The App Valley Proposal (Aug 1 2015)

Jolta Technology Limited 27-L01, Mirror Tower, 61 Mody Road,TST East, Hong Kong

DMCC Business Center Dubai, United Arab Emirates P.O Box: 121080

www.TheAppValley.com 1

The App Valley Android App Store with Carrier Billing An Opportunity for Telecom Operators




Table of Contents

1. Abstract

2. Introduction

2.1. Market share

2.2. Irritating Ads In Apps

2.3. Carrier Billing

3 4

4

4

4

3. About Jolta Technology

3.1. Company Profile

3.2. Scope of Services

3.3. Mission

3.4. Vision

3.5. Teamwork

5 5

5

5

5

5

4. The App Valley

4.1. Overview

4.2. Product Features

4.3. Payment Method

6 6

6

7

5. Telecom Operators

5.1. How Does Carrier Billing work

5.2. Revenue Sharing

5.3. Marketing

8 8

8

8




1. Abstract:

"The App Valley" android Store offers 100% Ad FREE quality apps in more than 10 categories

including new VR category. Only quality apps & games are carefully selected to make sure they

have no ads, no repetitive content, and no gambling and adult oriented content.

Users need to subscribe or buy a daily pass in order to have unlimited downloads within the

subscribed period. The daily pass or subscription fees is very nominal (Price may vary with

country). With Fortumo API, users can easily pay using carrier billing and store is already

approved and active already for about 80 telecom operators in 69 countries.

Jolta technology limited design & develop customized apps-stores for mobile manufacturers,

telecom operators and OEMs.

We expect the telecom operators who are already active on the app valley store to promote

the store to their users to increase their revenue share.




2. Introduction:

It is no wonder that mobile operators and service providers are looking for options that will

enable them enter the apps-store space directly. Mobile operators have a number of important

strengths that can help them build a robust and vibrant application ecosystem. One is that the

mobile operator maintains the primary relationship with an end user for wireless services. This

means that an operator can market and promote an applications store as a new service directly

to their often quite substantial customer base.

2.1. Market Share:

The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will

grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that

mobile is really big. It is expected that app downloads will grow to 200 billion while mobile app

revenues in 2017 will be as huge as $63.5 billion. The transaction value for global mobile

payments is projected to grow from $235 billion in 2013 to $721.3 billion in 2017. The main

trigger behind rocketing mobile app usage is the growing sales of tablets, smart phones and

other mobile devices.

2.2. Irritating Ads In Apps:

Apps and Games on Google and other stores are either paid or free but with irritating ad banners and

pop-ups.

Whereas “The App Valley" android Store offers 100% Ad FREE quality apps in more than 10 categories

including new VR category.

2.3. Carrier Billing:

We have already embedded carrier billing using Fortumo, through which mobile user can easily

subscribe to the services through operators airtime.




3. About Jolta Technology

3.1. Company Profile:

Jolta Technology is a Hong Kong Based company, as well as office in Middle East (Dubai). We

are an App-Store developer and help Mobile Operators to gain there end user relationship

more stronger; by facilitating them with App-Stores (customized development) and along with

tons of Jolta Technology partnered Games &Apps for entertaining there end-users.

OEMs, especially for those who are targeting a specific demographic, can now have an

embedded and branded "on-device" app-store that enables them to pre-load their app-store

and provide fresh, innovative and directed content through their store to their customers.

3.2. Scope of Services:

We design & develop customized apps-stores for our clients.

In-house development teams working on different domains of apps... one of our team

specialize in building Apps-Stores as required by our clients.

To meet the customer's requirements in this modern era, we offer complete solution of Apps

stores for mobile operators, OEMs and verticals. This includes an in-house managed collection

of Apps & Games, Flexible payment methods, Admin control and reporting features.

3.3. Mission:

Our mission is to bring simplicity, mobility, usability, beauty, interactivity & affordability to the

lives of the millions through our Mobile Space portfolio. This can also be beneficial for Mobile

Operators in generating revenue.

3.4. Vision:

With a clear set of mind, our vision is to become the most epic brand in developing solutions for

Mobile Operators, OEMs and verticals which we take as our partners. This helps, in encouraging

the culture and passionate environment of team work.

3.5. Teamwork:

Encouraging the culture and passionate environment of team work which helps to increase

awareness, respect, patience and trust.




4. The App Valley:

"The App Valley" is world's first Android App Store with

100% ad-free Apps in more than 10 Categories of Public

interest including special new VR (Virtual Reality) category.

4.1. Overview:

App Valley is an online store, where users can browse through different apps categories, to

view information about each app (such as reviews or ratings), and acquire apps.

4.2. Product Features:

More than 10 Categories of Public Interests

Games: Action, Adventure & Arcade

Games: Racing & Simulation

Games: Causal & Puzzle

Education, Books & References

VR World (NEW)

Entertainment & Multimedia

Causal, Fun & Family

Health & Fitness

Travel & Local

Sports

Quality apps & games, with features like:

No irritating Ads in Apps and Games

Carefully selected quality Apps & Games

Regional flavored Apps and Games

No gambling and adult oriented content

User rating and app reviews

Multiple Languages supported App Store

The app store offers changing the interface language to help users from different countries

interact better.




4.3. Payment Methods:

No credit card required, no registration necessary. It just works, for 4

billion mobile users worldwide.

We have already embedded carrier billing using Fortumo, through

which mobile user can easily subscribe to the services through

operators airtime.

App Valley Approved Operators for Billing

Australia: Optus Kenya:Safaricom, Airtel

Azerbaijan: Azercell, Bakcell, Nar Mobile

(Azerfon) Kosovo: Vala, IPKO

Belarus: MTS, Velcom Malaysia: Maxis, Celcom, DiGi, Umobile

Belgium: Proximus, Mobistar, Base,

Telenet

Mexico: Telcel, Iusacell, Movistar,

Nextel

Bosnia: BH Mobile, M:tel, HT-ERONET Morocco: Maroc Telecom, Meditel,

INWI

Brazil: Vivo, Claro, Oi Nigeria: MTN, Airtel, Etisalat

Colombia: Claro, Movistar, Tigo Singapore: SingTel, M1, StarHub

Czech Republic: T-Mobile, O2, Vodafone Philippines: Smart, Globe

France: Orange, SFR, Bouygues, Free

Mobile, Virgin Mobile

Russia: MTS, Beeline, Megafon,

Tele2 RU,Rostelecom

Norway: Telenor, NetCom, Network

Norway, Ventelo

TDC

Germany: T-Mobile, Vodafone, E-Plus,

O2

Mobilcom-Debitel

Georgia: Magti, Geocell, Beeline South Africa: Vodacom, MTN, Cell C,

Telkom

Spain: Movistar, Vodafone, Orange, Yoigo

*More Operators will be added soon




5. Telecom Operators:

There are 5 billion mobile phone users worldwide, but only 1.5

billion credit cards. In emerging markets, the difference can be

up to ten-fold. Without mobile payments, you are missing out on

payments from more than 3 billion people.

5.1. How Does Carrier Billing work:

User purchases digital goods from the developer by confirming the payment with their

mobile phone and charging the amount to their phone bill.

Fortumo checks its list of 300 operators to see where to send the payment request and

forwards it to the correct operator.

The operator checks if the user has enough money to make a mobile payment and sends

information back to Fortumo.

When everything is OK, Fortumo completes the transaction and lets the developer know

to transfer digital goods to the user.

5.2. Revenue Sharing:

We have already embedded carrier billing using Fortumo, through which mobile user can easily

subscribe to the services through operators airtime.

By using App Valley, Operator user’s subscriber through carrier billing and the revenue will

automatically shared according to Fortumo billing policy.

For Fortumo Billing and Revenue Policy please visit: https://fortumo.com/countries

5.3. Marketing:

We expect Operators to inform its users by SMS, social media or your conventional advertising

channels about the "App Valley Store". The more users subscribe the more revenue for

Operators.

The App Valley Proposal (Aug 1 2015)

Documents

Transcript of The App Valley Proposal (Aug 1 2015)