For ADNStrategic Criteria: Drivers And Influencers

Industry

Markets

Learning objectives

Media decision

Value

Business areas Roles Groups

Geographic and economic factors

Technology available Cultural elements

Knowledge and skills

Level of content and awareness needed

Methods and tools

Support learning objectives

Adapted to environment or target groups

Global vs. local

Quality Retention Speed to market Cost of training

The industry defines the business areas, roles and groups The local markets add local factors to the participant needs The product of industry and markets determines the needs of the training target population and allows

the definition of learning objectives The media decision supports the learning objectives The value of the training is given by quality and cost aspects

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E-Learning For ADNStrategic Criteria: Media Properties

Instructor based training (IBT) Web based training (WBT) Virtual class training (VCT)Where Training room, inhouse at the dealer Anywhere AnywhereWhen Fix time Anytime Fix timeProduction cost Medium High Low-Medium: depends if it is proper

curriculum courseware (medium) or just a short communication (low).

Speed to market Medium Long ShortDelivery cost High: Logistics (room, trainer, catering),

travel and hotel cost, time lost for participants

Neglectable Medium: trainer costs per session; phone cost

Maintenance cost Low High: need to maintain central systems and services, test lab

High: need to maintain central systems and services, to administer recorded sessions

Personal interactivity Full: role plays, personal presence, empathy and bodylanguage. The delegates do not only learn from trainer but also from each other. Suitable for hands on work on cars.

Low Restricted: just limited voice and video interaction capabilities. In case of broadcasting no interaction at all

Technical complexity for the user

No Medium: standard PC and a good internet connection. Moderate technical understanding needed.

High: high end PC, high performance internet connection and a working phone. Certain level of technical understanding needed.

Retention of content High: Personal interaction allows to directly address specific questions. Identification with content very high through "being there", hands on training.

Medium: Can be reinforced through repetition ad libitum.

Medium: Restricted interaction enables the addressing of specific questions. Recorded session can be repeated.

Suitable for Interactive learning, role plays, learning by doing (use tools, cars), behavioural training.

Self learning, contents which can be structured and understood in a linear sequence. Good for information on methods and processes.

Frontal exposition of structured information. Limited interactive learning, addressing of questions in written or spoken form.Short communications on hot topics. Fastest to market solution.

Not suitable for Short communications (information, news, hot topics).

Training of personal soft skills or for behavioural training. Short communications (information, news, hot topics).

Training of personal soft skills or for behaviour training.

Instructor based training Web based training Virtual Classroom training

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E-Learning For ADNStrategic Criteria: Cost/Revenue Evaluation

Blended Solution with Instructor in classroom

Do nothing cost

Development plan

Delivery forecast

new media

Increase of

eLearning

Use simulation to make the ideal choice based on delivery strategy.

Use media selection tools for the media decisions based on course criteria.

Focus on training, where the biggest impact in delivery is expected.

Development Delivery

eLea%

eLea%

IBT%

IBT%

t

Inv

es

tme

nt

Blended Solution withInstructor via internet

Break even

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E-Learning For ADNArchitectural Challenges

Firewall Proxy

SSO, LDAP Server

Internet connection speed (xDSL, Modem,...)

Hardware standards (multimedia support)

Browser properties Protocols (http, http-s,...) Flash versions Java versions

Internet connection speed (xDSL, Modem,...)

Hardware standards (multimedia support)

Browser properties Protocols (http, http-s,...) Flash versions Java versions

User CommunityUser Community Public and private networks (connection speed, latency, QoS, ...)

Protocols (http, http-s, VPN, IP, IPSec, UDP, VoIP...)

Proxy and firewall services

Public and private networks (connection speed, latency, QoS, ...)

Protocols (http, http-s, VPN, IP, IPSec, UDP, VoIP...)

Proxy and firewall services

NetworkNetwork User Authentication and Authorization (LDAP, SSO)

Web server standards (IIS, Apache, Java,...

Programming and application standards: SCORM, AICC, XML, JavaScript,...

Protocols (http, http-s, VPN, IP, IPSec, UDP, VoIP...)

Proxy and firewall services

User Authentication and Authorization (LDAP, SSO)

Web server standards (IIS, Apache, Java,...

Programming and application standards: SCORM, AICC, XML, JavaScript,...

Protocols (http, http-s, VPN, IP, IPSec, UDP, VoIP...)

Proxy and firewall services

Central systemsCentral systems

Internet

MPLSVPN

PC ClientWeb Svr,Learning Management System

VCT SystemWBT server

Firewall Proxy

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E-Learning For ADN Development Challenges

Learning Content Management System

Content generationContent generation Media choiceMedia choice Assembled productAssembled product

ResearchResearch

CreationCreation

DraftingDrafting

ReviewingReviewing

ChangingChanging

Version controlStorage and classification of supporting materials

Classification of content (LOM)

Version controlStorage and classification of supporting materials

Classification of content (LOM)

FormsForms

Design models

Design models

TemplatesTemplates

Assembling functions

Assembling functions

Style guidesStyle guides

Classified and version controlled (LOM): Forms Design model Templates

Classified and version controlled (LOM): Forms Design model Templates

CBTCBT

IBTIBT

Classified and version control products (LOM)

Link to sources to identify changes

Classified and version control products (LOM)

Link to sources to identify changes

WBTWBT

VCTVCT

PrintsPrints

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E-Learning For ADN The Blended Learning Lever Rule e-Learning shortens the distance of the learner to the training The investment needed to create a blended solution increases the reach of

the solution to a wider participant population The result is a learning lever effect

Transferred knowledge

Cost per participant

Classic learning approach

Long distance to learner

Transferred knowledge

Transferred knowledge

Cost per participant

Classic learning approach

Long distance to learner

Transferred knowledge

Cost per participant

Blended learning approach

(with eLearning)

Short distance to learner

Transferred knowledge

Transferred knowledge

Cost per participant

Blended learning approach

(with eLearning)

Short distance to learner

Transferred knowledge

Cost per participant

Classic learning approach

Long distance to learner

Transferred knowledge

Transferred knowledge

Cost per participant

Classic learning approach

Long distance to learner

Transferred knowledge

Cost per participant

Blended learning approach

(with eLearning)

Short distance to learner

Transferred knowledge

Transferred knowledge

Cost per participant

Blended learning approach

(with eLearning)

Short distance to learner

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Over time, the penetration of the e-Learning solution in the training system becomes more important and more participants are reached at a lower cost.

Over time, the penetration of the e-Learning solution in the training system becomes more important and more participants are reached at a lower cost.

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Summary e-Learning as a proportion of blended learning is successful if:

– The media choice is adapted to learning objectives and markets

– The content assembly is flexible to cover different media mixes for the same learning objectives

The main challenge is:– To have the proper analysis and simulation tools to predict the cost/value

development of the media choice

– To have authoring tools capable of providing different assembly responses (media and standards) to the same content

– To have a learning content management system capable of controlling the entire data flood (supporting materials, templates, products) with a suitable version control

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Thank you