App discovery is a problem

• App sales decreases over time– Daily sales decline, even at the #1 position

• Mobile user base is growing– Mexico and Brazil lead LATAM mobile growth

Quick facts

App sales decrease over time

1. March 2009 Flight Control launched2. Three months later, it sold 1 million copies.3. After 10 months it sold the 2 millionth download

Current tactics are not enough

• Updated• Communicated with players• Integrated social networking• Reached out to media • Christmas and Holidays• Cross-promoted

Sales decrease, even at the #1 position

Mobile user base is growing

Mexico and Brazil lead LATAM growth

250,000 unique iPhone and iPod touch users in Brazil each month.

Sales mobile Users = ?

• A small number of iPhone (Android) users check the App Store (Market) on a regular basis.

Reach users within apps

So…